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Pairfum London Fragrance Of Eid Sheer Khurma 1 1

What Is The Fragrance Of Eid ?

11/04/202410/04/2024 by Pairfum

Introduction

As perfumers, we experience life through our noses, and when we hear ‘Ramadan’ or ‘Eid’ our immediate question is: what is the fragrance of eid and ramadan?

Eid is celebrated by Muslims around the world, so it’s not limited to any specific geographical region. However, it’s most prominently observed in countries with significant Muslim populations. These include:

Middle East: Countries like Saudi Arabia, the United Arab Emirates, Qatar, Kuwait, Bahrain, Oman, Jordan, Lebanon, and others observe Eid with great enthusiasm and festivity.
South Asia: Eid is widely celebrated in countries like Pakistan, India, Bangladesh, and Afghanistan among others. The festivities often include family gatherings, feasting, and exchanging gifts.
Southeast Asia: Nations such as Indonesia, Malaysia, Brunei and the Philippines have large Muslim populations that celebrate Eid with various cultural traditions and customs.
Africa: Eid is celebrated across the African continent, particularly in countries with significant Muslim communities, such as Egypt, Nigeria, Algeria, Morocco, Tunisia, Somalia, Sudan and many others.
Europe: Muslim communities in countries like Turkey, Great Britain, Albania, Bosnia and Herzegovina, Kosovo and others celebrate Eid with prayers, family gatherings, and communal meals.
North America: Muslims in the United States and Canada observe Eid with prayers at mosques, family gatherings, and community events.
Oceania: Countries like Australia and New Zealand have Muslim communities that celebrate Eid with prayers, festivities, and cultural events.

As you can see, Eid is celebrated across diverse geographical regions, wherever there are Muslim communities, highlighting its global significance and cultural diversity.

In other words, there are several Fragrances or Scents which are typical of Eid, depending on the region. Let’s discover what they are.

Pairfum London Eid Mubarak Eidi Fragrance Of Eid Ramadan 1 1

About Ramadan

Ramadan is the Islamic holy month of fasting and Eid marks the end of Ramadan and the beginning of Eid al-Fitr, “festival of breaking of the fast”.

Eid, Eid al-Fitr, and Ramadan are three important terms associated with the Islamic faith. Here’s a brief explanation of each term:

Eid: The word “Eid” comes from the Arabic language and means “festival” or “holiday.” In Islam, Eid refers to two major festivals celebrated by Muslims worldwide – Eid al-Fitr and Eid al-Adha.
Eid al-Fitr: Eid al-Fitr is one of the two major Islamic festivals and is celebrated at the end of the holy month of Ramadan. It marks the end of the month-long fasting and spiritual reflection period. It’s a time for Muslims to gather with family and friends, exchange gifts, and celebrate with feasts and prayers. It is celebrated on the morning after the new month’s moon was seen the evening beforehand.
Ramadan: Ramadan is the ninth month of the Islamic calendar and is considered the holiest month in the Islamic faith. Muslims observe this month by fasting from dawn until sunset, refraining from eating, drinking, and engaging in other physical needs during daylight hours. Ramadan is a time for self-reflection, spiritual growth, and charity.

In summary, Eid refers to two major festivals celebrated by Muslims worldwide, while Eid al-Fitr is specifically celebrated at the end of Ramadan. Ramadan is a month-long period of fasting and spiritual reflection that leads up to the celebration of Eid al-Fitr.

What Is The Fragrance Of Eid ?

During the festival of Eid the following fragrance notes will be the most prominent across the regions mentioned above:

‘Oudh’ or ‘Oud’,
Cardamom, and
Rose.

What is Oudh ?

Oudh or oud is known to be one of the most expensive woods and has been used to make high quality incense for centuries.

It is a resinous and fragrant hardwood with many names : Agarwood, Aloeswood, Eaglewood, Gaharu and Ggalocha.

Agarwood or oudh forms as a reaction to fungal or bacterial attack. The trees secrete a fragrant, protective oil into the wounded areas (roots, branches, trunk), which gradually become harder and turn dark or even black. This oil is extracted via distillation or super-critical CO2 extraction.

The scent of Oudh is woody, balsamic and leathery. It is very popular as a base note and fixative in perfumery, as it is last very long on skin and is very strong. The most typical perfumery accords in the Middle East are built around an accord of Rose and Oudh. Other prominent notes might include saffron, amber, and musk, creating opulent and luxurious fragrances. These perfumes often exude a sense of tradition and sophistication, aligning with the festive atmosphere of Eid.

Most women and men will be wearing their best perfume during the festival of Eid and it is sure to feature Oudh prominently.

Burning incense and bakhoor (scented wood chips) is a customary practice in many households during Eid. The fragrant smoke from these aromatic materials fills the air, creating a welcoming and festive ambiance. Bakhoor fragrances at this time will all feature oud and in combination with rose, sandalwood and various spices, infusing the surroundings with a warm and comforting scent.

Cardamom in Sheer Khurma

Sheer Khurma or Sheer Khorma, means literally “milk with dates”.

It is vermicelli pudding with dried dates and the traditional Muslim festive breakfast (or desert) prepared on Eid in Afghanistan, India, Pakistan, Bangladesh and parts of Central Asia.

This special dish is served on the morning of Eid in the family after the Eid prayer as breakfast and then throughout the day to all the visiting guests.

On the night before Eid, after the Maghrib prayer, Sheer Khurma is prepared and spiced with cardamom. The dish is placed on the oven allowed to simmers for several hours, filling the kitchen and house with the fragrance of cardamom.

Anybody that has experienced Ramadan and Eid will immediately recognise this scent and associate it with a happy time of celebration.

Cardamom In The Arabic World

Food

Traditional dishes play a crucial role during Eid celebrations. The aroma of dishes like biryani, grilled meats (such as kebabs), lamb stew, and various rice and meat-based dishes fill the air during family gatherings and feasts. Spices like cardamom, cinnamon, cloves, and saffron contribute to the aromatic richness of these dishes but they are also used in sweet dishes.

The air is filled with the aroma of freshly baked treats. Dates, a traditional Ramadan staple, are still enjoyed at this time. Delicately flavoured pastries like baklava and kunafa add sweetness with their rosewater and honey notes.

Drinks

Refreshing and aromatic beverages like traditional Arabic coffee (qahwa) and various fruit-infused drinks are enjoyed during Eid gatherings. Arabic coffee is often flavoured with cardamom and sometimes saffron, contributing to its distinct fragrance.

Soaked dates infused with rosewater or other floral essences might be served as another refreshing drink.

Gifts

Exchanging perfumes and scented oils is a common practice during Eid.

Oud-based perfumes, attar (traditional Arabic perfumes), Bakhoor and luxury fragrance sets are popular gift choices. These fragrant gifts symbolize generosity, luxury and well-wishes for the recipient.

Uniquely Regional

Overall, the scents of Eid in the Arabic region are characterized by opulence, tradition and warmth, with fragrances playing a significant role in enhancing the festive spirit and creating memorable experiences for families and communities. The combination of cardamom and other warm spices, luxurious ouds, sweet florals and smoky bakhoor creates a rich and multi-layered fragrance that is truly special.

Ramadan Iftar Eid Muslim Family Dinner 1 1

Rose & Jasmin In South-East Asia

In Southeast Asia, Eid celebrations are marked by unique fragrances and scents that reflect the cultural diversity of the region.

Here’s a breakdown of the scents associated with Eid in Southeast Asia:

Perfume

Perfumes worn during Eid in Southeast Asia often feature floral and sweet notes, reflecting the tropical climate and the region’s affinity for vibrant scents.

Fresh and floral notes take center stage. Jasmine, a symbol of purity and celebration, is widely used. Other popular florals include rose, frangipani (plumeria) and ylang-ylang, offering their sweet, heady aromas. Lighter, citrusy notes like bergamot and mandarin might be present for a refreshing touch.

In terms of accords, white floral accords are key, featuring jasmine, frangipani, and sometimes even champaca flower. Sandalwood and vetiver are found in woody bases. Additionally, musk and amber accords may be added for depth and warmth. Gourmand notes like vanilla are less common than in the GCC but might be present in sweeter options.

