Yves Saint Laurent was a French fashion designer who is considered one of the most influential designers of the 20th century. He was known for his revolutionary designs, which challenged traditional notions of femininity and elegance. Saint Laurent also played a major role in popularising ready-to-wear fashion.
In this article we portray Yves Saint Laurent through his quotes, achievements, perfumes and dresses in two sections:
1. Quotes
In this section we look at his 50 x most memorable quotes, grouped under appropriate headings (in no particular order):
- Perfume Quotes
- Elegance
- Fashion
- Colour
- Women
- Shopping
- Beauty & Happiness
- Various Quotes
Even today, you will find some of the quotes are wise and inspirational, whereas others are clearly eccentric or ‘past their prime’.
2. History
We provide some historical background in the following paragraphs, to place his quotes into some context:
- Personal History
- Achievements
- Iconic Dresses
- Iconic Perfumes
- Legacy

Famous Quotes by Yves Saint Laurent
Perfume Quotes
- “A good perfume is like a good memory. It takes you back to a specific time and place.”
- “Perfume is the most intimate form of jewelry.”
- “A woman’s perfume tells more about her than her handwriting.”
- “The most beautiful makeup of a woman is passion. But cosmetics are easier to buy.”
- “Perfume is the indispensable complement to the personality of women.”
- “Fashions fade, but a woman’s perfume is eternal.”
- “A woman who doesn’t wear perfume has no future.”

Elegance
- “Elegance is the only beauty that never fades.”
- “Elegance is not about being noticed. It’s about being remembered.”
- “Elegance is the result of good taste, intelligence, and a certain something that can’t be bought.”
- “Without elegance of the heart, there is no elegance.”
- “Elegance is a way of moving.”
- “Simplicity is the essence of elegance.”
- “Elegance is when the inside is as beautiful as the outside.”
- “Isn’t elegance forgetting what one is wearing?”
Fashion
- “Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.”
- “Fashion should be something that makes you feel good, not something that makes you feel self-conscious.”
- “The best fashion is always simple.”
- “Fashion is about dressing up, but style is about being yourself.”
- “I don’t believe in rules. I believe in freedom.”
- “Fashion fades, style is eternal.”
- “Over the years, I have learned that what is important in a dress is the woman who is wearing it.”
- “I create so that each and every woman is the most beautiful.”
- “I wish I had invented blue jeans. They have expression, modesty, sex appeal, simplicity.”
- “Fashion is a language. It’s a way of expressing yourself.”
- “Fashion is a way to say who you are without having to speak.”
- “I believe that fashion should be accessible to everyone.”
Colour
- “I love color. It’s my friend.”
- “Color is the language of fashion.”
- “The right color can change your mood, your outlook on life, and even your personality.”
- “I believe that color is the most powerful tool we have to express ourselves.”
- “The most beautiful color in the world is the one that looks good on you.”
- “Colors are like the emotions of nature.”
- “Mauve is just pink trying to be purple.”

Women
- “A woman should be two things: classy and fabulous.”
- “I design for a woman who is confident and independent.”
- “A woman should never be afraid to be herself.”
- “The most important thing is to be yourself. Don’t try to be someone you’re not.”
- “A woman can be over-dressed but never over-elegant.”
- “I know what women want. They want to be beautiful.”
Shopping
- “Shopping is a form of therapy.”
- “I love to shop. It’s my guilty pleasure.”
- “There’s nothing like finding the perfect outfit to make you feel confident and beautiful.”
- “Shopping is a way to express your personality and style.”
- “I believe that everyone deserves to look and feel their best, and shopping is a great way to do that.”
- “I don’t like ephemeral things, I like things that last forever.”
- “I love luxury. And luxury lies not in richness and ornateness but in the absence of vulgarity.”
- “I like my money right where I can see it… hanging in my closet.”
Beauty & Happiness
- “Beauty is in the eye of the beholder.”
- “Happiness is the best makeup.”
- “A smile is the best accessory.”
- “Confidence is the key to beauty.”
- “The most beautiful people are those who are kind and compassionate.”
- “The most beautiful clothes that can dress a woman are the arms of the man she loves.”
- “Happiness is the secret to all beauty; there is no beauty without happiness.”
- “To be beautiful, woman enough, intelligent, and to be appreciated, that’s where my passion lies.”
Various Quotes
- “I believe in the power of clothes to transform a woman.”
- “Clothes should make you feel good about yourself.”
- “The most important thing is to feel comfortable in your skin. That’s the best thing you can do.”
- “Don’t be into trends. Don’t make fashion own you, but you decide what you are, what you want to express by the way you dress and the way to live.”

