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Choosing Clean Home Scent Without Sacrificing Luxury
01/10/2026
A clean home scent is about more than covering up smells. It is about rooms that feel calm, safe and beautiful, where the air you breathe has been chosen as carefully as the furniture. Throw the windows open in high summer and scent drifts from room to room. What you spray, light or diffuse changes
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Enjoy discovering the many Facets of Perfumery in Our Perfume Blog & News Magazine.
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Santal: The Smooth and Woody Fragrance Note
Santal, widely known as sandalwood, evokes images of serene forests with its rich, creamy aroma. Revered across many cultures, this fragrant wood has been integral to spiritual practices, medicine and perfumery for centuries. Its warm, woody notes have secured a special place in the hearts…
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The Rich Scent of Guaiac Wood in Modern Perfumes
There’s something timeless about guaiac wood in the perfume industry. A truly essential ingredient in notable fragrances worldwide, guaiac wood’s charm lies in its deep, smoky aroma that resonates with warmth and soul. This remarkable wood has been revered for its delightful aroma and durability…
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Raspberry in Perfumery: Sweet and Tart Fragrance Notes
Raspberry has found a cherished spot in the world of perfumes, celebrated for its delightful aroma and versatility. Its ability to blend effortlessly with other notes makes it a popular choice for both traditional and modern fragrances. With a touch of sweetness and a hint…
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Coconut in Perfumery: Unlocking Tropical Secrets
Coconut is a cherished ingredient in the fragrance world, adored for its creamy and exotic aroma that transports you to tropical beaches and sunny escapes. This versatile ingredient has made its way into many perfumes, where its rich and luscious fragrance adds depth and a…
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Freesia in Fragrances: Floral Elegance
Clusters of vibrant freesia blooms dance in a soft breeze to create a scent so delicate yet so powerful that is whisks you away to a sunlit garden. This is the allure of freesia, a flower adored by fragrance enthusiasts for its unique charm. Celebrated…
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Elemi: Discovering the Resinous Gem of Perfume
At the heart of perfumery lies a captivating ingredient known as elemi. This intriguing element is celebrated for its unique properties that contribute to creating unforgettable aromas. Elemi brings a distinctive character to fragrances, adding layers of depth and warmth that perfume enthusiasts appreciate. It…
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Ginger: Spicing Up Modern Fragrances
Ginger has been cherished across cultures for millennia. This revered rhizome, commonly known as ginger root, boasts a rich history, travelling ancient trade routes and finding roles in culinary traditions, medicine, and now, perfume. Its spicy, warm aroma captivates, giving perfumes a unique twist that’s…
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Kelp in Perfumes: Oceanic Inspiration
Kelp, a type of seaweed found along coastlines worldwide, offers unique and captivating aromas that have inspired perfumers for centuries. As the perfumery world constantly seeks fresh and innovative ingredients, kelp has emerged as a fascinating addition, bringing depth and richness to fragrances. Whether you’re…
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Why Minerals Are Making Waves in Fragrance
Why are minerals making waves in the world of fragrance? Perfume enthusiasts often marvel at the depth and complexity of fragrances. A less talked about yet intriguing component in perfumery is minerals. Unlike common floral or citrus notes, minerals bring a distinct, earthy quality to…
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Tangerine in Perfumery: Citrus Brightness
Tangerine is a delightful aroma that has found its way into perfumes. With its lively and fresh aura, this wonderful fruit captivates the senses and adds a touch of brightness to any fragrance collection. Its appeal lies in the blend of sweet and citrusy notes,…
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Grapefruit in Perfume: A Zesty Evolution
Grapefruit, with its zesty aroma and vibrant appeal, has carved a niche in perfumery as a refreshing and uplifting element. Its invigorating essence captivates the senses, making it a sought after addition in various fragrance blends. The allure of Grapefruit lies not just in its…
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Bio-Hacking in Home Fragrance & Perfume
Bio-hacking is a do-it-yourself (DIY) approach to health and wellness that involves making incremental, science-backed lifestyle, dietary, and biological changes to optimise your body’s performance, enhance your well-being, and potentially increase your longevity. It encompasses a wide range of practices, from simple, everyday habits to…
Discover more about this Perfume Blog & News Magazine
– Click to Shop –About the Perfume Blog & News Magazine by PAIRFUM London
Dear Reader,
Welcome to the perfume blog by PAIRFUM London.
We were asked recently by a journalist in an interview this question:
“What is your favourite part when it comes to blogging?”
The first answer that sprang to mind was ‘perfume’. We love it, we love writing about it and we enjoy sharing our passion for it!