Traditional attars, made from natural botanicals and essential oils, are also popular choices for Eid celebrations.

Food

Eid feasts in Southeast Asia are characterized by a wide variety of savory and sweet dishes, each contributing to the aromatic richness of the festivities. Savory dishes like rendang (spicy beef stew), nasi lemak (coconut rice), satay (grilled skewered meat), and various curries fill the air with enticing aromas of spices such as lemongrass, galangal, star anise, cloves, turmeric and ginger.

For desserts, sweet treats like kuih (traditional cakes), dodol (sticky rice cake), ketupat (rice cakes in woven palm leaves), kolak (fruit compote) and various types of cookies and pastries are enjoyed, emitting fragrances of coconut, pandan leaves (with their unique grassy-vanilla scent), palm sugar, and aromatic spices like cinnamon and cloves.

Drink

Unlike the coffee focus in the GCC, Southeast Asia leans towards fragrant teas.

During Eid gatherings, refreshing beverages like Teh tarik (pulled tea) with its milky sweetness and cardamom aroma, and Sirap Bandung (rose syrup milk) are common choices. Flower teas like rose and chrysanthemum or various fruit juices might also be enjoyed.

Local herbal drinks like jamu (Indonesia) or cincau (mixed with grass jelly) offer a refreshing and often slightly bitter counterpoint to the sweet treats.

Gifts

Exchanging gifts is also a common practice during Eid in Southeast Asia. Alongside traditional gifts like clothing and sweets, perfumes and scented products are popular choices. Local fragrances, including attars and perfumed oils, are cherished gifts that symbolize warmth, affection, and good wishes for loved ones.

Incense

Burning incense and aromatic oils is a customary practice in many households during Eid. Fragrant materials like rose, sandalwood, patchouli and agarwood are often used, infusing the surroundings with a sense of tranquility and spirituality.

Overall, the fragrances of Eid in Southeast Asia are a harmonious blend of floral, spicy, woody and sweet notes, reflecting the region’s rich cultural heritage and the joyous spirit of the occasion.

However, unlike the smoky bakhoor in the GCC, Southeast Asian incense tends to be lighter and more floral.

Fresh Flowers

Homes are often decorated with fresh flowers like jasmine, frangipani, and orchids, adding their natural fragrance to the celebratory atmosphere.

Uniquely Regional

The focus on fresh floral notes, the use of pandan leaves, and the prevalence of fragrant teas create a distinct olfactory experience in Southeast Asia during Eid. It’s a lighter, more tropical take on the festive fragrance compared to the richer, woodier scents of the Arabic World.

Cardamom, Tonka & White Oud

Here at Pairfum London we have a fragrance inspired by and ideal for this festive period: Cardamom, Tonka & White Oud

This is the olfactive profile:

This rich, passionate fragrance opens with Lime & Mandarin, Cardamom, Nutmeg, Clove and fruity hints of Cassis. At the heart of this accord are spicy White Lily, Rose and Orange Blossom. A sensual base of Tonka, White Oud, Cedar, Santal and Amber rounds off this creation.
Olfactive Family: Oriental
Gender: Unisex
Type: Eau de Parfum Intense
Batch: Limited Edition
Content: 100 ml / 3.4 fl. oz
Natural & Handmade | Essential Oils | Vegan | Cruelty-free | Eco-Friendly

For us, as perfumers, this fragrance perfectly encapsulates the festive holiday of Eid and it a perfect gift for Eidi.

Pairfum Fragrance Cardamom Tonka White Oud Description fragrance of eid

Eidi

Eidi or Salami is a traditional gift that is given as part of the celebration of the two major Muslim holidays – Eid al-Fitr and Eid al-Adha. It’s a way of showing love, respect, and appreciation to family members, friends, others and sometimes to people in need and a way of spreading peace and happiness during the festive season.

Eidi is typically given in the form of money, but other gifts such as clothes, sweets, toys, and perfumes can also be given. What is chosen depends on the person’s relationship with the recipient. In some cultures, the younger generation receives Eidi from their elders as a sign of love and respect, while in others, it’s a way of giving to those who are less fortunate.

The word “Eidi” is derived from the Arabic word “Eid,” meaning “festival” or “holiday.” In some parts of South Asia, Eidi is also known as “Salami,” which is derived from the Arabic word “Salaam,” meaning “peace.” It’s a way of spreading peace and happiness during the festive season.

We hope your home smells wonderfully fragrant of cardamom and oudh, the fragrance of Eid.

Pairfum London Eid Mubarak Fragrance Of Eid Ramadan 1 1

Happy Eid !

There are different ways to express your best wishes during Eid and Ramadan. These are some common greetings:

Eid Mubarak: This is a common greeting used to express well wishes on the occasion of Eid. It means “Blessed Eid” or “Happy Eid.”
Ramadan Kareem: This greeting is used to wish someone a generous and bountiful Ramadan. It means “May Ramadan be generous to you.”
Eid Saeed: This greeting means “Happy Eid” or “Happy Celebration” and is commonly used in Arabic-speaking countries to acknowledge the end of the holy month of Ramadan.
Taqabbal Allahu minna wa minkum: This is an Arabic phrase used during Eid that means “May Allah accept from us and from you [our good deeds].”
Eid-ul-fitr ki dheron shubh kamnayein: This is a greeting commonly used in India and Pakistan and means “Many happy wishes for Eid al-Fitr.”
Eid al-Fitr Mubarak: This greeting is a variation of “Eid Mubarak” specifically used during Eid al-Fitr.
Ramadan Mubarak: This greeting is a variation of “Eid Mubarak” specifically used during Ramadan to express good wishes for the month-long fast.

Use one of these to express your good wishes during Eid and Ramadan. Keep in mind, the most common greetings are “Eid Mubarak,” “Ramadan Kareem,” and “Eid Saeed.”

From all of us, here at Pairfum London: Eid Mubarak.

Pairfum London Eid Mubarak Fragrance Of Eid Ramadan Eidi 1 1

What Is The Fragrance of Easter?

28/03/202425/03/2024 by Pairfum

Many different Flowers are associated with ‘Spring’ and ‘Easter’ but which ones are the Fragrance of Easter?

The Christian Church has given some flowers a special symbolism during the celebration of Easter:

Easter Lilies are typically white, as a sign of ‘Purity’, ‘Innocence’ and ‘Goodness’. Christians use Lilies to remember Jesus Christ, and it has become a symbol of his resurrection.
Christians have given Passion Flowers many different meanings for Easter over the years. The consensus is a remembrance of Jesus dying on the cross for them.

All over the world, the Christian Churches celebrate Easter with large displays of spring flowers.

easter passion flower fragrance of easter

‘Trail of White Petals’ is the Fragrance of Easter

Here at Pairfum London, we are proud to associate our perfume ‘Trail of White Petals’ with the Fragrance of Easter, as it includes white lilies and perfectly matches the ‘innocence’ associated with easter.

‘Trail of White Petals’ is available in the following luxury scented candles and natural reed diffusers:

Reed Diffusers (petite, classic and large size and in the bell, cube and tower shapes)
Reed Diffuser refill oil
Snow Crystal Candles (classic, large and tin)
Flower Wax Candle
Flacon Room Spray
Linen & Fabric Spray

Fragrance Description Trail White Petals Jasmine Tuberose Ylang fragrance of easter

Pairfum Large Reed Diffuser Bell Signature Trail Of White Petals fragrance of easter

Pairfum Large Snow Crystal Candle Signature Trail Of White Petals fragrance of easter

Pairfum Flacon Perfume Room Spray Signature Trail White Petals fragrance of easter

Pairfum London Perfume Flowers Of Easter Lily

What are the Top 5 Flower Fragrances of Easter?

28/03/202423/03/2024 by Pairfum

After a cold winter, barren of colour and fragrance, we all embrace the joys of Spring when Easter arrives and brings with it the smells and sights of a new season: the Flower Fragrances of Easter.

