The Perfume Blog & News by PAIRFUM
Shop Now-
Choosing Clean Home Scent Without Sacrificing Luxury
A clean home scent is about more than covering up smells. It is about rooms that feel calm, safe and beautiful, where the air you breathe has been chosen as carefully as the furniture. Throw the windows open in high summer and scent drifts from…
Our Most Recent Posts
Enjoy discovering the many Facets of Perfumery in Our Perfume Blog & News Magazine.
-
Anjou Pear in Perfumes: Juicy, Fresh, and Elegant
Anjou pear in perfume is celebrated for its naturally light, fresh, and fruity scent. It is often layered with floral, green, or woody notes to produce a fragrance that feels sheer and ethereal. This popular ingredient is widely used to create everyday, clean, and elegant…
-
Black Orchid in Fragrance: Dark Floral Opulence
In the world of floral opulence, the black orchid emerges as both muse and mystery. This flower, dark as midnight velvet, keeps its secrets close. Many have gazed upon the black orchid, wondering at its richness and the sense of drama it projects. In fragrance,…
-
Tree Resin in Perfumes: Balsamic Glow and Lasting Depth
Tree resin is a sticky, solid or sometimes semi-solid material produced by trees, mainly to protect themselves from injury, infections, and insect attacks. For thousands of years, people have used resin in various ways, including as adhesives, sealants, incense, and in traditional medicine. Well-known examples…
-
Animal Notes in Perfumery: Wild Warmth and Sensual Depth
Animal notes in perfumery refer to scents originally obtained from animals, which contribute richness, warmth and sensuality to fragrance compositions while helping to fix the perfume for lasting wear. Although musk, civet, and castoreum were once taken directly from animal secretions, most animal notes in…
-
What is ‘Clean Beauty’?
Clean beauty is all about cosmetic and skincare products formulated with non-toxic ingredients and typically created using ethical, sustainable, and transparent processes. The movement emphasises steering clear of potentially harmful or irritating ingredients such as parabens, sulphates, phthalates, and synthetic fragrances, instead highlighting natural and…
-
What is a Milk and Honey Fragrance?
The milk and honey fragrance profile is a popular scent that evokes a feeling of warmth, comfort, and nostalgia. It is a gourmand, food‑inspired aroma that can be found in a wide variety of products, ranging from personal perfumes to luxurious home fragrance oils. Few ingredients pair together as naturally and indulgently as honey…
-
Apple Perfume: Crisp and Fresh
Apple perfume generally refers to fragrances that feature a prominent apple note, which can range from fresh and crisp green apple scents to sweet and warm spiced or candied apple aromas. Apple notes are highly versatile, blending well with a variety of florals, woods, and…
-
Cassis Fragrance: A Deep, Dark and Fruity Scent
Cassis fragrance (cassis is affectionately known as blackcurrant) sits among perfumery’s most captivating treasures. It is a natural study in contrasts: fruity yet green, luxurious yet fresh. In fragrances, the cassis fragrance provides vibrancy and a sense of life, making it a favourite among artisans…
-
How long do diffusers last?
How long do diffusers last? Diffuser lifespans and longevity vary significantly by type, with reed diffusers lasting anywhere from a few weeks to several months and water-based diffusers typically lasting mere hours. The reed diffuser’s actual longevity is largely dependent on its specific size, where…
-
Why Is The Rose Oud Perfume Accord So Famous?
