The Perfume Blog & News by PAIRFUM
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Choosing Clean Home Scent Without Sacrificing Luxury
01/10/2026
A clean home scent is about more than covering up smells. It is about rooms that feel calm, safe and beautiful, where the air you breathe has been chosen as carefully as the furniture. Throw the windows open in high summer and scent drifts from room to room. What you spray, light or diffuse changes
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Enjoy discovering the many Facets of Perfumery in Our Perfume Blog & News Magazine.
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Extract Perfume: The Pure Essence of a Fragrance Unveiled
Embarking on the exploration of extract perfume unveils a realm of extraordinary sensory experience that transcends the boundaries of typical fragrances. It is the art of capturing the purest and most potent essence of a scent, unadulterated by dilution or dispersion, in a composition that…
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Top Notes In Perfume: The Exquisite First Impression of a Fragrance
In the intricate world of perfumery, the first impression of a fragrance and plays a critical role in capturing the heart and senses of the wearer. Top notes in perfume are the initial aromatic delights that beckon and entice, unveiling the curtain behind which the…
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Exploring the Enigmatic: What Is the ‘Green Smell’ in Perfumery?
The green smell in perfumery is a scent that has fascinated and intrigued the fragrance world for generations, with its beguilingly elusive and enchanting essence that conjures the essence of nature’s hidden treasures. Green notes impart a crisp, sharp quality and enhance the naturality perfumes.…
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Rose Perfume: The Enduring Elegance of the Queen of Flowers
The Perfume of Rose, often referred to as the Queen of Flowers, has held a special place in the hearts of fragrance connoisseurs for centuries. Its diverse and captivating aroma has proven to be an enduring favourite, capturing the imagination and evoking an air of…
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Cologne v Aftershave? Same Thing or Different? The Post-Shave Aroma
We are often asked by our customers about ‘Cologne v Aftershave’ and in this article we highlight all the different uses of these terms, as there is a lot of confusion, particularly in the USA. However, each term carries distinct meanings and uses that are…
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Vanilla in Perfume: Experience Sweet Warmth and Subtle Seduction
Introduction: There is something magical about Vanilla in Perfume. A revered ingredient in the realm of flavours and fragrances, Vanilla has captivated our senses for centuries with its enchanting sweetness, warmth, depth and subtle seduction. With its diverse and fascinating history, it remains a staple…
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The best houseplants to clean the air in your home, as recommended by NASA
The best Houseplants To Clean The Air At Home Here are two interesting articles in this context: Here are a few examples of such ‘air cleaning’ plants:
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Unlock the Power of a Compliment: How Praising Someone’s Fragrance Brightens Their Day
The simple act of complimenting someone’s fragrance choice can have far-reaching effects that go beyond a momentary boost to their self-esteem. As social creatures, we all yearn for acceptance, validation, and meaningful connections. A well-timed compliment on a carefully chosen perfume can do wonders in…
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Yves Saint Laurent: His 50 x Most Memorable Quotes
Yves Saint Laurent was a French fashion designer who is considered one of the most influential designers of the 20th century. He was known for his revolutionary designs, which challenged traditional notions of femininity and elegance. Saint Laurent also played a major role in popularising…
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How to Retro Scent – Yourself & Your Home?
Introduction Retro styling is fashionable and you see it everywhere but what about a ‘retro scent‘? Which fragrances should you use to ‘retro perfume‘? Making yourself or your room feel retro is not just about clothes, shoes, paint and furniture. Atmosphere is everything and for…
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The Symphony of Fragrance: Understanding the Complex Notes of a Perfume
The allure of a finely crafted perfume encompasses a world of complex, refined aromas designed to captivate the senses and evoke powerful emotions. At the heart of this enchanting world lies the intricate symphony of fragrance notes, the fundamental building blocks of a perfume. As…
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Floral Perfume: Discover The Bouquet of Blossoms
Nature’s mesmerising symphony of blossoms holds a special place in the hearts of fragrance enthusiasts and perfumers alike, who appreciate the enchanting beauty of a floral perfume. In this captivating guide, we delve into the rich tapestry of aromatic blooms and celebrate their allure, diversity,…
Discover more about this Perfume Blog & News Magazine
– Click to Shop –About the Perfume Blog & News Magazine by PAIRFUM London
Dear Reader,
Welcome to the perfume blog by PAIRFUM London.
We were asked recently by a journalist in an interview this question:
“What is your favourite part when it comes to blogging?”
The first answer that sprang to mind was ‘perfume’. We love it, we love writing about it and we enjoy sharing our passion for it!
