Just before you start tutting or shaking your head in disbelief
I can assure you that everyone who was walking, running, cycling, skating, or being pushed or pulled in some form of a wheeled chariot …. was doing it while under the influence..
It is also not a cause for alarm, nor was it a case of what is described as “Rimé et al” a social sharing of emotions.
Although thinking about it in another sense, it was a sharing of emotions
People had, whether they were aware of it or not while passing through certain sections of the park, become totally intoxicated with the perfumes emanating from the flowering shrub’s, the Azaleas and Rhododendron (the ‘Rose Tree’), the Chestnut trees, Lilac’s, Mock Orange, Honeysuckle, Cut Grass, Forget-me-nots and the last of the Bluebells…
We were all experiencing a walk through one of ‘Nature’s Natural Perfumeries’.
The only sounds that you could pick up wafting on the fragrant air was the sound of birdsong, the buzzing of Bees, lake water lapping or the occasional child’s laugh.
It was one of those magical Spring days, when Life and nature is intoxicating..
PAIRFUM London’s suggestion is that, wherever you live, in a Town, the Country, by the Sea, …
Put on your shoes, go somewhere and walk (or run) while under the Influence …
Tomorrow Tuesday the 21st of May see’s the opening of the Chelsea Flower show and the unveiling of Kate’s Garden
For this years show the Duchess of Cambridge has designed and helped build a garden called ‘Back to Nature’
The inspiration for this multi-sensorial garden comes from both childhood memories and her work on early childhood development.
Her firm belief that time spent outdoors during childhood playing an exploring, helps build a good foundation for children to become healthy, happy adults.
The Garden has been co-created with landscape architects Andrée Davies & Adam White of ‘Davies White Ltd’ Chelsea Gold Medal & People’s Choice award winners, in conjunction with the Royal Horticultural Society.
The Duchess’s theme in the garden also highlights and combines her work as part of the ‘Heads Together Foundation’ that helps people to come together, speak about and care for their mental health.
The aim of the garden is to show what benefits the natural world can bring to mental and physical well-being.
One of the themes that was intertwined into the Garden concept was that of ‘Forest bathing’.
If you have never heard of this before, then we can reassure you that you are not the only one…
‘Forest Bathing’ also known as the practice of ‘Shinrin-Yoku’, is a Japanese concept where research has shown that immersion in forests and other natural environments promotes healing and wellness.
So a visit to a forest is regarded as being similar to natural aromatherapy.
Following research by Japanese scientists that spending at least two hours surrounded by nature in a Forest or natural surroundings, helped to reduce stress, lower blood pressure, boost our immune systems and improve memory and concentration.
The Japanese government in the 1980s introduced it as a national health programme.
It was also discovered during the studies that ‘phytoncides’ which are chemicals released by trees have an anti-microbial effect on humans
So for all of those who thought ‘Tree Hugging’ was only a form of protest to stop felling, then think again…
We should all be walking through, spending time in woods and forests and when no one is looking giving a tree a ‘Little Hug’.
Why not make a trip and immerse yourself into beautiful forest surroundings, and take the opportunity to breathe deeply, de-stress, and enjoy the wonders of a Forest.
Some of the other wonderful aspects of Kate’s Garden include a swing seat, a tree-house, edible plants, a campfire and a rustic den.
What Child would not find this garden enchanting and wonderful to play in..
In fact all of us here at PAIRFUM London, think that the Child within us all would love it xx
We decided to have a ‘Nose’ around the Capital (excuse the intended pun) to see what was on offer that would entice our olfactory senses…
The City really does offer something for everyone and the upcoming London Craft Week it’s 5th annual event, returns to the capital from the 8-12 May 2019.
This year the festival brings together over 240 established and emerging makers, designers, brands and galleries from London and around the world.
With events as wide ranging as the City is diverse, from a series of workshops hosted by Tom Dixon of ‘Grow’ in Coal Drops Yard, that informs and inspires new ways of using plants, where the seeds for the idea as wonderful as ‘Gardening can save the World’ were first sown.
To a Whisky tasting Masterclass with a guided tasting of Bruichladdich Distillery’s cult Islay Single Malts, where they also promise to let you in on the meaning of the name ‘Bruichladdich’ being held in the original 321-year-old shop at Berry Bros. & Rudd, what is not to like, Whiskey & secrets….
The programs on offer that caught our attention were and it will come as no surprise I’m sure were ‘Nose’ related…
Where Anatomē launches London’s first ‘sleep bar’, where someone will be on hand to offer bespoke sleep oils based on personal sleep challenges.
