Marine notes and currently ‘sea salt’ inspired perfumes are always popular in perfumery. Equally, PAIRFUM is always interested in every surrounding nature.
Hence, we read this article and watched this video with great interest.
Click here to read the article & view the video
22/01/2026
A Juniper berry is a small, blue-black, pine-scented seed cone from juniper shrubs and trees. They are crucial for a gin’s flavour and are also used in cooking to season
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20/01/2026
Petitgrain (French for “little grain”) is a refreshing, aromatic essential oil obtained by steam-distilling the leaves and twigs of the bitter orange tree. It offers a woody, citrusy, and slightly
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19/01/2026
A bluebell is a classic woodland flower (Hyacinthoides non-scripta) known for its nodding, violet-blue, bell-shaped blossoms that carpet the forest floor in spring. These plants effectively attract pollinators and bees
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17/01/2026
Artemisia in perfumes provides a unique, bitter, herbaceous, and green scent—often derived from wormwood or mugwort—which adds depth, complexity, and a slight medicinal edge. It is very common in fougère
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16/01/2026
Green tea in perfumery offers a crisp, clean, and subtly bitter or herbaceous aroma, providing a soothing, uplifting, and gender neutral scent that is often paired with citrus or florals
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13/01/2026
Pink lavender refers to specific varieties of the herb plant, primarily English lavender (Lavandula angustifolia), which produce soft, rose pink flowers instead of the standard purple. These plants offer a
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