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Manufacturing Ban on Plastic Microbeads

A Manufacturing ban on Plastic Microbeads has come into force in the U.K., this means that the tiny beads that have been used by some manufacturers in their cosmetics and personal care products, and that have been shown as harmful to marine life can no longer be used.

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This ban has already been in place in the USA since 2015, and at long last it has come into force in the UK. They can no longer be used in cosmetics and personal care products. It initially bars the manufacture of such products, and a ban on sales will follow later in July.

The huge problem of plastic pollution choking the oceans and destroying marine life and habitats, has been in the forefront of the news for sometime, with the surprising and previously unknown fact that the world’s seas contain five trillion pieces of plastic and debris.


Microbeads play a significant part in this and as campaigners working to clean up our Oceans have pointed out, removing them from our shelves, face scrubs, toothpastes, shower gels, and our lives was an easy way to prevent thousands of tonnes of these pests from washing into our Oceans and Rivers every year. They do not degrade over time and can transport toxic chemicals into marine organisms.

Greenpeace Microbeads Toothpaste

It is not just the use of Microbeads that are polluting our Seas, plastic bottles make-up a third of the plastic litter found in our Oceans, with a million bottles bought every minute around the world, recycling schemes run in other countries have been very successful in reducing the number of plastic bottles that end-up floating in our seas, being ingested by our wildlife and eventually finding it’s way back into the food chain.

Dead Fish On Coast

A 5 pence charge for plastic carrier bags was introduced in 2015, and the results show a reduction of 9 billion fewer bags being used. So when there is ‘a will there is a way’. Microbeads may actually only make up a small proportion of the amount of plastic that ends up in the sea from the UK every year.

However they are entirely unnecessary when there are so many natural alternatives available, from rose-hip seeds to salt, coffee and whole oats. Why use something that is so damaging to the environment and our Seas, when we have to hand natural alternatives.


The ban has been welcomed by industry and campaigners alike, however worries remain that tackling individual issues such as microbeads, plastic bags or bottles is not addressing the overall scale of the problem. Microbeads are only one part of the huge plastic pollution problem we currently face but it is a step in the right direction and everyone is aware that much more needs to be done.

Thassos Island

They may be small steps but we at PAIRFUM London believe that they are steps in the right direction, our ethos since inception has been ‘Luxury with a Conscience’, our packaging is not only ‘Biodegradable’, it goes a step further and is ‘Home Compostable’. If you would like to find out more about the  green philosophy behind PAIRFUM, please click here

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Amazing Women

The name Millicent Fawcett or Dame Millicent Garrett Fawcett born the 11th of June 1847, and died the 5th of August 1929 aged 82, was one of the U.K’s ‘Amazing Women’ a forerunner in the feminist movement she was an intellectual, a political leader, an activist and writer. She was a leading suffragist and was instrumental in securing votes for women in 1918. Her belief was that peaceful protest using non-violent demonstrations and petitions to MPs, would achieve better results than violent confrontations.

Millicent Garrett Fawcett 2 Gower Street Blue Plaque

The eighth of ten children Millicent came from a very close and happy family in which the children were encouraged to read widely, speak their minds and be physically active. In a time when ‘Women should be seen and not heard’, they were also encouraged to share in the political interests of their father.

Her older sister Elizabeth Garrett Anderson another Amazing Women, faced an almighty uphill struggle to become the first female doctor in the UK, and this fight spurred her on in her campaign for female equality.

She became the president of the National Union of Women’s Suffrage Societies in 1897, this group joined together with other suffrage groups including Emmeline Pankhurst’s suffragette movement.

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In 1918, the Representation of the People act was passed granting voting rights to only some women in the UK, to be allowed to vote you had to be over 30 years old and hold £5 of property ( a small amount by today’s standards, but an insurmountable barrier for some Women of the time) or have a husband who did.

In 1928, voting rights were then extended to all women over 21 in line with men, and Millicent who was 81 years old at that time, watched on in the public gallery in the House of Commons as the bill was passed.

Votes For Women Lapel Pin (Nancy)

A bronze statue of Millicent Fawcett in Parliament Square in London, holding a banner on which is written the phrase “Courage calls to Courage everywhere”, stands as a reminder to all of us that it is thanks to Amazing Women like Millicent the World over that we have in most countries the right to Vote and to gender equality.