Are we biased? Of course we are, … how can you be objective about perfume when it is all about passion and experiences. This is personal.
We know that people ‘love’ wearing / using perfume in their homes and they ‘love’ discovering their favourite scent, it becomes their aerial signature !
It has been proven that we create our world around us. We use our interior landscape to create the homes we wish to live in. This also includes our outside spaces, from gardens to a window box.
Within this interior/exterior world (Our World), ‘olfaction’ or as we know it ‘our sense of smell’, is the oldest sense. It keeps us safe, creates memories and makes us happy.
For us, perfume, the sense of smell and homes & interiors are intrinsically linked, like ‘Love & Marriage’ or a ‘Horse & Carriage’, … you can’t have one without the other.
So, … in a ‘nutshell’ (and that is a beautifully fragranced nutshell), what is the best part of blogging?
We love it, we love sharing, learning, listening and discussing.
Huib xx
P.S. ( God bless who ever invented ‘blogging’ )
More about the PAIRFUM Blog
This is a specialist news & perfume blog that combines and covers the following subjects:
– a home fragrance blog,
– a perfume blog,
– a bath, body and skin care blog, and
– anything about ‘making scents’ generally.
The PAIRFUM blog provides fragrance enthusiasts with a rich source of insights into the world of perfumery.
The blog is written / curated by Huib Maat, a perfumer and expert recognised as one of the world’s leading inventors in fragrance.
Perfume Blog
Everything in connection with perfume, fragrance, scent and perfumery is at the core of this fragrance blog:
– from couture perfume, especially natural fragrance and organic scents
– to eau de parfum, eau de toilette and eau de cologne
– either as a perfume spray, solid perfume or pulse roll-on parfums
– it touches on ingredients, for example spices, flowers and plants, natural and/or organic essential oils, perfumery oils and candle waxes, …
Home Fragrance Blog
This is the definitive home fragrance blog, with specialist posts about home fragrance in its many forms:
– reed diffuser and reed diffusers but also reed diffuser refill and diffuser refill oil
– luxury scented candles, scented candles in general and specifically soy wax scented candles or natural candles
– the blog also speaks about natural room spray
– long-lasting and natural wardrobe sachet
– natural botanicals for the home
Skin Care Blog
Bath, Body and Skin Care is another major subject for this blog:
– scented lotions and creams, such as body lotion, hand lotion, hand cream, body creme
– creams for the face
– fragrance washes in the form of hand wash, body wash, foam bath, foaming bath oil, shower gel
– natural soap and beauty soap, both large soap and guest soap
– skin care actives and beauty routines
Other Subjects Of Interest
Last but not least, here are additional topics that this blog covers:
– everything linked to ingredients not directly linked to but associated with our home fragrance blog, perfume blog and bath, body and skin care blog such as beeswax & bees, nature & organic, sustainability, recycling, …
– we write about your home, beautiful interior design & decor, architecture & interesting house, …
– and finally, articles about Britain, London, the Queen and Royal Family, …
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Find Information about the following:
● Contact
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Frequently Asked Questions
Find Answers to this type of Commonly Asked Questions:
● Which Fragrances are for Women or Men?
● How Long Do They Last?
● Can Perfume Expire?
● Any Precautions?
● Differences Between Longevity Of Fragrances?
● Some Fragrances Are Darker?
● Materials Used?
● Vegan?
Enjoy discovering the many Facets of Perfumery in this Blog & News Magazine.
Rise above the Mere Functional.
Find Your Perfect Fragrance
Magazine & Blog
Read in our Blog & Magazine about:
● Anything ‘Making Scents’, e.g. perfume memories
● Home Fragrance, Couture Perfume, Skin / Bath / Body Care
● Ingredients, e.g. natural / organic essential oils, flowers, bees, waxes.
● Your Home, e.g. beautiful interior designs, architecture, decor, …
● Food, Drink, e.g. essential oils in foodd, desertd, drinks,…
● Britain, e.g. London, the Queen and Royal Family, …
The Fragrance Boutique
Enjoy shopping in our online Boutique:
Natural Perfume:
Eau de Parfum “Intense” Sprays, Eau de Toilette Sprays, Eau de Parfum Travel & Purse Sprays, The Perfume Experience Box, …
Natural Home Fragrance:
Luxury Scented Candles, Reed Diffusers and Refill Oils, Perfume Room Sprays, Sleep & Pillow Sprays, Fragrant Botanicals, Wardrobe Sachets, Drawer Liners, …
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Giftboxes, Giftsets, Luxurious Gift Bags & Tissue Paper, Gifts for Men, …
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