The Perfume Blog & News by PAIRFUM
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Choosing Clean Home Scent Without Sacrificing Luxury
01/10/2026
A clean home scent is about more than covering up smells. It is about rooms that feel calm, safe and beautiful, where the air you breathe has been chosen as carefully as the furniture. Throw the windows open in high summer and scent drifts from room to room. What you spray, light or diffuse changes
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Enjoy discovering the many Facets of Perfumery in Our Perfume Blog & News Magazine.
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Should The Term ‘Oriental Fragrance’ Be Replaced? Alternatives?
There is a discussion the perfumery world whether the term ‘oriental fragrance’ should be replaced. In this article we explore each side of this discussion and present the alternatives that are being debated and the merit of each. Origin of the Term ‘Oriental Fragrance’ in…
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Perfume Quotes by Huib Maat: A Journey Through Scent & Nature
Perfume is more than just a scent. It is an art form that captures the essence of nature and its elegance for us to enjoy. The power of a fine fragrance lies not only in its ability to evoke memories and emotions but also in…
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Lavender Perfume: The Timeless, Elegant & Calming Fragrance Classic
Unveil the world of lavender perfume, a timeless classic that has bewitched the senses and captured hearts with its distinctive, calming fragrance. Esteemed for its versatile essence, this enchanting token of nature effortlessly confers an air of elegance, serenity, and sophistication to any perfume composition.…
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How Are Fragrances Made? The Art and Craft of Perfumery
Many of our customers ask us: How are fragrances made? Across the ages, perfumery has captivated the hearts and minds of many, sparking a fascination with the alchemy involved in crafting these olfactory delights. We unveil the enchanting process that lies behind this mesmerizing art…
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How to Spot Fake Perfume? Develop a Nose for Authenticity
For connoisseurs of exquisite perfumes, fake perfume is a covert risk in the hunt for unique and captivating fragrances. With significant sums invested in indulging our olfactory senses, it is of paramount importance to guard against deception and to ensure the authenticity of original perfume,…
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The Woody Fragrance Family: A World Of Warm, Exotic & Resinous Aromas
Immerse yourself in the opulent tapestry of the woody fragrance family & ingredients, a captivating realm where earthy depths and enigmatic sensuality converge to create an aura of mystery and sophistication. As versatile foundations or compelling focal points, woody notes possess the unique ability to…
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Citrus Perfume: The Invigorating Symphony of Zesty and Revitalizing Fragrances
Refresh and invigorate your senses as we dive into the vibrant world of the citrus perfume, the embodiment of a zesty, energetic burst that exhilarates and uplifts in equal measure. Complementing an array of fragrance compositions, citrus notes infuse an air of revitalisation, awakening the…
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How to Choose Perfume by Season: A Comprehensive Guide
A luxurious fragrance has the unique ability to transport our senses, stirring memories and emotions that resonate with the essence of each season. Allow us to guide you on how to choose perfume by season. This article serves as your expert guide on how to…
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Which Reed Diffuser For A ‘Mies van der Rohe’ House?
Our customers often ask us which reed diffusers fits with which style of a house or interior decor. In this article, we explore the synergy between Pairfum London’s Large ‘Bell’ Reed Diffuser and a ‘Mies van der Rohe’ Style House. Mies van der Rohe Ludwig…
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Heart Notes in Perfume: The Soulful Core of a Fragrance
In this article about the “Heart Notes in Perfume“, we venture into the captivating world of heart notes, unravelling the mysteries of their olfactory significance and their indispensable role in crafting evocative, lasting perfumes: The intricate dance of perfume notes is a harmonious symphony that…
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The Elixir Perfume: Demystifying the Fragrance Elixir in Perfumery
Introduction: In this article we will introduce & present the Elixir Perfume: What is an Elixir Perfume ? An elixir perfume is a concentrated form of fragrance, offering a richer and more intense scent profile compared to traditional perfumes. They typically contain a higher percentage…
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How To Embrace Nordic Chic With A Reed Diffuser?
In recent years, the allure of Nordic Chic and Scandi Look hav captured the hearts of design enthusiasts around the world. This refined take on Scandinavian design blends the minimalist aesthetic of traditional Scandi interiors with subtle touches of luxury, resulting in spaces that are…
Discover more about this Perfume Blog & News Magazine
– Click to Shop –About the Perfume Blog & News Magazine by PAIRFUM London
Dear Reader,
Welcome to the perfume blog by PAIRFUM London.
We were asked recently by a journalist in an interview this question:
“What is your favourite part when it comes to blogging?”
The first answer that sprang to mind was ‘perfume’. We love it, we love writing about it and we enjoy sharing our passion for it!
