The Perfume Blog & News by PAIRFUM
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Choosing Clean Home Scent Without Sacrificing Luxury
01/10/2026
A clean home scent is about more than covering up smells. It is about rooms that feel calm, safe and beautiful, where the air you breathe has been chosen as carefully as the furniture. Throw the windows open in high summer and scent drifts from room to room. What you spray, light or diffuse changes
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Enjoy discovering the many Facets of Perfumery in Our Perfume Blog & News Magazine.
The Art of Fragrance Creation: From Dream To Bottle
22/08/2025
Fragrance creation blends art and science, seeking the perfect fragrance through balanced fragrance ingredient elements for a unique and captivating aroma. The creation process starts with inspiration—from nature, memories, or emotions—forming the foundation for the fragrance. Our in house perfumer, Huib Maat, brings these concepts to life. This expert perfumer uses extensive fragrance ingredient knowledge
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Discover Body Mist & Its Growing Popularity
21/08/2025
Body mist is a lighter, refreshing alternative to traditional perfume. This gentle aroma suits daily use, unlike heavier perfumes. With fewer fragrance oils, body mists offer a subtle scent that’s easy to wear. They are a popular choice for a delicate fragrance touch all day, providing a pleasant, all over body scent without overpowering. This
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Exploring Solar Fragrances: A New Era in Perfume Design
19/08/2025
Solar fragrances are a popular choice in perfumery, capturing the essence of warm, sunny days. These unique fragrances transport you to a place of relaxation and joy, perfect for those who love the feeling of sun kissed skin and bright, uplifting aromas. Imagine the warmth of sun rays, a gentle summer breeze, and the sweet
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Beauty Trends 2025: What’s In and Out in Personal Care
18/08/2025
The beauty world is always evolving. New trends annually shape how we care for skin and hair. Staying updated helps you make informed beauty choices, ensuring personal care is on point. This guide is your ultimate beauty expert resource for 2025. In 2025, the beauty industry strongly focuses on natural ingredients, sustainable practices, and personalised
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Scents and Emotions: Your Olfactory Journey to a Richer Life
15/08/2025
The connection between scents and emotions is powerful and profound. Our sense of smell is closely tied to the brain’s limbic system, which deals with emotions and memories. This link helps explain why certain scents can evoke strong emotions, influence our mood, and even trigger vivid memories. The entire olfactory system plays a crucial role
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The ScentMaxxing Phenomenon: Fragrance and Gen Z
14/08/2025
ScentMaxxing is a rapidly growing trend in fragrance, particularly with Gen Z. People are layering fragrances to craft unique, lasting personal aromas. This involves combining various perfume products – lotions, oils, sprays, cologne – for an intense, complex, and long lasting fragrance experience. While exciting, it demands knowing how to mix without overdoing it. The
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Smell Therapy: A New Approach to Dementia Treatment
12/08/2025
Scent therapy is emerging as a fascinating and impactful approach in dementia care, highlighting the powerful connection between our sense of smell and core cognitive functions. Our sense of smell is powerfully linked to memory. This direct connection to the brain’s limbic system, handling emotions and memories, explains why a simple fragrance can evoke vivid
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Home Fragrance Layering: How To Elevate Your Everyday Surroundings
11/08/2025
Transforming your home involves more than just décor. Home fragrance layering offers a profound way to enhance your living space. This sophisticated technique uses different fragrances in various rooms and combines diverse scent formats to create a cohesive, evolving aroma throughout your home. By carefully selecting each fragrance, you evoke specific moods, making your home
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Understanding Scent Strategies for Emotional Response
08/08/2025
Mastering scent strategies for emotional response offers a uniquely powerful way to shape our daily experiences and enhance our overall well-being. Fragrances possess an extraordinary power to influence our emotions and shape our daily experiences. From instantly lifting spirits to fostering deep relaxation or even boosting self-confidence, the impact of scent is truly profound. By
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The Art of Scented Compliments Expression: All You Need to Know
07/08/2025
The art of scented compliments expression is a curious and intriguing one. Fragrances have a unique way of touching our emotions and creating lasting impression. They are more than just pleasant smells; they can convey messages and act as expressions of one’s personality. One of the most intriguing uses of fragrances is in the form
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The Influence of Scent on a Person’s Charm
05/08/2025
The influence of scent on a person’s charm is tremendous. Charm can profoundly influence how people perceive us and interact with us. One powerful but often overlooked tool for enhancing charm is fragrance. The right fragrance can make you more attractive and memorable, adding a magical touch to your presence. The scent’s influence on charm
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Perfume for Increased Confidence: Boost Your Self-Esteem
04/08/2025
Why perfume for increased confidence? Confidence plays a big role in how we present ourselves to the world. It affects our interactions, decision making, and overall well being. One simple yet powerful tool to boost confidence is perfume. The right fragrance can uplift your mood and give you an extra layer of self assurance throughout
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Discover more about this Perfume Blog & News Magazine
– Click to Shop –About the Perfume Blog & News Magazine by PAIRFUM London
Dear Reader,
Welcome to the perfume blog by PAIRFUM London.
