The Perfume Blog & News by PAIRFUM

The Importance Of Natural Perfume

Natural Perfume

By Max Cousins | 24/07/2021

We have just published a new article about the importance of natural perfume: With many synthetic products on the market, we believe it is more important than ever to educate our readers about the importance and the processes behind developing and manufacturing natural perfumes. We hope this article provides something for the beginner perfumer …

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As a warm welcome, we will send you the novel ‘Perfume’ by Patrick Sueskind, as an e-Book.

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Enjoy discovering the many Facets of Perfumery in Our Perfume Blog & News Magazine.

Afternoon Tea Week Scents of Summer Cake Stand InterContinental London Perfume Home Fragrance

Afternoon Tea Week : Review of Tea in Perfume & Home Fragrance

By Huib Maat | 10/08/2015

The ‘Afternoon Tea’ Week TEA notes have always been close to the heart of every perfumer and the team here …

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STYLE TIP Yes we crave routine Stop being so predictable

3 Style Tips: Signature Scent | Are You Predictable | Colour Combos

By Huib Maat | 06/08/2015

The Power of Presence Hi Beautiful People, Recently I had to make a large IMPACT at an event. I was …

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florist the new perfumer

A Florist or a Chef as a Perfumer ?

By Huib Maat | 30/07/2015

The question of “A Florist or a Chef as a Perfumer?” was posed in an article by Vogue, which highlighted …

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PAIRFUM Bell Large Reed Diffuser at Home & Gift Harrogate

Candle Wholesale: ‘Home & Gift’ in Harrogate

By Huib Maat | 25/07/2015

‘Thank You’ for Visiting us ! Report from ‘Home & Gift’ in Harrogate PAIRFUM exhibited again during Home & Gift in …

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Rose in Perfumery and its Reinvention

The Re-Invention of the Rose in Perfumery and Home Fragrance

By Huib Maat | 11/07/2015

The Rose in perfumery and home fragrance, is also known as the “Queen of Flowers”! Roses in perfumery accords are …

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beautiful Pairfum products in the bedroom: perfume spray, luxury scented candle, fragranced reed diffuser, natural / organic / healthy / oil serum / hand-made in the UK

Home Fragrance: PAIRFUM Website Refreshed

By Huib Maat | 04/07/2015

We are delighted to announce that new website for PAIRFUM is now live. Unfortunately, we could not post during the …

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Making Scents Pairfum Fragrance Layering

Making Scents – Article published in St George Magazine

By Huib Maat | 15/06/2015

We have the pleasure of drawing your attention to an interesting article in St George Magazine about perfumery, perfumers, natural fragrances, …

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Floristry World Cup - essential oils of flowers in perfume, room fragrance and skin care

Fleurop Interflora World Cup 2015 in Berlin

By Huib Maat | 14/06/2015

The Winner The finals took place from the 11th-13th of June 2015 in Berlin. Congratulations to Alex Choi (South Korea) on …

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VIP Prosecco at Harrogate from PAIRFUM

Candle Wholesale: Be a VIP at Home & Gift in Harrogate in 2015

By Huib Maat | 05/06/2015

Visit PAIRFUM on stand D68. ( Our stand is right at the entrance to Hall D. Very convenient ! ) Click …

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Le Jardin de Monsieur Li by Hermes China Inspires Perfumery

CHINA inspires Perfumery and Home Fragrance

By Huib Maat | 02/06/2015

Landscapes, culture, colour, seasons, ingredients, food, gardens: China inspires perfumery with many sources for perfume, skin care and home fragrance. …

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Joy de Patou


By Huib Maat | 26/05/2015

White Flowers in Perfumery and Home Fragrance White Flowers have have been starring in perfumery from the early classics and they …

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permanent ban on pesticides that are harmful to bees

Keep the ban on bee-killing pesticides

By Huib Maat | 23/05/2015

Our bees are being placed in danger again. The chemical manufacturers are trying again to get the toxic and banned …

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Pink Fragrance

Trend: Think in PINK

By Huib Maat | 19/05/2015

Fashion And Colour: We have all heard, read and discussed the subject of ‘colour’ and ‘fashion’. Hollywood is no exception, …

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Polo Blue Ralph Lauren - blue the Worlds Favourite Colour

Is “BLUE” the World’s Favourite Colour?

By Huib Maat | 12/05/2015

A survey in multiple countries by YouGov revealed that ‘blue’ is the world’s favourite colour: it was the preferred colour …

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DKNY Golden Delicious Perfume

The Top 10 Most Expensive Perfumes – for Women & Men

By Huib Maat | 07/05/2015

We found two very interesting articles about the most expensive perfumes in the world. Here are the links to these …

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Crowned Pacifier buy PAIRFUM for the new Royal Baby Girl, the 4th in line to the throne (made in britain)

Congratulations on the Royal Baby Girl (Made in Britain !)

By Huib Maat | 02/05/2015

#royalbaby Made in Britain Kensington Palace has announced, that the Duchess of Cambridge has given birth to a baby girl – …

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fragrances that cool you & your home: perfume, room fragrance and skin care (natural / organic)

Is ‘Cooling’ In Perfume And Room Fragrance Feasible ?

