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Buy Perfume Online? 10 x Reasons Why You Should.

Have you already considered whether to buy perfume online? How do you buy your perfume at the moment? Are you happy with the way you buy perfume?

The internet has revolutionised the way we shop, not just for fragrance, making it more convenient and accessible than ever before.

Here are some advantages of buying perfume online:

  1. Unlimited Choice: Buying perfume online gives you access to unlimited choice. You can purchase directly from any retailer, country or Niche Perfumery House worldwide, without being restricted to what has been pre-selected for you by the perfume shop. In the words of Shakespeare: “The World is Your Oyster.”
  2. Maximum 3 Fragrances: When shopping in a physical store, the receptors in your nose become saturated after smelling three to four perfumes, making it difficult to fully appreciate the fragrance. Not only this, but you will notice a cloud of scent as you enter the perfumery department. This will already taint and block your receptors to ‘cloud your judgement’. Our noses are designed to detect differences. In other words, you will smell those notes less that you have already picked up unconsciously in the cloud. How often have you come home and puzzled why the perfume smells different from what you remember? By shopping online and discovering the perfumes at home, you can avoid saturation and give your nose time to naturally cleanse itself before moving on to the next scent.
  3. Test on Your Skin: Fragrances can smell different on each person, which is why it’s important to test them on your own skin rather than just a paper card. By purchasing perfume online, you can test it in your own time and environment, ensuring that you are making an informed purchase.
  4. Allow Time: Perfumes unfold and develop over time, and it can be challenging to fully appreciate them while browsing through a store. By purchasing perfume online, you can take your time and experience the fragrance’s top, heart, and back notes in your own time.
  5. Home Environment: Perfumes can smell differently in your own home environment than in a store, as the scent of your surroundings mingles with the fragrance to create your unique signature perfume. This effect is difficult to predict when standing in a store aisle.
  6. Peace and Quiet: Our noses need time, peace and quiet to discover and appreciate a fragrance. When trialling a fragrance at home, you can experience the perfume without the distractions of a bustling department store.
  7. Free Returns: Reputable retailers who sell perfume online offer free returns, so you can make a purchase with confidence, knowing that you can return it if it’s not the right fit for you.
  8. Gift: buying a perfume online allows you to buy a gift easily for a loved one or friend in a distant location. Add a gift card with a personalised not, some gift wrapping and let the retailer prepare & ship your gift.
  9. Price Comparison: this is the obvious advantage in the list. Shopping online allows us to compare prices.
  10. Convenience: do we need to say more? Shopping online really is very convenient, as you don’t need to carry your shopping around with you. Instead, it is delivered right to your door step.

When you read this list, you start wondering why we are all still buying our perfumes in Perfumeries, Department Stores and the Duty Free.

Don’t misunderstand us, we believe shopping in a wonderful store environment for beautiful perfumes with your partner or friend, is a fantastic experience that we would not want to miss for the world.

We believe, however, shopping for perfume online offers a viable alternative with very good reasons and you should consider it.

Buy Perfume Online Assess Fragrance Quality at home smelling strip

Conclusion: Buy Perfume Online, Too!

In conclusion, to buy perfume online offers many advantages, including unlimited choice, the ability to test the fragrance on your skin in your own time, and the opportunity to experience perfume in your own environment.

Take advantage of the unique opportunity web shopping offers to buy perfume online and to find a Natural Niche Perfume that perfectly reflects You, not by chance but because you loved living with it first.

We invite you to have a look at Pairfum London’s niche perfume online shop.

As the Prince in William Shakespeare’s Hamlet would have phrased it: “To buy perfume online or not to buy, that is the question.”

Buy Perfume Online? 7 x Reasons Why You Should. The Perfume Experience Box

Perfume Experience Box

Our company’s Perfume Experience Box takes this a step further by introducing you to 12 x Natural Eau de Parfum Intense, complete with smelling strips for the perfect in-home fragrance experience.

It allows you to fully appreciate different perfumery accords in your own time and to live with them first. So many customers tell us enthusiastically that they discovered favourites that they would never uncovered in a perfumery aisle.

Incidentally, it is also a perfect gift for anybody that loves perfume, as it is impossible to buy perfume without know which perfume the person loves. Is this gift still a surprise?

Pairfum Collection Niche Perfume Experience Fragrance Library Square Gift Box Open Display Buy Perfume Online
The History Of Perfume

Perfume History

In this blog post we give a brief overview of the perfume history.

Perfume History Ancient Egyptian Art

Perfume has a long and fascinating history that spans thousands of years and multiple cultures.

Here is an overview of the evolution of perfume and its cultural and social significance over time:

  1. Ancient Times: Perfume has been used since ancient times. The earliest evidence of perfume-making dates back to ancient Mesopotamia, where people used perfumes in religious ceremonies. Egyptians also used perfume in religious rituals and believed that scents were connected to the gods. They used perfume for cosmetic purposes, as well as for medicinal purposes. They used scents like myrrh, frankincense, and cinnamon. The Greeks and Romans also used perfume for religious purposes and personal grooming.
  2. Middle Ages: During the Middle Ages, perfumes became popular in Europe. The crusaders brought back perfumes from the Middle East, and European royalty and the wealthy used perfumes as a sign of their wealth and status. It was believed that bad smells could cause disease, so people used perfume to mask unpleasant odors. The use of perfume also became popular in the Islamic world, where it was considered a way to purify the body and soul.
  3. Renaissance: In the Renaissance period, perfume-making became an art form. Italian perfumers began to experiment with new scents and techniques, and perfume-making became more sophisticated. Perfume was still seen as a luxury item, and it was only available to the wealthy.
  4. 17th Century: Perfume enjoyed huge success during the 17th century in France. Louis XIV’s court was known as ‘la cour parfumée‘, with the king demanding a different fragrance for every single day
  5. 18th and 19th Centuries: During the 18th and 19th centuries, perfume-making became an industry. Perfumes were produced on a large scale, and new synthetic fragrances were invented. Perfumes became more affordable and accessible to the middle class.
  6. 20th Century: In the 20th century, perfume became a form of self-expression. Perfume companies began to market their products as a way to create a personal identity and express individuality. The development of new synthetic fragrances and the use of natural ingredients revolutionized the perfume industry.
  7. Today: Today, perfume is a multi-billion dollar industry. It is used for a variety of purposes, including personal hygiene, cosmetic purposes, and to create a signature scent. Fragrances are created for both men and women, and there are perfumes to suit every taste and budget. The rise of Niche Perfume is the most recent development.

Cultural and social attitudes towards fragrance have also evolved over time. In ancient times, perfume was associated with religion and spirituality. During the Middle Ages and the Renaissance, perfume was seen as a luxury item that was only available to the wealthy. In the 20th century, perfume became a form of self-expression and a way to create a personal identity. Today, perfume is widely used and accepted, and there are few cultural or social stigmas associated with wearing fragrance.

We have a detailed article about the history of perfume in our encyclopedia section.

Perfume History Medieval Perfume Artwork

Find Your Niche Fragrance  

In this article we presented a brief history of perfume and the changes over the ages.

Here at Pairfum, our in-house perfumer is passionate about perfume in general, natural niche fragrances in particular and dedicated to creating new and unique perfume accords to delight you. 

With our expertise, we today offer a wide range of fragrant products. Our collection includes exquisite natural niche perfumes and home fragrances.

Explore the stunning products in our online perfume boutique and reach out to us to find out more about our offering.

Old Books Describing Perfume History
Pairfum Person Reflection Scarlet Rhubarb Oakmoss Eau De Parfum Woman

Does Perfume Expire? Does Perfume Go Bad?


The inspiration for this blog post comes from many customers asking us “Does Perfume Expire?” and “Does Perfume Go Bad?

We all like to extend the life of our beloved fragrance, but determining when it’s time to discard it can be difficult as certain conditions can cause it to expire faster.

We all love a wonderful perfume and we enjoy leaving our mark with a fragrance that creates memories or lingers in the room even after we are gone, i.e. sillage. Fragrance is a powerful tool of seduction, memory, and emotion. Everyone has a signature scent that they have spent hours browsing in stores or online, sampling and comparing different perfumes before finding their favorite. But the question that lingers in every perfume enthusiast’s mind is: does perfume expire?

The answer is not straightforward, so let’s take a closer look at the subject.

