British Flower Week
The British Oriental Lily
Today marks the start of British Flower Week! A time to celebrate the nation’s flower industry and all the British flowers we love. Day One marks the celebration of the Oriental Lily.
At present, the vast majority of flowers bought on our high-streets are from large-scale commercial growers abroad.
New Covent Garden Flower Market, launched the campaign to highlight British flowers instead.
This annual celebration of seasonal, locally-grown flowers and foliage is uniting the UK’s flower industry and to sparking interest in where our flowers come from.
During the week the focus will be on the best of British cut flowers and the very best independent British florists to show just what British flowers are made of!
Right now, British cut flowers are enjoying a resurgence in demand. Just as interest in locally-grown food has grown, people’s interest is resurgent in locally-grown, freshly cut flowers.
Up until the 1970s, the only flowers you would ever see in the Flower Markets and nurseries came from flower farmers across Britain. Today, the vast majority of flowers in your high street flower shop will have been grown by large scale commercial growers in Holland, South America and Africa and routed through the Dutch auctions.
Flowers Should Be Fragrant !
Here at PAIRFUM, we fully support the British Flower Industry, as we believe in locally produced goods.
Equally, as perfumers we continuously regret seeing flowers being grown for the beauty at the expense of their fragrance.
Lillies are a prime example of how wonderfully scented a floral bouquet can be.
British Flowers Week is bringing British cut flowers back.
Here is the link to the website set up of this special week. Enjoy browsing the site:
Day One – About the British Oriental Lily
Day One – Designs using British Oriental Lilies by The Dorchester: