The Perfume Blog & News by PAIRFUM
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Choosing Clean Home Scent Without Sacrificing Luxury
01/10/2026
A clean home scent is about more than covering up smells. It is about rooms that feel calm, safe and beautiful, where the air you breathe has been chosen as carefully as the furniture. Throw the windows open in high summer and scent drifts from room to room. What you spray, light or diffuse changes
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Enjoy discovering the many Facets of Perfumery in Our Perfume Blog & News Magazine.
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The 5 x Benefits of Niche Perfumes Over Designer Perfumes
This blog post highlights the 5 x Benefits of Niche Perfumers over Couture or Designer Perfumes and Masstige Fragrances.
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The Captivating Geranium Scent In Perfumery
The Geranium scent comes from a beautiful flower that has fascinated the world of perfumery for centuries. Known for its rich and multifaceted fragrance, geranium scent offers a fresh, slightly rosy, and green aroma that is both uplifting and calming. This delightful plant is more…
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What Does Amber Smell Like?
Amber is one of the most fascinating and evocative elements in perfumery but What Does Amber Smell Like? captivating fragrance lovers with its mysterious, warm, and resinous aroma. Found at the heart of many beloved fragrances, amber exudes a deep, slightly sweet, and sensual scent…
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Hair Perfume: Add The Ultimate Signature Scent to Your Hair
Most people are familiar with the concept of wearing perfume on the skin, but hair perfume is an an elegant alternative that is gaining popularity across beauty routines everywhere. Whether you’re new to the idea or already a fan, hair perfume is the perfect way…
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Exploring The Perfume Top Note
The Perfume Top Note is the initial impression of a perfume is what captivates and intrigues the senses, guiding the olfactory journey. Perfume is a layered experience, carefully crafted using different notes that evolve over time. The top note, also called the head note, is…
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Attractiveness and Fragrance: Exploring the Impact of Fragrance on Appeal
The connection between attractiveness and fragrance is more than just aesthetic; it is deeply rooted in biology, psychology, and cosmetic science. From body odour to pleasant fragrance, scent plays a significant role in attractiveness ratings and our perception of facial attractiveness. An enticing perfume can…
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Should it be CognoScenti, Fragrancista or Perfumista?
Introduction We all know what a Perfumer is! But, what do we call somebody that is passionate and knowledgeable about Fragrance? Here at Pairfum London, we are asking: Should it be a Fraghead, CognoScenti, Fragrancista or Perfumista? Are they simply synonyms? Have you ever met someone so…
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Sandalwood and Vanilla: The Perfect Perfume Pair
Sandalwood and vanilla are two of the most beloved ingredients in perfumery. They have been cherished for centuries for their rich and comforting aromas. Sandalwood, with its warm, woody notes, and vanilla, with its sweet, creamy essence, create a perfect harmony when combined. Understanding sandalwood…
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Niche Perfume Wholesale: Standout in the Luxury Market
As the fragrance industry evolves, niche perfume wholesale has become an increasingly attractive option for businesses looking to offer unique scents that appeal to discerning customers. Retailers can benefit from sourcing high-quality, exclusive perfumes in bulk from reliable suppliers. This approach allows businesses to maintain…
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Sport Perfume: Peak Freshness for the Active Lifestyle
Sport perfume is a specially crafted fragrance designed for individuals with an active lifestyle. These scents cater to people who enjoy sports and outdoor activities, providing a refreshing and energising aroma that can last through intense physical exertion. Whether you’re heading to the gym, hitting…
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Bloom Perfume: Fascinating Floral Magic
Bloom perfume captures the very essence of flowers in their most radiant state. These floral fragrances have enchanted people across cultures and centuries with their delightful smell, reminiscent of blooming gardens and vibrant blossoms. From ancient civilisations to modern-day bloom perfumery, floral fragrance has held…
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Christian Dior Quotes: His 50 x Most Famous
Christian Dior was an icon of the fashion industry and also introduced many perfumes that have become classics. Christian Dior is a name that needs no introduction. The French fashion designer has left an indelible mark on the fashion industry with his iconic designs, setting…
Discover more about this Perfume Blog & News Magazine
– Click to Shop –About the Perfume Blog & News Magazine by PAIRFUM London
Dear Reader,
Welcome to the perfume blog by PAIRFUM London.
We were asked recently by a journalist in an interview this question:
“What is your favourite part when it comes to blogging?”
The first answer that sprang to mind was ‘perfume’. We love it, we love writing about it and we enjoy sharing our passion for it!
Are we biased? Of course we are, … how can you be objective about perfume when it is all about passion and experiences. This is personal.