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A poll held by BBC Radio 4 saw Millicent Fawcett chosen as the most influential women of the past 100 years.

So to all the Amazing Women World wide, our Mothers, Grandmothers, Sisters, Aunts, Teachers, thank you for for showing us the way and for teaching us that “Courage calls to Courage everywhere”.

Millicent Fawcett

From all the Women and Men at PAIRFUM London thank you – Click Here

Smile Happy Health Life Man

What Makes You Happy?

What would your answer be, if someone stops you in the street and asks you “What makes you Happy”? Or, what is the meaning of ‘Happiness’, the elusive state that theologians, philosophers and psychologists have been mulling over and researching for ever (or so it seems).

Would it be – the ability to hop from one joy to the next, from one happy moment to the next without a break? Or, is that the definition of exhaustion?

Research has shown that to achieve happiness we must go through times that involve periods of displeasure, annoyance and down right vexation. Other elements in our day to day living effect how we feel, general health, money is important but only to a certain point, as it helps to relieve the strain or worry about housing, food, clothing etc. Our life circumstances, work, marital status, social relationships, can and do influence our sense of well-being or how happy we feel.

Smile Happy Health Everyone Girl

It would appear from reading between the lines of all the research papers, that happiness is a state of well-being that encompasses living a good life, and no we do not mean turning your back garden into a small holding. Unless that is what would really make you ‘Happy’, and the neighbours don’t mind!. It means doing something irrespective of what that ‘Thing’ is, that gives you a sense of meaning and deep satisfaction.

Smile Happy Health Life Girl

The really good news is, that research shows that much of what makes us ‘Happy’ is under our personal control. Small things such as taking a long leisurely soak in the bath, and of course, this is where we would recommend that you use one of the PAIRFUM Organic Washes and lotions (well, we would, wouldn’t we! – because that is what makes us ‘Happy’ – Click here for PAIRFUM Happy)

So from setting yourself a goal to getting involved in an enjoyable, or sometimes not so enjoyable an activity. Socialising, keeping in touch with friends and family, to finding simple ways to teach or remind yourself not to react in a certain way when certain situations arise, and they will every single day. You decide how ‘Happy’ you would like to be today, and remember as odd as it may seem that going through the tough times enables us to feel a deeper sense of contentment or achievement.

Be Happy And Smile

So, you may decide not to turn your back garden into a version of the 1975 TV series in a bid to live the ‘Good Life’ , but the important thing to remember is that we can all ‘Cultivate Happy’.

Maybe today “Happiness is wearing your favourite Perfume, and sharing it with the World” – Huib Maat.

Tell us what makes you happy.

PAIRFUM World's First Perfumer Eau de Parfum

Aroma Magic Coffee Beans Smell Nose Clear

The Fairy Tale of the Perfume Wizard and the Magic Coffee Beans

We would like to share with you ‘The Fairy Tale of the Perfume Wizard and the Magic Coffee Beans’.

Once upon a time in the beautiful land of Perfume, there lived a Perfume Wizard that loved Perfume so much that he cast a spell so that every time you walked into a department store or through the departures lounge of an Airport, the Perfume Nymphs who worked for him would liberally spray you or the space around you in Perfume. Not just one type of Perfume but many, many different types, now for a while this made the Perfume Wizard very happy, but after a while he began to notice that the the people that he wanted to try his Perfumes, were becoming ‘Nose Weary’, and this made him very sad.

Baby Crying Coffee Bean Perfume Wizard

So he decided that he must do something about it, he returned to ‘Perfume Land’ and spent many hours working out a way that he could overcome this problem. As he sat scratching his head and pulling his beard, while drinking a wonderful cup of Coffee that he had just made with freshly ground coffee beans. He came up with the fantastic idea of using ‘Coffee Beans’ to nasal cleanse or to put it another way give us an olfactory reboot, or the fresh impetus to try more Perfumes. Oh! how happy he and everyone else in Perfume Land’ were that they had solved this sniffy problem.

