Home / Evergreen / The Evolution of Men’s Grooming: From After Shave to Serum

The Evolution of Men’s Grooming: From After Shave to Serum


The world of men’s grooming has come a long way, evolving from simple routines of the past into a multi-faceted industry that encompasses everything from skincare and beard care to fragrances and spa treatments.

In this comprehensive article, we will delve into the fascinating journey of men’s grooming, exploring how the concept of self-care for men has evolved over time. From ancient shaving practices to the modern-day obsession with anti-aging serums, we’ll cover it all.

Mens Grooming History After Shave Cologne Perfume Eau de Parfum

The History Of Men’s Grooming

Men’s grooming has a long and storied history, dating back to ancient times. The first evidence of men using grooming products can be found in the tombs of ancient Egypt, where archaeologists have found razors, tweezers, and other grooming tools. The ancient Egyptians also used a variety of cosmetics, including kohl eyeliner, lip balm, and perfume.

In ancient Greece and Rome, men were also known for their grooming habits. They shaved their faces, trimmed their hair, and used perfumes and colognes. The Romans were particularly fond of bathing, and they had elaborate bathing rituals that involved using oils, soaps, and perfumes.

During the Middle Ages, men’s grooming habits became more conservative. This was due in part to the influence of the Catholic Church, which discouraged the use of cosmetics and perfumes. However, men still shaved their faces and trimmed their hair.

In the Renaissance, men’s grooming habits began to become more elaborate again. This was due in part to the influence of Italian fashion, which was known for its lavishness. Men began to use more cosmetics and perfumes, and they also began to wear elaborate hairstyles.

The 17th century was a time of great change in men’s fashion, and this was reflected in their grooming habits. Men began to shave their heads and wear wigs, and they also began to use more cosmetics.

The 18th century was a time of great refinement in men’s grooming habits. Men began to use more shaving creams and lotions, and they also began to use hair products to style their hair.

The 19th century saw a return to more conservative grooming habits. This was due in part to the Industrial Revolution, which led to a focus on practicality and efficiency. Men began to shave their faces more often, but they stopped using as many cosmetics and hair products.

The 20th century saw a renewed interest in men’s grooming. This was due in part to the rise of Hollywood, which popularized the clean-cut, well-groomed look. Men began to use more shaving products, hair products, and cosmetics.

The 21st century has seen a further evolution in men’s grooming habits. Men are now more open to using a wider range of grooming products, and they are also more interested in taking care of their skin and hair.

Mens Grooming Mature After Shave Cologne Eau De Parfum

The Birth Of Aftershave

One of the first grooming products developed specifically for men was aftershave.

Aftershave as we know it today originated in the late 18th century when French perfumer Jean-Marie Farina created Eau de Cologne, a fragrant concoction meant to soothe the skin after shaving.

This marked a significant turning point in men’s grooming, as it introduced the idea of using fragrances as part of a daily routine.

Even today, the term ‘Cologne’ is used in the USA instead of ‘After Shave’.

The Rise Of Barbershops

Throughout history, barbershops have been essential centers for men’s grooming.

Barbers not only provided haircuts and shaves but also served as social hubs where men could gather, share stories, and discuss the latest trends. Barbershops played a crucial role in shaping men’s grooming habits and preferences.

Mens Grooming Colour After Shave Cologne Perfume Barber Shop

Shaving Through The Ages

The evolution of shaving tools and techniques has been remarkable. In the 19th century, straight razors became popular, but they required a skilled hand to use safely.

The early 20th century saw the introduction of safety razors, making shaving more accessible to the masses. Eventually, disposable razors and electric shavers emerged, offering convenience and efficiency in the modern world.

The Emergence of Skincare

In the mid-20th century, the skincare industry started to take note of men’s grooming needs. Companies began to develop products tailored to men’s skin, recognizing that it differs from women’s in texture and oiliness. The introduction of cleansers, moisturizers, and sunscreens marked a significant shift in how men cared for their skin.

Mens Grooming Beard Care After Shave Cologne Eau De Parfum

Beard Revival And Beard Care

In recent years, facial hair has made a comeback in men’s grooming trends.

The beard has evolved from a symbol of ruggedness to a fashion statement. Alongside this trend, a range of beard care products has emerged, including beard oils and balms.

These products not only nourish the beard but also provide a pleasant scent, further emphasizing the role of fragrance in grooming.

Hair Care And Styling For Men

Hair care has always been a crucial aspect of men’s grooming.

Over time, hair tonics and styling products like pomade and hair gel have gained popularity. The desire for unique hairstyles and well-groomed hair has led to the development of an extensive range of hair products tailored to men’s needs.

Mens Grooming Hair Care After Shave Cologne Eau De Parfum

The Role of Masculine Fragrances

Fragrances have played a pivotal role in men’s grooming throughout history. It has evolved classic after shaves or colognes to modern eau de parfum intense for me, that leave a lasting impression.

Men today have an array of options to choose from, allowing them to express their individuality through fragrance. The male fragrance market is fast approaching the size of market of fragrances for women.

Unisex fragrances and male perfumes with noticeable female olfactive profiles, has been growing during the past 20 years.

Most recently it has been the rise of Niche Perfume for Men that has caught the attention in the male fragrance market, with Pairfum London a strong example.

