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Should it be CognoScenti, Fragrancista or Perfumista?

Eau De Parfum Person Reflection Scarlet Rhubarb Oakmoss Hat The Magic Of Perfume

Introduction

We all know what a Perfumer is! But, what do we call somebody that is passionate and knowledgeable about Fragrance? Here at Pairfum London, we are asking: Should it be a Fraghead, CognoScentiFragrancista or Perfumista? Are they simply synonyms?

Perhaps before even posing this question, we should start with the following background:

  • How do you describe a ‘Lover of Perfume’?
  • What sets them apart from the crowd?
  • How can you spot of this species?

In this blog post, we answer these, incl. “What is a CognoScente“? (remember the ‘e’ at the end instead of an ‘i’)

Enjoy!

Pairfum London CognoScenti Perfumista Woman Fragrancista CognoScente Parfumista

CognoScenti?

What is a ‘CognoScenti‘? It sounds like ‘connoisseur’ and a term that morphs ‘scent’ with ‘connoisseur’, but the term ‘cognoscenti’ does actually exist.

The dictionary defines it as ‘persons who have superior knowledge and understanding of a particular field, especially in the fine arts, literature, and the world of fashion.

In the World of PAIRFUM, a ‘CognoScenti’ is a person who ‘Loves’ perfume. In other words, a connoisseur who can distinguish between a good and a bad fragrance. Somebody who would not be able to, or even wish to create a perfume themselves.

It is similar to the difference between a Gourmet and Chef:

  • Gourmet, an expert judge in matters of taste and fine dining, also sometimes described as an ‘Epicure’ a person who takes particular pleasure in fine food and drink.
  • Chef, a trained professional cook, proficient in all aspects of food preparation. They may focus on a particular cuisine. The term is derived from ‘chef de cuisine’.

So, what do we call somebody that appreciates ‘Fine Perfumes’, regardless of whether it is an Eau de Parfum, a Fragranced Candle or a Body Lotion? You may wonder why we include Home Fragrances and Skin Care products in this question but ask yourself the following:

  • Have you brought a ‘Perfumed Candle’ or a fragranced gift to a house warming party as an alternative to a bottle of wine?
  • Have you ever presented a set of beautiful toiletries, as a Gift?
Eau De Parfum Person Reflection Cardamom Tonka White Oud Man Suit 1 1

Fragrancista or Perfumista?

Making a Fragrant Gift has been part of civilisation for thousands of years, perfumes and fragrances can be traced to multiple ancient cultures, Egyptians associated their perfumes with the gods, fragrances were also highly prized by ancient Iranians and Chinese cultures.

Here is an example:

In the bible, Gold, Frankincense and Myrrh were presented by the Three Wise Men to the infant Jesus.

It is still a very important part of our cultures today, and it illustrates how much a part of our psyche perfumes or fragrances have become in all their beautifully different facettes.

In this context, many of us will have heard the terms ‘Fragrancista‘, ‘Perfumista‘ and ‘Parfumista‘.

Unfortunately, ”Fragrancista” does not easily roll off the tip of our tongue and “Perfumista” and “Parfumista” are registered trademarks (e.g. Puig, a fashion and fragrance business based in Barcelona), which prevents us from using them in our daily lives.

The exception to this rule is “Hoover“:

  • The term “Hoover” is a registered trademark, and
  • yet is also commonly means to ‘vacuum’ in everyday life.
Pairfum London CognoScenti Parfumista Fragrancista Fraghead CognoScente Perfumista

Fraghead?

The term fraghead is more of a new term that has gained traction and popularity on Social Media.

It is obviously a term inspired by ‘Motorhead’: someone who loves everything around motors: cars, motorbikes, planes, boats, …

In our view, this is actually not a bad fit. It conveys passion, expertise and dedication. The fact that it is being used by lovers of perfume to describe themselves shows that the perfume community agrees with it and has naturally started using fraghead to describe itself.

Pairfum London Perfumista Fragrancista Woman CognoScenti CognoScente Parfumista

Alternatives?

So how else can we honour, appreciate or describe a ‘Perfume Lover‘ or perfumista?