Or… how about a collaboration between The Beaumont Hotel and individual Perfumers to create bespoke perfumes, inspired by the hotel’s gallery of famous rebels and rogues. The Exhibition runs from the 8th to the 12th of May 10:30 – 20:30.
It may be that you wish to know more about candle making, dress making or interior design the craft week’s calendar is packed with ideas & classes for everyone.
So from everyone here at PAIRFUM London, have a wonderful weekend…
We are often asked what is Niche Perfume? so we decided to share with you our Top 10 Things That Make A Perfume Niche?
If you are one of those people who have heard the terms Niche Perfume, Artisan Perfume, Indie or Boutique Perfume bandied about and wondered what they really mean…
Then you are not alone, as we receive emails regularly from people wanting to understand what we or others mean when they use these terms.
There are specific elements that set a Niche Perfume apart from the Mass Market Brands…
Although the lines are sometimes blurred when large worldwide brands that are available in every Airport, High Street and Shopping Mall, describe their offerings as ‘Niche’.
The fact that a product is available everywhere would by definition exclude it from being considered a Niche Creation.
So when looking for a genuine Niche or Artisan Perfume, the list below will help you
Separate the Niche from the Niche Wannabee?
Well the following are our Top 10 Things That Make A Perfume Niche:
A Perfume House founded by a Perfumer who’s wish is to create Unique Perfumes – like the original Perfume Houses Of Old
An in-house Perfumer that is unencumbered by the restrictions of mass consumerism, and is allowed to recreate the ‘artistry of the unique’ in luxury fragrances.
Limited Availability – not on sale in every shop, store and airport worldwide.
Art and Creativity – like Painters, Poets, Writers, Chefs, Wine Makers, Gardner’s, Designers, as the founder of PAIRFUM London Huib Maat said “Who would want to create a copy of the same thing again and again if they have the ability and creativity to create an original? – no true Artist would”
The use of Natural, Unusual or Unique Perfume note combinations.
Selective approach to Distribution
A different approach to P.R & Marketing – where the best form of advertising is – through ‘Word of Mouth’ passed from one Perfume aficionado to another ( and with a little help from the right type of Magazine article)…
With the attention to detail given to the creation of a Niche Perfume, it assures the wearer that the Perfume is of the highest quality.
Something that is rare is always more precious – Clientele will seek out and love something different – because we were born unique – so why not celebrate it..
Produced in small batches and not on a large scale factory floor.
PAIRFUM’s London’s in-house Perfumer Huib Maat will shortly be launching a New Collection of ‘Niche Eau de Parfum’, so if you would like to be one of the first to try them or find out more about them. Then you can contact us or leave your contact information here, we look forward to hearing from you…
With Mother’s Day on the Horizon, everywhere you look there are reminders of how we should treat our Mothers on this special day.
Here at PAIRFUM we started to ask ourselves and others, “What do Mother’s really want for Mother’s Day”, we mean really, really want!
Following a lot of very nice suggestions ranging from ‘a two week all expenses paid Holiday in Bali’, ‘a Weekend at an exclusive Spa’, to ‘a week Skiing at a top resort of their choice’, we started to come back down to earth and realised that most children, be they 2 or 82, do not have that sort of money in their Piggy Bank.
We also came to the realisation that we never ask our Mother’s what they want. Now, … as all of us know, our Mothers are very good at telling us what they want, but it is normally for our benefit not theirs.
I am sure there are the few exceptions to the rule, but generally our Mums do not tell us what they would like as a gift on Mother’s Day.
So,… this year we thought we would ask for a change, and give all those Mums out there a chance to say what they would really like.
From our internal questionnaire the answers we realised depended on the age range of the children:
Mothers of young children would dearly love ‘Time for Themselves’,
Mothers of teenagers would like a little more help at home in combination with the phrase “whatever” to have the Cambridge Dictionary meaning [‘Whatever- pronoun, determiner meaning ANYTHING or EVERYTHING], as in “Anything I can do to help you Mum”, or “I really appreciate everything you do for me Mum”.
Another recurring wish was for a long lazy ‘Morning in Bed’, a lie-in followed by a long luxurious soak in the bath and the pleasure to take as much time as you like to choose what to wear and to do your make-up, or not, as the case may be.
