Blush Rose Amber Pairfum London Rich Woods

What Is The Perfume of A ROSE

If you were asked – What Is The Perfume of A ROSE?

Pairfum Room Fragrance Rose Perfumed Candle Paul Morris

Could you describe it?

There is something beautifully timeless about a Rose Perfume

Blush Rose Amber Pairfum London Musk Freesia

More than any other flower, why is it that most people feel an urge to smell roses when they see them?

Pairfum Home Fragrance Rose Scented Candle Gul Kurtaran

If you were asked , would you be able to describe what a Rose smell like?

Would you be surprised to learn that – the colour of the Rose is strongly correlated with the rose smell!

Pairfum Room Fragrance Rose Perfumed Candle Sam Operchuck

Or that generally, roses with the best scents have darker colours, more petals, and thick or velvety petals.

However, few of us know what is responsible for this enchanting scent…

Rose Perfume Pink Petal Bud Bouquet

Well like most things in Life – things are not always as straight forward as they appear..

There are over 300 natural chemicals that go into creating the scent we Love….

Yet amazingly… it is only four of them in the rose oil that produce the majority of the fragrance…

Pairfum London Blush Rose Amber Freesia Woody

If you are looking for a Wonderful Rose Perfume for your Home, or as a Gift this Christmas …

PAIRFUM London has the Perfect one for you xx

Pairfum Reed Diffuser Classic Tower Blush Rose Amber

 

Pairfum London Pink Grapefruit Sandalwood Fruity Juicy

Need to Add Some Sparkle

When you need to add some sparkle to your day…

Sparkle in Your Life

 

PAIRFUM’s Pink Grapefruit is the perfect Perfume..

Need to add sparkle - Pairfum Organic Body Wash Oil Pink Grapefruit

Fresh, Sparkling, Invigorating & Clean…

A vibrant Pink Grapefruit fragrance with the added complexity of Mandarine, Lime and Bergamot.

Need to add Sparkle - Pairfum London Pink Grapefruit Mandarin Lime Bergamot

 

Floral notes of Jasmin and Lily lend a feminine touch.

Pairfum Large Reed Diffuser Bell Signature Pink Grapefruit

Deep sophistication comes from a Sandalwood Accord in the base note.

Add Sparkle - Pairfum Flacon Perfume Room Spray Signature Pink Grapefruit

 

To discover this Wonderful Note

Fragrance Description Pink Grapefruit Mandarine Jasmine Patchouli Lime

Visit PAIRFUM London – the Artisan Perfumers of London

Christmas Pay It Forward Gift Pairfum Heart

What about a ‘Pay it Forward’ Gift This Christmas?

Christmas Pay It Forward Gift Pairfum Women Fire

 

Would you be interested in, or like to know more about a ‘Pay it Forward’ Gift This Christmas?

 

Pairfum Reed Diffuser Cube Classic Rich Spices

If you were asked to give – A Helping Hand At Christmas, what would you do?

PAIRFUM London are planning to work with a Charity, that ‘Pays it Forward’ this Holiday Season

We plan to offer our Classic Cube 100ml Reed Diffusers in Rich Spices at a Special price…

We will then give £5.00 from every product sold to a registered / recognised Charity, to help provide a Hot Meal, Warm Bed, or A Toy to place under the tree.

Would you like to be part of or take part in a ‘Pay it Forward Christmas Gift?

If you do, then please let us know x

Christmas Pay It Forward Gift Pairfum Lantern

Pairfum London Fragrance Christmas Holidays Coming Scent Best

Top Ten Best Scents For Christmas

What would be your Top Ten Best Scents For Christmas?

At PAIRFUM London we think that It’s beginning to smell a lot like Christmas!

Cookie Biscuit Natural Fragrance Home Christmas

Would it be the smell of a fresh batch of Nutmeg, Cinnamon & Orange cookies straight from the oven?

Holidays Coming Pairfum Fragrance Rich Spices Christmas Cookie

Or, how about the scent of a wood fire crackling in the hearth?

Pairfum London Cognac Vanilla Oak Coconut Fire Wood

Maybe it is the fresh green pine scent of a a real Christmas tree?

PAIRFUM Christmas Tree Decoration Bauble Gift Luxury Scented Candles Natural Reed Diffusers

How about roasted chestnuts, I am not sure how many families still do this at home, but no Christmas fair is complete without them?