For some inspiration, let’s have a look at the many fields where society has coined phrases to affectionately identify a person with a passion or strong preference. All of these have in common that they do not describe the ‘Chef’ but the ‘Gourmet’, i.e. they don’t actually ‘cook’ or produce / perform the art but ‘eat’ or enjoy it instead :

  • Whiskey Connoisseur, Beer Connoisseur – need we say more?
  • Turophile – is a connoisseur of cheese, a cheese lover.
  • A Sommelier or wine steward, is a trained specialist or wine professional, normally working in fine restaurants, who specialises in all aspects of wine service as well as wine and food pairing.
  • Fashion Aficionado – “Dedicated follower of Fashion” – The Kinks
  • Devotee is an enthusiastic believer in a particular form of religion or God, but it can also be applied to a person.
  • Book Critic – some would say they ‘Love’ books, at other times they may just ‘Hate’ them.
  • Art & Antique Appraisers or Valuers – They love ‘Art & History’ and they know how much it is worth.
  • A Fan or Supporter – a person who is enthusiastically devoted to something or somebody, such as a singer, band, or a sports team etc.
  • A Movie Buff – person who loves and knows a lot about movies, movie fan, movie enthusiast, movie expert.
  • Geek – once an insult now a compliment, someone who engages in or discuss computer-related tasks with great attention to technical detail – one of the reasons we love this word ‘The Big Bang Theory’
  • A Birder – in Oxford English  ‘A birdwatcher’ – Somebody that loves to study and admire birds in their natural habitat
  • Balletomane – an ardent admirer or lover of Ballet
  • Enthusiast of Music – a person who is very driven or has a huge passion for music and musical culture.
  • Theatre Lover
  • Afficionado – a person who is very knowledgeable and enthusiastic about an activity, subject, or pastime.
  • A Patron of the arts
  • Follower – throughout history a follower has always had a special meaning, and in the age of ‘Social Media’ it continues to do so.

From the list above we can see how we describe a person’s expertise or passion in their field, even if they are not the ‘chef’?

As the old joke goes: “A farmer is out-standing in his or her own Field”

There are many other terms that we use to describe a passionate follower or lover of a particular subject: adherent, supporter, upholder, defender, advocate, champion, disciple, votary, partisan, member, friend, stalwart, believer, worshipper, attender, expert, authority, specialist, pundit and last but but not least ‘dab hand'( if you are a ‘dab hand’ at something, you are very good at doing it).

Now it is very important to note, that none of these specialists, may actually know how to make, create or play the art they support and yet, they are very knowledgeable and in some cases more knowledgeable than the creators themselves.

Here is an example (with the recent World Cup in mind):

A Footballer as a opposed to a Fan/Pundit, the former actually plays the game, whereas the latter appreciates it.

fragrance layering tips; a scientist smelling a scent; Pairfum London CognoScenti Perfumista Woman Fragrancista CognoScente Parfumista

“CognoScente”?

In trying to correctly define a ‘Lover of Perfume’, we came across a phrase that we believe would be perfect to describe somebody that loves perfume: CognoScente

We could even go a step further with this version: Cog-Nose-cente

As we mentioned earlier in the post, these are “people who have superior knowledge and understanding of a particular field”.

In their definition of the term, the dictionary “Mirriam Webster” describes “Cognoscente and Connoisseur” as more than synonyms: they are also linguistic “cousins”.

With such an endorsement, it surprises us that the term has not seen greater popularity.

What is stopping it from becoming the typical term to describe a ‘perfume lover’? We would love to know.

History Of Perfume Man Smelling Bouquet Of Flowers Pairfum London CognoScenti Perfumista Woman Fragrancista CognoScente Parfumista

How To Spot This Species?

Now to the last questions:

  • How do you spot a “CognoScenti” or “Perfumista”?
  • How do you know if you are or fast becoming one of this ‘Species‘, i.e. the perfume lovers?

Simply answer these questions and you might surprise yourself:

  • Do you enter the room with your nose first? Before you say ‘No’, think how often you have revelled in the aroma of freshly brewed coffee, bread or a wonderful meal, before ever taking a single step into the kitchen, restaurant or bakery!
  • Do you smell wine, chocolate, cheese, lotions & potions or other items, before you taste or try them?
  • Do you get excited about a new Perfume, a Scented Candle, Room Perfume, Fragranced Soap or Reed Diffuser?
  • Can you re-create in your mind’s eye the fragrance of Lavender, or freshly mown grass?
  • Do you talk to others about Perfume, e.g. at a party, or compliment somebody on their fragrance?
  • Do you find yourself saying that you love perfume?

