Eau De Parfum Person Reading Sea Salt Sage Amber Woman luxury with a conscience
Eau De Parfum Person Reading Sea Salt Sage Amber Woman luxury with a conscience
Eau De Parfum Person Reading Sea Salt Sage Amber Woman luxury with a conscience

What Is Luxury With A Conscience ?

Introduction

We are often being asked by our customers: “What do you mean Luxury With A Conscience?

The definition of Luxury is changing and in this article we address the following:

  • How we translate Luxury with a Conscience into our products
  • How do we view Essence of Luxury today and the Luxury of Choice
Luxury with a Conscience Living Room Large Bell Reed Diffuser Perfumed Candles

Luxury with a Conscience by Pairfum London

Enjoy pure luxury without even a hint of guilt !

Here at Pairfum, we believe that ‘luxury with a conscience’ means the following:

  • noble ethics
  • natural / eco-friendly
  • handmade in the UK
  • but always thoroughly and uncompromisingly luxurious

‘Eco-Chique’ is another word sometimes used to describe ‘luxury with a concience’.

Pairfum is setting & driving the ‘eco-chique’ trend.

Luxurious

Delight in the art of pairfuming. Each product typifies great British design, with elegantly clean and pure lines.

Our perfumes honour you and enhance your life, by recalling precious moments and allowing you to dream !

A perfume is a gift that keeps on giving. Give Pairfum with love, because loving is giving.

Natural

Natural / organic formulations, because:

  • 100% natural formulations in every product, not just a few percent ! In our industry, a product can claim to be ‘natural’ if it contains at least 20% of natural ingredients. Pairfum does not endorse this ‘cheat’ of pretending.
  • no ingredients that are ‘genetically modified organisms’ (GMO) in Pairfum. 99% of all soy candle wax is a GMO. In the same way as consumers rejected GMO foods in Europe (e.g. tomato, milk, etc.), retailers should expect a reaction from consumers against GMO soy candles.
  • our perfumes are made using essential oils (natural or organic)
  • fully biodegradable
  • CO2 neutral – non toxic – non carcinogenic

Renewable & Home Compostable

Renewable because:

  • the natural ingredients come from sustainably managed farms. Equally the paper & cardboard used comes from trees sourced from sustainably managed forests (FSC/PEFC certified)
  • inks are plant based; ribbons from cellulose

‘Home Compostable’ packaging:

  • packaging biodegrades quickly, i.e. within 6 – 12 months, and it can be composted in a home environment, i.e. garden
  • this is the next phase of eco-friendliness that will come in the next few years
  • home compostability is achieved through the use of plant based inks and waterbased varnishes & glue.
  • Fully biodegradable inks, varnishes, glues, ribbons, cartons and papers.

Handmade in the UK

Each Pairfum product is manufactured by hand on a “micro-level”, i.e. in small scale workshops by artisans, with a sustainable development ethos.

Production in the UK avoids the CO2 emissions from shipping products to Europe from Asia.

Low Energy Consumption:

  • our offices are already carbon neutral, and
  • we endeavour to make our factory carbon neutral within 2 years.

Nobel Ethics

NOT made by under-age children in the slums of Asia or Africa.

NO animal testing.

Part of our profits is used to buy beehives for farmers in Africa. Pairfum buy beehives to supply to African Farmers as it allows people to help themselves. One beehive feeds one family, year after year.

We also support a variety of other charities:

  • donated to the Japanese Tsunami Disaster Fund
  • funded books to open libraries in rural China. Libraries are the only form of education available in rural China.
  • Supports MacMillian Fund Raisers
  • Norfolk & Waveney Big C Cancer Charity

Inside every product Pairfum is a loving and giving heart. Enjoy Luxury with a Conscience.

Eau De Parfum Person Reflection Black Cherry Oolong Tea Man Luxury of Choice
Eau De Parfum Person Reflection Black Cherry Oolong Tea Man Luxury of Choice
Eau De Parfum Person Reflection Black Cherry Oolong Tea Man Luxury of Choice

Definition: Luxury With A Conscience

Luxury with a Conscience refers to the idea of combining the concept of luxury with a commitment to social and environmental responsibility. It is the practice of creating high-end products and experiences that are ethically produced and sustainable, without compromising on quality, style, or design.

