Cookie Policy of Pairfum

Details and in-depth Information about the Cookie Policy we operate.

Cookie Policy Overview

Last Updated: 1st January 2023

Pairfum (InovAir Ltd) is committed to protecting and respecting your privacy.

This webpage tells you the data protection and privacy practices for specifically:

  • What personally identifiable information is collected
  • Which organisation is collecting this information
  • How this information is used
  • Our policy on sharing this information
  • How we protect your information
  • How you can correct any inaccuracies in this information

Plain English Summary

We take your privacy very seriously. Read our about our privacy policy by clicking here.

At any point, you have the following choices, by clicking on each of the following options:

To manage the cookies and similar technologies used (tracking pixels, web beacons, etc.) and related consents, we use the consent tool "Real Cookie Banner". Details on how "Real Cookie Banner" works can be found here.

The legal bases for the processing of personal data in this context are Art. 6 (1) lit. c GDPR and Art. 6 (1) lit. f GDPR. Our legitimate interest is the management of the cookies and similar technologies used and the related consents.

The provision of personal data is neither contractually required nor necessary for the conclusion of a contract. You are not obliged to provide the personal data. If you do not provide the personal data, we will not be able to manage your consents.

None of the information we gather via cookies identifies you as an individual, it is all entirely anonymous.

Children (under 16 years) are not eligible to use our services and should not submit any personal information on our website.

Should you send us an email via the contact form below, your name, email address and message will be emailed to us (as you would expect). This information is kept private. We will store this information within our own email system so that we are able to respond to you.

Should you comment on a blog post or web page on this site, then your name, email address, IP address and message will be stored in our website database (as you would expect). This makes your name, website address and comment (but not your email address) viewable by the general public on the website.

The website does use some cookies when you browse this website. These are used to ensure the proper functioning of this website, they also help us improve your experience when browsing and for advertising purposes.

If you don’t know what cookies are or if you would like to find out more about the 'EU Cookies Law', please read our guide “More About The EU Cookies Law”.

Here are additional guides and links to important cookie legislation:

CCPA Compliance?

In the California Consumer Privacy Act, the 'right to opt out' gives website visitors the ability to direct a business not to sell their personal information to a third party.

For the avoidance of any doubt, this website and its owner, InovAir Ltd, do NOT sell the personal information of our visitors or customers.

In addition, we do not use any cookies or scripts that may be used for the sale of personal information.

What are Cookies?

Cookies are small text files that are used to store small pieces of information.

They are stored on your device as soon as any website is loaded in your browser.

The cookies we use help us make the website function properly, make it more secure, provide a better user experience, to understand how the website performs, to analyse what works and where it may need improvements.

The number and variety of cookies on our website may surprise you but it is not uncommon. For a comparison, you can see the number & type of cookies the EU's own website uses here.

How do we use Cookies?

Just like most most of the online websites and services, our website uses 'first-party' and 'third-party' cookies for various reasons.

First-party cookies are mostly necessary for the website to function the right way and they do not collect any data that identify you personally.

The third-party cookies used on our website are mainly for understanding how the website performs, how you interact with our website, how to keep our services secure, how to provide advertisements that are relevant to you, how to provide you with a better and improved user experience and how to help speed up your future interactions with our website.

The types of cookies we use on this website are detailed below.

Essential Cookies

Essential cookies are required for the basic functionality of the website. They only contain technically necessary cookies.

They allow us to maintain user sessions and prevent any security threats. They do not collect or store any personal information. For example, these cookies allow you to log-in to your account and add products to your basket, and checkout securely.

For more information about the use of cookies on websites that are based on the CMS system, please refer here.

Functional Cookies

Functional cookies are necessary to provide features beyond the essential functionality such as the fonts, video playback or interactive Web 2.0 features.

These cookies also help us to store your preferences, such as language or currency, so that you have a better and efficient experience on future visits to the website.

Content from 3rd parties, e. g. video platforms and social media platforms, is blocked by default and you can agree to the individual services. If you agree to these cookies, this content will be loaded automatically without further manual consent.

Cookies for Statistics

Statistic cookies are needed to collect pseudonymous data about the visitors of the website. The data enables us to understand our customers and site visitors better with a view to optimising the website.

Marketing Cookies

Marketing cookies are used by us and third parties to record the behaviour of individual users, analyse the data collected and, for example, to display personalised advertisements.

These cookies may be used to follow users across multiple websites and to show personalised ads on other websites.

How to disable or delete Cookies?

Should you change your mind later during your browsing session, then you can scroll to the bottom of any page on our website and under the heading "Delivery & Terms" click on the link "Cookie Policy" to get back to this page.