If you can answer ‘Yes’ to any or all of the above, then you should give yourself a pat on the back: you can now proudly carry any of the titles of “CognoScenti”, “Fragrancista”, “Perfumista” or “Fraghead”? Welcome to the community.

Which Title do you prefer? Are you perhaps using another term?

Regardless, we would love to hear from you and to welcome you to the World of Pairfum London. We love perfume, too.

The next time you are thinking about a new Niche Perfume, have a look at our Natural Eau de Parfum Intense or even better, try the entire range with our Perfume Experience Box.

Pairfum London Fragrancista Parfumista Man CognoScenti Perfumista CognoScente
Eau De Parfum Person Reflection Black Cherry Oolong Tea 1 1
Eau De Parfum Person Reflection Ginger Elemi Vetiver 1 1
Eau De Parfum Person Reflection Sea Salt Sage Amber Man Son 1 1

What Is The Definition Of A Niche Perfume?

Pairfum Eau De Parfum Back Gold London Company Background definition of a niche perfume

Introduction

We are frequently asked:

  • “What is Niche Fragrance?”
  • “Define Niche Perfume for Me?”, or
  • “What is a Niche Perfumery?”

In the post we explain the 4 x elements of the Definition of a Niche Perfume.

What Is Niche Fragrance?

Below is how we define niche perfume:

A niche perfume is a type of fragrance that is produced in smaller quantities and sold through specialty boutiques or online retailers, as opposed to mass-produced fragrances sold in department stores.

We find that Niche, Indie, Boutique and Artisan Perfumes are synonyms, broadly speaking. In other words, they all describe something very similar. In our opinion, Craft Fragrances describe scents that tend to be created and manufactured by hand in home studies by hobbyist who are usually not perfumers but experts at blending essential oils, e.g. Aromatherapists.

The term “niche” refers to the fragrance’s exclusivity and uniqueness, as opposed to the more widely available, mainstream fragrances.

Boutique Perfumes often feature rare and high-quality ingredients, and their scents can be very complex and layered.

The perfumers and perfumery houses behind niche fragrances typically have more creative freedom to experiment with unusual notes, accords and ingredients, resulting in fragrances that are often more distinctive and personal than their mass-produced counterparts.

A distinguishing feature of Niche Perfumery Houses is that the have an in-house perfumer compared with the mass-produce fragrances by Couture or Design Houses. These outsource the creation of their perfumes to third party perfumers or/and fragrance houses. Hence, the existence of an in-house perfume is a key part of the Definition of a Niche Perfume.

Eau De Parfum Person Reflection Cardamom Tonka White Oud Girls definition of a niche perfume

Boutique perfumes are typically more expensive than mass-produced fragrances due to the higher quality, natural or rarer ingredients used and the smaller production runs.

The lack of mass advertising for niche fragrances helps to maintain their exclusivity and often contributes to the perception of higher value. The absence of TV advertising and celebrity models is another key part of the Definition of a Niche Perfume. The awareness of Artisan Fragrances is typically spread through ‘word-of-mouth’.

Overall, niche perfumes are an alternative for people looking for a more personal and unique fragrance experience, as opposed to the more widely available and commercial options from Couture and Designer labels.

Definition Of A Niche Perfume

Summing up, the following are the features that form the Definition of a Niche Perfume:

  1. an in-house perfumer
  2. no mass marketing
  3. limited quantity & availability
  4. unusual fragrance notes

Would you agree or do you believe it has evolved?

About Pairfum London

As you can see from this article, we are passionate about Niche Perfume and the role it has to play.

In this context, we invite you to sample our Collection of Natural Eau de Parfums and we present the Perfume Experience Box in this context, with 12 x Eau de Parfum Intense. It allows you to full experience each accord fully in your own home, on your skin and over time.

Perhaps you might like to present it as a gift to somebody that is a lover of perfume, a Perfumista.

definition of a niche perfume
Pairfum London Happy Chinese New Year Mandarin Orange Fragrance

Mandarine Oranges and the Scent of the Chinese New Year

Pairfum Person Reflection Mandarin Blossom Sandalwood Eau De Parfum

The ‘Mandarine Orange’ is a sweet, juicy citrus fruit also named ‘Mandarin’ or ‘Mandarine’. Read about why they are the scent of the Chinese New Year.

The role of Mandarine Oranges in the Chinese New Year !

