The Pantone Colour of the year 2019 has been revealed as “Living Coral”.
Here you can read the official announcement by Pantone.
How can it be described in words? Is it a warm pink & orange hue, a muted terracotta or a pastel desert? Or, is it all of these in one?
Is was presented as a “life-affirming” colour for consumers wishing to escape from the “onslaught” of social media and digital technology. We as consumers react to this by seeking more authentic and intimate experiences.
“Colour is an equalising lens through which we experience our natural and digital reality and this is particularly true for Living Coral,” said Leatrice Eiseman (Executive Director at the Pantone Color Institute).
“With consumers craving human interaction and social connection, the humanising and heartening qualities displayed by the convivial Pantone Living Coral hit a responsive chord.”
“It represents a feeling that’s out there in the zeitgeist.”
Reading this, it seems the world is calmer and happier than it appears in the news.
On the other hand, it might be the opposite. Maybe we crave a colour that is natural, solid and warm when times are troubled.
To us, here at Pairfum, this colour promises a combination of these words:
holiday in paradise,
natural and yet sophisticated,
positive and life affirming,
soft, warm but still fresh,
safe at home but ready to escape.
Pantone Colour of the Year 2018 & 2017
Last year we had “Ultra Violet” and in 2017 Pantone had presented “Greenery”. Two colours that we translated into perfume here at Pairfum London, with these two fragrances:
How do we translate “Living Coral” into a fragrance?
We believe we already introduced a fragrance in 2018 in our collection that perfectly encapsulates the ‘zeitgeist’ of “Living Coral”:
Here is the fragrance description:
“A vibrant Pink Grapefruit fragrance with the added complexity of Mandarine, Lime and Bergamot.
Floral notes of Jasmin and Lily lend a feminine touch.
Deep sophistication comes from a Sandalwood Accord in the base note”
What do you think of this Perfume to match the Pantone Colour of the Year 2019?
Below is the olfactive triangle for this beautiful note.