10 Best Scents for Christmas

For the Bakers among us it may be the Christmas cake and or Christmas pudding

Ten Best Scents for Christmas

“Oranges and lemons, Say the bells of St. Clement’s”, but for some people “Oranges and cloves” say Christmas

Pairfum London Orangery Blossoms Heady Orange

Gingerbread for all the bakers and the decorators(cakes that is) in all of us, decorating  gingerbread cookies and or houses have become a tradition for many.

Holidays Coming Pairfum Fragrance Rich Spices Cookie

Peppermint, well it must be a favourite as even Santa loves handing out candy canes, at every corner.

Christmas Coming Pairfum London Fragrance Santa

We could not have a – Top Ten Best Scents For Christmas – and not include Mulled Wine..

Holidays Coming Pairfum Fragrance Gluhwine Spice Cinnamon Fruit

As Perfumers we would also add the smell of a crisp, bright winters day…

Holidays Coming Pairfum Fragrance Rich Spices Glacier Light

We all have different memories of the holidays, some will recall those same positive feelings from simply experiencing the same scents, sounds or sights. For those of you starting your own family, it is the perfect time to create new memories & create your own traditions to add to the Christmas Story.

PAIRFUM Christmas Holy Family Baby Jesus Mary Joseph Perfumed Candles Reed Diffuser

So however or wherever you plan to celebrate the festive season, we here at PAIRFUM wish you a Happy, Healthy, Holiday.

Enjoy shopping for Home Fragrance in our Online Boutique!

 

Holidays Coming Pairfum Fragrance Rich Spices Anise Star

Holidays Coming Pairfum Fragrance Rich Spices Cinnamon Citrus

Holidays Coming Pairfum Fragrance Rich Spices Cookie Clove Cinnamon

Holidays Coming Pairfum Fragrance Rich Spices Christmas Stollen

Christmas Coming Pairfum London Fragrance Church @JohnLewis

To the Twitter Hero @JohnLewis

Heroes like John Lewis (@JohnLewis), it would appear, come in all shapes and sizes, and crop up in the most unexpected places, …

PAIRFUM Santa Claus Christmas Blog Reading Luxury Scented Candles Natural Reed Diffuser

Mr John Lewis a Virginia based lecturer, has become Twitter UK’s main star in their Christmas advert, …

PAIRFUM London Shopping Christams Gifts luxury scented candle reed diffuser

That’s correct – this Gentleman who describes himself as a “Computer science educator, father of four, social liberal, atheist, and not a retail store“, …

PAIRFUM London's Shop

That a lovely Gentleman – who describes himself as an atheist and not a retail store, should find himself very much wrapped up in the Christmas season, it has just got to make you smile, …

Smile Happy Health Everyone Girl

You will have to excuse us @JohnLewis, when we have to quote the English Poet William Cowper “God Moves in Mysterious Ways”

PAIRFUM Christmas 3 Wise Men Bearing Gifts Perfumed Candles Reed Diffuser

Every year Mr Lewis who has a Twitter following of 45k+ followers, receives thousands of tweets about the John Lewis Christmas advert, which he takes the time to reply to with wit & charm.

PAIRFUM Santa Claus Christmas Blog Reading Luxury Scented Candles Natural Reed Diffuser

Mr Lewis, who has owned the Twitter handle @JohnLewis since 2007, has this year been thanked by Twitter by making him the star of the show.

So, … from everyone here at PAIRFUM London “Happy Christmas Mr Lewis” –  #NotARetailStore

Christmas Coming Pairfum London Fragrance @JohnLewis

Christmas Coming Pairfum Fragrance Wreath Berry Spruce @JohnLewis

Christmas Coming Pairfum Fragrance Wreath Pine @JohnLewis

Pairfum Lifestyle Flower Sow Wax Fragranced Candle

A Candle for Christmas

Nothing quite sets the scene more perfectly than a Perfumed Candle for Christmas.

PAIRFUM London Christams Home Lodge Tree Gifts luxury scented candle reed diffuser

Candles being used at Christmas dates from the middle ages, where a large candle was used to represent the star of Bethlehem.

PAIRFUM Christmas 3 Wise Men Bearing Gifts Perfumed Candles Reed Diffuser

Jesus is sometimes called ‘the Light of the World’ by Christians, and the start of the custom of the Advent Crown and Advent Candles is associated with this.