The Rose Oud Perfume accord is a classic signature scent, renowned for its luxurious, warm, and complex blend of deep, woody oud with sweet, floral Bulgarian or Turkish rose. This highly celebrated combination is recognised for its profound cultural significance and sophisticated, captivating aroma. This…
-
Aniseed in Perfumes: Spicy and Aromatic
Aniseed is the seed of the anise plant (Pimpinella anisum), a flowering herb originally from the Mediterranean region and parts of Southwest Asia. It has a naturally sweet, liquorice-like taste and aroma and is widely used in cooking and baking, from pastries and candies to…
-
A Guide to Men’s Fragrances: Choose Your Scent with Confidence
For the modern man, men’s fragrances are more than just an accessory, they’re an extension of identity. The right perfume becomes a signature scent, enhancing mood, style and confidence. Whether you’re seeking something subtle for everyday wear or something bold for a special occasion, this…
-
Liquorice: The Sweet Root That Captivates the Senses
This is the unmistakable scent of liquorice. Imagine walking through a garden filled with blossoms and herbs, and catching on the breeze a fragrance that is unexpectedly warm and sweet yet faintly bitter and herbal. A single plant with extraordinary versatility, liquorice has been treasured…
-
Red Berries in Perfumes: A Juicy Medley
Red berries are among the most captivating notes in perfumery. Their juicy sweetness, rich colour and connection to nature have made them an enduring source of inspiration for fragrance makers. Each red berry carries a unique balance of freshness, tartness and sweetness that can transform…
-
Almond Scents: Sweet and Nutty Fragrances
An almond is the edible seed of the almond tree (Prunus dulcis), classified as a nut with an oval form and light brown outer covering. It is commonly enjoyed as a snack or incorporated into cooking and baking, valued as a nutrient-dense “superfood” high in…
-
Black Cherry: A Deep and Luscious Perfume Note
Black cherry has long fascinated perfumers, botanists and those who encounter it in the wild. The fruit carries a rich, sweet yet tart quality that translates beautifully into fragrance, flavour and cultural significance. Known for its deep red to almost black fruit, the black cherry…
-
Gardenia In Perfumery: A Fragrant Floral Crown Jewel
The fragrance of gardenia has been admired for centuries, captivating both gardeners and perfumers across the world. Loved for its creamy richness, intoxicating perfume, and timeless white blooms, the gardenia plant is treasured not only for use in fine fragrance but also as one of…
-
Strawberry: The Sweet Scent of Summer’s Favourite Fruit
Few fruits capture the imagination in the same way as the strawberry. Its dazzling red hue, delicate seeds and unmistakable aroma have made it one of the world’s most cherished fruits for centuries. Across myth, folklore, gardens and kitchens, strawberries have symbolised love, passion and…
-
Dried Fruit and Fragrance: A Story of Warmth and Depth
Dried fruit has been valued and celebrated for thousands of years. In fragrance, dried fruit notes bring a unique richness that feels indulgent, layered, and long lasting. Unlike fresh fruit, which offers a sparkling impression but fades quickly, dried fruits unfold slowly and release depth…
-
Rhubarb: A Tart Fragrant Twist in Perfume
When people hear the word rhubarb, most don’t think of fragrance at all. What usually springs to mind first is a crumble with custard, rhubarb cake dusted with sugar, a spoon of stewed rhubarb after Sunday lunch or maybe a rhubarb fool layered with whipped…
-
Oakmoss: A Forest Treasure of Fragrance
Oakmoss holds a rare position in the world of perfumery. It isn’t just another ingredient that perfumers add for complexity. Oakmoss is a quiet anchor, a presence that has shaped perfumes across centuries, from classic styles to contemporary scents. Its appeal begins with its unmistakable…
-
Sweet Pea: Delicate and Floral Perfume Notes
Sweet pea, one of the most beloved flowers in gardens and perfumery, has long symbolised romance, gratitude and gentle pleasure. Its fragrance is soft and floral with a sweet, airy brightness that reminds one of spring mornings, wild hedgerows and sunlight on pastel petals. For…
-
Hyacinth: The Fragrance of Spring Blooms
Hyacinth holds a revered position in the perfume world for its captivating aroma and timeless allure. With its distinct floral bouquet, it has long enchanted those with a passion for fragrance. This beautiful flower does not merely offer a pleasing aroma, it embodies a rich…
-
Why Lemon Is A Perfume Icon
Few scents feel as instantly familiar and uplifting as the fragrance of lemon. This radiant fruit, scientifically named Citrus limon, is one of the most celebrated citrus notes in perfumery and has shaped history, health, food and fragrance alike. The sharp sour taste, vivid colour…
-
Positive Scent Influence: How Smell Shapes Mood, Health and Memory
Positive scent influence is the hidden power of fragrance to transform mood, evoke memories and create deeper connections in everyday life. Fragrance is invisible, yet its ability to alter the way we feel is profound. The smell of bread straight from the oven, the familiar scent…
Discover more about this Perfume Blog & News Magazine
Natural Niche Perfume, Home Fragrance and Organic Bath, Body & Skin Care
– Click to Shop –About the Perfume Blog & News Magazine by PAIRFUM London
Dear Reader,
Welcome to the perfume blog by PAIRFUM London.
We were asked recently by a journalist in an interview this question:
“What is your favourite part when it comes to blogging?”
The first answer that sprang to mind was ‘perfume’. We love it, we love writing about it and we enjoy sharing our passion for it!
Are we biased? Of course we are, … how can you be objective about perfume when it is all about passion and experiences. This is personal.
We know that people ‘love’ wearing / using perfume in their homes and they ‘love’ discovering their favourite scent, it becomes their aerial signature !
