The Perfume Blog & News by PAIRFUM
Shop Now
Choosing Clean Home Scent Without Sacrificing Luxury
01/10/2026
A clean home scent is about more than covering up smells. It is about rooms that feel calm, safe and beautiful, where the air you breathe has been chosen as carefully as the furniture. Throw the windows open in high summer and scent drifts from room to room. What you spray, light or diffuse changes
Read ArticleOur Most Recent Posts
Enjoy discovering the many Facets of Perfumery in Our Perfume Blog & News Magazine.
-
Happy New Year & Poems
We would like to wish All of our customers, partners, friends and family a very Happy New Year. May we all treasure the people and times that we have in our lives. Wishing you the very best of Health, Happiness and Successes in the New…
-
Baies Rose In Fragrances: Rosy Pepper Sparkle
Baies Rose, or pink peppercorn, is utilised as both a culinary spice with a sweet, fruity, and subtly peppery taste and a favoured note in perfumery for its vibrant, spicy, and fresh floral scent. It is not a true pepper but a berry related to…
-
Persimmon in Fragrance: Velvet Fruit with Subtle Sweetness
A persimmon is a sweet, edible orange fruit from the Diospyros genus, frequently referred to as kaki or Sharon fruit, known for its honey-like flavour and jelly texture when ripe (though firm varieties also exist). Popular in winter, these fruits are rich in fibre, minerals,…
-
Iconic Christmas Carols and Their Christian Origins
For many of us, Christmas doesn’t really begin until the carols start. You hear them drifting through town centres, playing quietly in the background of school halls, or filling churches in the days leading up to Christmas Eve. Sometimes they’re sung loudly and joyfully; other…
-
Dried Fig in Fragrance: Sun-Warmed Sweetness and Green Woods
Dried fig in fragrance provides a complex, warm, sweet, and earthy aroma, blending honeyed fruitiness with the green, milky, and woody elements of the leaves and sap. This creates rich, comforting, or fresh Mediterranean vibes and is frequently used in gourmand and amber perfumes alongside…
-
Clove in Perfumes: Warm Spice with Vintage Attraction
Clove in perfumery provides a potent, warm, spicy, and subtly sweet aroma, adding depth, richness, and an exotic touch. It is often used as a middle or base note to complement florals, woods, and other spices like cinnamon for cosy, amber, or festive scents, thanks…
-
Cinnamon in Perfumery: Sweet Heat and Spiced Depth
Cinnamon is a highly fragrant, warm, and naturally sweet spice derived from the inner bark of trees belonging to the Cinnamomum genus. It is primarily used in baking, desserts, seasonal drinks (such as mulled wine and hot chocolate), and various savoury dishes worldwide due to…
-
Chestnut in Perfumes: Roasted Warmth and Gourmand Comfort
A chestnut is an edible brown nut that grows on trees belonging to the genus Castanea. It sits inside a sharply spiked shell and has been gathered, cooked and eaten for centuries. In the English language, chestnut works as both a noun and a description.…
-
Cranberry in Fragrance: Bright, Tart Red Spark
Cranberry is a tart, bright-red berry originating from low, woody, evergreen plants native to North America. They are widely recognised for their common use in sauces (particularly served alongside turkey), beverages such as juices, and a variety of baked goods, supplying notable antioxidants and Vitamin…
-
Pomegranate in Home Fragrance: Ruby-Toned Tart Sweetness
Pomegranate is a fruit that attracts attention even before you taste it. Its deep red skin, round fruit shape and clusters of juicy seeds give it a jewel-like appearance. When you open it, the bright pomegranate arils shine beneath the thick leathery skin. The scent…
-
Copahu Balm in Perfumery: Golden Resin and Silky Warmth
Also referred to as Copaiba Balsam or Copaiba oil, Copahu balm is a natural oleoresin harvested from the trunk of the South American Copaifera copaiba tree. It has historically been utilised for its powerful analgesic (pain-relieving), antiseptic, and anti-inflammatory qualities. Copahu balm is drop-drawn from…
-
Ginger Flower in Perfumes: Spicy Floral Radiance
Ginger flower refers to the showy and often fragrant blooms from the ginger plant family (Zingiberaceae), such as the popular, White Ginger Lily (Hedychium coronarium) or the vibrant orange/red varieties (Hedychium coccineum). These sought-after flowers are prized for adding tropical height and delightful scent to…
Discover more about this Perfume Blog & News Magazine
– Click to Shop –About the Perfume Blog & News Magazine by PAIRFUM London
Dear Reader,
Welcome to the perfume blog by PAIRFUM London.
We were asked recently by a journalist in an interview this question:
“What is your favourite part when it comes to blogging?”
The first answer that sprang to mind was ‘perfume’. We love it, we love writing about it and we enjoy sharing our passion for it!
