The Perfume Blog & News by PAIRFUM
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Choosing Clean Home Scent Without Sacrificing Luxury
01/10/2026
A clean home scent is about more than covering up smells. It is about rooms that feel calm, safe and beautiful, where the air you breathe has been chosen as carefully as the furniture. Throw the windows open in high summer and scent drifts from room to room. What you spray, light or diffuse changes
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Enjoy discovering the many Facets of Perfumery in Our Perfume Blog & News Magazine.
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The Best Autumn Perfume Choices for 2025
Autumn perfume is quintessential with the season of transition and cosiness. The weather begins to cool, and the leaves on trees turn into stunning hues of red, orange, and yellow. This scenic change brings about a sense of warmth and comfort as we start to…
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Natural Ingredients for Hormone Health
Natural ingredients are essential for hormone health. Everyday life exposes us to a vast array of toxins. From air pollution to plastics and pesticides, harmful substances are all around us. Household items, cosmetics, and personal care products often contain synthetic chemicals. Many of these chemicals…
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Introducing Bio-Perfumery: The Future of Fragrance is Here
Bio perfumery (bio-perfumery) is revolutionising the world of fragrance. Building on trends like personalised wellness and biohacking, this movement focuses on creating unique fragrance experiences tailored to each individual. By prioritising personalisation and sustainability, bio perfumery is set to be a major trend in 2025.…
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What Does a ‘Woody Base’ Mean in Perfumery?
A woody base is a crucial element in the world of perfumery. It forms the foundation of many perfumes, providing depth, warmth, and longevity. These bases are composed of various ingredients derived from woods, bringing rich and earthy notes to a fragrance. Whether it’s the…
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Discover Top Hair Care Trends for 2025
Hair care trends in 2025 are shifting towards a more holistic approach. The focus has expanded from just hair to the scalp, recognising it as the foundation of healthy hair. The new trend, known as scalp biotics, highlights the importance of maintaining a balanced scalp…
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Woody Fragrances & Their Endless Appeal in Perfume
Woody fragrances have long captivated perfumers and fragrance lovers with their rich textures, natural aromas, and timeless elegance. These scents evoke the grounded presence of forests, bark, and the aged interior of trees. Warm, earthy, and enduring, woody fragrances are a cornerstone of perfumery and…
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The Power of Exosomes in Skincare: Unlocking Youthful Skin
Exosomes are revolutionising skincare, but what exactly are they, and how do they work? These tiny extracellular vesicles are released by nearly every cell in the body and have become a major focus in both medical and cosmetic research. While traditional skincare treatments work mainly…
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Discover the Best Spring Perfume for 2025: Our Top Picks
Choosing the right spring perfume can make you feel rejuvenated and in tune with the season’s energy, enhancing your daily experiences. Spring is a season of renewal and fresh beginnings. The cold of winter fades away, giving rise to warmer temperatures and longer, sunnier days.…
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The Best Summer Perfume for 2025: Hot Picks and Classics
Summer is a season filled with warmth, brightness and a sense of adventure which is essential in summer perfume. The temperatures rise, bringing sunny days and long evenings perfect for outdoor activities. The world bursts into vibrant colours, with blooming flowers, lush greenery and clear…
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Woody Notes: A Backbone of Fragrance Design
Woody notes are an essential part of many perfumes. They give a warm, earthy and robust quality that often forms the base of a fragrance. These notes can evoke the feeling of a walk through a forest or the comfort of a wooden cabin. They…
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Aroma Chemicals: Their History & Role In Perfumery
Aroma chemicals are fundamental to the art and science of perfumery. These organic compounds are the essential aroma ingredients that allow perfumers to craft complex, memorable fragrances. Whether derived from nature or produced synthetically, aroma chemicals are responsible for the scent, structure, and evolution of…
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The History and Origins of Amber & Sandalwood
Amber and sandalwood have been treasured for centuries due to their unique qualities and fragrant allure. These ingredients have turned simple perfumes into timeless classics. Understanding their history and origins can help you appreciate their significance in perfumery today. Amber is not a plant but…
Discover more about this Perfume Blog & News Magazine
– Click to Shop –About the Perfume Blog & News Magazine by PAIRFUM London
Dear Reader,
Welcome to the perfume blog by PAIRFUM London.
We were asked recently by a journalist in an interview this question:
“What is your favourite part when it comes to blogging?”
The first answer that sprang to mind was ‘perfume’. We love it, we love writing about it and we enjoy sharing our passion for it!
Are we biased? Of course we are, … how can you be objective about perfume when it is all about passion and experiences. This is personal.
