The retail industry has seen the emergence of ‘subscription’ models over the past years. Here are just a few examples:
- razor blades
- beauty products
Hence it was probably a question of time when the same business model was going to be tried in fashion.
“Kidpik” is a kidswear clothing company that offers a subscription box exclusively for girls age four to 14-years-old. It was launched in February 2016 as a delivered fashion box that styles your child from head-to-toe.
It is a curated collection of fashion delivered seasonally which included free shipping and returns in combination with fee styling but without membership fees. It is like a season present for your kids.