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Choosing Clean Home Scent Without Sacrificing Luxury
01/10/2026
A clean home scent is about more than covering up smells. It is about rooms that feel calm, safe and beautiful, where the air you breathe has been chosen as carefully as the furniture. Throw the windows open in high summer and scent drifts from room to room. What you spray, light or diffuse changes
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Enjoy discovering the many Facets of Perfumery in Our Perfume Blog & News Magazine.
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The Magic of Sea Salt in Perfume
The allure of sea salt in perfumery lies in its power to deliver a burst of freshness that feels both invigorating and calming. Sea salt, often tied to the soothing essence of sea water, brings an airy lightness to any perfume, evoking a gentle sea…
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Frangipani: A Fabulous Addition To Fine Fragrances
Frangipani, often known by its botanical name Plumeria, is a cherished gem in the perfume world, celebrated for its lush, exotic fragrance that whisks you away to a tropical paradise with just one whiff. The frangipani flower blooms with a warm, creamy sweetness, kissed by…
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Peach Captivates The World of Fragrance
Peach has a delightful way of captivating the imagination and the senses. The aroma of peach is not merely an olfactory experience but a journey through memory and emotion. In the world of perfumery, peach stands as a beloved ingredient, carving its niche with an…
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Nutmeg in Perfumery: The Scent of Sophistication
Nutmeg, with its rich and warm fragrance, holds a special place in the world of perfumes. This aromatic spice, often used in cooking and baking, brings an exotic allure to many a fragrance composition. Its spicy, woody, and slightly sweet nuances add depth and complexity,…
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Mandarin in Perfume: Exquisite Citrus Notes
Mandarin, a vibrant and uplifting citrus fruit, has charmed many with its refreshing aroma. Its bright, luminous essence is celebrated across the perfume industry for its ability to add a burst of zest, energy, and a captivating fruity sweetness to any fragrance, often serving as…
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Lime in Perfume: The Vibrant Spirit of Fine Fragrance
Lime perfume notes bring a lively, fresh aroma that is both invigorating and delightful. Known for its distinct citrusy zest, lime has become an indispensable staple in countless fragrances across the globe. Its sharp, clean, and utterly vibrant profile makes it a perennial favourite among…
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Why Pear Notes Are Essential in Fragrance?
Pear notes bring a fresh, juicy, and slightly sweet aroma to perfumes. This delightful note is cherished for its light and uplifting qualities. The subtle charm of pear has made it an essential ingredient in many perfumes over the years. A single pear can transform…
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Pink Pepper in Perfumery: Ancient Spice & Modern Favourite
Pink pepper has made a significant mark in perfumery. This intriguing spice, known for its bright, spicy aroma, has ancient roots but remains a modern favourite, adding a fresh, exotic twist to various blends. Its unique character sets this pepper apart from traditional varieties. In…
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How Does Coffee Influence Fragrance?
Coffee as an ingredient is a global phenomenon, deeply ingrained in cultures. Its rich, intricate aroma makes it a sought-after perfumery ingredient, offering unparalleled depth and warmth. The allure of coffee captivates coffee lovers and perfumers alike. From a fresh cup to a roasted coffee…
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What is Bespoke Fragrance Creation?
Bespoke fragrance creation is all about crafting a unique and personalised perfume that reflects your individuality. Unlike off the shelf products, a bespoke fragrance is tailored specifically for you, considering your preferences, lifestyle, and personality. This bespoke approach ensures a fragrance that is truly one…
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Coffee, Spirits & Wine – Drink Inspired Fragrances?
A captivating trend in perfumery is drink inspired fragrances, Fragrances transport us, evoking memories and moods, capturing the essence of our favourite beverages, from coffee to cocktails. These unique aromas transform drinks into delightful perfumes and captivating home scents, allowing indulgence without a sip. This…
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Anemoia and Fernweh: Modern Nostalgia Expressed in Fragrance
As fragrance transforms, Anemoia and fernweh harnesses this power, both deeply rooted in scent. It’s perfect for exploration, offering escapism and self expression in daily life. Join us to learn how fragrance creates a nostalgic haven, makes your day magical, and connects you to your…
Discover more about this Perfume Blog & News Magazine
– Click to Shop –About the Perfume Blog & News Magazine by PAIRFUM London
Dear Reader,
Welcome to the perfume blog by PAIRFUM London.
We were asked recently by a journalist in an interview this question:
“What is your favourite part when it comes to blogging?”
The first answer that sprang to mind was ‘perfume’. We love it, we love writing about it and we enjoy sharing our passion for it!
Are we biased? Of course we are, … how can you be objective about perfume when it is all about passion and experiences. This is personal.
