The Perfume Blog & News by PAIRFUM
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Choosing Clean Home Scent Without Sacrificing Luxury
01/10/2026
A clean home scent is about more than covering up smells. It is about rooms that feel calm, safe and beautiful, where the air you breathe has been chosen as carefully as the furniture. Throw the windows open in high summer and scent drifts from room to room. What you spray, light or diffuse changes
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Enjoy discovering the many Facets of Perfumery in Our Perfume Blog & News Magazine.
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Vetiver in Perfume: A Woody Note That is a Root
In the fascinating world of perfumery, vetiver plays an indispensable role, weaving its inimitable essence through countless fragrances. Vetiver, derived from the roots of the Vetiveria zizanioides plant, is a gift of nature, a rich, woody note with a powerful depth and complexity that has…
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How to Choose a Perfume Based on Skin Type?
One of the typical questions we receive from our customers is “How to choose a Perfume based on Skin Type?“ As a boutique perfumery house with a keen understanding of the ever-evolving taste and zeitgeist in fragrance, we recognise the importance of choosing perfumes that…
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What are Luxury Candles versus Scented Candles?
In the enchanting world of fragrant illumination, the distinction between luxury candles and their scented counterparts can seem subtle, but the differences are both artful and significant. As a boutique perfumery house with an intimately refined sensitivity for taste and the zeitgeist in fragrance, we…
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Unveiling the Subtle Power of Voice and Smell in Attracting Others
Many factors contribute to our perception of attractiveness, with physical appearance often emerging as the obvious front-runner but what about the power of voice and smell? Less visible but remarkably influential traits, the tone of our voice and the fragrance we emanate, play a crucial…
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In Italy they say: “Christmas for Family” and “Easter for Everyone”
As we are celebrating Easter this weekend and in light of the turmoil around the world, Easter is wonderful symbol of rebirth in the world. We should remember this beautiful saying from Italy: “Natale con i tuoi, Pasqua con chi vuoi!” In English, it reads…
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What Is The Fragrance of Easter?
Many different Flowers are associated with ‘Spring’ and ‘Easter’ but which ones are the Fragrance of Easter? The Christian Church has given some flowers a special symbolism during the celebration of Easter: All over the world, the Christian Churches celebrate Easter with large displays of spring flowers.…
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What are the Top 5 Flower Fragrances of Easter?
After a cold winter, barren of colour and fragrance, we all embrace the joys of Spring when Easter arrives and brings with it the smells and sights of a new season: the Flower Fragrances of Easter. It is a time of renewal, a time to…
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Exploring Gourmand Fragrances: A Journey into Temptation
With great enthusiasm, we invite you to embark on an enchanting journey into temptation as we delve into the world of gourmand fragrances. Renowned for their delectable, mouth-watering allure, these luxurious scents transport us to a decadent gastronomic universe filled with edible olfactory delights that…
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Where to Spray Perfume: Master the Art of Fragrance Application
Is sounds easy, but do you really know the ins & outs of where to spray perfume? The world of perfumery is a realm of enchantment, filled with a myriad of exquisite fragrances that evoke emotions, captivate the senses, and transport us to new dimensions.…
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How To Choose A Perfume Based On Personality?
Selecting the perfect perfume is more than just a process of trial and error. How do you choose a perfume based on personality? It is an intimate, personal journey that speaks volumes about one’s individuality, taste, and character. As a boutique perfumery house with a…
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Blossom Perfumery: Discover Pairfum’s Floral Masterpieces – Where Scented Dreams Take Flight
Among the most cherished and bewitching realms of perfumery is the mesmerising world of floral fragrances. Capturing the allure of blossoms in olfactory masterpieces, floral perfumes represent a flourishing union of beauty, elegance, and the enchanting magic of nature. As a boutique perfumery house with…
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Lilac in Perfume: Capturing the Essence of Spring Blooms
In the realm of exquisite fragrance notes, lilacs have long captured the hearts and noses of perfumers and fragrance aficionados alike. The enchanting grace of lilac blossoms epitomises the spirit of spring, with delicate clusters of flowers and their unmistakable romantic aroma evoking memories of…
Discover more about this Perfume Blog & News Magazine
– Click to Shop –About the Perfume Blog & News Magazine by PAIRFUM London
Dear Reader,
Welcome to the perfume blog by PAIRFUM London.
We were asked recently by a journalist in an interview this question:
“What is your favourite part when it comes to blogging?”
The first answer that sprang to mind was ‘perfume’. We love it, we love writing about it and we enjoy sharing our passion for it!
Are we biased? Of course we are, … how can you be objective about perfume when it is all about passion and experiences. This is personal.
