The Perfume Blog & News by PAIRFUM
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Choosing Clean Home Scent Without Sacrificing Luxury
A clean home scent is about more than covering up smells. It is about rooms that feel calm, safe and beautiful, where the air you breathe has been chosen as carefully as the furniture. Throw the windows open in high summer and scent drifts from…
Our Most Recent Posts
Enjoy discovering the many Facets of Perfumery in Our Perfume Blog & News Magazine.
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Eau de Toilette: Celebrating the Timeless Elegance of a Classic
Introduction: The world of fragrance boasts an impressive array of perfume compositions that cater to an ever-expanding spectrum of preferences, styles, and occasions. Amidst the vast array of aroma options, there is one enduring classic that continues to enchant and enamour generation after generation –…
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How to Perfume Your Hair: A Comprehensive Guide
Introduction: Many of our customers ask us: “Can I Perfume My Hair?” or “How To Perfume Your Hair?“ Today, the art of fragrance isn’t limited to just your wrists or neck anymore, it has transcended to become a complete sensory experience that includes your hair.…
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The Allure Of Natural Fragrance Oils: Exploring Nature’s Essence In Perfumery
Introduction: In a world that increasingly seeks to reconnect with nature, there has been a growing interest in all things natural, sustainable, and eco-friendly, and the realm of fragrances is no exception. With the ever-evolving understanding of the connection between nature and well-being, the allure…
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The Influence Of The Circadian Rhythm On Wearing Fragrance
Introduction: Many are aware of the circadian rhythm but little has been researched with regards to influence on our skin care routines and the way we wear fragrances. This article introduces the current scientific know how and how it can be applied to both skin…
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Psychodermatology: Mental Health & Skincare Synchronization
A new, innovative trend within cosmetic ingredients being developed is in the direction of skin health and overall wellness, termed psychodermatology. Specifically, this trend focuses on the experience of using skincare products and how these products can positively impact our mood and overall mental health.…
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Unlocking The Secrets Of Clean Fragrance & Clean Beauty
A deep dive into clean beauty and clean fragrance: a definition, differences, case study, examples, their future, challenges and criticism of clean perfume.
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Artisan Perfume Unveiled: Meaning, Brands & Exquisite Fragrances
Immerse yourself into the fascinating world of artisan perfume, where creativity, skill, and passion coalesce to produce captivating and bespoke fragrances that embody the essence of both timelessness and modernity. At Pairfum London, a boutique perfumery house with a keen sensitivity for the taste and…
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What Is A Perfumery House Or House Of Fragrance?
Introduction: The term ‘Perfumery House’ or ‘House of Fragrance’ evokes an aura of sophistication, craftsmanship, and time-honored traditions. At its core, a perfumery house is an establishment dedicated to the creation, production and marketing of perfumes. However, the story goes much deeper, involving an intricate…
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Oud Fragrance: The Essence of Arabic Perfumes
In the entrancing realm of perfumery, oud fragrance holds a position of unparalleled prestige and allure. Often referred to as “liquid gold,” oud is the essence of traditional Arabic perfumes, exuding a rich, exotic, and mysterious aroma that has captivated the senses of connoisseurs for…
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The Perfumer: Crafting Artistry With Fragrance
Introduction: In this article we will introduce the role of the perfumer in a fragrance house by covering the following subjects: What is a Perfumer? A perfumer is a professional who creates and formulates perfumes. They are experts in the art and science of perfumery,…
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The Multisensorial Power of Home Fragrance: How to Transform Your Living Space with Aroma, Ambience and Emotion
Introduction: In our quest to create harmonious and nurturing living spaces, we at Pairfum London understand the Multisensorial Power of Home Fragrance, not only our olfactory senses but also our emotions, mood and sense of well-being. It is clear that the art and appreciation of…
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Crafting Exquisite Elegance: The Art of The After Shave
At Pairfum London, our unwavering commitment to crafting fragrances that captivate the senses and enrich the soul extends well beyond the realm of fine perfumery. We present a captivating blog article with an insightful glimpse into the Art of the After Shave, Cologne and Eau…
Discover more about this Perfume Blog & News Magazine
Natural Niche Perfume, Home Fragrance and Organic Bath, Body & Skin Care
– Click to Shop –About the Perfume Blog & News Magazine by PAIRFUM London
Dear Reader,
Welcome to the perfume blog by PAIRFUM London.
We were asked recently by a journalist in an interview this question:
“What is your favourite part when it comes to blogging?”
The first answer that sprang to mind was ‘perfume’. We love it, we love writing about it and we enjoy sharing our passion for it!
Are we biased? Of course we are, … how can you be objective about perfume when it is all about passion and experiences. This is personal.