It has been proven that we create our world around us. We use our interior landscape to create the homes we wish to live in. This also includes our outside spaces, from gardens to a window box.
Within this interior/exterior world (Our World), ‘olfaction’ or as we know it ‘our sense of smell’, is the oldest sense. It keeps us safe, creates memories and makes us happy.
For us, perfume, the sense of smell and homes & interiors are intrinsically linked, like ‘Love & Marriage’ or a ‘Horse & Carriage’, … you can’t have one without the other.
So, … in a ‘nutshell’ (and that is a beautifully fragranced nutshell), what is the best part of blogging?
We love it, we love sharing, learning, listening and discussing.
Huib xx
P.S. ( God bless who ever invented ‘blogging’ )
More about the PAIRFUM Blog
This is a specialist news & perfume blog that combines and covers the following subjects:
– a home fragrance blog,
– a perfume blog,
– a bath, body and skin care blog, and
– anything about ‘making scents’ generally.
The PAIRFUM blog provides fragrance enthusiasts with a rich source of insights into the world of perfumery.
The blog is written / curated by Huib Maat, a perfumer and expert recognised as one of the world’s leading inventors in fragrance.
Perfume Blog
Everything in connection with perfume, fragrance, scent and perfumery is at the core of this fragrance blog:
– from couture perfume, especially natural fragrance and organic scents
– to eau de parfum, eau de toilette and eau de cologne
– either as a perfume spray, solid perfume or pulse roll-on parfums
– it touches on ingredients, for example spices, flowers and plants, natural and/or organic essential oils, perfumery oils and candle waxes, …
Home Fragrance Blog
This is the definitive home fragrance blog, with specialist posts about home fragrance in its many forms:
– reed diffuser and reed diffusers but also reed diffuser refill and diffuser refill oil
– luxury scented candles, scented candles in general and specifically soy wax scented candles or natural candles
– the blog also speaks about natural room spray
– long-lasting and natural wardrobe sachet
– natural botanicals for the home
Skin Care Blog
Bath, Body and Skin Care is another major subject for this blog:
– scented lotions and creams, such as body lotion, hand lotion, hand cream, body creme
– creams for the face
– fragrance washes in the form of hand wash, body wash, foam bath, foaming bath oil, shower gel
– natural soap and beauty soap, both large soap and guest soap
– skin care actives and beauty routines
Other Subjects Of Interest
Last but not least, here are additional topics that this blog covers:
– everything linked to ingredients not directly linked to but associated with our home fragrance blog, perfume blog and bath, body and skin care blog such as beeswax & bees, nature & organic, sustainability, recycling, …
– we write about your home, beautiful interior design & decor, architecture & interesting house, …
– and finally, articles about Britain, London, the Queen and Royal Family, …
Treasure a Pairfum
– Click to Shop –Would you like to see your article published here ?
Submit Your Article
The World of Pairfum London
Find Information about the following:
● Contact
● Pairfum London
● FAQs
● My Account
● Delivery
● Terms
● Returns
● Privacy
● Wholesale
Frequently Asked Questions
Find Answers to this type of Commonly Asked Questions:
● Which Fragrances are for Women or Men?
● How Long Do They Last?
● Can Perfume Expire?
● Any Precautions?
● Differences Between Longevity Of Fragrances?
● Some Fragrances Are Darker?
● Materials Used?
● Vegan?
Enjoy discovering the many Facets of Perfumery in this Blog & News Magazine.
Rise above the Mere Functional.
Find Your Perfect Fragrance
Magazine & Blog
Read in our Blog & Magazine about:
● Anything ‘Making Scents’, e.g. perfume memories
● Home Fragrance, Couture Perfume, Skin / Bath / Body Care
● Ingredients, e.g. natural / organic essential oils, flowers, bees, waxes.
● Your Home, e.g. beautiful interior designs, architecture, decor, …
● Food, Drink, e.g. essential oils in foodd, desertd, drinks,…
● Britain, e.g. London, the Queen and Royal Family, …
The Fragrance Boutique
Enjoy shopping in our online Boutique:
Natural Perfume:
Eau de Parfum “Intense” Sprays, Eau de Toilette Sprays, Eau de Parfum Travel & Purse Sprays, The Perfume Experience Box, …
Natural Home Fragrance:
Luxury Scented Candles, Reed Diffusers and Refill Oils, Perfume Room Sprays, Sleep & Pillow Sprays, Fragrant Botanicals, Wardrobe Sachets, Drawer Liners, …
Gifts & Giftsets:
Giftboxes, Giftsets, Luxurious Gift Bags & Tissue Paper, Gifts for Men, …
Visit Our Boutique