Historic Context
Yves Saint Laurent, born in Oran, French Algeria in 1936, displayed a natural talent for fashion from a young age. By his early teens, he was already designing dresses for his mother and sisters. At the age of 17, Saint Laurent moved to Paris and enrolled at the Chambre Syndicale de la Haute Couture, where his unique vision and talent quickly caught attention.
In 1957, Saint Laurent became the head designer at the prestigious Christian Dior fashion house, only 21 years old. His early collections were met with critical acclaim, setting him on the path to becoming one of the most iconic French fashion designers of the 20th century.
In 1960, after being drafted into the French army and subsequently fired from Dior, Saint Laurent—along with Pierre Bergé—founded his own fashion house. Yves Saint Laurent revolutionized modern fashion with daring innovations that challenged norms and embodied true elegance and luxury.
Achievements
Saint Laurent was a pioneer in bridging the gap between haute couture and ready-to-wear fashion. His Rive Gauche line, launched in 1966, was instrumental in bringing high fashion to the masses, making the left bank of Paris synonymous with youth culture and innovation.
His most famous creations include the Le Smoking trouser suit, which redefined women’s power dressing, the Safari Jacket, and the Mondrian dress. These designs were groundbreaking, as they reflected the shifting role of women in society, offering bold choices in style that were practical yet refined. Collaborations with Catherine Deneuve further cemented his position as a true fashion icon.
YSL Rive Gauche fragrances like Opium and YSL Rive Gauche contributed to his legacy, creating timeless scents that embodied his vision of strong, independent women. His work continues to inspire current designers, such as Anthony Vaccarello, who now oversees the Saint Laurent brand, and Hedi Slimane, a former creative director known for modernizing the label.
Iconic Dresses
This dress was inspired by the work of the Dutch painter Piet Mondrian. It is a simple, geometric dress made of black and white stripes.

This jacket was inspired by the clothing worn by British colonial officers in Africa. It is a loose-fitting jacket with epaulets and patch pockets.

Smoking Jacket:
This jacket was originally designed for men, but Saint Laurent adapted it for women. It is a long, fitted jacket with a shawl collar.

Iconic Perfumes
YSL Opium:
This perfume was launched in 1977. It is a strong, oriental fragrance with notes of jasmine, rose, and patchouli.

YSL Rive Gauche:
This perfume was launched in 1971. It is a fresh, floral fragrance with notes of rose, lily of the valley, and jasmine.

Legacy
Saint Laurent retired from fashion in 2002, but his influence on the fashion world remains immense. His work is celebrated at the Musée Yves Saint Laurent in Paris, located at Avenue Marceau, as well as in New York exhibitions.
His legacy continues to shape the course of modern fashion, from red-carpet looks to everyday street style. Saint Laurent not only redefined women’s fashion but also introduced new ideas of freedom and identity in clothing. His work lives on in the hearts of fashion lovers and in the collections of designers influenced by his mastery of blending art with clothing.
Monsieur Saint Laurent changed the way we view style and elegance. Whether it’s the boldness of his safari jacket, the timeless allure of his trousers, or the luxury of his perfumes, his contributions have shaped the fashion industry and will forever be etched into the annals of fashion history.

Yves Saint Laurent: Summary
Yves Saint Laurent, a visionary fashion designer, left an indelible mark on the world of fashion and beauty.
Born in 1936, he rose to prominence as Christian Dior’s protégé before launching his own label in 1961. Known for pioneering women’s empowerment through fashion, he introduced iconic pieces like the tuxedo jacket for women and the Mondrian dress.
Yves Saint Laurent’s legacy also extended to perfumery, with fragrances like “Opium” becoming cultural touchstones.
His commitment to diversity and his bold, artistic approach continue to influence the fashion landscape. Yves Saint Laurent’s quotes reflect his philosophy that fashion is not just about clothing, but a means of expressing identity and culture.
Famous Fragrance Quotes Series
If you are looking for more inspirational perfume quotes, then we invite you to visit these pages on our website:
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