Huib Maat, the in-house perfume at Pairfum London, was invited to take part in British Trade Mission to visit the BeautyWorld in Dubai (31-3.11.2022).
Jo Malone and Huib met up as part of the trade mission.
Below is a photo gallery of more images from this trade visit.
28/10/2025
The fragrance of gardenia has been admired for centuries, captivating both gardeners and perfumers across the world. Loved for its creamy richness, intoxicating perfume, and timeless white blooms, the gardenia
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27/10/2025
Few fruits capture the imagination in the same way as the strawberry. Its dazzling red hue, delicate seeds and unmistakable aroma have made it one of the world’s most cherished
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24/10/2025
Dried fruit has been valued and celebrated for thousands of years. In fragrance, dried fruit notes bring a unique richness that feels indulgent, layered, and long lasting. Unlike fresh fruit,
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23/10/2025
When people hear the word rhubarb, most don’t think of fragrance at all. What usually springs to mind first is a crumble with custard, rhubarb cake dusted with sugar, a
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21/10/2025
Oakmoss holds a rare position in the world of perfumery. It isn’t just another ingredient that perfumers add for complexity. Oakmoss is a quiet anchor, a presence that has shaped
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20/10/2025
Sweet pea, one of the most beloved flowers in gardens and perfumery, has long symbolised romance, gratitude and gentle pleasure. Its fragrance is soft and floral with a sweet, airy
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