Coffe Bean Smell Candle Perfume Vanilla

However as we said at the beginning of the post this is, The Fairy Tale of the Perfume Wizard and the Magic Coffee Beans. The reason for writing this blog is in answer to the question we are asked time and time again on numerous occasions,  “Does smelling or sniffing Coffee beans when you are trying or sampling perfumes work?”. One of the most persistent myths in the fragrance sales industry is that of the ‘Coffee Bean’. You will have spotted or been offered a container of them at perfume counters through out the World , with the promise that they will re-set your nose or ‘cleanse your nasal palate’ in between trying out different scents.

Roasted Coffee Bean Aroma Perfume Nose

Before you rush to inhale deeply when offered the pot of magic beans, you might like to know that the number of aromatic compounds found in coffee is believed to be between 800 and 1000, and as analytical methods become more precise, no doubt even more will be uncovered. So if you thought you were experiencing so called ‘nasal fatigue’ due to the fact that you were trying so many different aromas, how does adding a further 800 to 1000 to the mix help?

Coffee Beans Roasted Nose Smell Aroma

Another very interesting fact and one that we have written about before, is that our sense of smell is so much more powerful than you could ever imagine, research done by the Rockefeller University showed that your nose can detect ‘One trillion distinct scents‘. Click here for further details regarding this topic.

Women No Nose Perfume

So the fact that your sense of smell and your ability to detect so many different aromas is so well developed , then it is highly unlikely that even though you may have gone on a ‘Smell-a-ton or a sniffathon’ that your nose has become exhausted. However you may well have become psychologically fatigued, and feel as if you can not try a single note more, your nose that wonderful unique sensory organ however is rearing to go, in fact it never technically switches off.

Multi Sensorial Sleep Open Air Hotel

The technical term for what you may be experiencing is ‘Olfactory Habituation’, this is the ability of our olfactory system to take any initially strong and consistent smell and deal with it, by firstly registering and recording it and if it poses no danger then pushing it into the background so that we are aware of the next chemical aroma that comes our way.

Woman Nose Rose Fragrance

Most of us are already aware of this even if we have not thought about it in this way, it is the reason that we think or feel that the perfume we are wearing is not noticeable or does not last. ( There are some perfumes that do not last very long, but that is a story for another day).

So what should you do if you feel overwhelmed or tired of smelling perfumes. Thankfully studies by scientists such as Dr. Alexis Grosofsky of Beloit College’s Department of Psychology, have provided research to prove that coffee beans have no more effect on cleansing your olfactory palate than a breath of air or a lemon slice.

PAIRFUM citrus lime lemon bergamot grapefruit home fragrance perfume

Following the completion of nine trials, where participants smelled three fragrances multiple times, rating odours each time and in between each trial sniffing coffee beans, lemon slices or plain air, the participants were asked to indicated which of the presented fragrances had not been previously smelled. Coffee beans did not yield better performance than lemon slices or air.

So the moral of the story is that although the idea of ‘The Magic Coffee Beans’ is a fantastic marketing success, in truth it is no more or less effective than smelling a slice of lemon or good old fashioned air.

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Or another trick that we always recommend and use in the perfume industry is inhale or sniff your own skin unscented if possible, as it is much easier to find when you are in the middle of a wonderful store surrounded by Perfumes, and your local Lemon seller is never around when you need them!!

At PAIRFUM London we can honestly say that we never tire of Perfumes or smelling them, and if you would like to try them then, please click here to find out more.

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What are Essential Oils?

If you look up the word ‘Essential’ in a dictionary, you will comer across terms or meanings such as absolutely necessary, extremely important, crucial, vital, indispensable. So when we hear someone refer to essential oils, does this mean that we can not live or survive without them, what are essential oils and what are they used for?

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The general term ‘essential’ is derived from the Latin expression ‘essentia’ or ‘quinta essentia’, which ancient alchemists regarded as the inherent, and most vital element of all natural substances (constituting the essence of something). When referring to essential oils the word essential refers to the essence of the plant, the odorants, the aromas, the volatives , in other words the molecules that you detect as a scent.

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Essential oils are a natural oil that is typically obtained by distillation, and retains the characteristic odour of the plant or the source from which it was extracted. They are extracted from a single botanical source with citrus oils being extracted by expression. In certain instances other methods are necessary to extract the aroma / oils, as some flowers or raw materials are either too delicate, or too inert to be steam-distilled and can only yield their aroma through solvent extraction.

