Home / Events / London Fashion Week Tip: How to fragrance the show’s couture ?

London Fashion Week Tip: How to fragrance the show’s couture ?

Fashion Tip For Designers:

Have you given thought to the fragrance of your fabulous clothes during the London Fashion Week ? You will have reviewed every detail of your show but will you have considered the perfume of your designs ? Will your clothes smell as wonderful as they look ? Will their fragrance radiate into the room ?

Your fashion should be a multi-sensorial experience.

How to perfume haute couture or lingerie ?

Basically, you have two options:

  1. use a specialist spray like PAIRFUM's Flacon linen & fabric spray, or
  2. use your favourite haute couture perfume

When you using your favourite personal fragrance, please ensure you take the following precautions, or you may stain the fabulous clothes you have just worked so hard for:

  • is it a 'heavy' fragrance that contain vanilla, woody or spicy ingredients ? All of these perfume ingredients are know to discolour fabrics.
  • before using it on any piece of fabric, test the spray for discolouration or staining on a small, invisible area, e.g. the tag
  • do not spray on any polished, painted, plastic or wooden items on your designs which may be damaged by perfume oils or alcohols.

The simpler solution is to simply use PAIRFUM's Flacon linen & fabric spray and you will have none of these worries.

#LFW

Tweet us here at #pairfum and we will promote your show during the London Fashion Week !

PAIRFUM Flacon linen perfume for linen & fabrics room spray

Products We Believe You Will Love

Let's Stay in Touch

As a warm welcome, to the family & friends of Pairfum London, we will send you the novel ‘Perfume’ by Patrick Sueskind, as an e-Book.

Newsletter Subscribe Form - Blog Post

Search

Let's Socialise

Recent Posts

View More

Let’s stay in touch.

As a warm welcome to the family & friends of Pairfum London, we will send you a free gift, the e-book “Perfume” by Patrick Sueskind.

Popup – Newsletter Subscribe

Try Natural Niche Perfume

Get a Full Refund when you later buy a full-sized bottle.
Special Offer: Free Gift-Wrap (luxury bag & tissue paper) with every Perfume Experience Box.

Popup – Free Gift-Wrap with Experience Box

We value and respect your personal data and privacy. By submitting this form, you agree that we may process your information in accordance with our Privacy Policy.

Risk Free Trial

We understand that shopping online for perfume is different, which is why we offer our 100% Happiness Guarantee:

  • Free Tester: We will include a mini sampler with your Eau de Parfum so you can try the perfume before you open the pack.
  • Free Returns: Should you not love your perfume, then we will collect it free of charge from your home (unopened product). No quibbles from us.
  • Free Shipping: over £50 (UK) | €100 (EU) | $ 100 (US/Can)
Pairfum London
    Your Cart
    Your cart is empty