We know that people ‘love’ wearing / using perfume in their homes and they ‘love’ discovering their favourite scent, it becomes their aerial signature !
It has been proven that we create our world around us. We use our interior landscape to create the homes we wish to live in. This also includes our outside spaces, from gardens to a window box.
Within this interior/exterior world (Our World), ‘olfaction’ or as we know it ‘our sense of smell’, is the oldest sense. It keeps us safe, creates memories and makes us happy.
For us, perfume, the sense of smell and homes & interiors are intrinsically linked, like ‘Love & Marriage’ or a ‘Horse & Carriage’, … you can’t have one without the other.
So, … in a ‘nutshell’ (and that is a beautifully fragranced nutshell), what is the best part of blogging?
We love it, we love sharing, learning, listening and discussing.
Huib xx
P.S. ( God bless who ever invented ‘blogging’ )
More about the PAIRFUM Blog
This is a specialist news & perfume blog that combines and covers the following subjects:
– a home fragrance blog,
– a perfume blog,
– a bath, body and skin care blog, and
– anything about ‘making scents’ generally.
The PAIRFUM blog provides fragrance enthusiasts with a rich source of insights into the world of perfumery.
The blog is written / curated by Huib Maat, a perfumer and expert recognised as one of the world’s leading inventors in fragrance.
Perfume Blog
Everything in connection with perfume, fragrance, scent and perfumery is at the core of this fragrance blog:
– from couture perfume, especially natural fragrance and organic scents
– to eau de parfum, eau de toilette and eau de cologne
– either as a perfume spray, solid perfume or pulse roll-on parfums
– it touches on ingredients, for example spices, flowers and plants, natural and/or organic essential oils, perfumery oils and candle waxes, …
Home Fragrance Blog
This is the definitive home fragrance blog, with specialist posts about home fragrance in its many forms:
– reed diffuser and reed diffusers but also reed diffuser refill and diffuser refill oil
– luxury scented candles, scented candles in general and specifically soy wax scented candles or natural candles
– the blog also speaks about natural room spray
– long-lasting and natural wardrobe sachet
– natural botanicals for the home
Skin Care Blog
Bath, Body and Skin Care is another major subject for this blog:
– scented lotions and creams, such as body lotion, hand lotion, hand cream, body creme
– creams for the face
– fragrance washes in the form of hand wash, body wash, foam bath, foaming bath oil, shower gel
– natural soap and beauty soap, both large soap and guest soap
– skin care actives and beauty routines
Other Subjects Of Interest
Last but not least, here are additional topics that this blog covers:
– everything linked to ingredients not directly linked to but associated with our home fragrance blog, perfume blog and bath, body and skin care blog such as beeswax & bees, nature & organic, sustainability, recycling, …
– we write about your home, beautiful interior design & decor, architecture & interesting house, …
– and finally, articles about Britain, London, the Queen and Royal Family, …
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The World of Pairfum London
Find Information about the following:
● Contact
● Pairfum London
● FAQs
● My Account
● Delivery
● Terms
● Returns
● Privacy
● Wholesale
Frequently Asked Questions
Find Answers to this type of Commonly Asked Questions:
● Which Fragrances are for Women or Men?
● How Long Do They Last?
● Can Perfume Expire?
● Any Precautions?
● Differences Between Longevity Of Fragrances?
● Some Fragrances Are Darker?
● Materials Used?
● Vegan?
Enjoy discovering the many Facets of Perfumery in this Blog & News Magazine.
Rise above the Mere Functional.
Find Your Perfect Fragrance
Magazine & Blog
Read in our Blog & Magazine about:
● Anything ‘Making Scents’, e.g. perfume memories
● Home Fragrance, Couture Perfume, Skin / Bath / Body Care
● Ingredients, e.g. natural / organic essential oils, flowers, bees, waxes.
● Your Home, e.g. beautiful interior designs, architecture, decor, …
● Food, Drink, e.g. essential oils in foodd, desertd, drinks,…
● Britain, e.g. London, the Queen and Royal Family, …
The Fragrance Boutique
Enjoy shopping in our online Boutique:
Natural Perfume:
Eau de Parfum “Intense” Sprays, Eau de Toilette Sprays, Eau de Parfum Travel & Purse Sprays, The Perfume Experience Box, …
Natural Home Fragrance:
Luxury Scented Candles, Reed Diffusers and Refill Oils, Perfume Room Sprays, Sleep & Pillow Sprays, Fragrant Botanicals, Wardrobe Sachets, Drawer Liners, …
Gifts & Giftsets:
Giftboxes, Giftsets, Luxurious Gift Bags & Tissue Paper, Gifts for Men, …
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