At the top of this page, under the 'Plain English Summary' you find three options to view or change your earlier choice: Change your cookie settings, View you cookie settings history, Revoke your cookie consent.

In addition to this, browsers provide methods to block and delete cookies used by websites and you can change how your browser handles cookies.

To learn more on how to manage cookie browser settings consult the following links:

The website of the BBC is another source, where you can find out how to delete or manage cookies. Please click here to read their guide How to manage cookies. Alternatively, the website 'All About Cookies' contains guidance.

It should be noted that if technical cookies are removed or blocked (please note, they do not violate a visitor’s privacy), some parts of the website may not be fully accessible and some of the website's functions may not be available or may not function correctly.

Which Organisation is collection the information?

The website is owned and operated by InovAir Limited, a UK-based perfumery house.

How is this information used?

If you have chosen to share information with us, we use your email address to contact you in reply to your message, or to send you our newsletter.

If you have entered your email address to leave a comment on the blog, it is used to identify your comment, however it is not displayed on the website or shared with any third party.

We may also use your email to help resolve issues or disputes, for example if you tell us that you cannot see any of your posts on the website, we would probably search our database using your email address to help diagnose the problem.

Our Disclosure of this Information?

We do not share any of your personal information or email address with third parties.

eMail Opt-Out?

Just like you, we hate spam. We do not send you spam emails.

You may opt-out of our emails at any time. An ‘unsubscribe’ link is included in all of our email newsletters.

Protection of Your Information?

InovAir Ltd, the owner of this website, uses its best endeavour to safeguard the confidentiality of your personally identifiable information.

We use encryption (such as SSL) and firewalls to further protect the information on our website but we cannot control how it travels across the Internet.

It is important to be aware that there is no such thing as “perfect internet security”.

How to correct inaccurate Information?

Once posted, you cannot change or remove any comments you have submitted on our website pages and/or posts.

However, if you would like to have this information removed please contact us and we will do this for you.

You should know that because of technical constraints, all information is never completely removed from our databases. Therefore, you should not expect that all of your personally identifiable information will be completely removed from our databases in response to your requests that it be removed. We will aim to remove all publicly-facing information.

Are you old enough to Consent?

In accordance with Article 8 EU GDPR, consent to cookies and services that process personal data can only be given from the age of 16 years (varying in some EU countries) or together with a legal guardian.

Are you under 16 years old? Then you can only accept essential cookies, or you can ask your parents or legal guardian to agree with you to other cookies.

Consent for Data Processing in the USA?

The following services used on this website collect data and process them in the USA:

CleanTalk Spam protection, AntiSpam and Firewall, Stripe, Cloudflare, Emojis, Gravatar (Avatar images), Google Analytics, YouTube, Vimeo, Google Ads Conversion Tracking, Microsoft Advertising Universal Event Tracking (UET) Tag (Bing Ads), Facebook Pixel, Pinterest Tag, DMP Pixel.

This list may change periodically and you can access the most up-to-date list via the Cookie Dialog box on our website.

By agreeing to the use of these services and their cookies, you also consent to your data being processed in the USA in accordance with Art. 49 para. 1 sentence 1 lit. a EU GDPR.

The USA is considered by the ECJ to be a country with a level of data protection that is inadequate by EU standards. In particular, there is a risk that your data may be processed by US authorities for control and monitoring purposes, potentially without the possibility of legal recourse. This may result in disadvantages for you, such as being refused entry into the USA.

How can you Contact us?

Please use the contact form on this site to contact us.

Changes to the Cookie Policy?

From time to time we may update this Cookie Policy in line with regulatory and website changes that may affect the personal information we gather about you.

It is assumed that you accept such changes, if you continue to use the site and services.

If you do not accept such changes, then you should stop using’s website and services, and contact us (details above), if you would like any information removed.

Copyright © InovAir Limited 2023. All worldwide rights reserved.

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Read in our Blog & Magazine about:

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Natural Perfume:

Eau de Parfum "Intense" Sprays,  Eau de Toilette Sprays, Eau de Parfum Travel & Purse Sprays, The Perfume Experience Box, ...

Organic Bath, Body & Skin Care:

Hand Lotions and Creams, Hand Oil & Washes, Body Lotions, Body Washes and Shower Oils, Foam Bath, Hand Soap, …

Gifts & Giftsets:

Giftboxes, Giftsets, Luxurious Gift Bags & Tissue Paper, Gifts for Men, ...

Let’s stay in touch.

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We value and respect your personal data and privacy. By submitting this form, you agree that we may process your information in accordance with our Privacy Policy.

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