We know that people ‘love’ wearing / using perfume in their homes and they ‘love’ discovering their favourite scent, it becomes their aerial signature !
It has been proven that we create our world around us. We use our interior landscape to create the homes we wish to live in. This also includes our outside spaces, from gardens to a window box.
Within this interior/exterior world (Our World), ‘olfaction’ or as we know it ‘our sense of smell’, is the oldest sense. It keeps us safe, creates memories and makes us happy.
For us, perfume, the sense of smell and homes & interiors are intrinsically linked, like ‘Love & Marriage’ or a ‘Horse & Carriage’, … you can’t have one without the other.
So, … in a ‘nutshell’ (and that is a beautifully fragranced nutshell), what is the best part of blogging?
We love it, we love sharing, learning, listening and discussing.
Huib xx
P.S. ( God bless who ever invented ‘blogging’ )
More about the PAIRFUM Blog
This is a specialist news & perfume blog that combines and covers the following subjects:
– a home fragrance blog,
– a perfume blog,
– a bath, body and skin care blog, and
– anything about ‘making scents’ generally.
The PAIRFUM blog provides fragrance enthusiasts with a rich source of insights into the world of perfumery.
The blog is written / curated by Huib Maat, a perfumer and expert recognised as one of the world’s leading inventors in fragrance.
Perfume Blog
Everything in connection with perfume, fragrance, scent and perfumery is at the core of this fragrance blog:
– from couture perfume, especially natural fragrance and organic scents
– to eau de parfum, eau de toilette and eau de cologne
– either as a perfume spray, solid perfume or pulse roll-on parfums
– it touches on ingredients, for example spices, flowers and plants, natural and/or organic essential oils, perfumery oils and candle waxes, …
Home Fragrance Blog
This is the definitive home fragrance blog, with specialist posts about home fragrance in its many forms:
– reed diffuser and reed diffusers but also reed diffuser refill and diffuser refill oil
– luxury scented candles, scented candles in general and specifically soy wax scented candles or natural candles
– the blog also speaks about natural room spray
– long-lasting and natural wardrobe sachet
– natural botanicals for the home
Skin Care Blog
Bath, Body and Skin Care is another major subject for this blog:
– scented lotions and creams, such as body lotion, hand lotion, hand cream, body creme
– creams for the face
– fragrance washes in the form of hand wash, body wash, foam bath, foaming bath oil, shower gel
– natural soap and beauty soap, both large soap and guest soap
– skin care actives and beauty routines
Other Subjects Of Interest
Last but not least, here are additional topics that this blog covers:
– everything linked to ingredients not directly linked to but associated with our home fragrance blog, perfume blog and bath, body and skin care blog such as beeswax & bees, nature & organic, sustainability, recycling, …
– we write about your home, beautiful interior design & decor, architecture & interesting house, …
– and finally, articles about Britain, London, the Queen and Royal Family, …
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The World of Pairfum London
Find Information about the following:
● Contact
● Pairfum London
● FAQs
● My Account
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Frequently Asked Questions
Find Answers to this type of Commonly Asked Questions:
● Which Fragrances are for Women or Men?
● How Long Do They Last?
● Can Perfume Expire?
● Any Precautions?
● Differences Between Longevity Of Fragrances?
● Some Fragrances Are Darker?
● Materials Used?
● Vegan?
Enjoy discovering the many Facets of Perfumery in this Blog & News Magazine.
Rise above the Mere Functional.
Find Your Perfect Fragrance
Magazine & Blog
Read in our Blog & Magazine about:
● Anything ‘Making Scents’, e.g. perfume memories
● Home Fragrance, Couture Perfume, Skin / Bath / Body Care
● Ingredients, e.g. natural / organic essential oils, flowers, bees, waxes.
● Your Home, e.g. beautiful interior designs, architecture, decor, …
● Food, Drink, e.g. essential oils in foodd, desertd, drinks,…
● Britain, e.g. London, the Queen and Royal Family, …
The Fragrance Boutique
Enjoy shopping in our online Boutique:
Natural Perfume:
Eau de Parfum “Intense” Sprays, Eau de Toilette Sprays, Eau de Parfum Travel & Purse Sprays, The Perfume Experience Box, …
Natural Home Fragrance:
Luxury Scented Candles, Reed Diffusers and Refill Oils, Perfume Room Sprays, Sleep & Pillow Sprays, Fragrant Botanicals, Wardrobe Sachets, Drawer Liners, …
Gifts & Giftsets:
Giftboxes, Giftsets, Luxurious Gift Bags & Tissue Paper, Gifts for Men, …
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