To assist with this, our in-house perfumer, Huib Maat, advises how you can recognize when perfume has expired and offers tips how you can extend its shelf life.

Eau De Parfum Person Reflection Cardamom Tonka White Oud Man Jacket Does Perfume Expire

What Is The Shelf Life Of A Perfume?

The shelf life of a perfume bottle depends on the type of perfume, the chemical composition, and storage conditions.

As a rule of thumb, your perfume should last at least 2 years from the time you purchase it.

Our in-house perfumer, Huib Maat, expects that your perfume bottle will last between two and five years, if it stored in a cool, dark place like a beauty fridge, drawer or wardrobe. However, this is not a hard and fast rule as different perfumes have different shelf lives.

Eau De Parfum Person Reflection Sea Salt Sage Amber Woman Platform Does Perfume Go Bad

Does The Formula Affect Perfume Expiry?

Perfume is a very complex personal care product that contains a mixture of natural and synthetic fragrance oils, alcohol, oils with skin care benefits, water, solvents, colourants, other additives and/or preservatives. Each one of these ingredients has its own expiry date.

When looking at these ingredients, you can divide them into groups:

  • naturals: natural ingredients are alive and change over time. They will be the first ones to expire. In other words, one of the drawbacks of natural products is that you won’t have as much time to use them. They are also more sensitive to heat, humidity, oxygen and light.
  • water: when you see water (INCI: aqua) in a perfume, it must contain a preservative to extend its useful life to at least 2 years. The water content will be one of the causes why your perfume expires.
  • inert: these are materials that do not change over time, such as pigments (colourants). Unless they react
  • synthetics: although these also do expire, they tend to have a longer life span. This is one of the benefits of synthetics.
Eau De Parfum Person Reflection Bergamot Basil Patchouli Woman Green Does Perfume Expire

Complex Fragrance Ingredients

The accord of a perfume is made up of 50 – 200 different fragrance ingredients that can be grouped into the top, middle, and base notes.

The top note is the initial scent that you smell when you spray the perfume. It lasts for a few minutes and is followed by the middle note or the heart of the scent. The base note is the scent that lingers on your skin for hours after the other notes have faded. This is commonly referred to as the fragrance pyramid or olfactive triangle of a perfume.

Whether a fragrance raw-material or essential oil is a top note, heart or base note does not affect how long the perfume lasts. This is a common misconception. The perfume pyramid only classifies ingredients by their volatility or perception, and not by how long they last.

What has a significant impact on its useable life, is the amount of naturals or delicate ingredients it contains. A good example are citrus oils. These are usually high quality, natural and affordable materials and they lend a wonderful freshness to a fragrance. Keeping this in mind, it becomes obvious that a Cologne note or a fragrance with a recogniseable amount of natural citrus, lavender, geranium or other naturals, will expire more quickly.

Eau De Parfum Person Reflection Black Cherry Oolong Tea Does Perfume Go Bad

How To Store Perfume To Extend The Shelf Life?

To store perfume, it is recommended to keep the bottle in a cool and dry place, away from direct sunlight and heat.

This is the reason why it is recommended to keep a perfume bottle in its original box. In other words, to protect it from exposure to light and humidity.

To extend the useable period or shelf life of your perfume easily, we recommend investing in a Mini Fridge for your perfume and beauty products. They are ideal to keep your perfume in a cool and dark place.

Some perfume houses specially design their bottles to protect the fragrance molecules from light, heat, humidity and oxidation. For example, a coloured bottle will reduce the impact of sunlight on the perfume.

Equally, a perfume bottle with thick glass or even a double wall, e.g. a glass bottle inside a plastic shroud or leather pouch, will reduce the impact of extreme heat, e.g. when you keep it in your handbag, sports-bag or car.

Eau De Parfum Person Reflection Bergamot Basil Patchouli Man Suit Does Perfume Expire

Does Perfume Expire If Unopened?

An unopened perfume bottle can last longer than an opened bottle.

It can last between three to five years or even ten years (rare cases), depending on the perfume type, bottle, packaging and brand.

However, an unopened perfume bottle is not immune to the effects of extreme temperatures, light, oxygen and humidity. Hence, it is recommended to also store unopened perfumes in a cool, dry place.

Eau De Parfum Person Reflection Neroli Musk Orange Blossom Bright Does Perfume Go Bad

What Are Signs Of An Expired Perfume?

How can you spot whether a perfume might have expired?

Here is a list with a few simple signs to look out for.

1. Scent Change

This is the most obvious indicator that your perfume has expired or is about to go bad.

Look out for the following types of notes:

  • sour or bitter
  • metallic
  • astringent or cologne-like
  • acidity or vinegar

If you know your perfume well, you will immediately spot these types of changes.

Once you sense these, it is time to discard your fragrance. Sorry.

2. Crystals

This is another excellent early warning signal: do you see any particles or crystals floating in your perfume?

It might be that it looks like a little ‘dirt’ or ‘sediments’ have settled at the bottom of your perfume.

This would be a sign that your fragrance is for example oxidising.

3. Colour Change

This is a further indicator that your beloved perfume may be nearing its end. Having said this, it might not mean anything, as some natural and even synthetic materials change colour without effect on the fragrance note.

Hence, it is just an indicator and not a clear cut sign.

4. Cloudiness

Should you notice a haziness or cloudiness forming inside your perfume, this is another sign that your perfume may be oxidising or that the perfume formula is going bad, e.g. if it contains water the preservatives may no longer be working.

5. Skin Irritation

The worst sign that your fragrance has expired is if you find that it is starting to irritate your skin when you wear it. Signs are redness, skin irritation or an allergic reaction like little bumps or swelling on your skin where you have applied your perfume.

When you see these, it is definitely time you discard your perfume. You really must buy a new bottle and stop using the perfume that has gone bad.

Eau De Parfum Person Reflection Mandarin Blossom Sandalwood Man Does Perfume Expire

Conclusion – Does Perfume Expire? Does Perfume Go Bad?

As you will have seen above, the questions of ‘does perfume expire’ and ‘does perfume go bad’, does not have a simple or straightforward answer.

Different factors like storage conditions, chemical composition, and type of perfume determine the shelf life of a perfume bottle.

As explained, we recommend to store perfume in a cool and dry place, away from direct sunlight and heat.

If in doubt, you should test the perfume before using it, especially if it has been stored for a long time. Look out for the signs that a perfume may have gone off.

Eau De Parfum Person Reflection Spiced Coffee Oaked Vanilla Man Smile does perfume go bad
A Royal Signature Scent King Charles III Monarch Relaxed

King Charles III: A Royal Signature Scent?

Will there be a Royal Signature Scent, both during the Coronation and the years of his reign? Are there some commonalities in the fragrances that King Charles III wears?

As a public figure, King Charles III, formerly the Prince of Wales, has been known to have a refined taste in niche fragrances and couture perfumes.

While the exact perfumes he has used over the years may not be publicly disclosed, there have been reports of some of his favourites.

We take a closer look at some of the fragrances that King Charles III has been said to enjoy:

  1. Guerlain Vetiver: This classic men’s fragrance has been a favorite of King Charles III for many years. It features notes of citrus, tobacco, and vetiver, giving it a fresh yet sophisticated scent that is perfect for both casual and formal occasions.
  2. Floris No. 89: Another favourite fragrance of Prince Charles is Floris No. 89. This fragrance is a combination of citrus, lavender, and musk, creating a clean and classic scent that is suitable for daily wear.
  3. Creed Green Irish Tweed: Creed is a well-known luxury fragrance brand that is favored by King Charles III. Green Irish Tweed is one of Creed’s signature scents and is a woody, fresh fragrance with notes of sandalwood, lemon, and verbena.
  4. Dunhill Icon: This fragrance has a modern and sophisticated scent that is a supposed favourite of King Charles III. It features notes of neroli, black pepper, and leather, giving it a masculine and confident edge.
  5. Penhaligon’s Blenheim Bouquet: This classic fragrance was created in 1902 and is one of Penhaligon’s signature scents. It features notes of citrus, lavender, and pine, creating a fresh and timeless scent that is perfect for any occasion.
  6. Dior Eau Sauvage: In his book “Spare”, Prince Harry reveals that King Charles III would “slather the stuff on his cheeks, his neck, his shirt. Flowery with a hit of something harsh, like pepper or gunpowder, it was made in Paris.” It is believed he refers to Dior’s Eau Sauvage after-shave.

