We are London's Boutique Perfumery House

How does the Unique in You flourish when the High Streets of London, New York, Paris, Bejing and Tokyo are eerily similar?

Be Your Authentic Self and Enjoy a Natural Fragrance that is Uniquely You from London's Boutique Perfumers.

Be Your Own Pairfum

You are an Original. Enjoy Your Authentic Self.

Why settle for a perfume that is available everywhere, advertised on TV, on the tip of everybody's tongue or as uniform as the last perfume you bought?

The Fragrance you radiate is part of Your Authentic Self and Your Aura needs care and attention in World of Luxury Goods that are Mass-Manufactured and Standardised.

Naturally Luxurious Fragrances For You & Your Home.

Natural Eau de Parfum

  • Natural Eau de Parfum 'Intense' Spray
  • Natural Eau de Toilette Spray
  • Travel Size Eau de Parfum Spray
  • The Perfume Experience Box

Natural Home Fragrance

  • Natural Reed Diffusers and Refills,
  • Luxury Fragranced Candles,
  • Perfume Room Sprays,
  • Aromatherapy Pillow / Sleep Sprays,
  • Scented Sachets / Drawer Liners,
  • Fragrant Botanicals and Scented Art.

A Perfumer's Collection for the Wellbeing of Your Senses.

Organic Skin Care

  • Pre-biotic Hand Lotions,
  • Hand Wash and Hand Oils,
  • Pre-biotic Body Lotions,
  • Body Wash and Shower Oils,
  • Bathing Gel and Bath Oils.

Gifts & Giftsets

  • Gift Boxes,
  • Gift Sets,
  • Gift Bags,
  • Tissue Paper,
  • ... everything you need for a perfect gift

What Our Patrons Say About Us

Do you enjoy the Artistry of Perfumery?

Would like to find out more about Boutique Parfum, Home Fragrance, Bath / Body / Skin Care and Everything Perfume? Then explore our most recent blog posts:

Pairfum Eau De Parfum Person Reflection Black Cherry Oolong Tea Woman Arms 1 1

Black Cherry & Oolong Tea – A most Elegant Fusion of Aromas!

By Huib Maat | 02/12/2021

£120 | € 140 | US$ 170 | This fragrance opens with the sparkling interplay of the aromas of Black Cherry, Bergamot, Red Berries and Nutty Almond. The heart is a most elegant fusion of Oolong Tea, Bulgarian & Turkish Roses and Liquorice. The sensuous base rests on Aniseed, Tonka, Iris and Patchouli. Olfactive Family: …

Read more

Pairfum Person Reflection Cardamom Tonka White Oud Eau De Parfum

Cardamom, Tonka & White Oud – Charm Your Senses!

By Huib Maat | 28/11/2021

£120 | € 140 | US$ 170 | This rich, passionate fragrance opens with Lime & Mandarin, Cardamom, Nutmeg, Clove and fruity hints of Cassis. At the heart of this accord are spicy White Lily, Rose and Orange Blossom. A sensual base of Tonka, White Oud, Cedar, Santal and Amber rounds off this creation. Olfactive …

Read more

The Importance Of Natural Perfume

Natural Perfume

By Max Cousins | 24/07/2021

We have just published a new article about the importance of natural perfume: https://www.pairfum.com/natural-perfume/ With many synthetic products on the market, we believe it is more important than ever to educate our readers about the importance and the processes behind developing and manufacturing natural perfumes. We hope this article provides something for the beginner perfumer …

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The History Of Perfume

Introducing The History Of Perfume

By Max Cousins | 20/07/2021

We have just published a new article about the history of perfume https://www.pairfum.com/history-of-perfume/ The history of perfume is as curious as it is extensive. The earliest recordings of perfume date back to ancient Egypt and ancient Greece. This article ensures that the wonders of the history of perfume are not hidden by perfume historians and …

Read more

A Perfumery News & Blog Magazine, not just for CognoScenti & Perfumistas

The Case for Niche Perfume

As London's Boutique Perfumery House, our inspiration draws naturally from the Essences of Life in this City.

Each one of our niche perfumes tells a unique Story through Fragrance about London:

From the Royal Palaces to the Village Greens, from the Magnificent Parks to the Cottage Gardens, London is a bustling metropolis that has at its heart the sense of a village community.