Perfumery Mallorca

Absolutes are produced through this method, and one of the earliest methods of extraction was called enfleurage. Due to the process, time and effort it takes to extract the oils, Rose oil, Jasmine absolute, Tuberose absolute and Orris root oil, are some of the most expensive perfume ingredients in the World.

Pairfum Home Fragrance Rose Fragranced Candle James Bold

For thousands of years mankind have been using essential oils for therapeutic purposes, and aromatherapy is one area where essential oils are employed extensively, where the essential oils are used to treat certain health conditions, and to help alleviate stress.

The word aromatherapy derives its name from the word aroma, which means fragrance and therapy which means treatment. The therapy is used to treat the body as a whole, not just the physical body but the mind and spirit also. Numerous studies have been carried out to test the efficacy of this therapy on the human brain, peoples emotions and the possible role it plays in altering moods, alertness, and mental stress.

Bubble Bath Candle Sulfate Wash Romantic

While the medical and alternative world of medicine, have very varying views on the virtue of using essential oils to treat physical or mental aliments. The one aspect that everyone can agree upon is that your sense of smell is the only sense that is not filtered by the cortex of the brain. All others such as sight, sound, taste and touch are filtered before we can react to them.


Since smell is not filtered, we are unable to consciously control our reaction to it, and as our sense of smell is one of our most primordial senses, and the only sense to send information directly to different parts of the brain, it stands to reason that scent molecules can and do have an impact on your brain or your body’s reactions. If your sense of smell did not play an important role in keeping you safe, then why would it have evolved as the single sensory faculty by which the body perceives an external stimulus directly to the brain.

Woman Smile Perfume Nose

In our day to day living we rely on all our sensory functions, but in humans the olfactory and the gustatory systems are the principal sensory systems, and are responsible for smell and taste respectively. Though most people can rely on vision and hearing, both of these senses can easily be blocked by closing your eyes or plugging your ears. It’s impossible to turn off your sense of smell unless you have worked out an alternative way to breath when you mouth is otherwise occupied. Or you have lost your sense of smell due to an accident or illness.

Dogs Sniff Inappropriate Places Nose

This is nature way of telling us that we need to be keenly aware of the chemical compounds around us. ‘Chemosensation’ our oldest group of senses, that is smell, taste and touch and our earliest form of communication between our brain, bodies and the world around us. When three of our principal, primordial sensory systems that exist to insure that we survive, rely so heavily on the information supplied by volatile compounds ( aromas, perfumes). How can you totally dismiss or disregard the beneficial uses of ‘Essential Oils’ in promoting well-being, or improved physical and mental health.

Smell affects emotion, behaviour, memory and thought, so using aromas, perfumes and differing scent molecules will impact on our sense of well-being. You just have to insure that the perfumes or aromas that you use, are beneficial to the person you are trying to help.

Incredible Facts About Your Sense of smell, people can detect one trillion distinct scents.

While there may be many benefits of using essential oils, it would be totally irresponsible to ignore the potential danger of an essential oil.  These dangers are sometimes relative to the level, or grade of purity of an oil. It may also be related to the toxicity of specific chemical components contained within a specific oil.

While many essential oils are used exclusively for their aroma-therapeutic classifications, these essential oils should never be applied directly to the skin in their undiluted or “neat” form. As some can cause allergic reactions, provoke severe irritation, and over time prove hepatotoxic (damaging or destructive to liver cells). Some essential oils, including many of the citrus peel oils, are photosensitizers, which means they increase the skin’s vulnerability or sensitivity to sunlight.

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Practitioners or industrial users of essential oils should always consult the safety data sheets (SDS), that should be provided with each oil, to determine the hazards, handling or specific requirements of each oil. Even certain therapeutic grade oils can pose potential threats to individuals who suffer with epilepsy, or to expectant Mothers.

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The use of Essential oils in holistic medicine has come a long way over the last number of years, and the number of research papers being produced by the scientific community in regards to their use and or their effectiveness, bears witness to the more holistic approach to health and well-being that is becoming more accepted and main-stream.