PAIRFUM Christmas Holy Family Baby Jesus Mary Joseph Perfumed Candles Reed Diffuser

Candles were also used during ancient winter solstice celebrations, as a way of remembering that spring would return and the trees would bloom again.

PAIRFUM London Shopping Street Christams Gifts luxury scented candles natural reed diffuser

What ever your reason for lighting a Luxury Scented Candle this Christmas, PAIRFUM London has they perfect one for You x

Christmas Coming Pairfum London Fragrance

Christmas Coming Pairfum Fragrance Wreath Cinnamon Orange Spruce

Holidays Coming Pairfum Fragrance Gluhwine Spice Cinnamon

Holidays Coming Pairfum Fragrance Rich Spices Candle Table Light Christmas

Christmas Time is Coming!

Christmas Time, for us is the holiday to share with Friends and Family.

Holidays Coming Pairfum Fragrance Rich Spices Candle Light Table

In other traditions their celebrations have already started, and Christmas is only a few short weeks away.

Christmas Coming Pairfum London Fragrance Church

So it is time for the decorations to be taken down from the attic, for the old favourites to be put in pride of place and for some new ones to join the family.

Holidays Coming Pairfum Fragrance Rich Spices Bauble Snow

Time to start writing the Letters to Santa, and for the adults to start our shopping lists for both Gifts, Food & Drink.

Christmas Coming Pairfum London Fragrance Santa Child

To start writing and posting cards and letters, especially to loved ones, that may not be spending the Holidays with you this year.

Christmas Coming Pairfum London Fragrance Gift Fireplace Woman

From a visit to a traditional Christmas market, to the switching on of the lights, perhaps a planned visit to a Panto or show.

Christmas Coming Pairfum Fragrance Shop Light Spruce

It is such an important time of year and we have so many beautiful traditions, from Christmas Trees & Carols, to the opening of presents on Christmas morning, or the welcoming wreath on our Doors.

Christmas Coming Pairfum Fragrance Wreath Cinnamon Orange Spruce

Everyone has their own unique way of celebrating Christmas or their seasonal Family Holidays.

Holidays Coming Pairfum Fragrance Rich Spices Cookie Clove Cinnamon

However or where ever you plan to spend Christmas or your Special Holiday this Year, we here at PAIRFUM London wish you Health and Happiness xx

Christmas Coming Pairfum London Fragrance

Christmas Coming Pairfum Fragrance Wreath Pine

Christmas Coming Pairfum London Fragrance Gift Fireplace Woman

Holidays Coming Pairfum Fragrance Rich Spices Stollen Berry

Holidays Coming Pairfum Fragrance Rich Spices Cocoa Cinnamon Anise

 

Deep Sleep Calm Natural Pillow Spray Pairfum London

SLEEP SPRAYS FOR A BETTER NIGHTS REST

Sleep Sprays for a better nights rest – can they really help?

Pairfum London Linen Lavender Good Night Sleep Spray De Stress

Why is it that when we most need to have a Good Nights Sleep – we are wide awake?

Tired Eyes 1

It has been scientifically proven that people who inhaled certain scents before and during sleep, experienced greater sleep efficiency, less restlessness during slumber, and an overall better quality of sleep.

Pairfum London Linen Lavender Linen Spray

There are a number of sleep disorders that people suffer with from Sleep Apnea, also spelled sleep Apnoea, to Insomnia, sleep deprivation, or restless legs syndrome… to name but a few. These can be very serious conditions that people need to seek medical help with. For others an inability to sleep can be cause by a number of factors – too much stress, mattress quality, room temperature, light quality, noise……

Sleep and Insomnia – How to Fall Asleep with Fragrance

There are a number of Scents that can be used to help you relax and de-stress, and one of the best notes for this is Lavender.Pairfum Flacon Perfume Linen Fabric Signature White Lavender

Lavender oil is mainly composed of linalyl acetate and linalool, which are chemicals that are both rapidly absorbed into the bloodstream. Studies have shown that these compounds inhibit several neurotransmitters, and have a sedative and pain-relieving effect. In humans, lavender also lowers the heart rate and reduces anxiety leading to a more restful and calm nights sleep.

