Enjoy the Experience: Niche Perfume that Complements You, Naturally.

Natural Boutique Perfume

Perfume Experience Box
Explore 12 x Niche Fragrances in your own time and in your personal space. Fall in love and then enjoy a refund.
Eau de Parfum - Intense
A Perfumer's Collection of 12 x Natural Niche Perfumes. Experience Perfume that adapts to Your Skin.

Natural Home Fragrance

Infuse Your Home with evocative Perfumes, using Reed Diffusers, Luxury Candles and Room Perfume Sprays.
Sleep & Pillow Spray
Drift Off Easily and Sleep Beautifully with Aromatherapy Pillow Sprays.
Eau de Parfum | For Men
10 x Natural Niche Perfumes, created to adapt to the Skin of a Man.
Natural Reed Diffusers
Long-lasting, Healthy and Beautiful Reed Diffusers, both Large & Classic sizes.
The Perfumer's Candle
Enjoy the wonderful atmosphere of clean burning, natural Fragrance Candles that a perfumer uses in his home.
Eau de Parfum | For Women
10 x Natural Niche Perfumes created for Women. Enjoy Eau de Parfum - Intense - that adapts to the Skin of a Woman.
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Rise above the Mere Functional and Enjoy the Compliments for Your Fragrance.

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Bedroom Reed Diffuser Luxury Scented Candle Room Spray 1 1
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Naturally Luxurious Fragrances For You & In Your Home.

We are London's Niche Perfumery House

Why settle for a perfume that is available everywhere, advertised on TV, on tip of everybody's tongue or synthetically uniform?

How does the Unique in You and Your Home flourish when the High Streets of London, New York, Paris, Bejing and Tokyo are eerily similar?

The fragrance you radiate is part of your Authentic Self and it needs care and attention to thrive in world of mass-manufactured and standardised Luxuries for All.

Be Yourself and enjoy a Fragrance that is Uniquely You from London's Artisan Perfumers, an authentic Perfumer's Collection for the wellbeing of your senses.

You are an Original. Be Your Authentic Self.

Natural Boutique Perfume

Natural Eau de Parfum

  • Natural Eau de Parfum 'Intense' Spray
  • Natural Eau de Toilette Spray
  • Travel Size Eau de Parfum Spray
  • The Perfume Experience Box

Natural Home Fragrance

  • Natural Reed Diffusers and Refills,
  • Luxury Fragranced Candles,
  • Perfume Room Sprays,
  • Aromatherapy Pillow / Sleep Sprays,
  • Scented Sachets / Drawer Liners,
  • Fragrant Botanicals and Scented Art.

Organic Skin Care

  • Pre-biotic Hand Lotions,
  • Hand Wash and Hand Oils,
  • Pre-biotic Body Lotions,
  • Body Wash and Shower Oils,
  • Bathing Gel and Bath Oils.

Gifts & Giftsets

  • Gift Boxes,
  • Gift Sets,
  • Gift Bags,
  • Tissue Paper,
  • ... everything you need for a perfect gift

What Our Patrons Say About Us

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Life is Good!

Pairfum Eau De Parfum Person Reflection Cardamom Tonka White Oud Man 16 9
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A Connoisseur's PAIRFUM

Do you enjoy the Artistry of Perfumery?

Would like to find out more about Boutique Parfum, Home Fragrance, Bath / Body / Skin Care and Everything Perfume? Then explore our most recent blog posts:

PAIRFUM Happy Easter Home Fragrance Bedroom Luxury Scented Candle Natural Reed Diffuser

In Italy they say: “Christmas for Family” and “Easter for Everyone”

By Huib Maat | 04/04/2021

As we are celebrating Easter this weekend and with light at the tunnel of the COVID pandemic being visible, Easter is wonderful symbol of rebirth in the world. We should remember this beautiful saying from Italy: “Christmas for Family” and “Easter for Everyone” A time to remember good Friends, old and new, to perhaps pick up …

Read moreIn Italy they say: “Christmas for Family” and “Easter for Everyone”

Fragrance Magnificent Magnolias Windsor Park

Magnolias Are Some Of The Most Primitive Of Our Flowering Trees

By Huib Maat | 04/04/2021

Magnolias are some of the most primitive of our flowering trees, known for their graceful, fragrant flowers they hail from a diverse genus of trees and shrubs. They have been around for millennia with fossils dating back to the Tertiary period (they were around before our Friends the Bees arrived). They are just as at …

Read moreMagnolias Are Some Of The Most Primitive Of Our Flowering Trees

Luxury Candles An Essential Guide

Luxury Candles | An Essential Guide

By Max Cousins | 26/03/2021

It might be the faint fragrance of lavender or the gentle flame of a tea light, but a carefully selected luxury candle can help create the right ambiance and it adds the finishing touche to your interior decoration. The candle industry is already worth over £1.9 billion in the UK and perfumed candles are continuing …

Read moreLuxury Candles | An Essential Guide

Eau De Parfum Person Reflection Bergamot Basil Patchouli Man 1 1

Bergamot, Basil & Patchouli – Eau de Parfum

By Huib Maat | 22/03/2021

£120 | € 140 | US$ 170 | This woody and aromatic accord opens with Bergamot, Lime, Green Leaves and spicy Basil. The heart is fresh with Lily, Freesia, Violet Leaf, Rose and Geranium. The note rests on a beautifully rich woody base of Patchouli, Vetiver, Sandalwood, Cedar and Amber. Olfactive Family: Aromatic Gender: Unisex …

Read moreBergamot, Basil & Patchouli – Eau de Parfum

A Perfumery News & Blog Magazine, not just for CognoScenti & Perfumistas

Naturally You!