It is a time of renewal, a time to refresh and a time to start dreaming of those lazy hazy summer days that uplift our mood.

For many today, Easter is dominated by chocolate eggs and as perfumers our thoughts immediately turn toward fragrances with cocoa. However, Easter is also a time to connect with family, start planning activities and throw off the winter clothes to connect more with the outdoors and nature, which naturally leads into the scents and colours of a new season.

The sights, smells and fragrances of Easter greet us like an old friend.

Pairfum London Fragrance Flowers Of Easter Bluebell Woodland

What are your favourite Flower Fragrances of Easter?

Below we present some of the flower fragrances of Easter that get our senses excited for Spring. We are also sharing with you the wonderful fragrances we at Pairfum London have created to bring Spring in to your home to help you create the perfect Easter & Spring atmosphere.

We hope that the flower fragrances of Easter inspire you for the season ahead.

White Lily

Easter Lilies, whose scientific name is Lilium Longiflorum, are perhaps the best-known type of lily and one that we would all recognise.

Easter lilies are native to Japan. World War I soldier Louis Houghton brought Easter Lily bulbs home to share with fellow gardeners in 1919 and the popularity of the flower has grown quickly.

Lilies have held a significant place in world history because of their aroma, grace and beauty. From ancient Crete to the flower shop down the street, people always regard the lily as “the pure flower.”

There are few rivals when it comes to the stunningly beautiful fragrance of Lilies. The exquisite perfume and wonderful flowers certainly lift spirits as we enter Spring.

Daffodil

Daffodils are considered the first heralds of Spring time. They are also known as Narcissus and Jonquil. Narcissus being the botanical name for this bulbous plant of the amaryllis family, Amaryllidaceae!

The stunning daffodil originates from Southern Europe and North Africa, but some varieties can be found in Asia and China. The flower is linked to the Greek myth of Narcissus who became obsessed with his own reflection, that he knelt to gaze in to a pool of water where he toppled in to the water and drowned. The narcissus plant sprang up where he died.

The fragrance of the daffodil is light, cool, and spring-like in its notes. The scent is often sweet, captivating, and unique to only daffodils. These are fragrances that have been treasured since ancient times and ones that remind us of new life and Spring.

Crocus

The Crocus name is derived from the Latin crocatus which means saffron yellow. The flower has three stigmas and parts of it are often dried and used in cooking as a seasons or colour agent. It is native to Southern Europe and Asia. There are about 80 species of crocus and was first cultivated in Greece.

Crocuses that bloom early in spring have cheerful heads, reminding us that Spring is around the corner. With so many varieties to choose from you can have an abundant array of colour and fragrance which is sweet and luminous.

Tulip

The Tulip was originally cultivated in Turkey and then imported in to Holland in the sixteenth century. They became popular in 1592 through a book by Carolus Clusius. Indeed, they became so popular they created an economic bubble known as Tulip Mania!

The scent of Tulips cannot be mistaken. The fragrance is fresh – fresh like the ozone! It also has hints of floral with a base of warm honey and musk. It is almost like nature was making perfume herself within tulips!

Blue Bell

The stunningly beautiful Bluebell is another sign of Spring time with the vast spread of tiny blue flowers dazzling around parks and gardens. This beautiful flower is a protected species in the UK under the Wildlife and Countryside Act 1981.

Also known as wood bells, fairy flowers and wild hyacinth, they have carpeted our woods, and parks for many years. In a 2015 Spring poll by botanical charity Plantlife, bluebells were voted the favourite wild flower of England.

Unfortunately, Blue Bell’s cannot be harvested but we can still enjoy the sweet fragrance when we are out walking. Bluebells are usually at their best during the morning time, making it a fantastic time to visit the woods or parks or when there is some sunshine allowing their scent to waft through the air.

Spring Fragrance by Pairfum London

These are just five of the fragrances of Easter which fill our homes, our gardens, and our parks.

If you would like to fill your home with the stunning fragrance of white lilies and daffodils, we at Pairfum London are delighted that our fragrance Trail of White Petals includes these stunning ingredients and is available in our range of Home Fragrances (candles, reed diffusers, room sprays, fabric sprays,…) and Bath & Body Care products (washes, lotions,…).

Choosing the right perfume for your home to herald the arrival of Spring can be difficult.

Take the guesswork out by ordering the luxury fragrance of Trail of White Petals in your favourite product from our online boutique. Choose from a Reed Diffuser, Perfume Candle, Room Spray or Linen & Fabric Spray.

Whichever you choose, you will be adding the wonderful fragrance of Spring to your home.

Fragrance Description Trail White Petals Jasmine Tuberose Ylang

Eau De Parfum Pure Three Pairfum Pink Rose Sensuous Musk

Fragrant Surprises: Perfect Mother’s Day Gifts for an Aromatic Celebration

10/03/202402/03/2024 by Pairfum

Mother’s Day is a special occasion to celebrate and honour the woman who has nurtured and cared for you throughout your life. This year, why not surprise your mother with a unique and fragrant gift that will leave her with a lasting impression?

Whether it’s a niche perfume, a scented candle, a set of essential oils, or an entire hamper of aromatic products, a fragrant gift is the perfect way to show your love and appreciation for all that she does.

At Pairfum, our in-house perfumers are extremely passionate about fragrances. They use their innovative skills to create an exquisite variety of unique aromas. Our luxurious collection includes niche perfumes, diffusers, scented candles, room sprays and much more.

In this article, we’ll explore Perfect Mother’s Day Gifts that will leave a lasting aroma of love and happiness. From invigorating niche perfumes to fragrant candles, we’ll help you find the perfect present that will make this Mother’s Day a celebration to remember.

1. Find the Perfect Niche Fragrance

Pairfum Collection Niche Perfume Experience Fragrance Library Square Gift Box Open Display Perfect Mother's Day Gifts

Picking the perfect niche fragrance for your mum is an art that requires a deep understanding of her perfume preferences. Niche fragrances are highly sought after for their unique and sophisticated aromas, making them the perfect gift for a discerning mother.

To find the ideal niche fragrance, consider her personal style and the types of fragrances she typically wears. Pay attention to the occasions she wears them for, such as everyday wear or special events. Ask for recommendations from her friends or family members, and consider the brands and perfumes that she already loves.

With this information, you can select a niche fragrance that perfectly captures your mum’s unique personality and style. Whether it’s a floral, woody, or fresh note, a niche fragrance is a luxurious and memorable gift that your mum will treasure for years to come.

Having trouble picking just one niche fragrance from our incredible collection? Check out our perfume experience box that allows you to try 12 different fragrances, each with exceptional notes.

2. Choose Aromatic Candles and Essential Oils

Pairfum Natural Wax Candle Pure Blush Rose Amber Perfect Mother's Day Gifts, Pairfum's natural scented candle.

Aromatic candles and essential oils would make an ideal gift for a relaxing Mother’s Day. These fragrant products not only add a beautiful aroma to any room, but they also provide a sense of calm and relaxation that your mum will surely appreciate, making them an all-time favourite amongst Perfect Mother’s Day Gifts.

Our natural candles come in a variety of fragrances, from fresh and invigorating to warm and cosy. Choose one that reflects your mum’s personal preferences or one that will create a calming atmosphere for her. Essential oils, on the other hand, can be used in a diffuser or blended with a carrier oil for a massage.

Whether she uses them for aromatherapy, stress relief, or simply to create a cosy ambiance, your mum will love these fragrant gifts. Both fragrant candles and essential oils make wonderful additions to a soothing spa day or even a quiet evening at home. So, light a candle, diffuse some essential oils, and let your mum unwind during this Mother’s Day.

3. Find Aromatic Room Sprays and Room Diffusers

Pairfum Large Reed Diffuser Bell Signature Linen Lavender Perfect Mother's Day Gifts, Pairfum's natural reed diffusers.

Room sprays and room diffusers make thoughtful gifts that will create a fragrant home environment for your mum. Room sprays are a quick and easy way to add a burst of freshness to any room. They come in a variety of aromas, from floral and fruity to earthy and musky, so you’re sure to find one that your mum will love.

