The Perfume Blog & News by PAIRFUM

PAIRFUM Happy Easter Home Fragrance Bedroom Luxury Scented Candle Natural Reed Diffuser

In Italy they say: “Christmas for Family” and “Easter for Everyone”

By Pairfum | 28/03/2024

As we are celebrating Easter this weekend and in light of the turmoil around the world, Easter is wonderful symbol of rebirth in the world. We should remember this beautiful saying from Italy: “Natale con i tuoi, Pasqua con chi vuoi!” In English, it reads as “Christmas for Family, Easter for Everyone”. A time to …

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About the Perfume Blog & News Magazine by PAIRFUM London

Dear Reader,

Welcome to the perfume blog by PAIRFUM London.

We were asked recently by a journalist in an interview this question:

“What is your favourite part when it comes to blogging?”

The first answer that sprang to mind was ‘perfume’. We love it, we love writing about it and we enjoy sharing our passion for it!

Are we biased? Of course we are, ... how can you be objective about perfume when it is all about passion and experiences. This is personal.

We know that people ‘love’ wearing / using perfume in their homes and they ‘love’ discovering their favourite scent, it becomes their aerial signature !

It has been proven that we create our world around us. We use our interior landscape to create the homes we wish to live in. This also includes our outside spaces, from gardens to a window box.

Within this interior/exterior world (Our World), ‘olfaction’ or as we know it ‘our sense of smell’, is the oldest sense. It keeps us safe, creates memories and makes us happy.

For us, perfume, the sense of smell and homes & interiors are intrinsically linked, like ‘Love & Marriage’ or a ‘Horse & Carriage’, ... you can’t have one without the other.

So, ... in a ‘nutshell’ (and that is a beautifully fragranced nutshell), what is the best part of blogging?

We love it, we love sharing, learning, listening and discussing.

Huib xx

P.S. ( God bless who ever invented ‘blogging’ )

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Enjoy discovering the many Facets of Perfumery in this Blog & News Magazine.

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