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So whether you choose to use essential oils as part of your quest for a more holistic lifestyle, a way of looking at wellness by taking into account mental and social factors, of the whole person rather than just treating the symptoms of a disease. It is of upmost importance that you check the safety and veracity of the oils that you choose, and their relevance to the condition you are dealing with.

Pairfum Organic Hand Wash Oil Linen Lavender

PAIRFUM London’s ethos has from inception been to use only Natural, Organic and Bio-degradable materials in the creation of their products. This includes the use of Essential Oils in our Home Fragrances, Skin Care range and Perfumes. Click here to view the full collection.

PAIRFUM World's First Perfumer Eau de Parfum

The Language of Perfume

When dealing with customers from outside the U.K. we are quite often asked “What Language do you speak, or do you speak another Language”, and our automatic reply here at ‘PAIRFUM London’ is that we speak ‘PERFUME’, it is an amazing, wonderful, sensuous, global vernacular that whether you realise it or not we all speak. So no matter where you live, you are already fluent in The Language of Perfume.

Perfumers Organ Fragrance Oil Accord Create

When you first think of The Language of Perfume, you may automatically think we are referring to the day to day terms used in the perfume industry. Words such as ‘Accord , Chypre, Floralcy, Fougère, Oriental, Musky, Ozonic, Soliflore, Woody’ to name but a few,  we could go on but that is a subject for another time. The Language of Perfume that we are referring to in this article is the instinctive, natural, inherited verbal expression that we use to describe feelings, memories and emotions.

“Through out history we have sought to express ourselves in many different ways, and one of the most beloved forms of expression is the Alchemy of Scent.” – Huib Maat

PAIRFUM natural fragrance for reed diffuser

Below are a number of quotations from Perfumers or Lovers of Perfume, that have sought to put into words what Perfume means to them, it is in the truest sense ‘The Language of Perfume’.

“I felt something so intense, I could only express it in a perfume.” – Jacques Guerlain

Guerlain Shalimar

“The creation of a perfume is an act of love, whether real or imaginary. I am romantic. I couldn’t imagine living without dreams.” – Nina Ricci

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“No elegance is possible without perfume. It is the unseen, unforgettable, ultimate accessory.” Coco Chanel

Coco Mademoiselle Chanel Female

“Fragrance helps to communicate immediately a certain something that is special about a person. Women expect fragrance to match their personality and highlight it. When I think of putting on shoes, a shirt, a tie, it is to express what I am all about – I believe a fragrance should do the same thing; make you feel more yourself.” – Salvatore Ferragamo

Signorina Eleganza Salvatore Ferragamo Female

“Fragrance is the first layer of dressing, a woman’s invisible body suit. Some of my favourite fragrances are exotic incense, mystic woods and sensual spices. Scents that create a lasting impression of serenity and calm. Smell is the primordial sense, more powerful, more primitive, more intimately tied to our memories and emotions than any other. A scent can trigger spiritual, emotional or physical peace and stimulate healing and wellness.” – Donna Karan

DKNY Be Delicious Donna Karan Female

“When Perfume speaks to you, how do you listen?. With your nose, your mind, your heart, your soul? A good perfume makes you sit-up and take ‘note’ with every fibre of your being.” – Huib Maat

Pairfum Springfair 2018 Eau De Parfum 65

Why be a Copy when you were born an original, if you are looking for truly original Fragrances click here.

Bubble Sulfate Wash Hand Sink Lather

What are Sulphates or Sulfates ?

Here at Pairfum London we are regularly asked the question “What are Sulphates” and “Why are they bad”?

To answer this question, sulphate ion is a polyatomic anion.

What, you may ask, is a “Polyatomic Anion”?

Well, … anions are atoms or radicals (which are groups of atoms) that have gained electrons, and since they now have more electrons than protons, anions have a negative charge.

So glad we were able to have cleared all of this up for you !!

Bubble Sulphate Wash Leg Bathing

The next question is, how and why are they used?

Sulphates are used in the production of shampoos, toothpaste, cleansing products, body wash, facial cleansers. The reason they are included in these products is to enable two or more immiscible liquids (liquids that don’t mix – think Oil & Water) to turn into an emulsion.

