How To Assess Perfume Quality

How do a perfumer and an end-user assess a perfume's quality?

How do You assess a Perfume's Quality?

Is it all about your personal preference?

Or, are there some aspects which are tangible or even objective?

In the two sections below, we highlight two different perspectives from which to compare fragrance quality:

  • the view from a perfumer
  • the views of the end-user, consumer

Obviously, there are overlaps, which we don't repeat.

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A Perfumer's Assessment

When a perfumer assesses a fragrance oil during product development or when reviewing products on the market, she/he typically looks at the following criteria:

1. Quality

This is the most important but also the most subjective of all the criteria we list.

Essentially, the question is:

  • Do you like it?
  • How does it make you feel?

Yes, as perfumers we look at the quality of the ingredients and the accord:

  • How pure do they smell?
  • How well do they blend or how well do they combine?
  • How complex is the note? If it is a singular note, how well does this work?
  • How does the accord evolve over time? How well does this change work? Some fragrances stand out because they do NOT change over time. Hence, the opposite question also applies, how well does it stay the same, as it dries down?

These are, however, always secondary questions. Fragrance quality is subjective!

2. Originality

Are you smelling something unusual or is this a fragrance that is already familiar to you the first time you try it? Does it come across as one of the plethora of new fragrances launched every year and that imitate each other?

Does it surprise you, either at the beginning or when it has dried down?

Having said this, there is no point being original, if it is not pleasant.

There is no point in wearing a fragrance, if it does not excite and make you feel special.

3. Power & Radiance

How strong is the fragrance? Can it project or radiate its strength?

It doesn't matter how beautiful a fragrance is, if nobody can perceive it and this includes the wearer, then why apply it in the first place?

Generally speaking, we see two types of strength:

  • Sharp: the best example are 'citrus' notes. They are easy to perceive and you know whether the scent is strong or weak.
  • Enveloping: vanilla is a good example here. Vanilla is strong, even in small amounts, but it is always 'round' and 'warm'. It is hard for a vanilla note to have a sharp edge.

Then there is the question of whether a scent is perceived as strong by everybody? This may come as a surprise but some people are anosmic to certain ingredients, with musk being the most common example. They literally cannot smell the musky ingredients in an accord or barely perceive them.

4. Longevity / Dry down

This is the easy assessment criteria: how long does the perfume actually last on your skin?

One part has to do with the fragrance concentration. Here we list the pure perfume oil concentration in the most common types of fine fragrances:

  • 'Splash', 'Body Mist' and 'After Shave': 1–3% of pure perfume oil
  • 'Eau de Cologne' (EdC): around 2–6%
  • 'Eau de Toilette' (EdT): 5–15% (typically~10%)
  • 'Eau de Parfum' (EdP): 10–20% (typical ~15%)
  • 'Perfume Extract' (Extrait) or 'Parfum': 15–40% (typical ~20%)

The higher the concentration of fragrance oil, the longer the scent will last.

How the fragrance has been constructed or designed is another element that influences its longevity:

  • the proportion of top notes versus heart and base notes. The more base notes, the longer a perfume will last.
  • the nature of the ingredients in the accord and their ability to adhere to the skin. Does it include fixatives that allow the oils to stay longer on your skin?

5. Versatility

At which times or by which people can the fragrance be worn:

  • Spring, Summer, Autumn or Winter?
  • Everyday v Special Occasions
  • Morning or Evening?
  • Casual v Formal
  • Male, Female or Unisex
  • Young v Mature
  • Polarising v Non-Polarising Fragrance, i.e. it doesn't actually put people off
  • Avant Garde or Classical?

It is practically impossible to find a fragrance to fit at all times. Just like your clothes, you don't have a single item in your wardrobe that works for all occasions or at all times.

This is why you choose your fragrance like your wardrobe and why perfumers include this as a criteria when assessing the quality of a fragrance.

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An End-User's / Consumer's Assessment

Actually, it should probably read "Assessment Criteria of a passionate CognoScenti, Parfumista or Fragrancista" because few people will take the time to formally review a perfume.

Many of the criteria we have listed above for the 'perfumer', also likely to be used by an 'end-user' when reviewing fragrances. Not wanting to repeat ourselves, we have skipped those.

Instead, here we focus on the ones which are unique to the end-user's views:

7. Flacon & Cap

It is obvious but we must like the bottle & cap of the perfume we are buying.

It will be with us for a while and it would be most disappointing, if we hated the look & feel of it.

It is the same with a piece of art: what is the point, if we don't like what it looks like, even though everybody else might tell us how fabulous it is.

8. Packaging & Branding

We frequently buy perfumes as gifts or as a treat for ourselves.

'Brands' do reflect our tastes and preferences, which is why we must feel comfortable carrying a specific brand around in our handbag or when presenting it as a gift.

When making a special effort, the way the product presents itself should be a reflection of the reason for our gift, such as the gratitude we wish to express or the esteem we hold the person in.

It is not just the box itself which should fantastic, but elements such as a luxury carrier bag, delicately scented tissue paper and a nice ribbon, do all finish the presentation to perfection.

We all laugh at Rowan Atkinson's elaborate gift wrap in 'Love Actually' (click to enjoy the scene, again) but only very, very few of us would rather not receive a gift that has been so beautifully and elaborately prepared.

9. Price

A rule of thumb is that the more expensive a fragrance, the better it is.

There are, however, exceptions to every rule. Sometimes, fragrance ingredients do not cost a lot but smell fantastic.

Citrus is a good example. They are among the cheapest ingredients and yet offer a wonderful freshness and vigour.

However, the true value of a fragrance lies in the 'nose' (or eyes) of the beholder:

If we don't like a note, we are more likely to say that it is "too expensive". When we fall in love with a new scent, on the other hand, the price rarely comes into consideration and we would rate it at least as "fair value".

What has happened though over the past years, is that we have got used to buying smaller 'travel' sprays when passing through Duty Free or to test a new note. These tend to be lower in cost, due to their smaller pack sizes (e.g. 15 or 30ml) and less elaborate presentation (e.g. packaging, bottle, cap, etc.).

10. Compliments

We also wear fragrance for the benefit of those around use, just like our wardrobe.

Hence, it would be most disappointing, if we did not receive any compliments. On the other hand, we clearly delight in being complimented for how wonderful we smell.

Particularly Niche, Boutique, Indie and Artisan Fragrances will react more with your skin and create an olfactive profile which is uniquely you. A perfume from a famous Designer Brand, has normally been designed to ensure the fragrance smells the same on everybody (which is not necessarily a negative).

Consequently, you may find that both generate compliments, but for different reasons:

  • famous Designer Brands launch fragrances that are rarely polarising, which is why only very few people will dislike them but it is also less likely that somebody will compliment you for something they smell everywhere.
  • Niche, Boutique, Indie or Artisan Perfumes offer unusual scents that can polarise opinions but which in turn will become absolutely unique when they react with the flora of your skin to morph into 'You'. These fragrances are more likely to lead to the bigger compliment:

"You smell wonderful. What are your wearing?"

Conclusion

Fragrance remains an emotional purchase!

Hence, it will always be difficult to rationalise it perfectly but there are some criteria we listed on this page that may be used when trying to formally assess a fragrance.

Don't use them as a 'straight jacket' though, just as mere pointers.

If you love a fragrance, then you should delight in it and simply ignore our recommendations with confidence. You would have our blessing.

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