Sleeping Woman Bed Pijama Linen

So with Christmas fast approaching and all the extra work that it brings along with it….

Merry Christmas Santa Claus Is Coming Sleigh

Giving someone you know the Gift of a – SLEEP SPRAYS FOR A BETTER NIGHTS REST – could be the ideal present…

Pairfum London Linen Lavender Sleep Spray Good Night Relax

Pairfum London Linen Lavender Good Night Sleep Spray De Stress

Pairfum London Linen Lavender Sleep Spray Good Night Calm

Linen Lavender Good Night Sleep Pairfum London

Pairfum London Linen Lavender Good Night Sleep Spray Anti Anxiety

Linen Lavender Sleep Spray Pairfum London

Trade Fair Tips Entrepreneur Wholesale Home Decor

Trade-Fair Tips for an Entrepreneur in the field of ‘Wholesale Home Decor’

Woman Smell Fragrance Beautiful Intense CognoScenti

We were recently approached by a leading Magazine for an article about Trade-Fair Tips for an Entrepreneur in the field of “Wholesale Home Decor”.

Below you can read our answers to the interviewer’s questions and we will update you with the magazine’s title when the interview has been published:

“As a perfume brand, smell is obviously vital to your business model.

What do you think other brands can learn from you about attracting customers to their stalls through sensory means”?

You are absolutely right, it is all about the senses for us especially the sense of smell, but it is also very important to remember that people buy with their ‘Eyes’ also. When setting out your stand you are ‘Showcasing’ not only your ‘Products and Brand’ but also giving your potential customers, e.g. department stores and boutiques, an idea or glimpse of how it will look in their store.

Trade Fair Tips Entrepreneur Wholesale Home Decor 5435

It is also very important to remember that in this age of ‘Online Retail / Multi channel’ selling, that you are able to offer your customers, high-res images and well written product information and a company background story. We are now truly in the age of ‘Bricks, Clicks & More’ retail and this also applies to online wholesale in the UK.Large Luxury Gift Bag by Pairfum Home Fragrance Perfumed Candle Reed Diffuser Bell

When setting up our stand we always display our products & perfumes for the customer to try, it creates a sensory experience and invites your potential customers to ‘Stop or Pause’ in their journey around the show.

Trade Fair Tips Entrepreneur Wholesale Home Decor 5438

You would be surprised how may people have ‘Thanked Us’ for stopping them, as they were in the ‘Mind-set’ of having to see everything in a few short days and at the same time missing what could be their ‘Next Best Selling’ item.

Trade Fair Tips Entrepreneur Wholesale Home Decor 5412

We have a wonderful example of a Gentleman walking past and telling us that he thought our stand and products were ‘Wonderful’, however he did not have time to stop as he was sent by his company to look for specific products and one brand in particular. He then continued on his way as he had a lot to do that day, we were delighted to receive the wonderful compliments and thanked him. About five minutes later he arrived back at our stand, red faced and laughing to say that ‘PAIRFUM’ was the company he had been sent out to find….

Pairfum Black Acrylic Display Plinth Large Reed Diffuser Holder SilverSuch is the nature of the business world in which we operate, that we are sometimes ‘Too Busy Working’ to achieve what we set out to do…

So,… our advice is to ‘Set out Your Stand or Stall’ to the best of your ability, always keeping in mind that we are all at some time or another ‘Customers’, and as such we love to have a wonderful shopping experience.

In an age where online wholesale is becoming more popular in the UK and worldwide, it is frequently overlooked how important the actual visiting of trade fairs still is for products we experience with our senses such as:

  • Home Decor (fabrics & cushions, wallpaper, furniture, lamps, lighting & carpets)…
  • Perfume (Eau de Parfum, Eau de Toilette, spray, roll-on, natural Essential Oils, …),
  • Gifts & Gift Sets (for men / women, Christmas, Valentine’s Day, Halloween, Mother’s Day, gift boxes, …),
  • Home Fragrance (perfumed candles, reed diffusers, sleep sprays, scented sachets, drawer liners, aroma / oil burners, …),
  • Skin Care (organic hand lotion, body lotion, cream, hand wash, shower gel, foam bath, soap, face cream, bath oils, cosmetics, make-up, …), and
  • similar products such as (small deco items, accessories, glassware / dinner ware, vases, jewellery, clothing)…..