This is the reason why shampoos or face & body washes that contain sulphates produce a lather (a mass of small bubbles) that gives us the impression of having squeaky clean hands, face, hair and teeth, in a ‘Nut Shell’, they are cleansing agents.

Bubble Sulphate Wash Hand Lather

They are derived from sulphur which does occur naturally. However, the sulphates used in most cases are derivatives of the petroleum industry or come from sodium lauryl sulfate which comes primarily from coconut oil. Hundreds of sulphates are produced using these sources, but the ones you will see most often are ‘sodium laureth’ and ‘sodium lauryl’.

Sulphates or Sulfates have in recent years received a lot of attention, as people have been voicing their concerns over the use of sulphates in products. These chemicals have been linked to cancer though nothing has been proven yet. Sulphates are also known to dry out your hair and have been widely accused of causing irritation and acerbating eczema.

Bubble Sulfate Wash Relax Aromatherapy Bath Towel

With these issues currently still under review and with health conscious consumers taking the attitude that it is better to be ‘Safe than Sorry’, some brands are now offering sulphate-free products.

This is why you will see packaging and products stating SLS, SLES and ALS Free. It means, that they do not contain the lather-inducing detergents known as sodium laureth sulphate, sodium lauryl sulphate and ammonium lauryl sulphate.

fragrances that cool you & your home: perfume, room fragrance and skin care (natural / organic)

SLSs are considered to be a ‘low hazard’ according to the EWG (Environmental Working Group), but they have been linked to skin irritation, organ toxicity and environmental damage of specific ecosystems. However, sulfates are considered to be safe in small quantities of concentrations below 1% by the FDA and American College of Toxicology.

Higher concentrations of SLSs intended for discontinuous usage, were found to pose no significant health risk to humans. However, in higher concentrations sulfates did cause cellular damage. With prolonged exposure or at concentrations of 15% or higher harmful effects were recorded in laboratory tests on rats which included skin irritation, depression and laboured breathing.

Bubble Sulfate Wash Leg Bath

At PAIRFUM London we take great pride in how we create and develop our products, we are also very proud of the fact that PAIRFUM’s products do not contain any of the following ingredients or rawmaterials:

NO parabens, e.g. Methyl, Propyl, Butyl and Ethyl Paraben
NO GMO ingredients,
NO animal derived ingredients
NO animal testing,
NO phthalates,
NO sulphate,
NO nitro musks or polycyclic musks,
NO alkyl phenol ethoxylate solubilizers,
NO mineral oils and none of the following petroleum derived ingredients: petrolatum, petroleum jelly, petroleum distillates, etc.
NO propylene glycol, IPA, etc. from petroleum. Naturally derived alcohols are fine.
NO carbomer,
NO acrylates, and
NO PVP/VA Copolymer
NO Diazolidinyl Urea, Imidazolidinyl Urea, e.g. Germall
NO Stearalkonium Chloride
NO Synthetic Colors
NO Fluroide
NO Lead or other heavy metals
NO Phenylphenol
NO Sodium Chloride
NO Talc
NO Triclosan
NO Zinc Oxide

Pairfum Skin Care Giftbag Organic Pre Biotic Hand Lotion Wash Oil

So when you next purchase a ‘Natural and or Organic Sulphate Free’ product that does not lather as you think it should, the question you should ask yourself is ‘Not’ why it does not lather-up.

Instead, the question you should maybe be asking yourself is why the other products do lather?

For a more enjoyable bathtime, we recommend products without SLS, SLES or ALS.

You can find Pairfum’s Organic Bathing, Shower and Hand Wash products here.

Bubble Bath Candle Sulfate Wash Romantic


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Have We Destroyed 83% Of Wild Mammals?

An article in the Guardian today discusses a groundbreaking study that Humans which are just 0.01% of all life on the planet, have destroyed 83% of Wild Mammals.

After assessing all life on earth the study revealed humanity’s surprisingly tiny part in it, as well as our disproportionate negative impact on it.

permanent ban on pesticides that are harmful to bees

Humankind are utterly dominant in the grand scheme of life on earth but are considered to be insignificant: The 7.6 billion people living on the earth today represent only 0.01% of all living things and yet the negative impact on the other species that share the Blue Planet with us has been disproportionate in the extreme.

