The Perfume Blog & News by PAIRFUM
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Choosing Clean Home Scent Without Sacrificing Luxury
01/10/2026
A clean home scent is about more than covering up smells. It is about rooms that feel calm, safe and beautiful, where the air you breathe has been chosen as carefully as the furniture. Throw the windows open in high summer and scent drifts from room to room. What you spray, light or diffuse changes
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Enjoy discovering the many Facets of Perfumery in Our Perfume Blog & News Magazine.
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Lily Perfume: Elegance & Purity
Lily perfume has long been admired for its delicate and fresh floral aroma. Known for its elegance and versatility, lily has found a special place in the world of perfumery. The captivating aroma of lilies, especially the white lily, can transform a fragrance into something…
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Cherry Blossom Perfume: A Beautiful and Delicate Scent
Cherry blossom perfume captures the delicate and enchanting fragrance of cherry blossoms in full bloom. This light, floral scent has mesmerised people around the world and has been used to create some of the most iconic and memorable perfumes. Known as sakura in Japan, cherry…
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Coco Chanel: Top 10 Inspirational Quotes For Women Of Today!
Fashion & Fragrance House Icon ‘Camellia Brooches’, ‘The Chanel Suit’, ‘box-cut bouclé jackets’, ‘pyjama styles’, ‘Chanel No. 5’, ‘Breton T-shirts‘, ‘The Little Black Dress‘ and an iconic fashion & fragrance house are part of the legacy Gabrielle Coco Chanel left behind, one of the Grand Dame…
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Violet Perfume: The Elegant Floral Icon
Violet perfume has long enchanted the world of perfumery with its delicate, powdery and floral scent. Known for its subtle sweetness, violets have captivated the senses for centuries. A violet perfume offers a floral, light bouquet, which many people find both timeless and modern. This…
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Peony Perfume: Explore the Charming and Captivating Fragrance
Peony perfume captures the delicate and enchanting fragrance of one of nature’s most beloved flowers. Known for its lush, soft, and floral scent, peony has captivated the senses of perfume lovers across the centuries. As a boutique perfumery house with a deep understanding of fragrance…
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Natural Fragrance Perfume: Pure Ingredients & Craftsmanship
Natural fragrance perfume holds a special place in the vibrant world of perfumery. For those who prefer products that are gentle on both the skin and the environment, natural perfumes offer a refined and luxurious alternative. Unlike conventional perfumes, which often contain synthetic materials and…
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Perfume Ingredients: A Complete Guide
When you spritz on your favourite perfume, have you ever paused to think about the individual perfume ingredients that create it ?Understanding the components that make up your beloved perfumes can give you a deeper appreciation for the art and science of perfumery. It’s not…
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Sandalwood Incense: A Journey of Serenity and Spirituality
Sandalwood incense has been an integral part of spiritual and cultural rituals for centuries, creating a serene ambience and offering a sense of deep relaxation. Known for its smooth, woody scent, sandalwood incense serves as a bridge connecting the material world to the spiritual, enhancing…
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Magnolia Perfume: A Timeless Floral Treasure
Magnolia perfume is a timeless treasure in the world of fragrances, celebrated for its elegant and subtle floral aroma that captures the essence of sophistication and beauty. The fragrance of magnolia, with its luxurious and enchanting notes, has formed a special part of perfumery, bringing…
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Orange Blossom Perfume: Purity, Freshness & Tradition
Orange blossom perfume holds a special place in the art of fragrance by embodying tradition, purity, and the essence of spring’s freshness. Known for its delicate floral notes, an orange blossom fragrance has become synonymous with refinement and elegance. Let us explore the history, uses,…
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Amber Wood: The Magical Ingredient in Perfumery
Amber wood is the magical ingredient that gives certain fragrances their warm & inviting quality. In the world of perfumery, it is celebrated for its rich and warm characteristics, making it a favourite among both fragrance enthusiasts and creators. Despite its name, this enchanting ingredient…
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Niche Cologne: The Ultimate Expression of Individuality
Niche cologne stands as a hallmark of exclusivity and personal expression in the refined world of fragrances. Unlike mass-market designer perfumes, niche colognes are crafted with artistry and creativity, focusing on rare raw materials and distinctive notes. These fragrances cater to those who seek uniqueness…
Discover more about this Perfume Blog & News Magazine
– Click to Shop –About the Perfume Blog & News Magazine by PAIRFUM London
Dear Reader,
Welcome to the perfume blog by PAIRFUM London.
We were asked recently by a journalist in an interview this question:
“What is your favourite part when it comes to blogging?”