Our Inspirations come from the Orangeries and heady Flowers of Kew Gardens, the Victorian Bath Houses and Spas, the exotic spices and herbs in Fusion Cuisine, Afternoon Tea by the River, Strawberries and Cream during Wimbledon, the green aroma of Columbia Road Flower Market, the wonderful roasted coffee around St Katharine Docks, the smoky incense of Camden Town, the sweet antique woody note of the National Portrait Gallery and the richness of the spices floating on Portobello Road Market, ... to name but a few.

These Essences of London Life, are distilled into our handmade products:
luxury candles, reed diffusers, natural boutique perfumes, organic lotions and washes.

We are one of the few remaining Perfumery Houses Worldwide that still have their own in-house perfumer, who takes great passion and pride in ensuring our products are an exquisite and luxurious creation: natural / organic, healthy, unique, artisan.

London allows so many facettes to co-exist and flourish, while also fusing parts of them. Only in London, will you find the old and traditional beside the new and forward thinking, 'Fish and Chips' and 'Tikka Masala' on the same menu, the 'Shard' glistening across the river from the Tower of London, a Savill Row dressed gentleman crossing the same bridge as a lady wearing Street Style inspired by the London Fashion Week.

Unencumbered by the restrictions of mass consumerism, our Perfumer is allowed to recreate the 'artistry of the unique' in London through luxury fragrances.

Our fragrances are unique and will continuously change for two reasons:

  1. they adapt to your skin & your home! Have you noticed how natural fragrances smell different from one person or home to the next? They become uniquely You! This is lost in modern prestige fragrances that are designed to smell uniform on everybody.
  2. we manufacture in old-fashioned batches! Our fragrances change from batch-to-batch. The natural ingredients we incorporate change their profile according to the characteristics of the crop, just as wine changes from one year to the next.

Enjoy Natural Niche Perfume

Magazine & Blog

Read in our Blog & Magazine about:

  • Anything 'Making Scents', e.g. perfume memories
  • Home Fragrance, Couture Perfume, Skin / Bath / Body Care
  • Ingredients, e.g. natural / organic essential oils, flowers, bees, waxes.
  • Your Home, e.g. beautiful interior designs, architecture, decor, ...
  • Food, Drink, e.g. essential oils in foodd, desertd, drinks,...
  • Britain, e.g. London, the Queen and Royal Family, ...

The World of Pairfum London

Find Information about the following:

  • Contact
  • About Pairfum
  • FAQs
  • My Account
  • Delivery
  • Terms
  • Returns
  • Privacy
  • Wholesale

Natural Indie or Boutique Perfume

We are passionate about Natural Fragrances: Eau de Parfum, Home Fragrance, Bath & Body

Natural Room Fragrance

What sets our Natural Home Fragrances apart?

Your home is a safe haven for you, your family and friends.

A place to relax and luxuriate in but also where you celebrate some of the most memorable moments in life.

This requires both Luxury & Health from a Home Fragrance.

As London's Artisan Perfumers, Pairfum London combines Luxury in Fragrances with Health & Wellbeing in Room Perfumes.

All of our Luxury Perfume Candles, Natural Reed Diffusers, Pillow & Sleep and Perfume Room Sprays, are not only natural & healthy to live with but also enrich your life at home with boutique luxuries.

Natural Artisan Perfume

We believe Niche, Indie, Boutique and Artisan Perfumes are terms that are used broadly synonymous. In other words, they all describe the same.

These features typically set these perfumes apart:

  1. an in-house perfumer
  2. no mass marketing
  3. limited quantity & availability
  4. unusual fragrance notes

Be authentic and enjoy a naturally luxurious Pairfum, in your life and in your home.

Our range of organic hand lotions, body wash, shower gel, hand wash, hand oil and body lotion ensure your skin is supple, smooth and beautifully looked after.

True to our nature as London's Artisan Perfumers, our skin care products are offered in a selection of wonderful fragrances to leave your skin not only soft, pampered and youthful but also lightly fragrant.

Find Answers to this type of Commonly Asked Questions:

  • How Do The Products Work ?
  • How Long Do They Last ?
  • Liquid Changed Colour ?
  • Any Precautions ?
  • Differences Between Longevity Of Fragrances ?
  • Some Fragrances Are Darker ?
  • Materials Used ?
  • Vegan?
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