By Huib Maat | 02/05/2015

‘Cooling’ And ‘Colder’ Fragrances It is spring and as the sunshine is beginning to warm us up after the winter …

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Pairfum at Pulse 2015: luxury scented candles, fragrance reed diffusers and refill oils, room perfume sprays, wardrobe sachets and much more: natural / organic / essential oils / hand-made in the UK

Candle Wholesale: VIP Invite for Pulse 2015 at London’s Olympia

By Huib Maat | 29/04/2015

Luxury Home Fragrance & Candle Wholesale Visit PAIRFUM during Pulse at London’s Olympia Exhibition Centre. Pulse is an ideal summer …

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Invictus Paco Rabanne for men


By Huib Maat | 25/04/2015

Welcome to the count down for the Top Ten best selling Men’s fragrances in France in 2014 or as we …

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Top 10 Female Fragrances in 2014 (France)

By Huib Maat | 19/04/2015

As the first of the sales figures for 2014 are coming in, we can see already in France that it brought a few …

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La Petite Robe Noire Couture Guerlain for women

FIFI Fragrance Awards 2015 (France & USA)

By Huib Maat | 16/04/2015

Every year, the perfume industry assembles to award the famous FIFI awards. The are like the “Oscars” but for fragrances. …

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Fuel for Life Homme Diesel man irresistible

Can a Fragrance make a Man irresistible to a Women ?

By Huib Maat | 16/04/2015

Here at PAIRFUM it is our opinion, that wearing a beautiful fragrance will probably not harm the chances of making …

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Kubu Kube

Interesting Colour Game

By Huib Maat | 13/04/2015

Here at PAIRFUM we like colour ! Especially, as there is an intrinsic link between perfume and colour. In this …

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Petition to ban pesticides that kill bees

Support the ban of bee-killing pesticides

By Huib Maat | 10/04/2015

Do you remember hearing about toxic pesticides wiping out bees? A respected group of scientists concluded this week that pesticides not …

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eau sauvage

Perfume can attract the opposite sex !

By Huib Maat | 09/04/2015

Here are the links to two very interesting articles, one in The Telegraph  and in Science Daily, about the perfume ingredient …

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Discover more about this Perfume Blog & News Magazine

Natural Niche Perfume, Home Fragrance and Organic Bath, Body & Skin Care

Eau De Parfum Person Reading Cardamom Tonka White Oud Man 16 9
Eau De Parfum Person Reading Cardamom Tonka White Oud Man 1 1
Eau De Parfum Person Reading Cardamom Tonka White Oud Man 9 16

About the Perfume Blog & News Magazine by PAIRFUM London

Dear Reader,

Welcome to the perfume blog by PAIRFUM London.

We were asked recently by a journalist in an interview this question:

“What is your favourite part when it comes to blogging?”

The first answer that sprang to mind was ‘perfume’. We love it, we love writing about it and we enjoy sharing our passion for it!

Are we biased? Of course we are, ... how can you be objective about perfume when it is all about passion and experiences. This is personal.

We know that people ‘love’ wearing / using perfume in their homes and they ‘love’ discovering their favourite scent, it becomes their aerial signature !

It has been proven that we create our world around us. We use our interior landscape to create the homes we wish to live in. This also includes our outside spaces, from gardens to a window box.

Within this interior/exterior world (Our World), ‘olfaction’ or as we know it ‘our sense of smell’, is the oldest sense. It keeps us safe, creates memories and makes us happy.

For us, perfume, the sense of smell and homes & interiors are intrinsically linked, like ‘Love & Marriage’ or a ‘Horse & Carriage’, ... you can’t have one without the other.

So, ... in a ‘nutshell’ (and that is a beautifully fragranced nutshell), what is the best part of blogging?

We love it, we love sharing, learning, listening and discussing.

Huib xx

P.S. ( God bless who ever invented ‘blogging’ )

Treasure a Pairfum

Eau De Parfum Person Reading Sea Salt Sage Amber Woman 16 9
Eau De Parfum Person Reading Sea Salt Sage Amber Woman 1 1
Eau De Parfum Person Reading Sea Salt Sage Amber Woman 9 16

Pure Luxury with a Conscience in your Home and on your Skin.

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Read in our Blog & Magazine about:

  • Anything 'Making Scents', e.g. perfume memories
  • Home Fragrance, Couture Perfume, Skin / Bath / Body Care
  • Ingredients, e.g. natural / organic essential oils, flowers, bees, waxes.
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Enjoy shopping in our online Boutique:

Natural Home Fragrance:

Luxury Scented Candles, Reed Diffusers and Refill Oils, Perfume Room Sprays, Sleep & Pillow Sprays, Fragrant Botanicals, Wardrobe Sachets, Drawer Liners, ...

Natural Perfume:

Eau de Parfum "Intense" Sprays,  Eau de Toilette Sprays, Eau de Parfum Travel & Purse Sprays, The Perfume Experience Box, ...

Organic Bath, Body & Skin Care:

Hand Lotions and Creams, Hand Oil & Washes, Body Lotions, Body Washes and Shower Oils, Foam Bath, Hand Soap, …

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Giftboxes, Giftsets, Luxurious Gift Bags & Tissue Paper, Gifts for Men, ...

Enjoy discovering the many Facets of Perfumery in this Blog & News Magazine.

Flacon Room Perfume Spray Black Orchid Flower 16 9
Flacon Room Perfume Spray Black Orchid Flower 1 1
Flacon Room Perfume Spray Black Orchid Flower 9 16

Rise above the Mere Functional.

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