Room diffusers are a more long-lasting option and perfect for creating a continuous and subtle fragrance in your mum’s home. These diffusers come in a range of styles, from sleek and modern to charming and decorative. Choose one that matches your mum’s home decor and personal style.

Both room sprays and diffusers make wonderful gifts that will help your mum turn her home into a fragrant haven. Whether she uses them to freshen up the living room, bedroom, or bathroom, your mum will love these thoughtful gifts that make her home smell as beautiful as she is.

4. Create a Personalised Fragrant Gift Basket

If you’re overwhelmed with the variety of aromatic products, why not create a personalised fragrant gift basket for your mum as a thoughtful and unique way to show her how much you care? Choose a selection of her favourite fragrances, such as candles, niche perfumes, skin-care products, or essential oils, and present them in a beautiful basket.

You can also add a few special touches, such as a handwritten note, a bouquet of fresh flowers, perfumed botanicals, or a cosy blanket. Consider your mum’s personal preferences and choose products that will truly delight her. For example, if she loves spa days, include luxurious bath products and a soothing candle. If she loves nature, choose floral aromas and essential oils.

A personalised fragrant gift basket is a wonderful way to show your mum that you’ve put thought and care into her gift. It’s a sentimental and practical present that she’ll cherish for years to come.

Choose Pairfum to Find Perfect Mother’s Day Gifts with an Aroma.

Are you looking for exquisite, fragrant surprises for your Mum? We’ve got you covered!

At Pairfum, our in-house perfumer is passionate about fragrances and dedicated to inventing new and unique aromas to delight our customers.

With our expertise in the perfume industry, we create a wide range of fragrant products. Our collection includes exquisite niche perfumes, home aromas, skin care products and much more. Explore our stunning products and reach out to us to find out more about our offering.

Large Luxury Gift Bag by Pairfum Home Fragrance Perfumed Candle Reed Diffuser Bell Perfect Mother's Day Gifts by Pairfum London

Pairfum Person Reflection Scarlet Rhubarb Oakmoss Eau De Parfum Woman

What Are The Different Perfume Strengths?

23/04/202412/02/2024 by Pairfum

Many of our clients ask: “can you please explain in simple terms the different perfume strengths?”

When navigating the labyrinthine world of fragrances, there is an array of terms that can confound even the most seasoned connoisseur. From Eau Fraiche to Attar, each classification represents a unique concentration of pure fragrance oils, offering a distinct olfactory experience. In this article, we unraveling the nuances of each perfume strength to provide clarity and simplify your choice.

Perfume or Parfum: The Epitome of Opulence

At the pinnacle of fragrance potency resides Perfume, an embodiment of luxury and refinement. Boasting an astonishing concentration of up to 40% pure essence, Perfume envelops the wearer in an aura of unparalleled richness.

Its application is an exercise in restraint, with a mere dab on pulse points sufficing to unleash a symphony of scent that lingers throughout the day. Renowned for its enduring allure, Perfume captivates the senses with its depth and complexity, leaving an indelible imprint on all who encounter it.

Typically, a parfum or perfume is oil based rather than using alcohol to make it easier to dab the pulse points.

Eau De Parfum Person Reflection Mandarin Blossom Sandalwood Man Different Perfume Strengths

Eau de Parfum: A Harmonious Symphony

For those seeking a potent yet versatile fragrance experience, Eau de Parfum emerges as a beacon of sophistication. With essence concentrations exceeding 15%, this exquisite elixir exudes an aura of refined elegance. Its robust base notes provide a solid foundation for the fragrance, ensuring longevity without overwhelming the senses.

Ideal for both daytime and evening wear, Eau de Parfum strikes a delicate balance between potency and accessibility, captivating the senses with its enduring allure.

Eau de Toilette: A Breath of Freshness

As the quintessential embodiment of daytime luxury, Eau de Toilette enchants with its invigorating vibrancy. With essence concentrations typically ranging around 10%, Eau de Toilette offers a refreshing burst of fragrance that revitalizes the senses.

Although its ephemeral nature necessitates periodic reapplication, its affordability and versatility make it a perennial favourite among fragrance enthusiasts. Perfect for warm summer days or casual outings, Eau de Toilette embodies the essence of everyday indulgence.

Eau De Parfum Person Reflection Cardamom Tonka White Oud Girls Different Perfume Strengths

Eau de Cologne: The Essence of Effervescence

Nestled at the lighter end of the fragrance spectrum, Eau de Cologne offers a delightful burst of scents at an accessible price point. With essence concentrations typically hovering around 2-5%, Eau de Cologne delivers a refreshing yet brisk olfactory experience. Its invigorating aroma evokes images of classic barbershops and timeless elegance, making it a staple in every discerning individual’s grooming repertoire.

Perfect for daily wear or casual outings, Eau de Cologne embodies the essence of understated luxury and effortless charm. Applied liberally to the skin, it imparts a sense of confidence and sophistication, ensuring that the wearer exudes an air of timeless refinement.

Eau Fraiche: A Splash of Serenity

Among the lighter variants of fragrance, Eau Fraiche reigns supreme with its delicate composition and ephemeral charm. Consisting of a mere 1-3% essence, Eau Fraiche offers a fleeting yet refreshing olfactory experience. Its subtle aroma evokes images of sun-kissed shores and gentle breezes, making it an ideal choice for casual wear or moments of relaxation. Applied liberally to the skin, Eau Fraiche imparts a sense of serenity and tranquility, enveloping the wearer in a cloud of delicate fragrance.

Pairfum Eau De Parfum Person Reflection Sea Salt Sage Amber Woman Aqua Different Perfume Strengths

Eau de Parfum Intense: A Bold Expression of Sensuality

For those craving an intensified olfactory experience, Eau de Parfum Intense delivers an alluring blend of potency and allure. With essence concentrations surpassing 20%, this potent elixir exudes a captivating aura of sensuality and sophistication. Its rich and complex fragrance profile captivates the senses, leaving an indelible impression on all who encounter it. Perfect for special occasions or evening wear, Eau de Parfum Intense offers a bold expression of individuality and allure.

Aftershave / Cologne: A Classic Refinement

Steeped in tradition and timeless elegance, Aftershave or Cologne exudes a classic charm that transcends generations. With essence concentrations ranging from 2-5%, this venerable elixir offers a refreshing burst of fragrance that invigorates the senses. Its brisk and invigorating aroma evokes images of barbershop classics and gentlemanly refinement, making it a staple in every discerning individual’s grooming arsenal. Applied liberally to the skin, Aftershave or Cologne imparts a sense of confidence and sophistication, ensuring that the wearer exudes an air of timeless charm.

Pairfum London Eau De Parfum Intense 30ml 3 Gold Different Perfume Strengths

Splash Cologne / Spritzer: A Casual Elegance

Embodying the essence of effortless sophistication, Splash Cologne or Spritzer offers a delightful burst of fragrance in a convenient and versatile format. With essence concentrations typically ranging around 3-5%, this lightweight elixir provides a refreshing pick-me-up throughout the day. Its invigorating aroma enlivens the senses, imparting a sense of casual elegance and refinement. Ideal for daily wear or casual outings, Splash Cologne or Spritzer epitomizes understated luxury and effortless charm.

Attar: The Essence of Exoticism

Originating from the mystical lands of the East, Attar exudes an aura of exoticism and allure. Crafted from natural botanical extracts and essential oils, this concentrated fragrance oil offers a rich and intoxicating olfactory experience.

Applied sparingly to pulse points, Attar envelops the wearer in a veil of seductive fragrance that lingers throughout the day. Renowned for its depth and complexity, Attar captivates the senses with its evocative aroma, transporting the wearer to distant realms of mystery and intrigue.

Attars are not simple a ‘different perfume strength’ but they also offer a different formulation: instead of using perfumer’s alcohol, Attars are oil based. This creates a longer lasting fragrance, particularly in higher temperature countries, e.g. Arabic countries. The downside is the missing burst of perfume that is typical of the different concentrations mentioned above.

