Why can you claim that your perfumes last for 4 – 8 hours in the air ?

This is what we say: ‘2 applications/sprays last between 4 – 8 hours in the air (in an unvented room)’

Our fragrances last so long in the air because:

• We use very little water in our formulation, i.e. only 10% of water in the formulation to prevent a fire when accidentally sprayed into a naked flame. Water is heavy and falls to the floor when sprayed, e.g. you can see the water droplets fall down from a supermarket aerosol when sprayed.]
• The high amount of alcohol we use, ensures that the liquid perfume is diffused into very small particles. The smaller the particles the longer they can float in the air. Try it for yourself and see how the perfume first floats and then disappears!
• We use perfumes which are specially designed to smell beautifully in the air and last a long time. Each perfume has been developed & consumer tested to achieve this longevity inthe air. However, there are inherent differences in the longevity in the air of various perfume ingredients. For example, a perfume with pre-dominantly citrus notes will never last as long as a fragrance created around vanilla.

What is the difference between perfumes for the room and the skin ?

Perfume for the air is very different from perfume for the skin. In a room perfume, a very small amount of perfume needs to be able to fragrance a large space. With a perfume for skin, one typically only notices it when standing close by the person wearing it.

Why are some perfumes not available as ‘linen & fabric’ sprays ?

Quite a few perfume ingredients would stain the fabrics, such a vanilla, some woods & citrus notes and most spices.

Why are there no names on the perfume bottle / candle glass / etc. ?

Some perfume bottles have names printed on them but others don't.

For example, Kenzo / Moton Brown / etc and many others don't have a name printed on the bottle. It tends to be brands with a minimal / simple / elegant / modern design. We believe a name printed on the bottle does not improve the design / look of the extremely elegant Pairfum bottle.

The perfume which is most similar to the Flacon of Pairfum is 'Flower' by Kenzo. It does not have a name printed on the bottle. It is our opinion that for example the bottles in D&G's unisex scent collection would look much nicer without the white sticker. It is only in-store, i.e. on the shelf, that the stickers of the D&G's unisex scent collection help the consumer to choose their preferred perfume. It is for this reason, that we provide Pairfum tester bottles / glasses that carry a 'tester' sticker with the different perfume names on them.

There is only one bottle / glass shape for all of the products. Is this too simple?

Every one of the 'private collections' use the same bottle across the entire range of their perfumes. Many of the top brands now use the same bottle across many different products. See Estee Lauder 'Pleasures', Dior J'adore, Chanel, etc.

Does alcohol from molasses smell differently from alcohol derived from petroleum ?

PAIRFUM only uses very pure alcohol from molasses, which is why there is NO olfactive difference from ‘normal’, i.e. petroleum derived alcohol.