Looking at the commonalities of these fragrances, we notice the following:

  • He seem to prefers the following type of accord: citrus, fresh spicy, aromatic, woody. This is a very classically masculine accord.
  • Creed’s Green Irish Tweed, is the one that differs most from the others on this list, as it is a “green, floral, woody note”.

With this in mind, we believe there is an 80% chance that the Royal Signature Scent during the Coronation and his reign will be “citrussy, spicy fresh, aromatic and woody”.

A Royal Signature Scent King Charles III Monarch Casual

Prince Charles: A Moderniser?

Prince Charles has expressed his views on modernization and the need to balance progress with preservation of traditional values and cultural heritage. However, it is important to note that his opinions on modernization and his approach to governance may not necessarily align with a strictly defined concept of “modernism.”

Prince Charles is known for his interest in environmental sustainability, organic farming, and architecture that reflects traditional design principles. He has also advocated for the use of renewable energy and the preservation of cultural heritage.

At the same time, Prince Charles has been known to take a more traditional approach to certain aspects of governance, such as his preference for handwritten correspondence and his support for charitable organizations that reflect more traditional values.

Overall, while Prince Charles has expressed his views on modernization, his approach to governance and leadership may be best characterized as a blend of traditional and modernist values.

Pairfum London A Royal Signature Scent King Queen

A Traditional & Modernist Royal Signature Scent?

It is widely expected that King Charles III will modernise the crown. Can we expect that he will modernise his Royal Signature Scent?

As perfumers, we doubt that his taste will change radically. However, we believe it is not unreasonable to expect that to see evolution and some change in his taste.

Were we asked to introduce a new Royal Signature Scent for King Charles III, we would present the following fragrances to him:

Bergamot, Basil & Patchouli:

This woody and aromatic accord opens with Bergamot, Lime, Green Leaves and spicy Basil. The heart is fresh with Lily, Freesia, Violet Leaf, Rose and Geranium. The note rests on a beautifully rich woody base of Patchouli, Vetiver, Sandalwood, Cedar and Amber.

You can view this fragrance here.

Grapefruit, Pepper & Black Cedar:

A rich, woody and spicy fragrance where the zest of Grapefruit & Bergamot infuse the opening with freshness. The sensual heart of Masculine Leather is enhanced by the rich spicy elements of Black Pepper and Nutmeg. The base is intense and woody with Black Cedar, Patchouli, Tonka Bean and Moss.

Find out more about this fragrance here.

Ginger, Elemi & Vetiver:

A surprising fusion of spices and freshness, it opens with notes of Bergamot, Grapefruit and hint of Lavender, combined with Ginger, Elemi, Nutmeg & Cinnamon. The heart is Geranium, Rose, Freesia, Gardenia, Jasmin and Orange Blossom, with fruity hints of Coconut and Raspberry. A base of Vetiver, Guaiacwood, Cedar, Amber, Cashmere Musks, Vanilla & Moss supports this note.

Discover more about this fragrance on this page.

Pairfum London A Royal Signature Scent Queen Consort Camilla

A Royal Perfume Experience?

Camilla, the Queen Consort, is known to have a wonderfully positive influence in her relationship with King Charles III.

It has been speculated that she has expressed her dislike to some fragrances that the Prince of Wales has worn in the past.

With this in mind, we would suggest a shared, Royal Perfume Experience to the King & Queen, when the time comes for a new Royal Signature Scent.

In this context, we highly recommend our own Perfume Experience Box, a Fragrance Library with 12 x Natural Eau de Parfum Intense. It allows Camilla & Charles to experiment with natural niche fragrances and perhaps to discover new olfactive accords they both love.

Will there be a new Royal Signature Fragrance? Will it be a Natural Niche Fragrance?

Knowing that Charles has always promoted Sustainability and a blend of the Traditional & Modernist, he might surprise us.

God save the King.

A Royal Signature Scent King Charles Coronation Celebrate
Clone Perfume What You Need To Know replica clone perfume dupes copycat fragrance matches knockoff

Should You Buy Perfume Dupes and CopyCat Fragrance?


Buying perfume dupes or copycat fragrance is very tempting but should you do it?

We present the positives, highlight the risks and introduce alternatives.

The question of whether it is worthwhile buying a replica perfume was prompted by a BBC pod cast on ‘clone’ perfume. We found their review quite superficial and not well-informed which inspired this article.

CopyCat Fragrances Should You Buy Them replica clone perfume dupes copycat fragrance matches knockoff

Copycat Fragrance: What You Need to Know! 

A. Definition of a Clone Perfume 

A clone perfume is defined as a perfume that replicates, copies or imitates the scent of a well-known, popular and expensive luxury fragrance. These copycat fragrances come with a much, much lower price tag than the expensive, originals. 

We believe the following are all synonyms: replica perfume, copycat fragrance, perfume dupes, clone perfume, knock-off fragrance, similar scents, fragrance matches, … the list is endless and the all mean the same.

The theory behind a knock-off perfume dupe is simple: cut out the big margins and pass the savings onto the customer.

But, … is it really that simple?

B. The Rise Of Copycat Perfumes 

The practice of creating a copycat fragrance has been around for many years, and is still considered a taboo within the fragrance industry. Regardless of industry or product, copycats are always frowned upon and considered risky.

However, over the years, the rising popularity of designer fragrances the temptation of using cheap and affordable copycat fragrances has grown. Today, many companies specialise in creating clone perfumes that rival the scents of expensive designer perfumes.

The question remains: Should you buy perfume dupes?

Let’s start with a few examples of popular designer perfume dupes: 

  • Jo Malone Lime Basil & Mandarin, Sea Salt & Wood Sage, Velvet Rose & Oud
  • Chanel No5, Chanel Coco Mademoiselle
  • Dior J’Adore, Dior Sauvage, Poison
  • Tom Ford Ombre Leather, Tobacco Vanille, Lost Cherry
  • Dolce & Gabanna Light Blue
  • Paco Rabanne 1 Million, Olympea
  • Marc Jacobs Daisy
  • Yves Saint Laurent Opium and YSL Black Opium
  • Victoria Secret Midnight Blossom
  • Lancôme La Vie Est Belle

Even some Niche Fragrances or Artisan Perfumes are being copied:

  • Creed Aventus 
  • Baccarat Rouge
  • Le Labo
  • Maison Francis Kurkdjian
  • Maison Margiela

C. Understanding Copycat Fragrances 

Understanding the pros & cons of copycat fragrances is essential for fragrance enthusiasts and those looking for an affordable alternative to high-end perfumes.

With so many copycat fragrances on the market, knowing what to look for and how to find the perfect scent can help you save money without compromising on fragrance quality, intensity or longevity.

Fragrance Replica Worth The Risk replica clone perfume dupes copycat fragrance matches knockoff

Understanding Fragrance 

To understand the pros & cons of perfume dupes or copycat fragrance, let’s have a quick look what is inside a perfume.

A. Fragrance and Perfume

Fragrance is a blend of fragrance oil and other aromatic raw materials that is used to provide a wonderful scent to an individual, space or object. Perfume is a specific type of fragrance that is made up of a concentrated blend of fragrance oils, alcohol and other ingredients, e.g. skin soothing materials in the case of an After-Shave.

B. Components of fragrance

Designer Brand Fragrances are composed of 50-200 fragrance ingredients that create notes. Notes refer to the different layers of a designer fragrance that form the overall olfactive profile of a scent, which can be broken down into top notes, middle notes, and the base note.

  • Top notes are the initial impression of a fragrance and evaporate quickly. Here are examples of fragrance oils in the top note: citrus (lemon, bergamot, …), fruity (cherry, strawberry, …), herbal (lavender, mint, …), watery notes.
  • Middle notes form the core of the fragrance and last longer. They tend to be floral notes (rose, jasmine, orange blossom, geranium, lily of the valley, …), spices (clove, cinnamon, pink pepper, …), fruity (blackcurrant, peach, raspberry, fig, …).
  • Base notes are the foundational scents that provide depth and longevity to the fragrance. Examples are woods (sandalwood, patchouli, vetiver, …), gourmands (vanilla, tonka, …), oriental (amber, oud, incense, …), musk.

The ingredients can include natural, e.g. patchouli, citrus, … or synthetic compounds, e.g. musk, vanilla, … Each of these ingredients typically exist in various grades, e.g. high or low quality. Sometimes biodegradable versions exist and more recently naturally produced types, e.g. via fermentation, have become available. 