The mandarine orange is a native of China and an important symbol of Chinese traditionanl culture, a symbol of ‘good fortune’, with a significant sacral meaning during the Chinese New Year festivities.

Mandarines are symbols of the New Year and the expected positive changes. The shape and colour of mandarines symbolise the Sun and connects with the yang principle (the positive and generative force of nature). A symbol of good fortune, luck and success, mandarines are exchanged between families, friends and colleagues as offerings of goodwill during this time of festivities.

These richly coloured fruits (orange / red / gold) are placed on the family alter in a large pile during the Chinese New Year celebrations and are synoymous with prosperity and wealth. For the same reason, potted plants, rich with hanging mandarine oranges are a favourite indoor decoration during this festive season.

In Cantonese, mandarine are named “gut”, meaning “the lucky tree.” It is an ancient New Year tradition of the Chinese to place pairs of mandarines and red envelopes with money, beside the pillow of every child, in the box with the New Year treats and above the rice container of the home. It is believed this will bring good fortune to the house and its family.

The Chap Goh Meh Festival, the 15th day of the lunar New Year, marks the end of the Chinese New Year festivities and serves traditionally as a day for matchmaking. Young girls throw mandarine oranges into the rivers in the hope of gaining a husband by honouring the full moon. Likewise, young men line the streets straining to gain a glimpse of these young ladies who were normally not permitted outside in days gone bye.

Pairfum London Happy Scent Chinese New Year Mandarin Orange

Other uses of Mandarine Oranges in China

The essential ingredient in many Chinese sauces is the dried peel of the mandarine orange due to its wonderful citrus oils and other aromatic notes that will richly perfume any dish and remove any oily taste.

On the other hand, in traditional Chinese medicine, the dried peel is used to regulate the flow of the energy of life ( or chi ). Natural philosophers in Old China prescribed the peel as a medical remedy to reduce phlegm, treat abdominal problems and to stimulate healthy digestion.

Pairfum London Happy Fragrance Chinese New Year Mandarine Orange

Mandarine Orange in Perfumery

Peel away the rind of a mandarine orange and out bursts a tempting mix of citrus oils with hints of cloves, ginger, jasmine and orange blossom. There are also undertones of star anise and saffron.

In perfumery, mandarine essential oil is greatly valued in the top notes of many light floral accords and colognes, for its invigorating, juicy sweet and fruity note but also its sensual, floral, neroli-like trail. The essential oil also blends harmoniously with other citrus oils and with many spice oils (nutmeg, cinnamon, clove).

Here at PAIRFUM, we are proud to introduce our new ‘pink grapefruit’ fragrance which contains mandarine essential oil. The addition of mandarin orange oil to the grapefruit accord makes this a truely great fragrance. It is indeed the perfect fragrance for the Chinese New Year.

‘Pink Grapefruit’ is available in the following luxury scented candles and reed diffusers:

  • Reed Diffusers (petite, classic and large size and in the bell, cube and tower shapes)
  • Reed Diffuser refill oil
  • Snow Crystal Candles (classic and large)
  • Soy & Flower Wax Candle
  • Message Candle
Pairfum Large Reed Diffuser Bell Signature Pink Grapefruit

Other fragrances within the PAIRFUM Collection that exhibit notes of mandarin essential oil are the following perfumes :

  • ‘Mandarin Blossom & Sandalwood’
  • ‘White Nectarine’,
  • ‘Pink Powder & Violet’, and
  • ‘SPA’

Happy Chinese New Year

We would like to wish all of our customers, partners, friends and families a Happy Chinese New Year.

“Kung Hei Fat Choy”

Pairfum London Happy Chinese New Year Mandarin Orange Scent
Pairfum London Happy Scent Chinese New Year Mandarine Orange
Pairfum London Happy Chinese New Year Mandarine Orange Scent
Pairfum Flacon Perfume Room Spray Signature Spa
Pairfum Natural Wax Candle Noir Pink Powder Violet
Fragrance Description White Nectarine Apricot Mandarin Pear Aniseed
Eau De Parfum Person Reflection Cardamom Tonka White Oud Man Fur 1 1

What Should I Look For When Buying Perfume?

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This is the second post in our mini-series of “How To Choose A Beautiful Perfume As A Gift This Christmas”

Today’s post is about the question ‘What should I look for when buying perfume?’ and ‘How can I avoid mistakes?’