It is more difficult for retailers to select this type of item from ‘online only’ wholesalers which is why we believe the combination of ‘bricks & clicks’ is also ideal for the wholesale scenario.

During a trade fair visit our customers engage all of their senses when selecting products for their stores:

  • smell
  • touch / feel
  • sight / visual (e.g. how have the trend colours been translated into patterns, decors, prints, etc.)
  • hearing (e.g. what do products sound like when you use then, e.g. opening the door of a wardrobe, sitting down a sofa, etc),
  • taste (today, gift food is a popular add-on)

rebecca-louise-law-floral-canopy-beauty-garden

“What preparations do you do prior to a trade fair?”

We have a number of things that we need to do before a Trade Fair, ranging from booking accommodation, flights & visas (if necessary), …

Multi Sensorial Sleep Open Air Hotel

To arranging transport of the products (and brochures, etc) plus the show stand fixture & fittings.

Fly Away with PAIRFUM London Trade Fairs 2018

That is just the basic logistics.

However, you must insure that you have spent time choosing which show to attend, and that it is the correct one for you.

If it is the one for you – then you must insure that the ‘Hall’ or ‘Area’ within the show is the right section for your product category, e.g. there is no point being in the Jewellery section when you are trying to sell Food, home decor or stationary.

Trade Fair Tips Entrepreneur Wholesale Home Decor 5412

There is no fool proof system or guarantee that a particular show is the right one for you or your product, but if you can visit the show as a visitor before ever attending as a supplier (some government bodies or Chambers of Commerce may provide, some financial help with this – It is always worth asking), then at the very least you have an idea what to expect and can avoid if possible making an expensive mistake.

Question Mark Info Graphic

Once you have decided to do the show and you have booked your stand, then you must make sure that you let as many people as possible know that you are exhibiting, if you already have a customer base then send them a news letter with stand number, times, date and any other information you may have for example New Product Launches or Show offers.

Trade Fair Tips Entrepreneur Wholesale Home Decor 5413

Have business cards, price-lists, brochures and samples (if available) – ready to hand out to potential customers.

Once that is all done, you are 99% of the way there, and remember that fairs / shows mean hours & hours of standing on your feet, so even though the shoes you have go beautifully with the outfit you have chosen, … you will probably be glad to slip into a pair of flats later on in the day….

Sleeping-Pods-MetroNaps-energy-pod

“Who do you take to a trade fair? What roles do they fulfil and what skills do they need?”

We always take or send our best sales people, as it is imperative that they know the product inside out, and enjoy meeting and greeting customers. It is also good to remember that no one knows your products or company better than you do.. When you are first starting out, you may not have the luxury of sending people along beforehand to set up the stand and display the products for you(not unless you are very lucky).

So by contacting the show organisers and asking them what you have to do and what is or is not included in the stand cost, i.e. fixtures & fittings, electrics etc. (remember to make a list) do not be afraid to ask for help, as your fellow exhibitors who may be seasoned ‘Exhibitionists’.. are normally very helpful. It goes without saying that by setting up and breaking down the stand yourself, this is an extra expenses that you can avoid as a start-up or growing business.

“How does trade fair culture differ around the world? Is it vastly different in New York to Tokyo?”

PAIRFUM Trade Fair Toyoko

Yes, one of the nicest things about exhibiting in another countries is that you get to meet the people and experience the culture, and the differences between a show in NY & one in Tokyo is amazing, one is full of people who are for the most part shy and retiring and the other is – Well! NY.

New York Did You Remember To Bring The Flowers

Don’t get us wrong NYC, is one of our favourite City’s in the World!

As Samuel Johnson the English author said:

“Sir, when a man is tired of London, he is tired of life; for there is in London all that life can afford.”

Happy New Year 2015 from Pairfum: natural / organic / healthy, luxury room fragrances, natural couture perfume for you home, natural reed diffusers, luxury scented candles, fine fragrance, skin care

This is also true of NYC.

It was also more noticeable how the visitors to the US shows, were more willing to try something new and different.

In other countries they are more reserved and may need to see the brand or products a number of times.

Trade Fair Tips Entrepreneur Wholesale Home Decor 5452

So,… whatever your future plans are as an Entrepreneur in the field of ‘Wholesale Home Decor’,

we here at PAIRFUM, London’s Artisan Perfumers, wish you all the very best of luck.

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