Pairfum Collection Niche Perfume Experience Fragrance Library Square Presentation Box Macro Bottle Different fragrance Strengths

Conclusion: Different Perfume Strengths for a Reason

The diversity of different perfume strengths offers a kaleidoscope of olfactory delights, each tailored to suit diverse preferences and occasions. Whether indulging in the opulent allure of Perfume or embracing the invigorating freshness of Eau de Toilette, the choice ultimately rests on personal preference.

We hope you can now venture forth with confidence, armed with the knowledge of the different fragrance strengths, and embark on a scented journey that resonates with your unique style and sensibilities.

After all, true elegance lies in the art of selecting a fragrance that speaks to the soul of both you and those around you.

Here at Pairfum London, we are dedicated to exceptional, Natural Niche Perfume and we only present Eau de Parfum Intense, as it speaks the language of fragrance most clearly.

We invite you to explore our range, whether it is in the form of a full sized 100ml, a travel size 30ml or our Perfume Experience Box.

Pairfum EdP Intense Trinity Marble Different Fragrance Strengths

Pairfum London How Do You Describe Fragance Perfume Description 1 1

What Are Olfactive Families? Perfume Notes Or Ingredients?

23/04/202405/02/2024 by Pairfum

One of the first questions we are frequently asked here at Pairfum London are:

“What are Olfactive Families?” and
“How do you describe your Favourite Perfume?“

When confronted by the shear volume of fragrances available, it can be so easy to get overwhelmed by the different varieties of scents.

One way of discovering your ‘New’ favourite perfume, or a way to discover more about your go-to classic is to use Olfactive families.

“Easier said than done”, … I hear you say.

Olfactive Families Fragrance Wheel Classification Michael Edwards Describe Perfume

History

However, before we go into the definition or classification of the olfactive families, we should ask ourselves:

who or what defines and gives us these classifications?
when did it begin and do they differ?

It should also be ‘noted’ (we do love using Perfume terms), that Olfactive families do not refer to ingredient classifications, but refer solely to the finished Perfume. In essence (there we go again), it is a way to describe and classify how a perfume smells rather than what it contains.

The first classification of fragrances surfaced around the 1900, and consisted of seven families, however in the late 19th Century as techniques for synthesising compounds became more intricate, so did the need to evolve the methods for categorising them.

Then in 1949 an Austrian perfumer called ‘Paul Jellinek’ devised the first fragrance wheel, which he called the ‘Odor Effects Diagram’. This is a round diagram showing the inferred relationships among olfactory groups based upon the similarities or differences in their odor. On the fragrance wheel, perfume groups that border one another are implied to share common olfactory characteristics.

Since it’s creation there have been many other notable versions of the wheel. Which include the version from 1983 by perfumer Michael Edwards, and the ‘Fragrance Circle’ which was developed in 1979 by U. Harder at ‘Haarman & Reimer’ which has since become part of Symrise.

Since its creation Edwards version of the Fragrance Wheel has been modified several times through the addition of different groups to encompass different fragrance types. With the latest revision being in 2010, in this version there are four standard families, Floral, Oriental, Woody and Fresh, these are in turn then divided into three further sub-groups.

Eau De Parfum Person Reflection Sea Salt Sage Amber Family Beach Walk Olfactive

Different Classification Systems

In the wonderful world of Perfume there are a number of major ‘Perfume Houses’, four of which are:

Firmenich,
Givaudan,
IFF and
Symrise.

By ‘Perfume Houses’ we do not refer to major brands that have as part of their offerings or collections released ‘Perfumes’ for sale., such as the illustrious brands of ‘Channel’, ‘Dior’, ‘Estee Lauder’, ‘Versace’ or ‘Gucci’, to name but a few.

When referencing ‘Perfume Houses’, in this article we are referring to the eminent classical houses, such as Firmenich and Symrise among others, where some of the ‘Top Perfumers’ in the world were nurtured, trained and in some cases still reside.

Within these ‘Houses’ they also have their specific way of classifying perfumes, which differ from each other for example:

Firmenich classifies their perfumes in the following way: Chypre, Citrus, Floral, Oriental, Aromatic and Woody.

Other companies such as Symrise, IFF or Givaudan, use different classifications.

The Olfactive Families

As mentioned above, there are major families: Citrus, Chypre, Floral, Floriental, Aromatic, Citrus, Oriental and Woody. Each one of these olfactive families can then be split into several subfamilies.

THE CITRUS FAMILY

By “citrus”, we mean the essential oils obtained by extracting the zest from fruits such as bergamot, lemon, orange, mandarin, etc., combined with orange flower products. In this group we find the main “Eau de Cologne” fragrances used by men and women. Also included in this group are – SPICY CITRUS, AROMATIC CITRUS, FLORAL CHYPRE CITRUS, WOODY CITRUS, FLORAL WOODY CITRUS and MUSKY CITRUS.

THE FLORAL FAMILY

This family consists of fragrances with a single flower as their main component, such as jasmine, rose, , violet, tuberose, lily of the valley narcissus, to name but a few. Also belonging to this family are SOLIFLORE (single-flower) as the name suggests is used when a single floral note is needed, FLORAL MUSKY, FLORAL BOUQUET, FLORAL ALDEHYDIC, FLORAL GREEN, FLORAL FRUITY WOODY, FLORAL WOODY, FLORAL MARINE, FLORAL FRUITY.

Fougere Fragrance Evolution Meaning History Fern

THE FOUGERE FAMILY

This term which is associated by many with fern, does not in fact claim to represent a fern fragrance. It consists mainly of a blend of notes made up of lavender, woody, oak moss, coumarin, and bergamot notes. The other family members within this clan are FLORAL AMBER FOUGERE, SOFT AMBER FOUGERE, SPICY FOUGERE, AROMATIC FOUGERE, FRUITY FOUGERE.

THE CHYPRE FAMILY

It has been suggested that the chypre fragrance construction dates back to Roman times, and ‘chypre’ as the name for an accord is often mentioned in 18th Century. However others suggest that this type of fragrance was popularised by the release of ‘Chypre de Coty’ in 1917 by pioneering perfumer François Coty. Whichever line of thought you choose to follow, the following acords are also part of this sub-group – FRUITY CHYPRE, FLORAL ALDEHYDIC CHYPRE, LEATHER CHYPRE, AROMATIC CHYPRE, GREEN CHYPRE, FLORAL CHYPRE.

THE WOODY FAMILY

When warm, opulent notes, such as sandalwood or patchouli, or dry notes such as cedar or vetiver, are combined with top notes of lavender and citrus, then the Woody Family is born. This family is made up of WOODY, WOODY CITRUS CONIFEROUS, WOODY SPICY, WOODY AMBER, WOODY AROMATIC, WOODY SPICY LEATHER, WOODY MARINE, WOODY FRUITY, WOODY MUSKY.

AMBER-ORIENTAL

Under the heading of “AMBER” or “ORIENTAL”, we find fragrances with soft powdery notes, vanilla, cistus, labdanum and animal very dominant. Six sub-groups of ambers are listed: SOFT AMBER, FLORAL SPICY AMBER, CITRUS AMBER, FLORAL WOODY AMBER, FLORIENTAL, FLORAL FRUITY AMBER.

THE LEATHER FAMILY

This has an exceptional formula, a slightly different concept of perfumery with dry, sometimes very dry notes, in the aim of trying to reproduce the characteristic fragrance of leather (smoke, burnt wood, silver birch, tobacco…) and top notes with floral inflexions.

The subfamilies are: FLORAL LEATHER, TOBACCO LEATHER

The leather note is tempered with wood, honey and hay harmonies which characterize the virginian tobacco note.

THE FRUITY FAMILY

This olfactive group has no limits: beautiful, fruity fragrances with berries (strawberries, raspberries, loganberries, blueberries, …), sweet juicy fruit (peaches, nectarines, mango, papaya, …), tropical fruit (coconut, pineapple,… ), Kiwi, melons, … there are always new enticing fruit varieties to try.

Unlike the afore mentioned catogories, Skin Care and Toiletries products typically take the lead here. Shower gels, soaps or lotions are more likely to introduce a new type of fruit than an Eau de Toilette.