Mistakes To Avoid

As a perfumer, I get asked this question frequently and these are my top tips

Evaluate the perfume first on a smelling strip, both initially and after it has settled. Once you find that you love it, only then try it on your skin and ideally at home, amongst the scents within your home.

This prevents you buying a perfume that is completely different outside the perfumery and/or on your skin.

Simple Mistakes to avoid:

  • never touch your nose with the fragrant smelling strip or everything will smell like the perfume you now have sitting on your nose
  • never let the smelling strips touch each, or they will all smell the same. Instead, hold them in one hand spread out like a fan.
  • only let the charming shop assistants spray perfume on your skin, once you have selected the perfume after trialling it on a smelling strip

A Step-By-Step Guide:

  • When using a smelling strip, bend up the tip of the strip (it somewhat prevents the scents from mixing when you accidentally bunch the scent strips together and it also prevents the scented tip from touching a surface when you put it down)
  • Write down the name of the perfume to remember what you sprayed. It becomes confusing when you have multiple smelling strips.
  • Spray the bent up tip 2-3 x times, holding the strip away from any surfaces.
  • Now smell the strip but not too deeply, as this will fatigue your nose. Smell lightly until you perceive the first notes and then take away the blotter and just ‘sense’ and enjoy the experience.
  • Can you recognise any ingredients? Your first impressions are typically the ‘top notes’.
  • Return later to the smelling strip and you will notice the fragrance gradually evolves to ‘heart’ and ‘base notes’.
  • Nasal fatigue sets in after about 3 x fragrances so take a break of 3 minutes, ideally away from the scented ‘cloud’ of the perfumery isle. It is scientifically proven that smelling coffee beans makes no difference.
  • Smell the perfumes again after 48 / 24 / 8 / 4 / 2 hours.
  • Pick the perfumes you love and wear them to fully experience the fragrance.

We have a detailed guide on our website:
https://www.pairfum.com/how-to-evaluate-sample-test-or-smell-perfume/

Online Shopping

Our Recommendation For Perfume Shopping Online

1. Make sure the company includes a free mini tester of the perfume you are buying so that you can try the perfume before you open the pack.

2. Does the retailer offer a free returns policy?

Once the perfume retailer offers both, shopping for perfume online becomes:

  • risk free, as you can return the scent easily, if it is not right (either for you or for the person you have gifted it to), and
  • superior to shopping instore, as you can extensively trial the perfume on your skin and surrounded by your own, familiar scents.

In this context, look out for ‘Experience Boxes’, ‘Fragrance Libraries’ or ‘Discovery Sets’. They are a great way to try new perfumes before you upgrade to a full-sized bottle.

Here is a link to the Perfume Experience Box that we offer:

https://www.pairfum.com/product/fragrance-library-perfume-experience-box-collection/

Summing up, we hope these simple tips make a little easier to choose a wonderful perfume as a gift without the usual risks.

Eau De Parfum Person Reflection Spiced Coffee Oaked Vanilla Girls 1 1
Eau De Parfum Person Reflection Scarlet Rhubarb Oakmoss Hat The Magic Of Perfume
Eau De Parfum Person Reflection Cardamom Tonka White Oud Hair 1 1

What Are The Different Types Of Perfume?

Eau De Parfum Person Reflection Bergamot Basil Patchouli Man Elbow 1 1

This is the first post in our mini-series of “How To Choose A Beautiful Perfume As A Gift This Christmas”

Today’s post is about the question ‘What are the different types of perfume?’

When speaking about ‘types’ of perfumes, this can be answered in many different ways.

Oil Concentration

This question about ‘type’ refers to the concentration of fragrance oil within the perfume and we have the following types:

  • Parfum
  • Eau de Parfum
  • Eau de Toilette
  • Eau de Cologne
  • Aftershave / Cologne
  • Spritzer

We have detailed description of each of these on our website within ‘FAQs – which types of perfumes last the longest’:
https://www.pairfum.com/faqs-perfume-frequently-asked-questions/

Olfactive Profile

We categorising fragrances by the fragrance type, the perfume industry has created ‘categories’ and these the main ones:

  • Oriental
  • Floral
  • Floriental
  • Fougere / Fern
  • Chypre
  • Aromatic
  • Woody
  • Citrus
  • Amber
  • Fruity

We have a more detailed description of each of these categories on our website, towards the bottom of this page under ‘classification’:
https://www.pairfum.com/perfume-description/

Gender

This split of perfume types by gender is quite obvious and yet, the past 20-30 years have seen the rise of the ‘unisex’ perfume.