We know that people ‘love’ wearing / using perfume in their homes and they ‘love’ discovering their favourite scent, it becomes their aerial signature !
It has been proven that we create our world around us. We use our interior landscape to create the homes we wish to live in. This also includes our outside spaces, from gardens to a window box.
Within this interior/exterior world (Our World), ‘olfaction’ or as we know it ‘our sense of smell’, is the oldest sense. It keeps us safe, creates memories and makes us happy.
For us, perfume, the sense of smell and homes & interiors are intrinsically linked, like ‘Love & Marriage’ or a ‘Horse & Carriage’, … you can’t have one without the other.
So, … in a ‘nutshell’ (and that is a beautifully fragranced nutshell), what is the best part of blogging?
We love it, we love sharing, learning, listening and discussing.
Huib xx
P.S. ( God bless who ever invented ‘blogging’ )
More about the PAIRFUM Blog
This is a specialist news & perfume blog that combines and covers the following subjects:
– a home fragrance blog,
– a perfume blog,
– a bath, body and skin care blog, and
– anything about ‘making scents’ generally.
The PAIRFUM blog provides fragrance enthusiasts with a rich source of insights into the world of perfumery.
The blog is written / curated by Huib Maat, a perfumer and expert recognised as one of the world’s leading inventors in fragrance.
Perfume Blog
Everything in connection with perfume, fragrance, scent and perfumery is at the core of this fragrance blog:
– from couture perfume, especially natural fragrance and organic scents
– to eau de parfum, eau de toilette and eau de cologne
– either as a perfume spray, solid perfume or pulse roll-on parfums
– it touches on ingredients, for example spices, flowers and plants, natural and/or organic essential oils, perfumery oils and candle waxes, …
Home Fragrance Blog
This is the definitive home fragrance blog, with specialist posts about home fragrance in its many forms:
– reed diffuser and reed diffusers but also reed diffuser refill and diffuser refill oil
– luxury scented candles, scented candles in general and specifically soy wax scented candles or natural candles
– the blog also speaks about natural room spray
– long-lasting and natural wardrobe sachet
– natural botanicals for the home
Skin Care Blog
Bath, Body and Skin Care is another major subject for this blog:
– scented lotions and creams, such as body lotion, hand lotion, hand cream, body creme
– creams for the face
– fragrance washes in the form of hand wash, body wash, foam bath, foaming bath oil, shower gel
– natural soap and beauty soap, both large soap and guest soap
– skin care actives and beauty routines
Other Subjects Of Interest
Last but not least, here are additional topics that this blog covers:
– everything linked to ingredients not directly linked to but associated with our home fragrance blog, perfume blog and bath, body and skin care blog such as beeswax & bees, nature & organic, sustainability, recycling, …
– we write about your home, beautiful interior design & decor, architecture & interesting house, …
– and finally, articles about Britain, London, the Queen and Royal Family, …
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The World of Pairfum London
Find Information about the following:
● Contact
● Pairfum London
● FAQs
● My Account
● Delivery
● Terms
● Returns
● Privacy
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Frequently Asked Questions
Find Answers to this type of Commonly Asked Questions:
● Which Fragrances are for Women or Men?
● How Long Do They Last?
● Can Perfume Expire?
● Any Precautions?
● Differences Between Longevity Of Fragrances?
● Some Fragrances Are Darker?
● Materials Used?
● Vegan?
Enjoy discovering the many Facets of Perfumery in this Blog & News Magazine.
Rise above the Mere Functional.
Find Your Perfect Fragrance
Magazine & Blog
Read in our Blog & Magazine about:
● Anything ‘Making Scents’, e.g. perfume memories
● Home Fragrance, Couture Perfume, Skin / Bath / Body Care
● Ingredients, e.g. natural / organic essential oils, flowers, bees, waxes.
● Your Home, e.g. beautiful interior designs, architecture, decor, …
● Food, Drink, e.g. essential oils in foodd, desertd, drinks,…
● Britain, e.g. London, the Queen and Royal Family, …
The Fragrance Boutique
Enjoy shopping in our online Boutique:
Natural Perfume:
Eau de Parfum “Intense” Sprays, Eau de Toilette Sprays, Eau de Parfum Travel & Purse Sprays, The Perfume Experience Box, …
Natural Home Fragrance:
Luxury Scented Candles, Reed Diffusers and Refill Oils, Perfume Room Sprays, Sleep & Pillow Sprays, Fragrant Botanicals, Wardrobe Sachets, Drawer Liners, …
Gifts & Giftsets:
Giftboxes, Giftsets, Luxurious Gift Bags & Tissue Paper, Gifts for Men, …
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