The quality of the final fragrance is obviously directly dependent on the quality of the ingredients used. 

In this respect, fragrance is similar to food or drink items. In other words, it requires a miracle to create a meal worthy of a Michelin star with inferior ingredients.

C. Fragrance packaging & components

Fragrance packaging and components play an important role in showcasing the qualities of a luxury perfume. 

The manufacturers of copycat fragrance try to save costs wherever they can which is why they will have to use inferior carton boxes, glass bottles, caps and spray pumps. 

Here are examples of how an inferior spray pump can affect you directly:

  • A spray pump that breaks halfway through the life of perfume can be most annoying
  • Alternatively, the spray pump may become clogged because of inferior perfume ingredients
  • the spray pattern of the pump may not be as fine or wide, as on the original. In other words, it may produce a jet stream that splashes rather than a fine and gentle mist.

Something similar happens when buying inferior glass or caps: 

  • the glass and/or cap may not be as clear  
  • the surface of the glass may be rough
  • the edges of the bottle or cap might not be as smooth
  • the printing may be smudged or peel of quickly.

You have consider whether this is a risk worth taking. There is no point in being ‘penny wise, pound stupid’.

Replica Perfume Worth The Risk replica clone perfume dupes copycat fragrance matches knockoff

The Appeal of Perfume Dupes 

a. Price 

The appeal of a designer perfume dupe is our hope of buying a scent similar to an original perfume at a much more affordable price.

The ability to replicate the scent of a favourite perfume at affordable prices is a huge draw for consumers. Luxury fragrances come with a high price tag, but a clone or dupe offers the prospect of a similar scent at a fraction of the cost. 

Not everyone can afford to buy the original fragrance, but perfume dupe allow consumers to enjoy their favourite scent at a more affordable price point.

b. Discount Code 

Typically, we can’t find a discount code for our favourite perfume or we hurry through the airport and our promo code doesn’t apply to the designer perfume we would like to buy because the retailer has some wonderful excuse.

This can be most frustrating and these disingenuous sales tactics actually incentive us to look around for alternatives and perfume dupes.

As with all fashion items, discounts are usually readily available for last season’s stars but not this year’s must have items.

What a pity and so annoying.

Perfume Dupes Are They Legal replica clone perfume dupes copycat fragrance matches knockoff

The Controversy Surrounding Perfume Dupes

A. Intellectual property

One of the main areas of controversy surrounding copycat fragrances is the issue of intellectual property. 

Original fragrances are protected by copyright laws, which means that copying them without permission is illegal. Copycat fragrances can therefore be seen as a form of theft, as they essentially steal the scent of another company. This can have a negative impact on the fragrance industry as a whole, as companies may be less likely to invest in developing new scents, if they feel that their ideas are not being properly protected. 

Essentially, copying a perfume is unethical.

Retailers and manufacturers are fully aware of this and tread a very fine line consciously when they sell Aldi Eau de Parfum or Zara Perfume Dupes.

B. Quality ingredients and safety 

Another area of concern when it comes to copycat fragrances is the quality of the ingredients used. There are a number of issues that can arise when using lower quality or unsafe ingredients in fragrance products. 

1. Fragrance quality and longevity 

Copycat fragrances must use cheaper ingredients to create a similar scent at a lower cost compared to the original.

Another trick to save cost is to cut back on the expensive back notes of a perfume. When trialling perfume dupes you may not immediately notice this but it results in a lower quality fragrance with a much shorter lifespan.

The result can be disappointing. 

The actual shelf-life of a fragrance replica may also be disappointing. Original designer scents should last at least 2 years from the moment you open the perfume, a copycat perfume may not last as long.

Both the perfumer and the manufacturer of dupes are known to take shortcuts (to save cost & time) and might not have thoroughly checked whether the perfume is not unstable. If you use up your dupe quickly, then this might not be an issue.

2. Skin irritation and sensitisation 

Some copycat fragrances may cause skin irritation and/or even worse skin sensitisation because:

  • they use lower quality grade materials or ingredients that are just not as pure and may contain impurities that irritate the skin,
  • due to a lack of knowledge, the supplier overdoses perfume oils that are known irritants or sensitisers. The reputable perfume industry uses a continuously changing and complex framework that regulates the use of fragrance ingredients. It is costly and time consuming to keep up with regulations that change on a quarterly basis and a producer of copycat fragrances is not inclined to do so.
  • the perfume my contain other harmful chemicals that can cause skin irritation or sensitisation in some individuals. For examples, the perfume may be diluted with water or solvents and requires solubilisers or preservatives that may cause irritation.

This can be a serious health concern, especially for those with sensitive skin or allergies. 

Do you trust the retailer of a dupe not to take ‘shortcuts’?

C. Ethical and eco-friendly practices 

Finally, there are also ethical concerns surrounding replica perfume, particularly when it comes to the responsible sourcing of ingredients and fair labour practices. 

1. Responsible sourcing of ingredients 

Copycat fragrances may not be as committed to sourcing ingredients responsibly or using sustainable practices as original fragrance companies.

This can have a negative impact on the environment and local communities, as well as contributing to a lack of transparency in the industry. 

For example, there has been a lot controversy around the sourcing of patchouli oil.

Ideally, you want that traceability exists from the source to the final end-product. Does the manufacturer of copycat fragrances invest in these types of ‘invisible’ benefits?

2. Child labour and fair wages 

There are also concerns about the use of child labour and fair wages in the production of copycat fragrances. Original fragrance companies often go to great lengths to ensure that their products are made ethically, with fair labour practices and wages for employees.

Copycat fragrances may not have the same standards in place, potentially contributing to exploitative labour practices. Labour cost are an obvious area where manufacturers can save money.

Perfume Dupes or Original Perfume: How To Choose? replica clone perfume dupes copycat fragrance matches knockoff

How to Choose Between Original and CopyCat Fragrances? 

A. Understanding the price tag 

When it comes to choosing between luxury and cheaper fragrances, it’s important to understand the price tag: Luxury fragrances are typically more expensive because they use higher quality ingredients, are created by highly trained perfumers to offer originality and performance, presented in luxurious packaging & bottles, endorsed & promoted via celebrities and TV advertising campaigns, and offered by trained staff in a wonderful shopping environment that allows you to try a perfume before you buy. You can actually wear it on our skin before you make a decision.

On the other hand, cheap knock-off fragrances have to use lower quality grades of ingredients, save on packaging and componentry, and may not be created by perfumers that know how to combine fragrance oils to create perfumery accords not just initially but also that work over time.

How do you try knock-off fragrances over time on your skin when standing at market stall and you are dazzled by their low price tag?

B. Benefits of luxury fragrance 

The benefits of luxury fragrance are many. The original, luxury fragrance typically smells more complex and sophisticated than their cheap replicas. When comparing like for like, i.e. the Original Eau de Toilette with the Replica Eau de Toilette, you can expect that the original will have a higher concentration of fragrance oils, meaning the fragrance should be stronger and last longer.

Why? It is very tempting for the producers of replicas to reduce the dosage to save cost because during the a quick evaluation at a market stall the difference is not immediately noticeable.

Other benefits include:

  • luxury fragrances often have better projection, meaning their perfume will project into a room.
  • their sillage can be expected to be superior. The sillage is the trail a fragrance leaves behind once the wearer has left. Ingredients that create a sillage are, however, expensive.

Another benefit of luxury fragrance is the prestige that comes with wearing high-end, designer scents. Nobody likes to come across as ‘cheap’ by taking a knock-off perfume or dupe out of their bag.

C. Benefits of replica perfume 

While luxury fragrances may have their benefits, cheap fragrances shouldn’t be discounted immediately. 

They are more affordable, which means you can experiment with different scents without breaking the bank. 

Perfume dupes are also created to mimic the scents of higher-end fragrances, so you can get a similar scent without the large price tag. 

Last, some people prefer the simplicity of replica perfume, which often has fewer notes and becomes easier to sense. 

Eau De Parfum Person Reflection Sea Salt Sage Amber Man Pier 1 1


When deciding whether you should buy a replica perfume or the original, i.e. the real thing, you have to choose whether you prefer cheap perfume and accept the risks or rather choose the quality, beauty, originality and safety of the Original.