Today, it can be argued that these ‘types’ of perfumes are outdated, as modern women happily wear very masculine fragrances, as well as men wearing more feminine notes without hesitation.

Season / Occasion / Activity

Changing our perfume with the season / occasion / activity is still a quite modern phenomenon, as it requires that we have more than a single perfume. Many consumers now have a collection of perfumes from which the select according to:

  • the Season: fresh in Spring / Summer and warmer for Autumn / Winter
  • Activity: a light, invigorating note for a sporting activity but a unique/strong/long-lasting note for going to a party
  • Occasion: an elegant fragrance for going to the Opera or a more assertive / confident note for a business meeting

Format

When it comes to perfume types, today we also have a large variety of perfume formats:

  • perfume spray: the 100ml perfume spray is still the most popular type of perfume but we have seen the rise of the 30ml travel or trial size of perfume
  • perfume rollers: they tend to be popular for non-alcoholic perfume oils
  • perfume pen: this is a new format that competes with the roller but offers the benefit of the alcoholic perfume we love from the sprays.
  • solid perfume: these tend to be perfumed waxes, an another new format. Its robustness, i.e. it can’t break, and compactness, i.e. small flat tin, make it very popular as a travel, handbag or sporting accessory.
Eau De Parfum Person Reflection Ginger Elemi Vetiver Woman Fresh 1 1
Eau De Parfum Person Reflection Sea Salt Sage Amber Woman Kiss 1 1
Eau De Parfum Person Reflection Sea Salt Sage Amber Man Tan 1 1

Sea Salt, Sage & Amber – Would you love another Holiday?

Eau De Parfum Person Reflection Sea Salt Sage Amber Woman Asian 1 1

Remember your last beach holiday. Relive your vacation with a perfume that transports you right back to the beach you enjoyed so much:

A wonderfully fresh, sophisticated fragrance where Sage & Grapefruit are enriched by hints of fresh Bergamot and Tangerine top notes. The invigorating heart is enlivened with nuances of Seaweed, a fresh Sea breeze, Sea Salt and Kelp, all of which becomes smooth with a soft base of Musk, Amber and Cedarwood.

Olfactive Family: Aromatic

Gender: Unisex

Type: Eau de Parfum Intense

Batch: Limited Edition

Content: 100 ml / 3.4 fl. oz

Natural & Handmade | Essential Oils | Vegan | Cruelty-free | Eco-Friendly

Free Shipping

£120 | € 140 | US$ 170 |

Shop for it here:
https://www.pairfum.com/product/sea-salt-sage-amber-eau-de-parfum/

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Pairfum Fragrance Sea Salt Sage Amber Triangle Ingredients
Eau De Parfum Person Reflection Sea Salt Sage Amber Woman Sunglasses 1 1
Pairfum Fragrance Sea Salt Sage Amber Description
Eau De Parfum Person Reflection Sea Salt Sage Amber Woman Love 1 1
Queen Elizabeth II Death Buckingham Palace

Queen Elizabeth II has died

Queen Elizabeth II Death

Buckingham Palace announces that Queen Elizabeth II, the UK’s longest-serving monarch, has died at Balmoral aged 96, after reigning for 70 years.

Our thoughts are with her family and the entire nation.

Queen Elizabeth was a shining beacon for Britain and a much admired Monarch globally.

In a constantly changing world, her sense of duty, dignity and dedication to the nation were exemplary. The number and variety of tributes that are being paid to her by so many different people from across the world, show much she meant.

She will be sadly missed.

Here is an article with key moments throughout her life.

Queen Elizabeth II
Queen Elizabeth Walkabout
Pairfum London Happy Fathers Day Son Cardamom Tonka Oud 1 1

Happy Father’s Day

Pairfum London Happy Fathers Day Daughter Mandarin Blossom Sandalwood 1 1

Fathers (and Mothers) mean the world to us and we should tell them today. Yes, make a special effort to actually tell them today because it is too easy to take them for granted, as they are ever present in our lives.

Celebrate them today and remember the ones that have passed.

How are you going to show your Dad, how much he means to you? We would love to find out from you.

Here are two brief poems you can use in your Happy Father’s Day card:

A short poem from son to father:

Dad you know that I like Batman,
And Superman’s cool too,
But I don’t really need them,
As long as I have you!

