The Perfume Blog & News by PAIRFUM
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Choosing Clean Home Scent Without Sacrificing Luxury
A clean home scent is about more than covering up smells. It is about rooms that feel calm, safe and beautiful, where the air you breathe has been chosen as carefully as the furniture. Throw the windows open in high summer and scent drifts from…
Our Most Recent Posts
Enjoy discovering the many Facets of Perfumery in Our Perfume Blog & News Magazine.
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Petitgrain In Perfumery: Green Citrus Twig Brightness
Petitgrain (French for “little grain”) is a refreshing, aromatic essential oil obtained by steam-distilling the leaves and twigs of the bitter orange tree. It offers a woody, citrusy, and slightly floral aroma used extensively in aromatherapy, perfumes, and natural skincare for its soothing, antibacterial, and…
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Bluebell in Perfumes: Dewy Woodland Freshness
A bluebell is a classic woodland flower (Hyacinthoides non-scripta) known for its nodding, violet-blue, bell-shaped blossoms that carpet the forest floor in spring. These plants effectively attract pollinators and bees before the emerging tree leaves block the sun. While native bluebell populations are common across…
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Artemisia In Perfumes: Bitter-Green Sophistication
Artemisia in perfumes provides a unique, bitter, herbaceous, and green scent—often derived from wormwood or mugwort—which adds depth, complexity, and a slight medicinal edge. It is very common in fougère and chypre styles for balancing florals and woods, and can even act as a natural…
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Green Tea In Perfumery: Pure Serenity & Fresh Clarity
Green tea in perfumery offers a crisp, clean, and subtly bitter or herbaceous aroma, providing a soothing, uplifting, and gender neutral scent that is often paired with citrus or florals for a revitalising feel. It evokes a sense of calm yet modern sophistication through the…
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Pink Lavender In Perfumes: A Soft Floral Twist On Aromatic Calm
Pink lavender refers to specific varieties of the herb plant, primarily English lavender (Lavandula angustifolia), which produce soft, rose pink flowers instead of the standard purple. These plants offer a gentler flower colour for gardens while keeping that classic fragrance and ease of care. Widely…
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Mint In Fragrance: Cool Crisp and Invigorating
Mint refers to a popular aromatic herb (from the genus mentha) known for its refreshing flavour, used in cooking, drinks, and remedies for digestion. However, it can also mean something excellent in slang, a place where money is made at a coin mint, or even…
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Magnolia in Perfumes: Creamy Citrus Floral Grace
Magnolia in perfume has a way of appearing quietly. It does not rush forward or dominate the senses. Instead, magnolia settles into a fragrance with a soft, creamy floral glow that sits somewhere between citrus freshness and smooth petals. There is brightness, but it is…
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Rosewood In Perfumery: Silky Woods With Floral Nuance
Rosewood in perfumery offers a soft, sweet, woody and lightly floral scent, with gentle citrus and spicy nuances. It adds warmth, depth and a sense of quiet luxury, and is valued for its uplifting yet grounding aroma that blends easily with other notes. As traditional…
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Melon in Fragrance: Juicy Freshness with Watery Sweetness
Melon in fragrance offers a fresh, juicy, sweet, and watery scent, most often created using synthetic materials such as calone to suggest its cooling, aquatic character. This makes it well-suited to light, summer, or clean perfumes, where it pairs naturally with citrus, florals, and aquatic…
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Orris in Perfumery: Powdered Elegance and Velvet Root
Orris refers essentially to the dried and ground rhizomes (the underground stems) of certain iris species, most notably Iris germanica and Iris pallida. It is highly valued in the perfume and spirits industries for its distinct powdery, violet, and earthy aroma, serving as a natural…
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Pink Peppercorn In Fragrance: Bright Buzzy Spice
Pink peppercorns are the dried, sweet, and mildly spicy berries of the Peruvian pepper tree or Brazilian pepper tree, rather than true peppercorns. They offer a fruity, slightly citrus note to dishes such as fish, salads, sauces, and even desserts or cocktails, and are valued…
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New Year, New Fragrance: Finding The Scent That Defines The New You
The start of a new year has a way of making people pause, even if only briefly. It is often the smaller details that come into focus first, the everyday things that quietly shape how life feels. Fragrance sits firmly in that category. A scent…
Discover more about this Perfume Blog & News Magazine
Natural Niche Perfume, Home Fragrance and Organic Bath, Body & Skin Care
– Click to Shop –About the Perfume Blog & News Magazine by PAIRFUM London
Dear Reader,
Welcome to the perfume blog by PAIRFUM London.
We were asked recently by a journalist in an interview this question:
“What is your favourite part when it comes to blogging?”
The first answer that sprang to mind was ‘perfume’. We love it, we love writing about it and we enjoy sharing our passion for it!
