The Perfume Blog & News by PAIRFUM
Shop Now
Choosing Clean Home Scent Without Sacrificing Luxury
01/10/2026
A clean home scent is about more than covering up smells. It is about rooms that feel calm, safe and beautiful, where the air you breathe has been chosen as carefully as the furniture. Throw the windows open in high summer and scent drifts from room to room. What you spray, light or diffuse changes
Read ArticleOur Most Recent Posts
Enjoy discovering the many Facets of Perfumery in Our Perfume Blog & News Magazine.
-
The Base Note: The Foundation of Fragrance
The base note carries the power of a fragrance to evoke memories, stir emotions, and transport us to realms of dreams and wonder. At the heart of every captivating fragrance lies the interplay of its components – delicate layers that harmoniously unfold to create an…
-
Mokka & Mousse – 2025 Colour of the Year
Mokka & Mousse is set to be one of the most talked-about shades in 2025, after one of the prominent Colour Forecasting Institutes’ selection for the 2025 Colour of the Year. This evocative soft brown hue, rich with the delectable qualities of chocolate and coffee,…
-
Ylang Ylang Perfume: Embrace the Exotic Essence of a Tropical Paradise
The intoxicating fragrance ylang ylang perfume from the Ylang Ylang flower has long been a source of fascination for perfume connoisseurs around the globe. The alluring blend of sweet, floral, and exotic notes transports the senses to a tropical paradise, where lush flora and warm…
-
Personal Taste in Perfume
Personal taste in perfume is deeply individual, yet in an era of algorithms and trending fragrances, how much of our scent preference is truly our own? The Power of Scent and Memory As perfumers, we see firsthand how scent is shaped by both personal memory…
-
Jasmine Perfume: An Enchanting White Bloom Fragrance
The enchanting beauty of jasmine flowers and jasmine perfume has long captivated the hearts of fragrance connoisseurs. With its intoxicating aroma and mesmerising presence, jasmine and jasmine fragrance oil has effortlessly earned its place as a revered and adored ingredient in perfumery. As a boutique…
-
Seasonal Fragrance Recommendations: The Fragrance Chronicles
As the seasons change, so should our seasonal fragrance and our preferences for flavours, colours, and scents. Just as we cycle through our wardrobes and adjust our meal choices, the shifting moods of the seasons inspire us to adapt our perfume selections to reflect these…
-
Blooming Tradition – Visiting The Flower Bazaars Of China Before Chinese New Year
Introduction: Chinese New Year, also known as the Spring Festival, is a time of immense cultural significance. It is an occasion marked by feasting, family reunions, and elaborate traditions. Among these cherished practices, one event stands out for its vibrant charm and sensory appeal: the…
-
What Is The Definition Of A Niche Perfume?
Introduction In the post we explain the 4 x elements of the Definition of a Niche Perfume. We are frequently asked: What Is Niche Fragrance? This is how we define niche perfume: A niche perfume is a type of fragrance that is produced in smaller…
-
Luxury Candles | An Essential Guide
Which candle should I buy? What do I need to look out for? What to avoid? This article is an essential guide to Perfumed & Luxury Candles.
-
Famous Perfumery Quotes
For all Perfume Lovers we would like to share some wonderful perfumery quotes from the World of Perfume: “An idealist is one who, on noticing that a rose smells better than a cabbage, concludes that it makes a better soup.” – H.L. Mencken, A Book of…
-
Oriental Perfume: A Journey Through Balsamic Scentscapes
Envelop your senses in the intriguing and mystical realm of oriental perfume as we embark on a captivating journey through the exotic scentscapes of enchanting perfumes. Inspired by the opulence and intrigue of the East, oriental perfumes offer an entrancing gateway into a world defined…
-
The Fruity Fragrance Family: Revel in a Symphony of Succulent & Sweet Notes
Fruity fragrances, part of the vibrant fruity fragrance family, are known for their irresistible ability to enthral our senses, transporting us to lush gardens, sun-kissed orchards and faraway tropical paradises. As we explore the delectable world of fruity fragrances, symphony of juicy and sweet notes,…
Discover more about this Perfume Blog & News Magazine
– Click to Shop –About the Perfume Blog & News Magazine by PAIRFUM London
Dear Reader,
Welcome to the perfume blog by PAIRFUM London.
We were asked recently by a journalist in an interview this question:
“What is your favourite part when it comes to blogging?”
The first answer that sprang to mind was ‘perfume’. We love it, we love writing about it and we enjoy sharing our passion for it!
Are we biased? Of course we are, … how can you be objective about perfume when it is all about passion and experiences. This is personal.
We know that people ‘love’ wearing / using perfume in their homes and they ‘love’ discovering their favourite scent, it becomes their aerial signature !