‘Gift Giving’ was another interesting topic of discussion which was also related to the age of the children:
Mums of younger children would love to receive something made for them,
Mums of teenage children would really appreciate something done for them: Breakfast in Bed (after a long lie in and which would include leaving the kitchen in perfect condition afterwards, even if it was not that way beforehand),…
We also came across a new poll by Mumsnet that revealed that 85% of mums would actually like more than an hour of ‘me-time’ on the day. The same reply we got from Mothers of young and not so young Children.
Sadly, when they inquired how Mother’s Day was last year for their Mothers, their survey found that most mums didn’t get their wish, as three quarters didn’t even get a full hour of time to themselves.
Just like the answers we received in our much smaller poll, ‘lie-ins’ were also top of the Mother’s Day wish-list with 92% hoping they would get some extra ‘shut-eye’. However, the response from their Mothers polled said that they were left disappointed about that too, as over half (58%) of mums were up before 8am last year.
They also discovered that ‘breakfast in bed’ was not a given, as 53% of mums said they had to make it for themselves last year, despite hoping or hinting that their partner or children would do it for them.
If you think that this was bad, it gets much worse, as not all Mums got the day off from their normal domestic chores.
When questioned which household tasks they had carried out on Mother’s Day last year, 62% said they had done some cooking, 58% did the washing, almost half (49%) did cleaning and 11% took the bins out (the ‘bins out’, this should really be the last straw).
As with our questionnaire, when it came to ‘Gift Giving’, something homemade or personal tops the wish-list, with 37% of mums saying they would love something made by their children and almost a fifth (18%) saying they would like something personalised, like a mug or keyring with their kids’ photo or footprint.
Unlike our small survey, where no-one admitted to this fact, Mumsnet revealed that despite it being their day, only two thirds of mums actually admitted to enjoying Mother’s Day. Maybe our Mums just did not have the heart to say so.
We fully agree with the findings of Mumsnet CEO Justine Roberts: “There is quite a lot of pressure on mothers to be selfless, and it can be difficult for them to ask for what they want, especially if it’s for their early-rising children to go away and take their burnt toast with them.”
This is especially true, when you see, how well meaning it was, how long it was in the planning and how excited they were to bring it in and present it to you. So,… maybe in the future, when you look back at all those Mother’s Day Mornings, you will not remember the tiredness you felt, or the tray with half of the Tea or Coffee floating in it, but remember the look of concentration on the face that has just managed to open the door, with or without help, and the inevitable question of “Do you like it”? What Mother could not say truthfully “This is the best half filled, luck warm cup of dishwater I have had since last year!” Now,.. there may be exceptions to the rule, as I mentioned earlier, but as all wonderful Mothers know the truth is sometimes best kept to ourselves or stored away for another time.
Having said that we do not mean it as a ‘Get out of Jail card’ for Fathers, Partners or Children to not show this wonderful person in your life how much they mean to you.
We do think that from the responses that we got, that on this day at least, you not only do something special for your Mum but you also don’t expect her to do the usual things she normally does for you every day.
So,… if your Mother wants some free time to herself then this is the ‘Time’ to start planning how to give her just that.
It really is amazing how we value the simple things in life when they are in short supply.
The one recurring theme is, that Mothers all over the world never seem to have enough time, and least of all ‘Free Time to Themselves’.
So go on,… and on this Mother’s Day, ask your Mum: “What do you want, really, really want?” The answer may surprise you.
With this in mind, we would like you to tell us what the answer was that you got, and how you went about giving your Mother her wish.
From the stories we get back we will pick out some of the wonderful Mothers and send them a “Pairfum London” gift, that will help them to relax and enjoy their well-deserved free-time.
Mother’s Day Poem
For All Those Times!
For all those times when you picked me up.
When you sent me off and you wished me Luck.
You tied my laces and wiped my nose.
Made my lunch and corrected my prose.
Dropped me off at School and on final bell call.
You were standing waiting by the School yard wall.
For the Times I got it wrong, but was sure I was right.
When I was very ill and you sat up all night.
For the Times we fought and I was leaving Home.
I knew you would be Sorry, as you would be all alone.
You asked “Where I was going” I said “I did not know”.
So you suggested delaying my departure, until I was 10 or so.
When I first went away all on my own,
but it was all O.K, knowing you were waiting at Home.
When I had my first crush, and grew taller than you.
You were stern, forgiving, loyal and true.
For the Times you needed something, but put me first instead.
To the day I realised I would never have a better Friend.
For all those Times and many many more..
I want to say “Thank You, I love You, Amore”.