We know that people ‘love’ wearing / using perfume in their homes and they ‘love’ discovering their favourite scent, it becomes their aerial signature !
It has been proven that we create our world around us. We use our interior landscape to create the homes we wish to live in. This also includes our outside spaces, from gardens to a window box.
Within this interior/exterior world (Our World), ‘olfaction’ or as we know it ‘our sense of smell’, is the oldest sense. It keeps us safe, creates memories and makes us happy.
For us, perfume, the sense of smell and homes & interiors are intrinsically linked, like ‘Love & Marriage’ or a ‘Horse & Carriage’, … you can’t have one without the other.
So, … in a ‘nutshell’ (and that is a beautifully fragranced nutshell), what is the best part of blogging?
We love it, we love sharing, learning, listening and discussing.
Huib xx
P.S. ( God bless who ever invented ‘blogging’ )
More about the PAIRFUM Blog
This is a specialist news & perfume blog that combines and covers the following subjects:
– a home fragrance blog,
– a perfume blog,
– a bath, body and skin care blog, and
– anything about ‘making scents’ generally.
The PAIRFUM blog provides fragrance enthusiasts with a rich source of insights into the world of perfumery.
The blog is written / curated by Huib Maat, a perfumer and expert recognised as one of the world’s leading inventors in fragrance.
Perfume Blog
Everything in connection with perfume, fragrance, scent and perfumery is at the core of this fragrance blog:
– from couture perfume, especially natural fragrance and organic scents
– to eau de parfum, eau de toilette and eau de cologne
– either as a perfume spray, solid perfume or pulse roll-on parfums
– it touches on ingredients, for example spices, flowers and plants, natural and/or organic essential oils, perfumery oils and candle waxes, …
Home Fragrance Blog
This is the definitive home fragrance blog, with specialist posts about home fragrance in its many forms:
– reed diffuser and reed diffusers but also reed diffuser refill and diffuser refill oil
– luxury scented candles, scented candles in general and specifically soy wax scented candles or natural candles
– the blog also speaks about natural room spray
– long-lasting and natural wardrobe sachet
– natural botanicals for the home
Skin Care Blog
Bath, Body and Skin Care is another major subject for this blog:
– scented lotions and creams, such as body lotion, hand lotion, hand cream, body creme
– creams for the face
– fragrance washes in the form of hand wash, body wash, foam bath, foaming bath oil, shower gel
– natural soap and beauty soap, both large soap and guest soap
– skin care actives and beauty routines
Other Subjects Of Interest
Last but not least, here are additional topics that this blog covers:
– everything linked to ingredients not directly linked to but associated with our home fragrance blog, perfume blog and bath, body and skin care blog such as beeswax & bees, nature & organic, sustainability, recycling, …
– we write about your home, beautiful interior design & decor, architecture & interesting house, …
– and finally, articles about Britain, London, the Queen and Royal Family, …
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The World of Pairfum London
Find Information about the following:
● Contact
● Pairfum London
● FAQs
● My Account
● Delivery
● Terms
● Returns
● Privacy
● Wholesale
Frequently Asked Questions
Find Answers to this type of Commonly Asked Questions:
● Which Fragrances are for Women or Men?
● How Long Do They Last?
● Can Perfume Expire?
● Any Precautions?
● Differences Between Longevity Of Fragrances?
● Some Fragrances Are Darker?
● Materials Used?
● Vegan?
Enjoy discovering the many Facets of Perfumery in this Blog & News Magazine.
Rise above the Mere Functional.
Find Your Perfect Fragrance
Magazine & Blog
Read in our Blog & Magazine about:
● Anything ‘Making Scents’, e.g. perfume memories
● Home Fragrance, Couture Perfume, Skin / Bath / Body Care
● Ingredients, e.g. natural / organic essential oils, flowers, bees, waxes.
● Your Home, e.g. beautiful interior designs, architecture, decor, …
● Food, Drink, e.g. essential oils in foodd, desertd, drinks,…
● Britain, e.g. London, the Queen and Royal Family, …
The Fragrance Boutique
Enjoy shopping in our online Boutique:
Natural Perfume:
Eau de Parfum “Intense” Sprays, Eau de Toilette Sprays, Eau de Parfum Travel & Purse Sprays, The Perfume Experience Box, …
Natural Home Fragrance:
Luxury Scented Candles, Reed Diffusers and Refill Oils, Perfume Room Sprays, Sleep & Pillow Sprays, Fragrant Botanicals, Wardrobe Sachets, Drawer Liners, …
Gifts & Giftsets:
Giftboxes, Giftsets, Luxurious Gift Bags & Tissue Paper, Gifts for Men, …
Visit Our Boutique
