The Perfume Blog & News by PAIRFUM
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Choosing Clean Home Scent Without Sacrificing Luxury
01/10/2026
A clean home scent is about more than covering up smells. It is about rooms that feel calm, safe and beautiful, where the air you breathe has been chosen as carefully as the furniture. Throw the windows open in high summer and scent drifts from room to room. What you spray, light or diffuse changes
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Enjoy discovering the many Facets of Perfumery in Our Perfume Blog & News Magazine.
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Musk in Perfume: The Timeless Allure of Sensual Musk
The enigmatic world of perfumery has long been captivated by the magnetic and sensual allure of musk in perfume, an essential ingredient in the creation of countless aromatic masterpieces. This compelling substance weaves its seductive charm through various fragrance compositions, tying together notes and essences…
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How To Select The Perfect Perfume For Every Occasion
Do you really need a different Perfume for Every Occasion? Perfume is more than just a beautiful aroma! It is a reflection of one’s unique personality, mood, and identity, encapsulated in a single bespoke creation. As the saying goes, “variety is the spice of life,”…
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Ageless Aromas: Selecting the Perfect Perfume for Your Age
Perfume is an integral part of our personal expression. As we pass through the various stages of our lives, our choice of fragrance plays a vital role in reflecting and even enhancing our evolving identity and body. There is a fine art to selecting a…
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How To Use A Perfume Sampler? Finding Your Fragrance
Embarking on the search for the perfect fragrance can be a fascinating yet complex journey filled with a myriad of enchanting aromas. A Perfume sampler is an exquisite way to explore and experience this enchanting world. Fragrance Sampler Boxes provide a carefully curated selection of…
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Unlocking the Secrets: How Fragrances Influence Mood and Attraction
The seemingly magical power of fragrances to create an emotive response or capture our attention is a captivating aspect of the human experience. The influence of a carefully crafted scent has the ability to transport us to faraway places and evoke treasured memories, often affecting…
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The Scent Of Oud: Discover Its Enigmatic & Exquisite World
A mystical and beguiling essence, the scent of oud is a rare and precious fragrance that has enamoured generations of perfume enthusiasts with its enigmatic charm. Often referred to as ‘liquid gold’ due to its exceptional value and captivating allure, oud has become a staple…
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Explore the World of Wholesale Reed Diffusers for Your Business
With the ever-growing demand for exquisite fragrances that envelop our living spaces, reed diffusers have emerged as a popular and stylish fragrance solution for both homes and businesses. As a boutique perfumery house with a refined appreciation for taste and fragrance’s ‘zeitgeist‘, we recognise the…
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Discover Exceptional London Perfumery Stores: A Guide
As the bustling and vibrant capital of Britain, London is a city steeped in culture and history, offering a myriad of sensory experiences waiting to enchant and astound. Among its most captivating offerings are luxurious perfumery stores, hidden gems that entice and delight with their…
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Carnation in Perfume: A Spicy Floral Elegance Unveiled
Throughout the history of perfumery, we have witnessed the rise of a plethora of enchanting floral ingredients that have captured the hearts and senses of connoisseurs all around the globe. Amongst this radiant bouquet of enchanting blooms, one flower, in particular, stands out owing to…
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Embracing the World of Indie Perfume: An Exploration of Artisanal Creativity
In recent years, the world of perfumery has seen a surge in demand for Indie Perfume as fragrance connoisseurs increasingly seek out unique, artisanal creations that reflect their individuality and speak to their senses. This burgeoning interest has led to the flourishing of a vibrant…
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What Is The Fragrance Of Eid ?
Eid or the “festival of breaking of the fast”, marks the end of Ramadan. The article highlights the fragrance of eid: cardamom and oudh.
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Amber Perfume: Discover Its Warmth & Elegance
Introduction: When speaking about ‘amber perfume‘, it is important to distinguish between the following: Both are frequently referred to simply as Amber and this article only covers ‘amber’, the tree resin. Tree resin amber has long captured the hearts and imaginations of fragrance aficionados across…
Discover more about this Perfume Blog & News Magazine
– Click to Shop –About the Perfume Blog & News Magazine by PAIRFUM London
Dear Reader,
Welcome to the perfume blog by PAIRFUM London.
We were asked recently by a journalist in an interview this question:
“What is your favourite part when it comes to blogging?”
The first answer that sprang to mind was ‘perfume’. We love it, we love writing about it and we enjoy sharing our passion for it!
Are we biased? Of course we are, … how can you be objective about perfume when it is all about passion and experiences. This is personal.