According to the study, humanity has caused the loss of 83% of all wild mammals and half of plants, since the dawn of so called civilisation.

Have We Destroyed 83% Of Wild Mammals?

This work overturns some long-held assumptions or beliefs. It shows that Bacteria are indeed a major life form and make-up 13% of everything.

Plants leave, however, everything else in the shade (excuse the pun), representing 82% of all living matter. The remaining known creatures, from animals, insects, fungi, fish and fowl, make up just 5% of the world’s biomass or put another way, the total quantity or weight of organisms in a given area or volume.

This new work is the first comprehensive estimate of the weight of every class of living creature on the planet.

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The study has been carried out by Prof Ron Milo, at the Weizmann Institute of Science in Israel. He hopes that it gives people a perspective on the very dominant role that humanity now plays on Earth.

One of the staggering discoveries was that of all the mammals on Earth, 96% are livestock and humans, only 4% are wild mammals. To try and put this into perspective, new estimates compared with those from the time before we became farmers and stopped being hunter-gatherers, and the onset of the industrial revolution, show the full extent of the huge decline.

Just one-sixth of wild mammals still remain, the results were so staggering that it surprised even the the scientists involved in the research.

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So what we choose to buy at the supermarket or put on our plates everyday has a huge impact on our natural world. It is not something we think about on a daily basis, as we have enough to do just worrying about feeding our families.

Our dietary choices have, however, a vast effect on the habitats of the other animals, plants and organisms that we are privileged to share this beautiful planet with.

Food Taste Different Picnic Cottage Garden

We have a brain that allows us to ‘Think’ in a certain way and it has been one of the distinguishing factors that separates us from animals.

When supposedly over the last century, our IQs have steadily increased, i.e. we are all getting smarter, then why can’t we ‘Re-think’ how we treat this planet and the other species we share it with before it is too late. This planet is our home.

When you do stop to think about it, there is really no point in being smarter, if we do not learn from our mistakes and become ‘Wiser’.

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That is why here at PAIRFUM London, we choose to use Natural, Organic ingredients in our formulations, compostable or biodegradable packaging and recycled materials. We try our best to work in harmony with nature because after all without it we would not exist.

You can review our products and the ethos of Pairfum London here.

Please click here to read the full article in the Guardian.

Have We Destroyed 83% Of Wild Mammals?

New York Did You Remember To Bring The Flowers

New York’s answer to Banksy?

A flower installation by Terrain will grace the streets of New York from May 18th to the 2nd of September. Terrain a landscape architecture studio have placed this ‘Work of Art’ between Broadway and 24th street in Manhattan, as part of the city’s car-free, earth day event.

Is this New York’s answer to Banksy?

New York Bouquet

With this spectacular display Terrain wanted to capture that unique ‘New York Spirit’, in a “City that never Sleeps” you can however ‘Sleepwalk’ your way to and from work or through life, not however, when passing this ‘Super-sized Broadway Bouquet’, which has been described as “a living, breathing, garden-like installation”.

This work aims to give a glimpse of a World free of cars (hard to imagine), and provides an alternative example of what these public spaces could be used for, e.g. displays of public art, inner-city gardens or just a quite space.

This Larger than Life Bouquet came to life thank’s to the generous support of NY City’s Department of Transport or DOT, Blondie’s tree house, a company that designs, builds and maintains landscapes, green walls and interior plants in New York City and Nationally, Duggal visual solutions, a company that works in photo and print production, and Desimone consulting engineers who provide high-quality structural, facades.

Broadway Bouquet

The Art installation harks to the culture of the New York kiosk or corner shop where cut flowers can be found, from Manhattan to Brooklyn, the Bronx, Queens or Staten Island, it is approximately ’12 meters long (40’ feet) and 2,5 meters high (8’)’, and is portable ( although I would not advise ordering a ‘Bouquet’ this big unless you are planning a Royal Wedding!!

It has quickly become a talking and destination point for the public, that brings a smile to your face and must give even the busiest ‘New Yorker’ cause to wonder, even if it is only to wonder where all the Yellow Cabs have gone.

At PAIRFUM London we create Perfume Bouquets that are suitable for the streets of New York, London, Paris, Tokyo, Hong Kong, Shanghai,…   Click here to enjoy these fragrances.

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