The first answer that sprang to mind was ‘perfume’. We love it, we love writing about it and we enjoy sharing our passion for it!
Are we biased? Of course we are, … how can you be objective about perfume when it is all about passion and experiences. This is personal.
We know that people ‘love’ wearing / using perfume in their homes and they ‘love’ discovering their favourite scent, it becomes their aerial signature !
It has been proven that we create our world around us. We use our interior landscape to create the homes we wish to live in. This also includes our outside spaces, from gardens to a window box.
Within this interior/exterior world (Our World), ‘olfaction’ or as we know it ‘our sense of smell’, is the oldest sense. It keeps us safe, creates memories and makes us happy.
For us, perfume, the sense of smell and homes & interiors are intrinsically linked, like ‘Love & Marriage’ or a ‘Horse & Carriage’, … you can’t have one without the other.
So, … in a ‘nutshell’ (and that is a beautifully fragranced nutshell), what is the best part of blogging?
We love it, we love sharing, learning, listening and discussing.
Huib xx
P.S. ( God bless who ever invented ‘blogging’ )
More about the PAIRFUM Blog
This is a specialist news & perfume blog that combines and covers the following subjects:
– a home fragrance blog,
– a perfume blog,
– a bath, body and skin care blog, and
– anything about ‘making scents’ generally.
The PAIRFUM blog provides fragrance enthusiasts with a rich source of insights into the world of perfumery.
The blog is written / curated by Huib Maat, a perfumer and expert recognised as one of the world’s leading inventors in fragrance.
Perfume Blog
Everything in connection with perfume, fragrance, scent and perfumery is at the core of this fragrance blog:
– from couture perfume, especially natural fragrance and organic scents
– to eau de parfum, eau de toilette and eau de cologne
– either as a perfume spray, solid perfume or pulse roll-on parfums
– it touches on ingredients, for example spices, flowers and plants, natural and/or organic essential oils, perfumery oils and candle waxes, …
Home Fragrance Blog
This is the definitive home fragrance blog, with specialist posts about home fragrance in its many forms:
– reed diffuser and reed diffusers but also reed diffuser refill and diffuser refill oil
– luxury scented candles, scented candles in general and specifically soy wax scented candles or natural candles
– the blog also speaks about natural room spray
– long-lasting and natural wardrobe sachet
– natural botanicals for the home
Skin Care Blog
Bath, Body and Skin Care is another major subject for this blog:
– scented lotions and creams, such as body lotion, hand lotion, hand cream, body creme
– creams for the face
– fragrance washes in the form of hand wash, body wash, foam bath, foaming bath oil, shower gel
– natural soap and beauty soap, both large soap and guest soap
– skin care actives and beauty routines
Other Subjects Of Interest
Last but not least, here are additional topics that this blog covers:
– everything linked to ingredients not directly linked to but associated with our home fragrance blog, perfume blog and bath, body and skin care blog such as beeswax & bees, nature & organic, sustainability, recycling, …
– we write about your home, beautiful interior design & decor, architecture & interesting house, …
– and finally, articles about Britain, London, the Queen and Royal Family, …
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The World of Pairfum London
Find Information about the following:
● Contact
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Frequently Asked Questions
Find Answers to this type of Commonly Asked Questions:
● Which Fragrances are for Women or Men?
● How Long Do They Last?
● Can Perfume Expire?
● Any Precautions?
● Differences Between Longevity Of Fragrances?
● Some Fragrances Are Darker?
● Materials Used?
● Vegan?
Enjoy discovering the many Facets of Perfumery in this Blog & News Magazine.
Rise above the Mere Functional.
Find Your Perfect Fragrance
Magazine & Blog
Read in our Blog & Magazine about:
● Anything ‘Making Scents’, e.g. perfume memories
● Home Fragrance, Couture Perfume, Skin / Bath / Body Care
● Ingredients, e.g. natural / organic essential oils, flowers, bees, waxes.
● Your Home, e.g. beautiful interior designs, architecture, decor, …
● Food, Drink, e.g. essential oils in foodd, desertd, drinks,…
● Britain, e.g. London, the Queen and Royal Family, …
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Enjoy shopping in our online Boutique:
Natural Perfume:
Eau de Parfum “Intense” Sprays, Eau de Toilette Sprays, Eau de Parfum Travel & Purse Sprays, The Perfume Experience Box, …
Natural Home Fragrance:
Luxury Scented Candles, Reed Diffusers and Refill Oils, Perfume Room Sprays, Sleep & Pillow Sprays, Fragrant Botanicals, Wardrobe Sachets, Drawer Liners, …
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