Another poem from daughter to father:

Congratulations Dad,
You’ve raised a child with flair!
You gave me looks and brains and modesty
All beyond compare!

Pairfum London Happy Fathers Day Hands Cardamom Tonka Oud 1 1
Pairfum London Happy Fathers Day Boy Grapefruit Pepper Black Cedar 1 1
Pairfum London Happy Fathers Day Daughter Bergamot Basil Patchouli 1 1

Father’s Day: How Do You Find The Perfect Gift?

Pairfum London Happy Fathers Day Daughter Spiced Coffee Oaked Vanilla 1 1

We all love our fathers (and mothers). They dedicate their life to bringing us up, they love us unconditionally, they ensure that we are being cared for, they worry that we are happy, they help us on our path in life … and so much.

One of the first words we learn to say is the word for ‘FATHER’, no matter where we come from in the World but the word may differ slightly from place to place. It may be: Athair, Daidí , Daddy, Dad, Baba, Papa, Pappie, Ate, Poppa or Abbu, Abba, Faoire, Vater, Ayaa, Pai, Pa, Tad, Otec, Otosan, Babbo or Tad …

What name do you give your father?

However we write or say it, the meaning behind it is always the same: the one who Loves and Protects us unconditionally, one we trust and turn to for help and guidance.

On Father’s Day we have the opportunity to show them how much they mean to us and how grateful we are to them.

So, … how do you plan to say: “Thank You for Everything you do and have done for me.”

How do you find the Fathers Day Gift that is guaranteed not to disappoint?

We all know that Aftershave & Perfume are some of the most popular Father’s Day gifts but it is so easy to buy the wrong one, unless you buy the same as always.

Where is the surprise element in that, if you buy the same gift again, and again?

How do you show that you really care and thought about them?

Pairfum Collection Niche Perfume Experience Fragrance Library Square Gift Box Open Display

We have the perfect solution:

Buy 12 x perfumes instead of just one.

Let them discover & enjoy these exquisite perfumes in their own time and space, without having to go shopping.

Let them discover which perfumes they actually enjoy. Which ones get them noticed? After all, who doesn’t like Compliments?

Is your Father a Connoisseur? Does he enjoy good wines, craft beers, artisan cheeses, boutique chocolates, …? Is he the type of person that appreciates The Finer Things in Life?

If so, … then this Fragrance Library was designed with him in mind.

This is the ideal shopping experience for a man: no trailing from shop to shop, spending hours trying things out and then walking away with something you don’t really want.

In this Perfume Experience Box, they will discover a world of niche perfume that they would otherwise never come across, in stores or when somebody else chooses for them.

Who knows, your Father might become a Connoisseur of Perfume (maybe he already is).

Pairfum London Happy Fathers Day Son Grapefruit Pepper Black Cedar 1 1

To ensure you have the Perfect Father’s Day Gift, we will include free gift-wrapping:

  • a luxury carrier bag, and
  • black & gold tissue paper

Just add this coupon code on the checkout page: fathersday2022

Alternatively, simply click on the the link below, add the Perfume Experience Box to your cart and the Gift-Wrap will be added automatically.

Celebrate this Father’s Day with the perfect Gift.

You can be sure, he won’t be disappointed.

Pairfum London Happy Fathers Day Sea Salt Sage Amber 1 1
Pairfum London Happy Fathers Day Son Scarlet Rhubarb Oakmoss 1 1
Pairfum London Happy Fathers Day Scarlet Rhubarb Oakmoss 1 1
Pairfum London Happy Fathers Day Child Sea Salt Sage Amber 1 1
Pairfum Jubilee Competition Congratulations Win 1 1

Jubilee Weekend Competition – The Winners

Pairfum Jubilee Competition Celebrate 1 1

The Winners Have Been Chosen!

A big round of Jubilee Cheers to the Winners in our Competition from all of us at Pairfum London.

In the meantime, we have notified our Winners and sent them the instructions how they can claim their Prizes.

We were pleasantly surprised by how many people entered the Prize Draw and yet the numbers were probably miniscule by comparison with the National Lottery.

Thank you to Everybody for taking part.

Pairfum London Jubilee Competition Celebrate 1 1

Let’s stay in touch.

As a warm welcome to the family & friends of Pairfum London, we will send you a free gift, the e-book “Perfume” by Patrick Sueskind.

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