It has been proven that we create our world around us. We use our interior landscape to create the homes we wish to live in. This also includes our outside spaces, from gardens to a window box.
Within this interior/exterior world (Our World), ‘olfaction’ or as we know it ‘our sense of smell’, is the oldest sense. It keeps us safe, creates memories and makes us happy.
For us, perfume, the sense of smell and homes & interiors are intrinsically linked, like ‘Love & Marriage’ or a ‘Horse & Carriage’, … you can’t have one without the other.
So, … in a ‘nutshell’ (and that is a beautifully fragranced nutshell), what is the best part of blogging?
We love it, we love sharing, learning, listening and discussing.
Huib xx
P.S. ( God bless who ever invented ‘blogging’ )
More about the PAIRFUM Blog
This is a specialist news & perfume blog that combines and covers the following subjects:
– a home fragrance blog,
– a perfume blog,
– a bath, body and skin care blog, and
– anything about ‘making scents’ generally.
The PAIRFUM blog provides fragrance enthusiasts with a rich source of insights into the world of perfumery.
The blog is written / curated by Huib Maat, a perfumer and expert recognised as one of the world’s leading inventors in fragrance.
Perfume Blog
Everything in connection with perfume, fragrance, scent and perfumery is at the core of this fragrance blog:
– from couture perfume, especially natural fragrance and organic scents
– to eau de parfum, eau de toilette and eau de cologne
– either as a perfume spray, solid perfume or pulse roll-on parfums
– it touches on ingredients, for example spices, flowers and plants, natural and/or organic essential oils, perfumery oils and candle waxes, …
Home Fragrance Blog
This is the definitive home fragrance blog, with specialist posts about home fragrance in its many forms:
– reed diffuser and reed diffusers but also reed diffuser refill and diffuser refill oil
– luxury scented candles, scented candles in general and specifically soy wax scented candles or natural candles
– the blog also speaks about natural room spray
– long-lasting and natural wardrobe sachet
– natural botanicals for the home
Skin Care Blog
Bath, Body and Skin Care is another major subject for this blog:
– scented lotions and creams, such as body lotion, hand lotion, hand cream, body creme
– creams for the face
– fragrance washes in the form of hand wash, body wash, foam bath, foaming bath oil, shower gel
– natural soap and beauty soap, both large soap and guest soap
– skin care actives and beauty routines
Other Subjects Of Interest
Last but not least, here are additional topics that this blog covers:
– everything linked to ingredients not directly linked to but associated with our home fragrance blog, perfume blog and bath, body and skin care blog such as beeswax & bees, nature & organic, sustainability, recycling, …
– we write about your home, beautiful interior design & decor, architecture & interesting house, …
– and finally, articles about Britain, London, the Queen and Royal Family, …
Treasure a Pairfum
– Click to Shop –
Would you like to see your article published here ?
Submit Your Article
The World of Pairfum London
Find Information about the following:
● Contact
● Pairfum London
● FAQs
● My Account
● Delivery
● Terms
● Returns
● Privacy
● Wholesale
Frequently Asked Questions
Find Answers to this type of Commonly Asked Questions:
● Which Fragrances are for Women or Men?
● How Long Do They Last?
● Can Perfume Expire?
● Any Precautions?
● Differences Between Longevity Of Fragrances?
● Some Fragrances Are Darker?
● Materials Used?
● Vegan?
Enjoy discovering the many Facets of Perfumery in this Blog & News Magazine.
Rise above the Mere Functional.
Find Your Perfect Fragrance
Magazine & Blog
Read in our Blog & Magazine about:
● Anything ‘Making Scents’, e.g. perfume memories
● Home Fragrance, Couture Perfume, Skin / Bath / Body Care
● Ingredients, e.g. natural / organic essential oils, flowers, bees, waxes.
● Your Home, e.g. beautiful interior designs, architecture, decor, …
● Food, Drink, e.g. essential oils in foodd, desertd, drinks,…
● Britain, e.g. London, the Queen and Royal Family, …
The Fragrance Boutique
Enjoy shopping in our online Boutique:
Natural Perfume:
Eau de Parfum “Intense” Sprays, Eau de Toilette Sprays, Eau de Parfum Travel & Purse Sprays, The Perfume Experience Box, …
Natural Home Fragrance:
Luxury Scented Candles, Reed Diffusers and Refill Oils, Perfume Room Sprays, Sleep & Pillow Sprays, Fragrant Botanicals, Wardrobe Sachets, Drawer Liners, …
Gifts & Giftsets:
Giftboxes, Giftsets, Luxurious Gift Bags & Tissue Paper, Gifts for Men, …
Visit Our Boutique