Lavender Perfume Light The Allure Of Natural Fragrance Oils Exploring Nature’s Essence In Perfumery

Conclusion – Olfactive Families

Olfactive families aren’t a method for categorising ingredients but the actual notes in perfumery. In essence, it was a way to break down and class how a perfume smells rather than what it contains.

Although many fragrances can be described with about 10-20 dominant notes, there are literally thousands in perfumery, and olfactive families are used to group perfumes by their profiles.

Any Parfumista or Connoisseur in the field of perfume will enjoy browsing the following articles on our website for more in-depth insights into the world of fragrance:

Eau De Parfum Person Reflection Black Cherry Oolong Tea Olfactive Family

Eau De Parfum Person Reflection Cardamom Tonka White Oud Hair 1 1

How to Perfume Your Hair: A Comprehensive Guide

23/02/202411/10/2023 by Pairfum

Introduction:

Many of our customers ask us: “Can I Perfume My Hair?” or “How To Perfume Your Hair?“

Today, the art of fragrance isn’t limited to just your wrists or neck anymore, it has transcended to become a complete sensory experience that includes your hair.

Perfuming your hair is becoming increasingly popular, not just among women but also among men who understand the value of a lingering fragrance.

However, perfuming your hair isn’t as straightforward as applying your favourite fragrance on your wrists or using an after shave. In this comprehensive guide, we explore the following:

how to perfume your hair,
pros & cons,
the suitable types of perfumes,
the different formats and techniques,
unique tips from our in-House perfumer.

Eau De Parfum Person Reflection Sea Salt Sage Amber Woman Smile How to Perfume Your Hair

Pros & Cons Of A Hair Fragrance?

Whenever it comes to perfume, we all have our personal preferences and routines that we favour.

Still, … it is worth to remember a few unique differences between skin and hair when discussing “How to perfume your hair” with your friends & family:

Air Flow: perfume evaporates faster when air flows over it and we naturally move our head & hair during the day which in turn stimulates perfume evaporation. Will a hair perfume last?
Habituation: One of the disappointments with wearing perfume is that we can’t sense our own fragrance after a short time because our noses become used to it. Can a hair fragrance solve this?
Heat: we loose most of our body heat via our head. This heat will invariably stimulate the diffusion of your perfume from your hair into the room and you may find that your fragrance projects much better than previously. Equally, your sillage can be expected to be better.
Surface Area: depending your hair style, you may have a wonderfully large area where to apply perfume rather than the small surface areas of your wrists, arms, chest or cheeks. How will this affect fragrance intensity?
Adhesion: the oils that naturally occur in your hair, will improve adhesion of the fragrance to your hair. Will your fragrance last longer?

Pros:

When you use a hair perfume, you may expect that you and your friends, family and partner will suddenly notice your perfume because you stood up, moved from where you were standing and simply ‘moved your hair’ to stimulate air flow. This is how a hair perfume overcomes ‘habituation’ and

Those of us who react allergic to perfume on their skin, may find that they do not react at all when they fragrance their, as there is no or very little skin contact.

Some of our clients report that they find fragrance on their hair lasts longer which will be due to ‘adhesion’ of the fragrance to the hair.

Our hair doesn’t perspire and you may find when playing a sport or exercising that your fragrance copes and lasts much better, as it doesn’t evaporate with your perspiration and increased body heat.

Cons:

You simply might not like perfume on your hair, as it might come into your eyes or you don’t like the feeling of the fragrance in your hair.

You might not like that a hair perfume can become too intense.

Eau De Parfum Person Reflection Scarlet Rhubarb Oakmoss How to Perfume Your Hair

Different Perfume Concentrations?

You probably know already that the concentration of the fragrance oil in a perfume dictates its longevity and potency. In other words, a Parfum or an Eau de Parfum have a higher oil concentration than Eau de Toilette or an Eau Fraiche.

You may instinctively expect that it will be better to use a higher concentration product for the hair. However, a Parfum or Eau de Parfum might not be ideal for you, if you feel that your hair is naturally oily, a bit thin or perhaps a little ‘heavy’.

Instead, in this scenario, a lighter Eau de Toilette, Eau Fraiche and maybe even a Hair Mist might be the ideal for you. The oil that is naturally in your hair will naturally help to make your perfume last longer, as it will bind the perfume to the hair, i.e. you might not need a higher concentration anyway.

The exact opposite is the case, if you feel that your hair is dry, strong or thick. In this case, the higher oil concentration you find in a Parfum, Eau de Parfum or Eau de Parfum Intense might be ideal for you.

As you can see, you might have to try a few different types before you discover which concentration is best suited to your unique hair.

Perfumer’s Tip

This is the first tip from our in-House Perfumer, Huib Maat:

“Use a lighter concentration but spray it more often to cover your entire head evenly. You will that your fragrance lasts longer and it won’t appear greasy”.

Eau De Parfum Person Reflection Black Cherry Oolong Tea Man How to Perfume Your Hair

Types Of Perfumes Suitable For Hair?

When it comes to choosing a fragrance for your hair, not all perfumes are created equal.

Some of the types to consider are:

Eau de Toilette / Eau de Parfum / Eau de Cologne / Eau Fraiche : the typical perfume spray we all use. Choose the perfume concentration that fits your hair. With a spray it is very easy to apply a fine mist evenly across your hair or head.
Hair Mists: These are light formulations designed specifically for hair, typically containing no or less alcohol-free and water instead. Usually, the perfume concentration is less.
Essential Oil Dropper: Natural oils can be applied directly to your scalp using an oil dropper. This will naturally fragrance your hair.
Attars, Elixir or Parfum: These are oil-based perfumes and it is a question of taste or climate whether these are ideal for you. They are ideal for applying perfume directly to your scalp. Also consider these when you prefer to comb a fragrance into your hair, as you can easily apply a few drops to the teeth of the come without making a mess.
Pen or Roll-On: a bit like the oil dropper bottles, they allow to apply perfume to your scalp in specific spots.
Pomade: this is the time-honoured and preferred method of gentlemen when fragrancing their hair in the morning. Pomades are easily and evenly applied to your hair using a comb.
Serums or Creams: These are great for those who also want some nourishing benefits along with the scent. The fragrance tends to be very, very light.

Perfumer’s Tip

Here is another tip from our perfumer:

“Avoid water-based hair mists, as water droplets are bigger in size. Instead, opt for a spray with mostly alcohol, as the alcohol will create micro-fine fragrance droplets that will lightly and evenly cover your hair to ensure it doesn’t look greasy or feel wet.”

Eau De Parfum Person Reflection Sea Salt Sage Amber Man View How to Perfume Your Hair

Different Techniques to Perfume Hair

Spray Directly: using a spray and mist, hold the bottle 6-8 inches away from your hair and spritz.
Walk-in: Spray the ‘air’ and walk into the floating mist. This technique has a major advantage, as it allows the alcohol and/or water to evaporate so that only a very fine perfume mist settles on your hair. The technique is also recommended, if you are worried about greasy looking hair. Just make sure you close your eyes when you step into the perfume.
The Comb-Through: Apply perfume to a comb and run it through your hair for even distribution. The downside is that fragrance particles left on your hair won’t be as fine.
The Palm Rub: For attars and oils, apply a small amount to your palms, rub them together, and then lightly run them through your hair. This is similar to how you would apply other hair products.

Which Parts of the Hair Should Be Perfumed?

Middle: this is the obvious area where every one of us instinctively fragrances the hair
Ends: Focusing on the tips will allow more perfume to evaporate when your hair moves.
Scalp: there is no obvious reason not to fragrance you scalp and it will allow your fragrance to last longer. However, you may find that the skin on your head is already sensitive from colouring your hair.

Should Perfume Be Sprayed Under Or Into The Hair Or On Top Of It?

This is more of a question for women and men with long hair.

Spraying perfume under the layers of your hair allows the scent to be released more subtly as you move over time.

Spraying it on top will create a more intensive perfume but will allow the fragrance dissipate more quickly.

Both have their unique advantages.