The following questions remain:

  • How do you know whether the replica perfume you are looking at is good or bad?
  • Can you try the perfume dupes on your skin over time?
  • Do you want to take the risk that it is a skin irritant or sensitiser?
  • Can you trust the manufacturer of the copycat fragrances?

Unless you have a convincing answer to these questions, we advise against buying a copycat fragrance.

If you would like to save some money, a better alternative may be to buy the Eau de Toilette version of the Original instead of an Eau de Parfum.

We invite to wear our Natural Niche Perfumes and once you have tried one of our fragrances, we are confident that replica perfume won’t tempt you any longer.

Eau De Parfum Person Reflection Cardamom Tonka White Oud Curls 1 1
Eau De Parfum Person Reflection Grapefruit Pepper Black Cedar Fresh 1 1

How Long Does Perfume Last?

In this article we answer the question: How long does perfume last?

It is a question we are being asked repeatedly by our customers and most want to know:

  • How can I make my perfume last longer?
  • Why does my perfume not last?

Generally speaking, how long perfume lasts depends on multiple factors:

  • perfume oil concentration
  • perfume type
  • temperature & humidity
  • skin type & area
  • product type
  • covered area

Depending on the fragrance concentration, your skin type, weather conditions, product type and where you have applied your perfume, your perfume will last longer or less.

We appreciate this is not the straight forward you may be looking for but bear with us, have a look at what we write below and you will develop a better understanding of how you can make your perfume last longer.

Eau De Parfum Person Reflection Spiced Rum Lime Guaiac Wood Man  - How long does perfume last? How can I make my perfume last longer? Why does my perfume not last?

Perfume Oil Concentration

The simple answer is: a product with a higher perfume oil concentration will last longer.

There are several types of perfume available in the market and we sorted them from the highest to lowest perfume oil concentration:

  • parfum: 6 – 8 hours
  • eau de parfum intense or extreme: 5 – 8 hrs
  • eau de parfum: 4 – 5 hours
  • eau de toilette: 2 – 3 hours
  • eau de cologne: 1 – 2 hours
  • aftershave: upto 1 hour
  • eau fraiche, splash cologne, sprizter: upto 1 hour

One of the significant factors that influence the longevity of perfume on the skin is fragrance concentration. Fragrance concentration will indicate how much fragrance oil is present within the perfume. The more fragrance oil contained in the perfume, the stronger the scent and the longer it will last. Perfume with a higher fragrance concentration, such as pure perfume or parfum, will last longer compared to perfume with lower fragrance concentration, such as eau de toilette, eau de cologne, aftershave or splash cologne.

We offer a more indepth answer in our Frequently Asked Questions section on perfume.

It’s also essential to remember that the number of times you apply perfume to your skin will determine how long the fragrance lasts. In other words, the more you apply, the longer the perfume lasts.

Pro Tip: instead of worrying about how long your favourite perfume lasts, consider buying a ‘travel size’ of your favourite fragrance. Take it with you to apply it several times throughout the day, e.g. after sports, just before you meet friends or go into a meeting, when you meet your partner for dinner.

Eau De Parfum Person Reflection Cardamom Tonka White Oud Hat  - How long does perfume last? How can I make my perfume last longer? Why does my perfume not last?

Perfume Type

The fragrance type or perfume style has an enormous impact on the longevity of the scent.

A light and fresh cologne will never last as long as an overtly oriental, ambery or woody perfume (a ‘heavy’ perfume). This statement refers to natural, inherent volatility of the ingredients used within the perfume that determines the longevity of the ingredient.

Here is an example: one ingredient famous for its longevity within the Arabic world is Oud.

“Fixatives” are the exception to this rule, as this type of material acts like a ‘glue’ or ‘magnet’ to reduce the evaporation of other perfume oils.

The ingredient quality or grade of the oil also impacts on the longevity: two similar ingredients but in different grades will last differently. Generally speaking, this means that a more expensive perfume will typically last longer.

When choosing your favorite fragrance, it is crucial to understand the fragrance notes so you can determine how often to apply the scent.

Another trick to make a perfume last longer, is to layer fragrances. Choose two or more different perfumes with complementary olfactory profiles with at least one scent being a note that you know last long, and apply them one after the other. This method will create a unique fragrance that will last longer on your skin.

Pro Tip: if fragrance longevity is vital for you, then only choose heavy perfumes, e.g. oriental or overtly wood perfumes. Avoid light and fresh colognes. They will never last.

Pairfum Natural Artisan Eau De Parfum Intense Gold Flair  - How long does perfume last? How can I make my perfume last longer? Why does my perfume not last?

Product Type

Today, many different product types are available on the market. We highlight the impact of each on the longevity of a fragrance.

You will notice a trade off between ‘fragrance intensity’ and ‘longevity’. If a product type is strong right from the start, it can’t be longlasting, simply because there is less perfume left behind to last.

Keep this in mind when reviewing the different product types below:

  • spray: this is the most common type of perfume. The spray releases a beautifully fine mist that applies the fragrance over a wide surface area. Sadly, the finer the mist and the wider the spray pattern, the less the perfume lasts. However, a perfume spray will have a beautiful fragrance intensity right from the start and it is the benchmark against which all other product types are measured.
  • roll-on: this product type is well established but not very popular. Typically, roll-ons are used to apply perfume in specific areas, such as the pulse. As the area is quite small where the roll-on is applied, this product will allow perfume to last longer than a spray.
  • attars, perfume oils or alcohol-free perfumes: as this product type does not contain alcohol (or low levels of alcohol), the products don’t push or accelerate the evaporation of perfume. In other word, you may reasonably expect that their perfume lasts longer but equally they tend to feel weaker.
  • solid perfume: these products tend to be formulated with waxes that bind the perfume to the skin. Their fragrance will last but they won’t feel strong. Also, you tend to add only a small amount of perfume when you apply a solid perfume with your fingers.
  • perfume pen: their performance depends on formula. An oil based pen will last longer and an alcohol based version will not last as long, for the reasons already explained above.
  • perfume lotions: here the oil within the lotion acts as a fixative to allow the perfume oil to adhere to the skin better. Generally though, perfume lotions contain a low concentration of perfume. In other words, don’t expect the perfume to be strong or longlasting, simply because these products don’t contain a lot of perfume oils.
  • body perfume: these products tend to be formulated around water and a variety of skin caring oils. These oils will work like the oils within the perfume lotions. However, expect this product type not to last as long, as the oil content will be less than in a lotion.
  • hair perfume: this is an interesting and new type of product. They tend to be sprays and their formulas contain oils that allow the fragrance to bond with the hair to last longer. Also, when you lift the hair and spray perfume underneath or into your hair, this will naturally hold back the fragrance evaporation to allow the fragrance to last longer. When you move your head you will boost the evaporation of the perfume because the hair moves and air flow stimulates perfume release.

Depending on how important the longevity of your fragrance is for you, you should choose the most suitable product type.

Pro Tip: when spraying your perfume, don’t hold it too far away. This will reduce waste and applies the perfume to a smaller area on your skin. You will probably notice that your perfume will last longer using this tip.

Eau De Parfum Person Reflection Black Cherry Oolong Tea Woman Arms  - How long does perfume last? How can I make my perfume last longer? Why does my perfume not last?

Skin Type & Area

The longevity of perfume on skin will also on your skin type. The main differentiator being whether your skin is dry or oily. Why?

The oils of your skin will bond with your perfume and will hold back your perfume to allow it to last longer.

You skin temperature also has an impact on how long your perfume lasts:

  • exercise: if you exercise, you lift your body temperature and perfume will evaporate faster
  • natural body temp: some people have a higher metabolic rate and have a naturally higher skin temperature. They will find a perfume will last less on them than on a friend, for example.
  • area: the closer blood vessels are to the skin surface, the warmer your skin. Your pulse point is the prime example here and it explains why this is an area where many apply perfume.

The roughness of your skin’s surface also has an impact and this can actually work to your advantage, as perfume tends to last longer on rougher skin.

Pro Tip: if you want your perfume to last longer, apply a little bit of unscented oil to your skin before you add your perfume. The oil will bind your perfume to the skin. It will act like a fixative.

Eau De Parfum Person Reflection Sea Salt Sage Amber Woman Cruise - How long does perfume last? How can I make my perfume last longer? Why does my perfume not last?