We were asked recently by a journalist in an interview this question:
“What is your favourite part when it comes to blogging?”
The first answer that sprang to mind was ‘perfume’. We love it, we love writing about it and we enjoy sharing our passion for it!
Are we biased? Of course we are, … how can you be objective about perfume when it is all about passion and experiences. This is personal.
We know that people ‘love’ wearing / using perfume in their homes and they ‘love’ discovering their favourite scent, it becomes their aerial signature !
It has been proven that we create our world around us. We use our interior landscape to create the homes we wish to live in. This also includes our outside spaces, from gardens to a window box.
Within this interior/exterior world (Our World), ‘olfaction’ or as we know it ‘our sense of smell’, is the oldest sense. It keeps us safe, creates memories and makes us happy.
For us, perfume, the sense of smell and homes & interiors are intrinsically linked, like ‘Love & Marriage’ or a ‘Horse & Carriage’, … you can’t have one without the other.
So, … in a ‘nutshell’ (and that is a beautifully fragranced nutshell), what is the best part of blogging?
We love it, we love sharing, learning, listening and discussing.
Huib xx
P.S. ( God bless who ever invented ‘blogging’ )
More about the PAIRFUM Blog
This is a specialist news & perfume blog that combines and covers the following subjects:
– a home fragrance blog,
– a perfume blog,
– a bath, body and skin care blog, and
– anything about ‘making scents’ generally.
The PAIRFUM blog provides fragrance enthusiasts with a rich source of insights into the world of perfumery.
The blog is written / curated by Huib Maat, a perfumer and expert recognised as one of the world’s leading inventors in fragrance.
Perfume Blog
Everything in connection with perfume, fragrance, scent and perfumery is at the core of this fragrance blog:
– from couture perfume, especially natural fragrance and organic scents
– to eau de parfum, eau de toilette and eau de cologne
– either as a perfume spray, solid perfume or pulse roll-on parfums
– it touches on ingredients, for example spices, flowers and plants, natural and/or organic essential oils, perfumery oils and candle waxes, …
Home Fragrance Blog
This is the definitive home fragrance blog, with specialist posts about home fragrance in its many forms:
– reed diffuser and reed diffusers but also reed diffuser refill and diffuser refill oil
– luxury scented candles, scented candles in general and specifically soy wax scented candles or natural candles
– the blog also speaks about natural room spray
– long-lasting and natural wardrobe sachet
– natural botanicals for the home
Skin Care Blog
Bath, Body and Skin Care is another major subject for this blog:
– scented lotions and creams, such as body lotion, hand lotion, hand cream, body creme
– creams for the face
– fragrance washes in the form of hand wash, body wash, foam bath, foaming bath oil, shower gel
– natural soap and beauty soap, both large soap and guest soap
– skin care actives and beauty routines
Other Subjects Of Interest
Last but not least, here are additional topics that this blog covers:
– everything linked to ingredients not directly linked to but associated with our home fragrance blog, perfume blog and bath, body and skin care blog such as beeswax & bees, nature & organic, sustainability, recycling, …
– we write about your home, beautiful interior design & decor, architecture & interesting house, …
– and finally, articles about Britain, London, the Queen and Royal Family, …
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The World of Pairfum London
Find Information about the following:
● Contact
● Pairfum London
● FAQs
● My Account
● Delivery
● Terms
● Returns
● Privacy
● Wholesale
Frequently Asked Questions
Find Answers to this type of Commonly Asked Questions:
● Which Fragrances are for Women or Men?
● How Long Do They Last?
● Can Perfume Expire?
● Any Precautions?
● Differences Between Longevity Of Fragrances?
● Some Fragrances Are Darker?
● Materials Used?
● Vegan?
Rise above the Mere Functional.
Find Your Perfect Fragrance
Magazine & Blog
Read in our Blog & Magazine about:
● Anything ‘Making Scents’, e.g. perfume memories
● Home Fragrance, Couture Perfume, Skin / Bath / Body Care
● Ingredients, e.g. natural / organic essential oils, flowers, bees, waxes.
● Your Home, e.g. beautiful interior designs, architecture, decor, …
● Food, Drink, e.g. essential oils in foodd, desertd, drinks,…
● Britain, e.g. London, the Queen and Royal Family, …
The Fragrance Boutique
Enjoy shopping in our online Boutique:
Natural Perfume:
Eau de Parfum “Intense” Sprays, Eau de Toilette Sprays, Eau de Parfum Travel & Purse Sprays, The Perfume Experience Box, …
Natural Home Fragrance:
Luxury Scented Candles, Reed Diffusers and Refill Oils, Perfume Room Sprays, Sleep & Pillow Sprays, Fragrant Botanicals, Wardrobe Sachets, Drawer Liners, …
Gifts & Giftsets:
Giftboxes, Giftsets, Luxurious Gift Bags & Tissue Paper, Gifts for Men, …
Visit Our Boutique