Perfumer’s Tip

Another tip from our perfumer:

“In particular for women, lifting the hair in the neck and spraying their perfume underneath is an excellent technique.”

Pairfum Person Reflection Spiced Coffee Oaked Vanilla Eau De Parfum

How Long Does Perfume Last on Hair?

The longevity of a scent on your hair depends on multiple factors, including the perfume oil concentration (see above), how long your hair is, your hair type, where you apply it on your head or hair, whether you are exercising and other factors.

Generally speaking, you should expect your perfume to last longer compared with spraying it on your skin, e.g. wrists, hands, face, neck.

Tips & Tricks

Here are a few additional tips and a word of caution from our in-House Perfumer:

Layering Scents: You can layer a light hair mist with a stronger perfume for a more complex scent profile.
Buildup: in the same way as you should avoid a build-up from only using 2in1 hair shampoos & conditioners, you should prevent a build up of fragrance over time by using a normal shampoo and separate conditioner afterwards.
Irritation: in the same way as you should be cautious when using perfume on your skin, you should be cautious when applying it to your hair. Test the perfume on a small section of your hair to ensure it doesn’t react adversely. Observe for any changes in texture or colour and ensure the fragrance doesn’t irritate your scalp.
Consult a Professional: When in doubt, consult a hairstylist or a dermatologist.

Conclusion

We hope we have answered your question of “How to perfume your hair”, as perfuming your hair can be a delightful experience, with some unique advantages and surprises.

By considering the type, concentration and application method, you can make the most out of the olfactory adventure with your hair. From sprays to attars to oils, each format offers a unique way to express your personality through fragrance.

So go ahead, choose your fragrance, and let your hair do the talking!

We invite you to trial at our Eau de Parfum Intense, for a natural niche perfume with a super-fine mist that is ideal for use as a Hair Perfume.

Eau De Parfum Person Reflection Spiced Rum Lime Guaic Wood Man Crosslegged How to Perfume Your Hair

Eau De Parfum Lift Off Bottle Neroli Musk Orange Blossom

The Influence Of The Circadian Rhythm On Wearing Fragrance

23/02/202406/10/2023 by Pairfum

Introduction:

Many are aware of the circadian rhythm but little has been researched with regards to influence on our skin care routines and the way we wear fragrances.

This article introduces the current scientific know how and how it can be applied to both skin care and wearing fragrances.

Background Information

The circadian rhythm, a biological clock that governs our sleep-wake cycle, is a concept that many are familiar with, especially in its role in dictating our sleep patterns. However, what is less commonly understood is the circadian rhythm’s impact on our skin and the importance of synchronizing our daily and nightly activities with these natural fluctuations.

Emerging research, notably highlighted in a recent article by Cosmetics & Toiletries (C&T), reveals that our skin’s behavioor and its benefits are not constant throughout the day but vary depending on the time. This understanding is not entirely new within the skincare industry; many brands have been utilizing this knowledge in product development for years. The result has been the formulation of specialized skincare routines for both daytime and nighttime, tailored to align with these biological rhythms.

According to C&T, the skin adopts a defensive role during daylight hours, characterized by a thickening of the skin and increased levels of pH and sebum. In contrast, the skin switches to a reparative function at night. Processes like cell renewal, DNA repair, and enhanced blood circulation become more active. Additionally, the skin experiences increased temperature, permeability, and moisture loss during the night. This makes the nighttime an optimal window for applying nourishing skincare products, as the skin is more receptive to treatment than during the day.

This evolving conversation around the skin’s circadian rhythm emphasizes the need for consumers to be discerning in their choice of skincare products for both daytime and nighttime, ensuring that they meet the skin’s specific needs and desired outcomes at different times of the day.

Eau De Parfum Side Bottle Ginger Elemi Vetiver Circadian Rhythm

What it Means for Wearing Fragrance

The circadian rhythm’s influence extends beyond skincare to another sensory experience that is deeply personal and evocative—wearing fragrance.

Just as the skin’s needs and receptivity change throughout the day, so does its interaction with fragrances. The fluctuating levels of skin temperature, pH, and sebum will have a significant effect on how a fragrance unfolds on your skin and how long it lasts.

These fluctuations in pH and sebum (and most likely as well the microflora), equally explain why we feel that a fragrance we love during the day, is not one that we choose in the evening when we are going out or socialise at home.

During the daytime, when the skin is in its defensive mode, fragrances may not be as well-absorbed, leading to a more fleeting scent experience. The increased sebum and pH levels could also alter the fragrance notes, making them smell differently than they would at other times.

In contrast, the nighttime skin environment, characterized by higher permeability and moisture, may allow for a more lasting and true fragrance experience. The skin’s increased receptivity at night could make it the ideal time for wearing richer, more complex fragrances that unfold gradually over time.

Eau De Parfum Lift Off Bottle Black Cherry Oolong Tea Circadian Rhythm

How to Wear Fragrance Taking the Circadian Rhythm into Account

Daytime Fragrance

Choose Lighter Scents: Given that the skin is less receptive during the day, opt for lighter, fresher fragrances that sit well on the skin without being overpowering.
Application Points: Focus on pulse points that are exposed during the day, like wrists and neck, to maximize the fragrance’s sillage.
Reapplication: Since fragrances may not last as long during the day, consider carrying a small bottle for reapplication.

Nighttime Fragrance

Sensitive Skin: If you have sensitive skin, avoid wearing fragrance in the middle of the night, when your skin is at its most sensitive, vulnerable and open.
Opt for Richer Scents: The skin is more receptive at night, making it a good time to wear more complex, richer fragrances.
Application Points: Consider applying the fragrance on areas that generate more heat at night, like the chest and back of the knees, to help the scent evolve.
Layering: The increased permeability of the skin at night makes it ideal for fragrance layering. Start with a scented body lotion and then apply the perfume to create a more nuanced scent experience.
Test Longevity: Nighttime is the perfect opportunity to test the longevity of a fragrance, as the skin conditions are optimal for a long-lasting scent experience.

Eau De Parfum Tilt Bottle Bergamot Basil Pachouli Circadian Rhythm

Fragrance Recommendations

Here are some specific fragrance recommendations for different times of day:

Morning:

Citrusy scents, such as lemon, grapefruit, and orange, are invigorating and can help wake you up in the morning.
Floral scents, such as rose, jasmine, and lavender, are delicate and feminine. They can be a good choice for the daytime if you prefer a more subtle scent.
Green scents, such as cucumber, bamboo, and grass, are fresh and refreshing. They can be a good choice for the daytime if you are looking for a light and airy scent.
Aquatic, aromatic and fougere scents. These tend to be fresher notes and are ideal as daytime fragrances.

Evening:

Woody scents, such as sandalwood, cedarwood, and vetiver, are warm and sensual. They can be a good choice for the evening if you are looking for a more sophisticated and romantic scent.
Spicy scents, such as cinnamon, cloves, and nutmeg, are warming and invigorating. They can be a good choice for the evening if you are looking for a more exotic scent.
Oriental scents, such as amber, musk, and vanilla, are rich and luxurious. They can be a good choice for the evening if you are looking for a more sensual scent.
Floriental notes. As the name already indicates, this mixture of floral and oriental notes is another excellent olfactive category to choose your evening perfumes from.

Bedtime:

Lavender is a calming and relaxing scent that can help you fall asleep.
Chamomile is another calming scent that can help you sleep better.
Vanilla is a warm and comforting scent that can help you relax and wind down before bed.

As perfumers, we would recommend that you keep these suggestions in mind when you ‘sequence’ or ‘layer’ your fragrances throughout the day.

As you can see, there is a very good reason why you should re-apply your fragrance later on in the day and then actually choose a different note, but one that complements the fragrance you wore earlier in the day.

Pairfum Collection Niche Perfume Experience Fragrance Library Square Gift Box Open Display Circadian Rhythm

Conclusion – Circadian Rhythm & Fragrance

Understanding the circadian rhythm’s influence on the skin can offer valuable insights into how to wear fragrances effectively.