Are we biased? Of course we are, … how can you be objective about perfume when it is all about passion and experiences. This is personal.
We know that people ‘love’ wearing / using perfume in their homes and they ‘love’ discovering their favourite scent, it becomes their aerial signature !
It has been proven that we create our world around us. We use our interior landscape to create the homes we wish to live in. This also includes our outside spaces, from gardens to a window box.
Within this interior/exterior world (Our World), ‘olfaction’ or as we know it ‘our sense of smell’, is the oldest sense. It keeps us safe, creates memories and makes us happy.
For us, perfume, the sense of smell and homes & interiors are intrinsically linked, like ‘Love & Marriage’ or a ‘Horse & Carriage’, … you can’t have one without the other.
So, … in a ‘nutshell’ (and that is a beautifully fragranced nutshell), what is the best part of blogging?
We love it, we love sharing, learning, listening and discussing.
Huib xx
P.S. ( God bless who ever invented ‘blogging’ )
More about the PAIRFUM Blog
This is a specialist news & perfume blog that combines and covers the following subjects:
– a home fragrance blog,
– a perfume blog,
– a bath, body and skin care blog, and
– anything about ‘making scents’ generally.
The PAIRFUM blog provides fragrance enthusiasts with a rich source of insights into the world of perfumery.
The blog is written / curated by Huib Maat, a perfumer and expert recognised as one of the world’s leading inventors in fragrance.
Perfume Blog
Everything in connection with perfume, fragrance, scent and perfumery is at the core of this fragrance blog:
– from couture perfume, especially natural fragrance and organic scents
– to eau de parfum, eau de toilette and eau de cologne
– either as a perfume spray, solid perfume or pulse roll-on parfums
– it touches on ingredients, for example spices, flowers and plants, natural and/or organic essential oils, perfumery oils and candle waxes, …
Home Fragrance Blog
This is the definitive home fragrance blog, with specialist posts about home fragrance in its many forms:
– reed diffuser and reed diffusers but also reed diffuser refill and diffuser refill oil
– luxury scented candles, scented candles in general and specifically soy wax scented candles or natural candles
– the blog also speaks about natural room spray
– long-lasting and natural wardrobe sachet
– natural botanicals for the home
Skin Care Blog
Bath, Body and Skin Care is another major subject for this blog:
– scented lotions and creams, such as body lotion, hand lotion, hand cream, body creme
– creams for the face
– fragrance washes in the form of hand wash, body wash, foam bath, foaming bath oil, shower gel
– natural soap and beauty soap, both large soap and guest soap
– skin care actives and beauty routines
Other Subjects Of Interest
Last but not least, here are additional topics that this blog covers:
– everything linked to ingredients not directly linked to but associated with our home fragrance blog, perfume blog and bath, body and skin care blog such as beeswax & bees, nature & organic, sustainability, recycling, …
– we write about your home, beautiful interior design & decor, architecture & interesting house, …
– and finally, articles about Britain, London, the Queen and Royal Family, …
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The World of Pairfum London
Find Information about the following:
● Contact
● Pairfum London
● FAQs
● My Account
● Delivery
● Terms
● Returns
● Privacy
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Frequently Asked Questions
Find Answers to this type of Commonly Asked Questions:
● Which Fragrances are for Women or Men?
● How Long Do They Last?
● Can Perfume Expire?
● Any Precautions?
● Differences Between Longevity Of Fragrances?
● Some Fragrances Are Darker?
● Materials Used?
● Vegan?
Enjoy discovering the many Facets of Perfumery in this Blog & News Magazine.
Rise above the Mere Functional.
Find Your Perfect Fragrance
Magazine & Blog
Read in our Blog & Magazine about:
● Anything ‘Making Scents’, e.g. perfume memories
● Home Fragrance, Couture Perfume, Skin / Bath / Body Care
● Ingredients, e.g. natural / organic essential oils, flowers, bees, waxes.
● Your Home, e.g. beautiful interior designs, architecture, decor, …
● Food, Drink, e.g. essential oils in foodd, desertd, drinks,…
● Britain, e.g. London, the Queen and Royal Family, …
The Fragrance Boutique
Enjoy shopping in our online Boutique:
Natural Perfume:
Eau de Parfum “Intense” Sprays, Eau de Toilette Sprays, Eau de Parfum Travel & Purse Sprays, The Perfume Experience Box, …
Natural Home Fragrance:
Luxury Scented Candles, Reed Diffusers and Refill Oils, Perfume Room Sprays, Sleep & Pillow Sprays, Fragrant Botanicals, Wardrobe Sachets, Drawer Liners, …
Gifts & Giftsets:
Giftboxes, Giftsets, Luxurious Gift Bags & Tissue Paper, Gifts for Men, …
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