Are we biased? Of course we are, … how can you be objective about perfume when it is all about passion and experiences. This is personal.
We know that people ‘love’ wearing / using perfume in their homes and they ‘love’ discovering their favourite scent, it becomes their aerial signature !
It has been proven that we create our world around us. We use our interior landscape to create the homes we wish to live in. This also includes our outside spaces, from gardens to a window box.
Within this interior/exterior world (Our World), ‘olfaction’ or as we know it ‘our sense of smell’, is the oldest sense. It keeps us safe, creates memories and makes us happy.
For us, perfume, the sense of smell and homes & interiors are intrinsically linked, like ‘Love & Marriage’ or a ‘Horse & Carriage’, … you can’t have one without the other.
So, … in a ‘nutshell’ (and that is a beautifully fragranced nutshell), what is the best part of blogging?
We love it, we love sharing, learning, listening and discussing.
Huib xx
P.S. ( God bless who ever invented ‘blogging’ )
More about the PAIRFUM Blog
This is a specialist news & perfume blog that combines and covers the following subjects:
– a home fragrance blog,
– a perfume blog,
– a bath, body and skin care blog, and
– anything about ‘making scents’ generally.
The PAIRFUM blog provides fragrance enthusiasts with a rich source of insights into the world of perfumery.
The blog is written / curated by Huib Maat, a perfumer and expert recognised as one of the world’s leading inventors in fragrance.
Perfume Blog
Everything in connection with perfume, fragrance, scent and perfumery is at the core of this fragrance blog:
– from couture perfume, especially natural fragrance and organic scents
– to eau de parfum, eau de toilette and eau de cologne
– either as a perfume spray, solid perfume or pulse roll-on parfums
– it touches on ingredients, for example spices, flowers and plants, natural and/or organic essential oils, perfumery oils and candle waxes, …
Home Fragrance Blog
This is the definitive home fragrance blog, with specialist posts about home fragrance in its many forms:
– reed diffuser and reed diffusers but also reed diffuser refill and diffuser refill oil
– luxury scented candles, scented candles in general and specifically soy wax scented candles or natural candles
– the blog also speaks about natural room spray
– long-lasting and natural wardrobe sachet
– natural botanicals for the home
Skin Care Blog
Bath, Body and Skin Care is another major subject for this blog:
– scented lotions and creams, such as body lotion, hand lotion, hand cream, body creme
– creams for the face
– fragrance washes in the form of hand wash, body wash, foam bath, foaming bath oil, shower gel
– natural soap and beauty soap, both large soap and guest soap
– skin care actives and beauty routines
Other Subjects Of Interest
Last but not least, here are additional topics that this blog covers:
– everything linked to ingredients not directly linked to but associated with our home fragrance blog, perfume blog and bath, body and skin care blog such as beeswax & bees, nature & organic, sustainability, recycling, …
– we write about your home, beautiful interior design & decor, architecture & interesting house, …
– and finally, articles about Britain, London, the Queen and Royal Family, …
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The World of Pairfum London
Find Information about the following:
● Contact
● Pairfum London
● FAQs
● My Account
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Frequently Asked Questions
Find Answers to this type of Commonly Asked Questions:
● Which Fragrances are for Women or Men?
● How Long Do They Last?
● Can Perfume Expire?
● Any Precautions?
● Differences Between Longevity Of Fragrances?
● Some Fragrances Are Darker?
● Materials Used?
● Vegan?
Enjoy discovering the many Facets of Perfumery in this Blog & News Magazine.
Rise above the Mere Functional.
Find Your Perfect Fragrance
Magazine & Blog
Read in our Blog & Magazine about:
● Anything ‘Making Scents’, e.g. perfume memories
● Home Fragrance, Couture Perfume, Skin / Bath / Body Care
● Ingredients, e.g. natural / organic essential oils, flowers, bees, waxes.
● Your Home, e.g. beautiful interior designs, architecture, decor, …
● Food, Drink, e.g. essential oils in foodd, desertd, drinks,…
● Britain, e.g. London, the Queen and Royal Family, …
The Fragrance Boutique
Enjoy shopping in our online Boutique:
Natural Perfume:
Eau de Parfum “Intense” Sprays, Eau de Toilette Sprays, Eau de Parfum Travel & Purse Sprays, The Perfume Experience Box, …
Natural Home Fragrance:
Luxury Scented Candles, Reed Diffusers and Refill Oils, Perfume Room Sprays, Sleep & Pillow Sprays, Fragrant Botanicals, Wardrobe Sachets, Drawer Liners, …
Gifts & Giftsets:
Giftboxes, Giftsets, Luxurious Gift Bags & Tissue Paper, Gifts for Men, …
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