We know that people ‘love’ wearing / using perfume in their homes and they ‘love’ discovering their favourite scent, it becomes their aerial signature !
It has been proven that we create our world around us. We use our interior landscape to create the homes we wish to live in. This also includes our outside spaces, from gardens to a window box.
Within this interior/exterior world (Our World), ‘olfaction’ or as we know it ‘our sense of smell’, is the oldest sense. It keeps us safe, creates memories and makes us happy.
For us, perfume, the sense of smell and homes & interiors are intrinsically linked, like ‘Love & Marriage’ or a ‘Horse & Carriage’, … you can’t have one without the other.
So, … in a ‘nutshell’ (and that is a beautifully fragranced nutshell), what is the best part of blogging?
We love it, we love sharing, learning, listening and discussing.
Huib xx
P.S. ( God bless who ever invented ‘blogging’ )
More about the PAIRFUM Blog
This is a specialist news & perfume blog that combines and covers the following subjects:
– a home fragrance blog,
– a perfume blog,
– a bath, body and skin care blog, and
– anything about ‘making scents’ generally.
The PAIRFUM blog provides fragrance enthusiasts with a rich source of insights into the world of perfumery.
The blog is written / curated by Huib Maat, a perfumer and expert recognised as one of the world’s leading inventors in fragrance.
Perfume Blog
Everything in connection with perfume, fragrance, scent and perfumery is at the core of this fragrance blog:
– from couture perfume, especially natural fragrance and organic scents
– to eau de parfum, eau de toilette and eau de cologne
– either as a perfume spray, solid perfume or pulse roll-on parfums
– it touches on ingredients, for example spices, flowers and plants, natural and/or organic essential oils, perfumery oils and candle waxes, …
Home Fragrance Blog
This is the definitive home fragrance blog, with specialist posts about home fragrance in its many forms:
– reed diffuser and reed diffusers but also reed diffuser refill and diffuser refill oil
– luxury scented candles, scented candles in general and specifically soy wax scented candles or natural candles
– the blog also speaks about natural room spray
– long-lasting and natural wardrobe sachet
– natural botanicals for the home
Skin Care Blog
Bath, Body and Skin Care is another major subject for this blog:
– scented lotions and creams, such as body lotion, hand lotion, hand cream, body creme
– creams for the face
– fragrance washes in the form of hand wash, body wash, foam bath, foaming bath oil, shower gel
– natural soap and beauty soap, both large soap and guest soap
– skin care actives and beauty routines
Other Subjects Of Interest
Last but not least, here are additional topics that this blog covers:
– everything linked to ingredients not directly linked to but associated with our home fragrance blog, perfume blog and bath, body and skin care blog such as beeswax & bees, nature & organic, sustainability, recycling, …
– we write about your home, beautiful interior design & decor, architecture & interesting house, …
– and finally, articles about Britain, London, the Queen and Royal Family, …
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The World of Pairfum London
Find Information about the following:
● Contact
● Pairfum London
● FAQs
● My Account
● Delivery
● Terms
● Returns
● Privacy
● Wholesale
Frequently Asked Questions
Find Answers to this type of Commonly Asked Questions:
● Which Fragrances are for Women or Men?
● How Long Do They Last?
● Can Perfume Expire?
● Any Precautions?
● Differences Between Longevity Of Fragrances?
● Some Fragrances Are Darker?
● Materials Used?
● Vegan?
Enjoy discovering the many Facets of Perfumery in this Blog & News Magazine.
Rise above the Mere Functional.
Find Your Perfect Fragrance
Magazine & Blog
Read in our Blog & Magazine about:
● Anything ‘Making Scents’, e.g. perfume memories
● Home Fragrance, Couture Perfume, Skin / Bath / Body Care
● Ingredients, e.g. natural / organic essential oils, flowers, bees, waxes.
● Your Home, e.g. beautiful interior designs, architecture, decor, …
● Food, Drink, e.g. essential oils in foodd, desertd, drinks,…
● Britain, e.g. London, the Queen and Royal Family, …
The Fragrance Boutique
Enjoy shopping in our online Boutique:
Natural Perfume:
Eau de Parfum “Intense” Sprays, Eau de Toilette Sprays, Eau de Parfum Travel & Purse Sprays, The Perfume Experience Box, …
Natural Home Fragrance:
Luxury Scented Candles, Reed Diffusers and Refill Oils, Perfume Room Sprays, Sleep & Pillow Sprays, Fragrant Botanicals, Wardrobe Sachets, Drawer Liners, …
Gifts & Giftsets:
Giftboxes, Giftsets, Luxurious Gift Bags & Tissue Paper, Gifts for Men, …
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