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Pairfum Eau De Parfum Person Reflection Mandarin Blossom Sandalwood
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Enjoy the Compliments for Your Fragrance.

The Case for Niche Perfume

As London's Boutique Perfumery House, our inspiration draws naturally from the Essences of Life in this City.

Each one of our niche perfumes tells a unique Story through Fragrance about London:

From the Royal Palaces to the Village Greens, from the Magnificent Parks to the Cottage Gardens, London is a bustling metropolis that has at its heart the sense of a village community.

Our Inspirations come from the Orangeries and heady Flowers of Kew Gardens, the Victorian Bath Houses and Spas, the exotic spices and herbs in Fusion Cuisine, Afternoon Tea by the River, Strawberries and Cream during Wimbledon, the green aroma of Columbia Road Flower Market, the wonderful roasted coffee around St Katharine Docks, the smoky incense of Camden Town, the sweet antique woody note of the National Portrait Gallery and the richness of the spices floating on Portobello Road Market, ... to name but a few.

These Essences of London Life, are distilled into our handmade products:
luxury candles, reed diffusers, natural boutique perfumes, organic lotions and washes.

We are one of the few remaining Perfumery Houses Worldwide that still have their own in-house perfumer, who takes great passion and pride in ensuring our products are an exquisite and luxurious creation: natural / organic, healthy, unique, artisan.

London allows so many facettes to co-exist and flourish, while also fusing parts of them. Only in London, will you find the old and traditional beside the new and forward thinking, 'Fish and Chips' and 'Tikka Masala' on the same menu, the 'Shard' glistening across the river from the Tower of London, a Savill Row dressed gentleman crossing the same bridge as a lady wearing Street Style inspired by the London Fashion Week.

Unencumbered by the restrictions of mass consumerism, our Perfumer is allowed to recreate the 'artistry of the unique' in London through luxury fragrances.

Our fragrances are unique and will continuously change for two reasons:

  1. they adapt to your skin & your home! Have you noticed how natural fragrances smell different from one person or home to the next? They become uniquely You! This is lost in modern prestige fragrances that are designed to smell uniform on everybody.
  2. we manufacture in old-fashioned batches! Our fragrances change from batch-to-batch. The natural ingredients we incorporate change their profile according to the characteristics of the crop, just as wine changes from one year to the next.

Be Your Own Pairfum.

Does Your Fragrance Complement You?

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Love your Life and Celebrate the Unique in You.

Magazine & Blog

Read in our Blog & Magazine about:

  • Anything 'Making Scents', e.g. perfume memories
  • Home Fragrance, Couture Perfume, Skin / Bath / Body Care
  • Ingredients, e.g. natural / organic essential oils, flowers, bees, waxes.
  • Your Home, e.g. beautiful interior designs, architecture, decor, ...
  • Food, Drink, e.g. essential oils in foodd, desertd, drinks,...
  • Britain, e.g. London, the Queen and Royal Family, ...

The World of Pairfum London

Find Information about the following:

  • Contact
  • About Pairfum
  • FAQs
  • My Account
  • Delivery
  • Terms
  • Returns
  • Privacy
  • Wholesale

Be Original in the choice of your Perfume.

Eau De Parfum Person Reflection Sea Salt Sage Amber 16 9
Eau De Parfum Person Reflection Sea Salt Sage Amber 1 1
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We are passionate about Natural Fragrances: Eau de Parfum, Home Fragrance, Bath & Body

Natural Indie or Boutique Perfume

Natural Room Fragrance

What sets our Natural Home Fragrances apart?

Your home is a safe haven for you, your family and friends.

A place to relax and luxuriate in but also where you celebrate some of the most memorable moments in life.

This requires both Luxury & Health from a Home Fragrance.

As London's Artisan Perfumers, Pairfum London combines Luxury in Fragrances with Health & Wellbeing in Room Perfumes.

All of our Luxury Perfume Candles, Natural Reed Diffusers, Pillow & Sleep and Perfume Room Sprays, are not only natural & healthy to live with but also enrich your life at home with boutique luxuries.

Natural Artisan Perfume

We believe Niche, Indie, Boutique and Artisan Perfumes are terms that are used broadly synonymous. In other words, they all describe the same.

These features typically set these perfumes apart:

  1. an in-house perfumer
  2. no mass marketing
  3. limited quantity & availability
  4. unusual fragrance notes

Be authentic and enjoy a naturally luxurious Pairfum, in your life and in your home.

Love an Organic Perfume

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Transform your Home into a Sensuous Haven of Boutique Luxury.

Our range of organic hand lotions, body wash, shower gel, hand wash, hand oil and body lotion ensure your skin is supple, smooth and beautifully looked after.

True to our nature as London's Artisan Perfumers, our skin care products are offered in a selection of wonderful fragrances to leave your skin not only soft, pampered and youthful but also lightly fragrant.

Find Answers to this type of Commonly Asked Questions:

  • How Do The Products Work ?
  • How Long Do They Last ?
  • Liquid Changed Colour ?
  • Any Precautions ?
  • Differences Between Longevity Of Fragrances ?
  • Some Fragrances Are Darker ?
  • Materials Used ?
  • Vegan?