We know that people ‘love’ wearing / using perfume in their homes and they ‘love’ discovering their favourite scent, it becomes their aerial signature !
It has been proven that we create our world around us. We use our interior landscape to create the homes we wish to live in. This also includes our outside spaces, from gardens to a window box.
Within this interior/exterior world (Our World), ‘olfaction’ or as we know it ‘our sense of smell’, is the oldest sense. It keeps us safe, creates memories and makes us happy.
For us, perfume, the sense of smell and homes & interiors are intrinsically linked, like ‘Love & Marriage’ or a ‘Horse & Carriage’, … you can’t have one without the other.
So, … in a ‘nutshell’ (and that is a beautifully fragranced nutshell), what is the best part of blogging?
We love it, we love sharing, learning, listening and discussing.
Huib xx
P.S. ( God bless who ever invented ‘blogging’ )
More about the PAIRFUM Blog
This is a specialist news & perfume blog that combines and covers the following subjects:
– a home fragrance blog,
– a perfume blog,
– a bath, body and skin care blog, and
– anything about ‘making scents’ generally.
The PAIRFUM blog provides fragrance enthusiasts with a rich source of insights into the world of perfumery.
The blog is written / curated by Huib Maat, a perfumer and expert recognised as one of the world’s leading inventors in fragrance.
Perfume Blog
Everything in connection with perfume, fragrance, scent and perfumery is at the core of this fragrance blog:
– from couture perfume, especially natural fragrance and organic scents
– to eau de parfum, eau de toilette and eau de cologne
– either as a perfume spray, solid perfume or pulse roll-on parfums
– it touches on ingredients, for example spices, flowers and plants, natural and/or organic essential oils, perfumery oils and candle waxes, …
Home Fragrance Blog
This is the definitive home fragrance blog, with specialist posts about home fragrance in its many forms:
– reed diffuser and reed diffusers but also reed diffuser refill and diffuser refill oil
– luxury scented candles, scented candles in general and specifically soy wax scented candles or natural candles
– the blog also speaks about natural room spray
– long-lasting and natural wardrobe sachet
– natural botanicals for the home
Skin Care Blog
Bath, Body and Skin Care is another major subject for this blog:
– scented lotions and creams, such as body lotion, hand lotion, hand cream, body creme
– creams for the face
– fragrance washes in the form of hand wash, body wash, foam bath, foaming bath oil, shower gel
– natural soap and beauty soap, both large soap and guest soap
– skin care actives and beauty routines
Other Subjects Of Interest
Last but not least, here are additional topics that this blog covers:
– everything linked to ingredients not directly linked to but associated with our home fragrance blog, perfume blog and bath, body and skin care blog such as beeswax & bees, nature & organic, sustainability, recycling, …
– we write about your home, beautiful interior design & decor, architecture & interesting house, …
– and finally, articles about Britain, London, the Queen and Royal Family, …
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The World of Pairfum London
Find Information about the following:
● Contact
● Pairfum London
● FAQs
● My Account
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Frequently Asked Questions
Find Answers to this type of Commonly Asked Questions:
● Which Fragrances are for Women or Men?
● How Long Do They Last?
● Can Perfume Expire?
● Any Precautions?
● Differences Between Longevity Of Fragrances?
● Some Fragrances Are Darker?
● Materials Used?
● Vegan?
Enjoy discovering the many Facets of Perfumery in this Blog & News Magazine.
Rise above the Mere Functional.
Find Your Perfect Fragrance
Magazine & Blog
Read in our Blog & Magazine about:
● Anything ‘Making Scents’, e.g. perfume memories
● Home Fragrance, Couture Perfume, Skin / Bath / Body Care
● Ingredients, e.g. natural / organic essential oils, flowers, bees, waxes.
● Your Home, e.g. beautiful interior designs, architecture, decor, …
● Food, Drink, e.g. essential oils in foodd, desertd, drinks,…
● Britain, e.g. London, the Queen and Royal Family, …
The Fragrance Boutique
Enjoy shopping in our online Boutique:
Natural Perfume:
Eau de Parfum “Intense” Sprays, Eau de Toilette Sprays, Eau de Parfum Travel & Purse Sprays, The Perfume Experience Box, …
Natural Home Fragrance:
Luxury Scented Candles, Reed Diffusers and Refill Oils, Perfume Room Sprays, Sleep & Pillow Sprays, Fragrant Botanicals, Wardrobe Sachets, Drawer Liners, …
Gifts & Giftsets:
Giftboxes, Giftsets, Luxurious Gift Bags & Tissue Paper, Gifts for Men, …
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