Luxury with a conscience emphasizes the importance of using materials and processes that minimize environmental impact and prioritize fair labor practices. It also includes giving back to communities, supporting charitable causes, and promoting social justice issues.

In today’s world, more and more consumers are seeking out products and experiences that align with their values and beliefs. Luxury with a conscience recognizes this shift and seeks to create a new standard of luxury that is not only about material abundance and extravagance but also about social and environmental responsibility.

The Essence Of Luxury

The essence of luxury can be defined as the quality or state of being characterized by features or attributes that are associated with superior quality, exclusivity and refinement.

Luxury is often perceived as an indulgence that goes beyond basic necessities and is associated with extravagance, opulence and prestige.

The essence of luxury lies in the meticulous attention to detail, the use of high-quality materials and the seamless fusion of functionality and beauty. It is a combination of elements that create a sense of indulgence and exclusivity that is not easily attainable by everyone.

The definition of luxury is, however, evolving and becoming broader than what it used to be. Although the traditional definition still holds true, the meaning of luxury is changing, especially for younger consumers. Nowadays, luxury is not just about traditional values, but it is also about other values that do not fit the conventional definition of the word.

At a recent conference, a futurist named Jared Weiner talked about the “Three T’s” and a new definition of luxury. Weiner believes that luxury now also includes Time, Truth, and Trust. Time is a scarce resource that consumers value the most, and post-pandemic, consumers may want to use their time differently than before. Truth and Trust are new values that have become important. Truth refers to products being more relevant to each consumer, their personal values and how they want to present themselves. Trust relates to the authenticity and trustworthiness of companies and their products.

Luxury Of Choice

The luxury of choice refers to the ability to choose from a range of high-quality options and to have the freedom to make decisions based on personal preferences and tastes. It is the ability to select from a variety of options that are carefully curated and designed to meet the unique needs and desires of the individual.

In the context of luxury goods and services, the luxury of choice means having access to a diverse range of exclusive products and experiences that are tailored to one’s specific tastes and preferences. It is the opportunity to indulge in bespoke, customized, or personalized options that are not readily available to the general public.

The luxury of choice is often associated with a high level of personalization, flexibility, and exclusivity. It allows individuals to express their individuality and to experience a sense of empowerment and control over their purchasing decisions. In many ways, the luxury of choice is the ultimate expression of luxury, as it provides individuals with the means to create a personalized and unique experience that is truly their own.

You can choose Luxury with a Conscience.

Lifestyle Natural Fragrance Livingroom Large Reed Diffuser The Essence Of Luxury
Lifestyle Natural Perfume Livingroom Large Reed Diffuser The Essence Of Luxury
Lifestyle Natural Fragrance Livingroom Large Reed Diffuser The Essence Of Luxury

Magazine & Blog

Living Room Natural Reed Diffuser Luxury Perfumed Candle Magazine Blog News

Read in our Blog & News Magazine about:

  • Anything ‘Making Scents’, e.g. perfume memories
  • Home Fragrance, Couture Perfume, Skin / Bath / Body Care
  • Ingredients, e.g. natural / organic essential oils, flowers, bees, waxes.
  • Your Home, e.g. beautiful interior designs, architecture, decor, …
  • Food, Drink, e.g. essential oils in foodd, desertd, drinks,…
  • Britain, e.g. London, the Queen and Royal Family, …

The Fragrance Boutique

London Natural Perfume Boutique New Bond Street Shop Online Perfume Boutique

Enjoy shopping in our Online Boutique:

Natural Perfume:

Eau de Parfum “Intense” Sprays,  Eau de Toilette Sprays, Eau de Parfum Travel & Purse Sprays, The Perfume Experience Box, …

Natural Home Fragrance:

Luxury Scented Candles, Reed Diffusers and Refill Oils, Perfume Room Sprays, Sleep & Pillow Sprays, Fragrant Botanicals, Wardrobe Sachets, Drawer Liners, …

Organic Bath, Body & Skin Care:

Hand Lotions and Creams, Hand Oil & Washes, Body Lotions, Body Washes and Shower Oils, Foam Bath, Hand Soap, …

Gifts & Giftsets:

Giftboxes, Giftsets, Luxurious Gift Bags & Tissue Paper, Gifts for Men, …

Let’s stay in touch.

As a warm welcome to the family & friends of Pairfum London, we will send you a free gift, the e-book “Perfume” by Patrick Sueskind.

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