The Perfume Blog & News by PAIRFUM

Fruity Perfume: Juicy Playful and Surprisingly Grown-Up

By Pairfum Digital | 20/05/2026

Fruity perfume doesn’t have to smell like a fruit salad. While it often brings to mind bright, juicy notes, there’s a grown-up side too. These perfumes can be soft and refreshing or dark and rich, depending on what they’re mixed with. That makes them a perfect match for early spring, when everything is starting to …

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About the Perfume Blog & News Magazine by PAIRFUM London

Dear Reader,

Welcome to the perfume blog by PAIRFUM London.

We were asked recently by a journalist in an interview this question:

“What is your favourite part when it comes to blogging?”

The first answer that sprang to mind was ‘perfume’. We love it, we love writing about it and we enjoy sharing our passion for it!

Are we biased? Of course we are, ... how can you be objective about perfume when it is all about passion and experiences. This is personal.

We know that people ‘love’ wearing / using perfume in their homes and they ‘love’ discovering their favourite scent, it becomes their aerial signature !

It has been proven that we create our world around us. We use our interior landscape to create the homes we wish to live in. This also includes our outside spaces, from gardens to a window box.

Within this interior/exterior world (Our World), ‘olfaction’ or as we know it ‘our sense of smell’, is the oldest sense. It keeps us safe, creates memories and makes us happy.

For us, perfume, the sense of smell and homes & interiors are intrinsically linked, like ‘Love & Marriage’ or a ‘Horse & Carriage’, ... you can’t have one without the other.

So, ... in a ‘nutshell’ (and that is a beautifully fragranced nutshell), what is the best part of blogging?

We love it, we love sharing, learning, listening and discussing.

Huib xx

P.S. ( God bless who ever invented ‘blogging’ )

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