Eau De Parfum Person Reflection Grapefruit Pepper Black Cedar Man Jacket Men's Grooming

The Science of Skincare

In recent years, skincare science has made significant advancements, leading to the creation of specialized products for various skin concerns. Anti-aging eye care products and night serums have become staples in many men’s grooming routines.

These products target fine lines, dark circles, and other signs of aging, helping men maintain youthful-looking skin.

Mens Grooming Hammam After Shave Cologne Perfume Turkish Bath

The Spa Experience

Spa treatments and grooming have become intertwined, offering men a luxurious and rejuvenating experience.

Spas now offer a wide range of services tailored to men’s needs, from facials and massages to specialized treatments like hot towel shaves. The spa experience has evolved from a rare indulgence to a regular self-care practice for many men.

Male Bathing Traditions

Bathing rituals have a rich history in various cultures.

In Arabic countries, for example, the hammam or Turkish bath, a communal steam bath, has been a part of the culture for centuries.

These rituals not only cleanse the body but also promote relaxation and well-being, emphasizing the holistic nature of grooming. They are a key element of male socialising.

Modern Shower & Bathing Routines

In today’s fast-paced world, the daily shower has become a cornerstone of men’s grooming routines. Men have access to a wide range of shower gels, body washes, and bath products that cater to different skin types and preferences. The shower has evolved from a mere hygiene practice to a sensory experience.

Mens Grooming Barber Shop After Shave Cologne Perfume

The Future Of Male Grooming

As you have seen above, modern men have a large wide range of grooming products & experiences to choose from. They can find:

  • shaving creams, lotions, and aftershaves;
  • hair products for styling, coloring, and treating;
  • skin care products for cleansing, moisturizing, and protecting; and
  • cosmetics for enhancing their appearance.

Men are also more interested in taking care of their skin and hair than ever before. They are more likely to use sunscreen, moisturizers, and anti-aging products. They are also more likely to get regular haircuts and shaves.

The evolution of men’s grooming is a reflection of the changing times. As men have become more image-conscious, they have also become more interested in taking care of their appearance. This trend is likely to continue in the future, as men continue to look for ways to look their best.

Here are some of the most important trends in men’s grooming:

  • The rise of the beard: The beard has made a major comeback in recent years, and it is now one of the most popular grooming trends for men. There are many different ways to style a beard, and men can choose the look that best suits them.
  • Skinification of Hair Care: men’s hair & beard care products, will see a rise of products that offer benefits similar to skin care products.
  • Barber Shop Evolution: barber shops have already evolved dramatically and further changes to turn the visit to the barber into an Experience can be expected. The women’s in-Salon Experience will serve both as an inspiration, as well as a model.
  • Niche Perfume – Natural & Intense: it can be expected that Male Niche Fragrances will go natural and intense.
  • The popularity of natural grooming products: Men are increasingly looking for natural grooming products that are free of chemicals and artificial ingredients. This trend is being driven by a growing awareness of the importance of personal care products.
  • The focus on self-care: Men are now more likely to take care of their skin and hair than ever before. This is due in part to the increasing availability of grooming products and services, as well as the growing awareness of the importance of self-care.
  • Sophisticated Skin Care & Cosmetics: men’s products will offer the same the same level of sophistication, as can already be found in women’s products. However, these products will take into account the specific requirements of men’s skin.
  • The personalization of grooming: Men are now more likely to personalize their grooming routine to meet their individual needs. This means that they are more likely to use a variety of products and services to achieve the look they want.
  • The growth of the grooming industry for men of color: The grooming industry for men of color is growing rapidly. This is due in part to the increasing diversity of the population and the growing awareness of the need for products and services that are specifically designed for men of color.
  • The rise of the male grooming subscription box: Men’s grooming subscription boxes are becoming increasingly popular. These boxes deliver a curated selection of grooming products to men’s homes on a regular basis. This is a convenient way for men to try new products and keep their grooming routine up-to-date.
  • The increasing popularity of men’s grooming services: Men’s grooming services are becoming increasingly popular. These services offer men a variety of grooming options, such as haircuts, shaves, and facials. This is a convenient way for men to get the grooming they need without having to do it themselves.
  • The rise of technology: this can currently be seen in female skin care and is also likely to have a major impact on the future of men’s grooming. For example, there are now apps that can help men to choose the right grooming products and services. There are also devices that can be used to shave, style hair and treat skin conditions.
Men's Grooming Face Mask After Shave Cologne Perfume Future Trends

Conclusion: Mens’s Grooming

The evolution of men’s grooming has been a journey from simplicity to sophistication. From ancient shaving practices to the modern-day emergence of anti-aging serums, men have embraced self-care in various forms.

The grooming industry continues to innovate, offering men a wide array of products and services to help them look and feel their best. As we look to the future, it’s clear that men’s grooming will continue to evolve, adapting to the changing needs and preferences of the modern man.

Whether it’s through fragrance or cologne, skincare, beard care, or spa experiences, grooming is no longer just a routine; it’s a reflection of personal style and well-being for men.

Eau De Parfum Person Reflection Spiced Rum Lime Guaic Wood Man Walk 1 1

Products We Believe You Will Love

Let's Stay in Touch

As a warm welcome, to the family & friends of Pairfum London, we will send you the novel ‘Perfume’ by Patrick Sueskind, as an e-Book.

Newsletter Subscribe Form - Blog Post


Let's Socialise

Recent Posts

View More
Pairfum London
    Your Cart
    Your cart is empty