Are we biased? Of course we are, … how can you be objective about perfume when it is all about passion and experiences. This is personal.
We know that people ‘love’ wearing / using perfume in their homes and they ‘love’ discovering their favourite scent, it becomes their aerial signature !
It has been proven that we create our world around us. We use our interior landscape to create the homes we wish to live in. This also includes our outside spaces, from gardens to a window box.
Within this interior/exterior world (Our World), ‘olfaction’ or as we know it ‘our sense of smell’, is the oldest sense. It keeps us safe, creates memories and makes us happy.
For us, perfume, the sense of smell and homes & interiors are intrinsically linked, like ‘Love & Marriage’ or a ‘Horse & Carriage’, … you can’t have one without the other.
So, … in a ‘nutshell’ (and that is a beautifully fragranced nutshell), what is the best part of blogging?
We love it, we love sharing, learning, listening and discussing.
Huib xx
P.S. ( God bless who ever invented ‘blogging’ )
More about the PAIRFUM Blog
This is a specialist news & perfume blog that combines and covers the following subjects:
– a home fragrance blog,
– a perfume blog,
– a bath, body and skin care blog, and
– anything about ‘making scents’ generally.
The PAIRFUM blog provides fragrance enthusiasts with a rich source of insights into the world of perfumery.
The blog is written / curated by Huib Maat, a perfumer and expert recognised as one of the world’s leading inventors in fragrance.
Perfume Blog
Everything in connection with perfume, fragrance, scent and perfumery is at the core of this fragrance blog:
– from couture perfume, especially natural fragrance and organic scents
– to eau de parfum, eau de toilette and eau de cologne
– either as a perfume spray, solid perfume or pulse roll-on parfums
– it touches on ingredients, for example spices, flowers and plants, natural and/or organic essential oils, perfumery oils and candle waxes, …
Home Fragrance Blog
This is the definitive home fragrance blog, with specialist posts about home fragrance in its many forms:
– reed diffuser and reed diffusers but also reed diffuser refill and diffuser refill oil
– luxury scented candles, scented candles in general and specifically soy wax scented candles or natural candles
– the blog also speaks about natural room spray
– long-lasting and natural wardrobe sachet
– natural botanicals for the home
Skin Care Blog
Bath, Body and Skin Care is another major subject for this blog:
– scented lotions and creams, such as body lotion, hand lotion, hand cream, body creme
– creams for the face
– fragrance washes in the form of hand wash, body wash, foam bath, foaming bath oil, shower gel
– natural soap and beauty soap, both large soap and guest soap
– skin care actives and beauty routines
Other Subjects Of Interest
Last but not least, here are additional topics that this blog covers:
– everything linked to ingredients not directly linked to but associated with our home fragrance blog, perfume blog and bath, body and skin care blog such as beeswax & bees, nature & organic, sustainability, recycling, …
– we write about your home, beautiful interior design & decor, architecture & interesting house, …
– and finally, articles about Britain, London, the Queen and Royal Family, …
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The World of Pairfum London
Find Information about the following:
● Contact
● Pairfum London
● FAQs
● My Account
● Delivery
● Terms
● Returns
● Privacy
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Frequently Asked Questions
Find Answers to this type of Commonly Asked Questions:
● Which Fragrances are for Women or Men?
● How Long Do They Last?
● Can Perfume Expire?
● Any Precautions?
● Differences Between Longevity Of Fragrances?
● Some Fragrances Are Darker?
● Materials Used?
● Vegan?
Enjoy discovering the many Facets of Perfumery in this Blog & News Magazine.
Rise above the Mere Functional.
Find Your Perfect Fragrance
Magazine & Blog
Read in our Blog & Magazine about:
● Anything ‘Making Scents’, e.g. perfume memories
● Home Fragrance, Couture Perfume, Skin / Bath / Body Care
● Ingredients, e.g. natural / organic essential oils, flowers, bees, waxes.
● Your Home, e.g. beautiful interior designs, architecture, decor, …
● Food, Drink, e.g. essential oils in foodd, desertd, drinks,…
● Britain, e.g. London, the Queen and Royal Family, …
The Fragrance Boutique
Enjoy shopping in our online Boutique:
Natural Perfume:
Eau de Parfum “Intense” Sprays, Eau de Toilette Sprays, Eau de Parfum Travel & Purse Sprays, The Perfume Experience Box, …
Natural Home Fragrance:
Luxury Scented Candles, Reed Diffusers and Refill Oils, Perfume Room Sprays, Sleep & Pillow Sprays, Fragrant Botanicals, Wardrobe Sachets, Drawer Liners, …
Gifts & Giftsets:
Giftboxes, Giftsets, Luxurious Gift Bags & Tissue Paper, Gifts for Men, …
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