Temperature & Humidity

When you live in or go on vacation in a high temperature & humidity climate, e.g. in the Middle East, you will notice that your fragrance doesn’t last as long. The wonderful heat and humidity drastically stimulate the evaporation of your fragrance. Your fragrance will feel strong when you apply it but it won’t last as long as you would like it to.

There is very little you can do about this apart from using our tips above.

Something which is seldom mentioned is air flow or wind. For example, sailors will find that their fragrance doesn’t last as long on the open water. Air flow stimulates the evaporation of perfume and your fragrance won’t last as long, as you are used to.

Pro Tip: the best solution we have found is either using non-alcoholic perfumes and/or a perfume type that is heavier, e.g. oriental or oud.

Covered Area?

Where you apply your perfume has a significant impact on how long your perfume lasts.

The main question is: does something cover up the perfume or not?

  • covered: if your perfume is covered by your clothes or under your hair, it will last longer.
  • exposed: if you exercising and your skin is exposed, you will stimulate air flow over your skin and your perfume will evaporate faster.

Pro Tip: add your perfume before you put on clothes. This ensures your perfume is always covered.

Eau De Parfum Person Reflection Cardamom Tonka White Oud Man Coat

Summary: How Long Does Perfume Last?

In conclusion, when asking how long does perfume last, the longevity of perfume on skin depends on several factors such as fragrance concentration and note, skin type, temperature & humidity, air flow and product type.

Depending on what you are looking to achieve, choose a combination that fits your needs and circumstances best. In addition, we have offered a few simple Pro Tips that might help you.

What you choose, is a very personal decision. Don’t be afraid to try something new. You might find that it suits you better.

In this context, we invite you to try our Natural Eau de Parfum Intense and we are confident once you have tried one of our Niche Perfumes, you will answer “All Day” when a friend asks you: “How Long Does Perfume Last?”

Natural Niche Eau De Parfum Range

We hope we were able to answer your question of how long does perfume last. De let us know, if we left something unanswered.

Eau De Parfum Person Reflection Fragrance Descriptions Spiced Rum Lime Guaiac Wood Couple About Kiss
Pairfum London Fragrance Of Eid Sheer Khurma 1 1

What Is The Fragrance Of Eid ?



As perfumers, we experience life through our noses, and when we hear ‘Ramadan’ or ‘Eid’ our immediate question is: what is the fragrance of eid and ramadan?

Ramadan is the Islamic holy month of fasting and Eid marks the end of Ramadan and the beginning of Eid al-Fitr, “festival of breaking of the fast”.

Eid, Eid al-Fitr, and Ramadan are three important terms associated with the Islamic faith. Here’s a brief explanation of each term:

  • Eid: The word “Eid” comes from the Arabic language and means “festival” or “holiday.” In Islam, Eid refers to two major festivals celebrated by Muslims worldwide – Eid al-Fitr and Eid al-Adha.
  • Eid al-Fitr: Eid al-Fitr is one of the two major Islamic festivals and is celebrated at the end of the holy month of Ramadan. It marks the end of the month-long fasting and spiritual reflection period. It’s a time for Muslims to gather with family and friends, exchange gifts, and celebrate with feasts and prayers. It is celebrated on the morning after the new month’s moon was seen the evening beforehand.
  • Ramadan: Ramadan is the ninth month of the Islamic calendar and is considered the holiest month in the Islamic faith. Muslims observe this month by fasting from dawn until sunset, refraining from eating, drinking, and engaging in other physical needs during daylight hours. Ramadan is a time for self-reflection, spiritual growth, and charity.

In summary, Eid refers to two major festivals celebrated by Muslims worldwide, while Eid al-Fitr is specifically celebrated at the end of Ramadan. Ramadan is a month-long period of fasting and spiritual reflection that leads up to the celebration of Eid al-Fitr.

Fragrance Of Eid Oudh

What Is The Fragrance Of Eid ?

During the festival of Eid the following two fragrance notes will be most prominent:

  • ‘Oudh’ and
  • ‘Sheer Khurma’.

What is Oudh ?

Oudh or oud is known to be one of the most expensive woods and has been used to make high quality incense for centuries.

It is a resinous and fragrant hardwood with many names : Agarwood, Aloeswood, Eaglewood, Gaharu and Ggalocha.

Agarwood or oudh forms as a reaction to fungal or bacterial attack. The trees secrete a fragrant, protective oil into the wounded areas (roots, branches, trunk), which gradually become harder and turn dark or even black. This oil is extracted via distillation or super-critical CO2 extraction.

The scent of Oudh is woody, balsamic and leathery. It is very popular as a base note and fixative in perfumery, as it is very strong. The most popular perfumery accords in the Middle East are built around Rose and Oudh.

Most women will be wearing their best perfume during the festival of Eid and it is sure to feature Oudh strongly.

Fragrance Of Eid Sheer Khorma

What is Sheer Khurma ?

Sheer Khurma or Sheer Khorma, means literally “milk with dates”.

It is vermicelli pudding with dried dates and the traditional Muslim festive breakfast (or desert) prepared on Eid in Afghanistan, India, Pakistan, Bangladesh and parts of Central Asia.

This special dish is served on the morning of Eid in the family after the Eid prayer as breakfast and then throughout the day to all the visiting guests.

On the night before Eid, after the Maghrib prayer, Sheer Khurma is prepared and spiced with cardamom. The dish is placed on the oven allowed to simmers for several hours, filling the kitchen and house with the fragrance of cardamom.

Anybody that has experienced Ramadan and Eid will immediately recognise this scent and associate it with a happy time of celebration.

Pairfum Fragrance Cardamom Tonka White Oud Triangle fragrance of eid

Cardamom, Tonka & White Oud

This combination of Cardamom and Oud, encapsulates the fragrance of eid.

Here at Pairfum London we have a fragrance inspired by and ideal for this festive period: Cardamom, Tonka & White Oud

This is the olfactive profile:

  • This rich, passionate fragrance opens with Lime & Mandarin, Cardamom, Nutmeg, Clove and fruity hints of Cassis. At the heart of this accord are spicy White Lily, Rose and Orange Blossom. A sensual base of Tonka, White Oud, Cedar, Santal and Amber rounds off this creation.
  • Olfactive Family: Oriental
  • Gender: Unisex
  • Type: Eau de Parfum Intense
  • Batch: Limited Edition
  • Content: 100 ml / 3.4 fl. oz
  • Natural & Handmade | Essential Oils | Vegan | Cruelty-free | Eco-Friendly

For us, as perfumers, this fragrance perfectly encapsulates the festive holiday of Eid and it a perfect gift for Eidi.

Pairfum Fragrance Cardamom Tonka White Oud Description fragrance of eid


Eidi or Salami is a traditional gift that is given as part of the celebration of the two major Muslim holidays – Eid al-Fitr and Eid al-Adha. It’s a way of showing love, respect, and appreciation to family members, friends, others and sometimes to people in need and a way of spreading peace and happiness during the festive season.

Eidi is typically given in the form of money, but other gifts such as clothes, sweets, toys, and perfumes can also be given. What is chosen depends on the person’s relationship with the recipient. In some cultures, the younger generation receives Eidi from their elders as a sign of love and respect, while in others, it’s a way of giving to those who are less fortunate.

The word “Eidi” is derived from the Arabic word “Eid,” meaning “festival” or “holiday.” In some parts of South Asia, Eidi is also known as “Salami,” which is derived from the Arabic word “Salaam,” meaning “peace.” It’s a way of spreading peace and happiness during the festive season.

We hope your home smells wonderfully fragrant of cardamom and oudh, the fragrance of Eid.

Pairfum London Eid Mubarak Fragrance Of Eid Ramadan 1 1

Happy Eid !

There are different ways to express your best wishes during Eid and Ramadan. These are some common greetings:

  1. Eid Mubarak: This is a common greeting used to express well wishes on the occasion of Eid. It means “Blessed Eid” or “Happy Eid.”
  2. Ramadan Kareem: This greeting is used to wish someone a generous and bountiful Ramadan. It means “May Ramadan be generous to you.”
  3. Eid Saeed: This greeting means “Happy Eid” or “Happy Celebration” and is commonly used in Arabic-speaking countries to acknowledge the end of the holy month of Ramadan.
  4. Taqabbal Allahu minna wa minkum: This is an Arabic phrase used during Eid that means “May Allah accept from us and from you [our good deeds].”
  5. Eid-ul-fitr ki dheron shubh kamnayein: This is a greeting commonly used in India and Pakistan and means “Many happy wishes for Eid al-Fitr.”
  6. Eid al-Fitr Mubarak: This greeting is a variation of “Eid Mubarak” specifically used during Eid al-Fitr.
  7. Ramadan Mubarak: This greeting is a variation of “Eid Mubarak” specifically used during Ramadan to express good wishes for the month-long fast.