By choosing the right fragrances and application techniques for different times of the day, one can create a more fulfilling and lasting olfactory experience. Just as we tailor our skincare routines to align with our skin’s natural rhythms, so too can we adapt our fragrance-wearing practices to harmonize with the body’s circadian cycle.

This holistic approach not only enhances the sensory experience but also adds a layer of personalization and mindfulness to the art of wearing fragrance.

In the context, we would like to present our Perfume Experience Box, which offers 12 x Eau de Parfum Intense to explore which fragrances fit best with your Circadian Rhythm.

Circadian Rhythm Perfume Experience Box Fragrance Library Eau de Parfum

Psychodermatology: Mental Health & Skincare Synchronization

23/02/202404/10/2023 by Pairfum

A new, innovative trend within cosmetic ingredients being developed is in the direction of skin health and overall wellness, termed psychodermatology. Specifically, this trend focuses on the experience of using skincare products and how these products can positively impact our mood and overall mental health.

Keep in mind, our skin is our largest organ!

What Is Psychodermatology?

Psychodermatology is the study of the relationship between the skin and the mind. It is a relatively new field of study, but there is growing evidence to suggest that there is a strong connection between the two.

For example, studies have shown that people with mental health conditions such as anxiety and depression are more likely to develop skin conditions such as acne, eczema, and psoriasis. Conversely, people with skin conditions are more likely to experience anxiety and depression.

This suggests that there is a bidirectional relationship between the skin and the mind. The skin can affect the mind, and the mind can affect the skin.

Why Is This Trend Emerging?

There are a number of reasons why the trend of psychodermatology is emerging. One reason is that there is a growing awareness of the importance of mental health. People are more open to talking about their mental health challenges, and they are more likely to seek help.

Another reason is that there is a growing body of research on the link between the skin and the mind. This research is helping to raise awareness of the issue and to develop new treatments for skin conditions that are associated with mental health challenges.

Psychodermatology Mental Health Skincare Synchronization Man Bath

How Does This Trend Materialise?

1. Sensorial Experience

The first aspect of focus is the sensorial experience of applying the product to the skin.

Consumers are seeing positive impacts on their mood during application and when evaluating the afterfeel and performance of these products. When skincare products leave the skin feeling hydrated, soothed, and soft, it has a positive impact on the user’s mental health. Ingredients are being developed and appearing in the first products with an improved sensorial experience and ‘application enjoyment’.

2. Mental Health

Beyond the initial experience, this trend shows how skincare products, particularly those that treat skincare imperfections and conditions, can offer true mental health benefits. By using products that are beneficial to the skin’s overall health and appearance, stressors that have negative psychological effects are reduced, helping to improve overall self-esteem and confidence.

New multifunctional ingredients are coming to the market that offer skin health benefits such as hydration, makeup removal, moisture retention, and healthy shine, all while being naturally derived. These benefits are being utilized in new products that:

thoroughly cleanse the skin,
products used during slugging to retain a higher level of actives and moisture, and
in products that leave behind a healthy glow and shine.

These benefits can help to improve the appearance of the skin and can help to improve the consumers’ overall confidence and experience with the products.

Here are a few example of skin care ingredients that align with this trend

3. Ingredient & Product Examples

There are a number of skin care ingredients that have been shown to have benefits for mental health. These include:

L-theanine: This amino acid is found in green tea and has been shown to reduce anxiety and improve mood.
GABA: This neurotransmitter is known to have calming effects. It can be found in supplements or in certain skin care products.
Aloe vera: This plant has been shown to have anti-inflammatory and wound-healing properties. It can also help to reduce stress and anxiety.
Chamomile: This herb has been used for centuries to soothe the skin and promote relaxation. It can be found in teas, lotions, and essential oils.
Lavender: This essential oil is known for its calming and relaxing properties. It can be used in a diffuser or added to a bath.

Examples of product types & features that align with this trend

There are a number of product types and features that are designed to address the mind-skin connection. These include:

Products that are fragrance-free or lightly fragranced: Strong fragrances can irritate the skin and trigger anxiety or headaches.
Products that are calming and relaxing: These products may contain ingredients such as lavender, chamomile, or L-theanine.
Products that are designed to be used in a spa-like setting: This can help to create a relaxing and de-stressing environment.
Products that are personalized to the individual: This can help to ensure that the product is effective and that it does not trigger any negative reactions.

Psychodermatology Mental Health Skincare Synchronization Woman Lotion

The Implications For Perfumes?

The trend of psychodermatology has implications for the perfume industry.

Fragrance has long been known for its aromatherapeutic and psychological benefits.

Perfumes can have a powerful effect on the mind and emotions. They can be used to create a sense of calm, relaxation, or excitement.

Equally, wearing a perfume has a significant impact on our general feeling of wellbeing.

As more people become aware of the mind-skin connection, there is a growing demand for perfumes that are designed to promote mental well-being. Perfumers are now incorporating ingredients such as lavender, chamomile, and L-theanine into their fragrances.

How this new trend should be applied to perfumes?

When choosing a perfume, it is important to consider the ingredients and the fragrance profile. Some ingredients, such as strong citrus scents, can be stimulating and may not be suitable for people with anxiety or stress.

Fragrances that are calming and relaxing, such as lavender and chamomile, are often a better choice for people with mental health challenges.

It is also important to become aware when choosing a fragrance what its impact is on our general feeling of wellbeing. Do you enjoy it and that makes you feel good?

For example and with this in mind, we should buy perfume differently, rather than ‘on a hop’ when we sprint through the Duty Free.

Instead, we should ‘live’ with a perfume before we buy it:

we should experience it over time and on our skin,
in our own scent neutral home environment, and
throughout a week during a variety of activities, e.g. sports, work/home, socialising, travelling, …

In this context, we highly recommend ‘Discovery Boxes’ or ‘Fragrance Libraries’. In particular, our own company’s “Perfume Experience Box” embraces this approach by offering 12 x Eau de Parfum Intense together with smelling strips. Each spray vial contain enough perfume to thoroughly experience the fragrance for 2 weeks.

Psychodermatology Mental Health Skincare Synchronization Fragrance Experience Box

How Should This Trend Be Applied When Choosing Skincare Products?

The same principles apply when choosing skincare products.

Our recommendation is again to discover products through subscription or discovery boxes. It allows to trial a variety of products from the comfort of your own home, on your skin over time and throughout a typical day.

Depending on your circumstances, you may choose products that are fragrance-free or lightly fragranced or ones that do not contain any ingredients that you know will irritate your skin.

Alternatively, products that are designed to be calming and relaxing, such as those that contain lavender or chamomile, can be a good choice for people with mental health challenges.

Equally, it important to choose products that you enjoy using and that make you feel good.

Conclusion:

The trend of psychodermatology is still emerging, but it is clear that there is a growing connection between the skin and the mind. This trend has implications for the perfume and skincare industries, as well as for individuals who are looking for ways to improve their mental health.

By choosing products that are designed to be calming and relaxing, and by avoiding products that contain irritating ingredients, you can help to improve your mental health and overall well-being.

In addition to the tips mentioned above, there are a few other things you can do to promote mental health and skin health:

Get enough sleep. When you’re well-rested, your skin has a chance to heal and repair itself.
Eat a healthy diet. Eating plenty of fruits, vegetables, and whole grains can help to improve your overall health and well-being.
Exercise regularly. Exercise releases endorphins, which have mood-boosting effects.
Manage stress. Stress can trigger skin conditions and worsen mental health challenges. Find healthy ways to manage stress, such as yoga, meditation, or spending time in nature.

By taking care of your mental and skin health, you can improve your overall quality of life.

Here are some additional things to keep in mind:

The mind-skin connection is complex and not fully understood. More research is needed to better understand how the two systems interact.
The effects of psychodermatology products can vary from person to person. It is important to experiment with different products to find what works best for you.
If you have a skin condition or mental health challenge, it is important to see a doctor or mental health professional. They can help you to develop a treatment plan that is right for you.

The trend of psychodermatology is still in its early stages, but it is a promising development. By understanding the mind-skin connection, we can develop new treatments for skin conditions and improve mental health outcomes.