Use one of these to express your good wishes during Eid and Ramadan. Keep in mind, the most common greetings are “Eid Mubarak,” “Ramadan Kareem,” and “Eid Saeed.”

From all of us, here at Pairfum London: Eid Mubarak.

Pairfum London Eid Mubarak Fragrance Of Eid Ramadan Eidi 1 1
Pairfum London Eid Mubarak Eidi Fragrance Of Eid Ramadan 1 1
Pairfum London Trend Skinification Perfume Cardamom Tonka White Oud 1 1

Trend: Skinification of Perfume, Hair, Nail, Hand Care and Make-up.


Skinification is a trend that has emerged in recent years in the beauty and wellness industry. It is based on the idea that the same principles and ingredients that are effective for skin care should be applied to other areas of the body, including hair, nails, make-up, hands and overall well-being.

In this article, we will discuss what skinification is, how it differs from traditional beauty routines, and the products and routines that are used for different areas of the body.

What is Skinification?

Skinification is a concept that has two facettes or meanings:

  1. It refers to the hybrid application of skin & face care ingredients, techniques and beauty routines to other areas of the body and products, such as hair, scalp, make-up, nails, hands, body and perfume. Essentially, it is increasing the skin care properties of these products.
  2. A further idea behind it is that the skin is a reflection of our internal health and well-being, and that by taking care of our overall health, we can improve the appearance and health of our skin, hair, nails, hands and body. This is about a holistic approach to skin care and overall well-being: beauty from the inside out.

While the pandemic emphasized the importance of cleansing, consumers are now looking beyond hygiene when it comes to their personal care needs.

The first facette of this trend is becoming increasingly popular among consumers who seek personal care ingredients that are trending and trusted in skin care applications, such as vitamins, to deliver the same benefits in their hair or nail care products. It can involve incorporating ingredients such as hyaluronic acid, vitamin C, and retinol into hair and nail care products, as well as focusing on a healthy diet, exercise, and stress management to promote healthy skin from the inside out.

The 2nd concept of skinification has gained popularity as people have become more interested in holistic approaches to health and beauty. It recognizes that the skin is a reflection of our internal health and that taking care of our overall well-being can improve the appearance and health of our skin.

Unlike traditional beauty routines that focus solely on the external appearance of the skin, skinification focuses on promoting health and wellness from within. This approach involves using natural and high-quality ingredients, focusing on a healthy diet and lifestyle, and adopting a holistic approach to beauty and wellness.

Pairfum London Trend Skinification Hair Scalp 1 1

Hair Care & Scalp Products

This is first area where the skinification trend emerged and caring for your scalp and hair follicle exemplify the trend.

Skinification has had a significant impact on the hair and scalp care industry, with consumers increasingly seeking out products that not only clean and style their hair but also nourish and protect their scalp. Hair and scalp care products that are designed with skinification in mind typically use high-quality natural ingredients that are gentle on the hair and scalp and provide nourishing and hydrating benefits.

Hair oils have become an essential part of the skinification of hair care routines. Oils such as argan oil, coconut oil, and jojoba oil can be used to nourish and hydrate the hair and scalp, promoting healthy hair growth and preventing breakage. Hair oils can be applied directly to the scalp and hair, left on for a few hours or overnight, and then washed out with a gentle shampoo.

Skin care benefits in shampoos is already well established but now natural and/or caring ingredients like aloe vera, chamomile extract, and tea tree oil are being included to help soothe, nourish and hydrate the scalp.

Conditioners and shampoos that are designed with skinification in mind may contain nourishing ingredients like shea butter, hyaluronic acid, niacinamide, honey and plant-based oils such as argan, avocado and jojoba. These ingredients can help hydrate and soften the hair, making it easier to style and reducing the risk of breakage.

When it comes to hair colourants, skinification principles involve using products that are free from harsh chemicals like ammonia and contain natural and skin caring ingredients, similar to the ones mentioned earlier. These products can provide color without damaging the hair or scalp. Additionally, hair colorants that contain nourishing ingredients like keratin and biotin can help strengthen the hair and prevent breakage.

The routines used for skinification hair care typically involve a combination of cleansing, conditioning, and nourishing the hair and which now also include the scalp. This may involve starting with a nourishing shampoo to cleanse the hair, following this up with a hydrating conditioner that contains ingredients such as hyaluronic acid or argan oil and finalising the routine with a caring oil for both hair, its follicle and scap. In addition, hair masks and serums, containing ingredients like vitamin E and fatty acids, may be used to help promote healthy hair growth and prevent breakage.

Overall, skinification has led to a shift in the hair and scalp care industry towards more natural, nourishing, and gentle products and routines. By adopting skinification principles in hair & scalp care, consumers can achieve healthy, shiny, and beautiful hair while also taking care of their scalp.

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Skinification in Makeup?

This is the 2nd dominant area of Skinification, as it has also influenced the makeup industry, with a growing number of consumers seeking out makeup products that not only enhance their appearance but also provide nourishment and protection for their skin. Makeup products that contain ingredients such as hyaluronic acid, antioxidants, and SPF are becoming increasingly popular.

To incorporate skinification principles into your makeup routine, opt for products that contain nourishing ingredients and provide protection from the sun’s harmful UV rays. Additionally, consider adopting a “less is more” approach to makeup, e.g. single layer makeup, and focusing on enhancing your natural features rather than completely covering them up.

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Nail Care

Skinification has also influenced the nail care industry, with a growing number of consumers seeking out products that not only enhance the appearance of their nails but also provide nourishment and protection. Traditional nail care products can often be harsh and damaging to the nails, leading to brittleness and breakage. Skinification nail care products, on the other hand, typically use high-quality natural ingredients that are gentle on the nails and provide nourishment and hydration.

Skinification nail care routines may involve using a gentle nail polish remover that does not contain harsh chemicals like acetone. The nails may then be filed and buffed to smooth out any rough edges. A nourishing base coat and topcoat can be applied to protect the nails and promote healthy growth. In addition, using a cuticle oil regularly can help keep the cuticles soft and hydrated.

When it comes to nail polish, skinification principles involve using polishes that are free from harmful chemicals like formaldehyde and toluene. Additionally, nail polishes that contain nourishing ingredients like biotin and keratin can help strengthen the nails and prevent breakage.

Overall, skinification has led to a shift in the nail care industry towards more natural, nourishing, and gentle products and routines. By adopting skinification principles in nail care, consumers can achieve healthy, strong, and beautiful nails.

Pairfum London Trend Skinification Body Hand Care 1 1

Body & Hand Care

Skinification also extends to body and hand care routines and products. Just like with skincare, skinification of body and hand care products typically use high-quality natural ingredients that are gentle on the skin and provide nourishment and hydration. Ingredients such as shea butter, coconut oil, and aloe vera are commonly used in skinification body and hand care products.

Routines for body and hand care may include exfoliating to remove dead skin cells, followed by hydrating the skin with a nourishing body lotion or oil. Additionally, using a hand cream regularly can help keep the hands soft and supple.

Pairfum London Trend Skinification Perfume Sea Salt Sage Amber 1 1

Perfume & Skinification?

So, … how will Skinification impact on the perfumes that we wear daily?

We expect that Skinification will impact on the world of perfumery, particularly in the development of fragrances that not only smell beautiful but also provide skincare benefits.

Skinification of perfumery products is only just emerging but perhaps differently to what you would expect. Some might say, it has always been present. For example, an ‘aftershave’ is already such a product, as it combines fragrancing with skin soothing in one product.

Traditionally, perfumes were solely focused on the scent, with little consideration given to the impact they may have on the skin and/or health and wellbeing of a person. However, skinification has led to a new generation of fragrances that contain ingredients that are not only safe for the skin and / or also provide nourishment and hydration. One such example are Natural Eau de Parfums or Eau de Toilettes.

Eau de Parfum, Eau de Toilette and Eau de Cologne are different concentrations of fragrances, with Eau de Parfum being the strongest and most long-lasting and Eau de Cologne being the lightest and most refreshing. Skinification principles can be applied to all types of fragrances, with a focus on using high-quality natural ingredients that are gentle on the skin and provide nourishing benefits.

Fragrances that are designed with skin care benefits in mind may contain ingredients such as vitamin E, aloe vera, and chamomile extract, which can help soothe and hydrate the skin. Additionally, fragrances that contain antioxidants, like green tea extract, can help protect the skin from environmental damage.

Another expression are fragrances that are free from harsh chemicals and contain natural, nourishing ingredients. A further example are Natural Niche Perfumes that work in harmony with the microflora of your skin to change their olfactive profile and become totally unique to you, such as the ones offered by us, Pairfum London.

Equally, we would expect Body Care products to emerge that are more akin to an Eau de Toilette, e.g. with higher perfume concentrations, sprayable, … Along similar lines, new types of oil based perfume and alcohol free perfume can be expected to be introduced.

Overall, skinification is leading to a shift in the perfumery industry towards more natural, nourishing and gentle fragrances that not only smell fantastic but also provide skincare benefits. By choosing fragrances that are designed with skinification in mind, consumers can enjoy a beautiful scent while also taking care of their skin.

In other words, these will be products which fragrance and care for your skin at the same time, perhaps using some of the best actives we know from facial skin care.

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In conclusion, skinification is a growing trend that focuses on using skin care principles, routines and ingredients to enhance the health and appearance of hair, nails, and the body.

By adopting a holistic approach to beauty and wellness, consumers can achieve healthy, radiant skin, nails and hair from the inside out.

Whether it’s through hair care, makeup, or body and hand care routines, incorporating skinification principles can help promote overall health and well-being.

Enjoy products from Pairfum London for all your well-being needs: Natural Eau de Parfum, Reed Diffusers, Candles, Sleep & Pillow Sprays and so much more.

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What Is A Perfume Organizer?

A perfume organizer is a storage device designed specifically for holding and organizing your perfume bottles. It is usually made of clear acrylic, glass or plastic, and features various compartments or tiers where you can place your perfumes in an upright position.

To use a perfume organizer, simply place your parfum bottles inside the various compartments, with the labels facing outward for easy identification.

Pairfum London Perfume Organizer Benefits

What are the Benefits of Perfume Organizers?

Here is a list of the benefits of using a perfume organiser for your beautiful flacons:

  • it helps keep your perfume collection neat and organized, making it easier to find the perfume you want to wear each day.
  • it helps to keep your fragrances safe to protect them from damage, e.g. breakage or spills by preventing that fall or slide off the table
  • it allows you to organise your fragrances, for example by season, occasion, olfactive note, … etc.
  • it creates a gorgeous display of sensory teasers to invite you to your scents.
  • it also serves as a decorative piece on your dresser or vanity, showcasing your beautiful collection of perfumes.
  • it makes it much easier to find & access your perfume bottles on your dressing table when you have & enjoy using many
  • it allows you to create or remember your favourite layering combinations.
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What are the different Types of Organisers?

There are different types of organizers that you can use, such as:

  • acrylic makeup organizers,
  • cosmetic storage and vanity perfume organizers for countertops,
  • 360 rotating makeup holder stands for beauty products and
  • last (but not least) there are skin care caddies.

Mini Beauty Fridges are another type of perfume organizer with the added benefit of keeping your perfume fresh for longer by keeping it cool and in a dark place, away from direct sunlight.

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Pairfum London

Here at Pairfum London we are passionate about Niche Perfume and everything related to fragrance.

If you love perfume, you should definitely have a look at our Natural Niche Perfumes. Once you have tried one of our fragrances you will probably find that you give it a most prominent position in your perfume organizer, just because you enjoy it so much.

Pairfum London Perfume Organiser 1 1
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Eau De Parfum Person Reflection Spiced Rum Lime Guaiac Wood Man 1 1

How Often Do You Wear Your Favourite Perfume?

As perfumers, we are often asked the question: “How often do you wear your favourite perfume?

We find, most people wear their preferred fragrance on a daily basis.

However, the exact number of days varies from person to person. Some may wear it every day, while others may only wear it on special occasions or certain times of the year. Others have multiple favourite perfumes that they rotate between.

Eau De Parfum Person Reflection Sea Salt Sage Amber Woman Back How often do you wear your favourite perfume

Insights, Research & Statistics: Favourite Perfume

We are not aware of any specific scientific research into how often people wear their favourite perfume. While there have been studies on perfume usage and consumer behavior in the fragrance industry, they tend to focus more broadly on consumer preferences and buying habits rather than specific usage patterns.

That being said, there have been some surveys and polls conducted by perfumery industry and market research firms that provide some insight into how people use and wear their most-loved perfumes. For example, one survey conducted by Scentbird found the following:

  • 63% of respondents wear their preferred perfume every day,
  • 28% wear it a few times a week, and
  • 9% wear it only on special occasions.

Here are additional insights into often people wear a perfume:

  • 54% of Britains use perfume regularly. Perfume is applied more frequently than decorative cosmetics, e.g. lipstick, mascara (source: Statista).
  • 2.7 million women from the UK use their perfume more than once a day, 4.5 million use it two or three times a week and 1.4 million reach for their fragrance only 2 or 3 times a month (source: Statista). Within the GCC or Arab States of the Gulf, the average consumer applies perfume 2 – 4 times per day (source: industry insights).
  • 29% of the population in Britain purchase 1 – 2 perfumes within a period of 12 months. About 8% state they 3 – 4 fragrances during a year and only 2% of bought five or six. Finally, 4% claimed they had bought more than seven perfumes in the last 12 months (source: industry insights). In France, these quantities double on average and within the GCC, the average consumer buys 20 x perfumes per year (source: industry insights).
  • The male perfumery market is roughly have the size of the female market (source: statista). In other words, the above numbers are probably halved for men.

However, it’s important to note that these surveys are not necessarily representative of the entire population and may not be scientifically rigorous in their methodology.

Overall, while there may be some data available on perfume usage patterns, it’s difficult to make general statements about how often the average person wears their favourite perfume, since it can vary so much from person to person.

Here are some factors that we have found to influence how often you wear your most cherished fragrance:

  • Your lifestyle – If you lead a busy lifestyle, you may not have time to apply your favourite perfume every day.
  • Your activities – What you have you planned for the day may influence your decision: work, gardening, exercize, a party / night out, a formal occasion, …
  • Your budget – If you have a limited budget, you may not be able to afford to wear your treasured fragrance every day.
  • Your preferences – Some people prefer to wear different perfumes on different days, while others may stick to one scent. Agin, others will vary their perfume throughout the day. Do they still have a favoured perfume?
  • The weather / season – Hot and humid weather can cause perfumes to evaporate quickly, so you may not wear your beloved scent as often in the summer. Alternatively, you may apply several different notes during the day and even layer them.
  • Your generation – We find that the younger generation see wearing perfume more as an essential and wear a fragrance every day. Older generations may still see perfume as a precious luxury only to be worn on special occasions.
  • Taste – We all notice that our taste changes over time. This may be linked to our age but also the ‘zeitgeist’ in fragrances. Perfumes that used to be cherished by us, my gradually lose their appeal to us and we find that we switch to a different note.

From listening to our customers, we believe that on average, most people tend to wear their most-cherished fragrance several times a week.

However, this number may vary depending on the factors listed above. For example, if you lead a busy lifestyle, you may only wear your favourite scent on the weekends. On the other hand, if you have a generous budget and enjoy wearing different scents, you may wear your beloved perfume more often.

Pairfum Eau De Parfum Back Gold London Company Background How often do you wear your favourite perfume


In conclusion, the number of days you wear your favourite perfume depends on a variety of factors.

Generally, people tend to wear their favoured scent several times a week and on the other days they choose a different perfume, but what exactly is being done may vary depending on your lifestyle, activities, budget, preferences, your generation and the weather or season.

We would enjoy hearing from you:

  • How often do you wear your favourite perfume?
  • How frequently do you change it?

Keeping your answers in mind, is it time for you to look at Natural Niche Perfume from Pairfum London?

Eau De Parfum Person Reflection Cardamom Tonka White Oud Girls How often do you wear your favourite perfume

Let’s stay in touch.

As a warm welcome to the family & friends of Pairfum London, we will send you a free gift, the e-book “Perfume” by Patrick Sueskind.

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