Are we biased? Of course we are, … how can you be objective about perfume when it is all about passion and experiences. This is personal.
We know that people ‘love’ wearing / using perfume in their homes and they ‘love’ discovering their favourite scent, it becomes their aerial signature !
It has been proven that we create our world around us. We use our interior landscape to create the homes we wish to live in. This also includes our outside spaces, from gardens to a window box.
Within this interior/exterior world (Our World), ‘olfaction’ or as we know it ‘our sense of smell’, is the oldest sense. It keeps us safe, creates memories and makes us happy.
For us, perfume, the sense of smell and homes & interiors are intrinsically linked, like ‘Love & Marriage’ or a ‘Horse & Carriage’, … you can’t have one without the other.
So, … in a ‘nutshell’ (and that is a beautifully fragranced nutshell), what is the best part of blogging?
We love it, we love sharing, learning, listening and discussing.
Huib xx
P.S. ( God bless who ever invented ‘blogging’ )
More about the PAIRFUM Blog
This is a specialist news & perfume blog that combines and covers the following subjects:
– a home fragrance blog,
– a perfume blog,
– a bath, body and skin care blog, and
– anything about ‘making scents’ generally.
The PAIRFUM blog provides fragrance enthusiasts with a rich source of insights into the world of perfumery.
The blog is written / curated by Huib Maat, a perfumer and expert recognised as one of the world’s leading inventors in fragrance.
Perfume Blog
Everything in connection with perfume, fragrance, scent and perfumery is at the core of this fragrance blog:
– from couture perfume, especially natural fragrance and organic scents
– to eau de parfum, eau de toilette and eau de cologne
– either as a perfume spray, solid perfume or pulse roll-on parfums
– it touches on ingredients, for example spices, flowers and plants, natural and/or organic essential oils, perfumery oils and candle waxes, …
Home Fragrance Blog
This is the definitive home fragrance blog, with specialist posts about home fragrance in its many forms:
– reed diffuser and reed diffusers but also reed diffuser refill and diffuser refill oil
– luxury scented candles, scented candles in general and specifically soy wax scented candles or natural candles
– the blog also speaks about natural room spray
– long-lasting and natural wardrobe sachet
– natural botanicals for the home
Skin Care Blog
Bath, Body and Skin Care is another major subject for this blog:
– scented lotions and creams, such as body lotion, hand lotion, hand cream, body creme
– creams for the face
– fragrance washes in the form of hand wash, body wash, foam bath, foaming bath oil, shower gel
– natural soap and beauty soap, both large soap and guest soap
– skin care actives and beauty routines
Other Subjects Of Interest
Last but not least, here are additional topics that this blog covers:
– everything linked to ingredients not directly linked to but associated with our home fragrance blog, perfume blog and bath, body and skin care blog such as beeswax & bees, nature & organic, sustainability, recycling, …
– we write about your home, beautiful interior design & decor, architecture & interesting house, …
– and finally, articles about Britain, London, the Queen and Royal Family, …
Treasure a Pairfum
– Click to Shop –
Would you like to see your article published here ?
Submit Your Article
The World of Pairfum London
Find Information about the following:
● Contact
● Pairfum London
● FAQs
● My Account
● Delivery
● Terms
● Returns
● Privacy
● Wholesale
Frequently Asked Questions
Find Answers to this type of Commonly Asked Questions:
● Which Fragrances are for Women or Men?
● How Long Do They Last?
● Can Perfume Expire?
● Any Precautions?
● Differences Between Longevity Of Fragrances?
● Some Fragrances Are Darker?
● Materials Used?
● Vegan?
Enjoy discovering the many Facets of Perfumery in this Blog & News Magazine.
Rise above the Mere Functional.
Find Your Perfect Fragrance
Magazine & Blog
Read in our Blog & Magazine about:
● Anything ‘Making Scents’, e.g. perfume memories
● Home Fragrance, Couture Perfume, Skin / Bath / Body Care
● Ingredients, e.g. natural / organic essential oils, flowers, bees, waxes.
● Your Home, e.g. beautiful interior designs, architecture, decor, …
● Food, Drink, e.g. essential oils in foodd, desertd, drinks,…
● Britain, e.g. London, the Queen and Royal Family, …
The Fragrance Boutique
Enjoy shopping in our online Boutique:
Natural Perfume:
Eau de Parfum “Intense” Sprays, Eau de Toilette Sprays, Eau de Parfum Travel & Purse Sprays, The Perfume Experience Box, …
Natural Home Fragrance:
Luxury Scented Candles, Reed Diffusers and Refill Oils, Perfume Room Sprays, Sleep & Pillow Sprays, Fragrant Botanicals, Wardrobe Sachets, Drawer Liners, …
Gifts & Giftsets:
Giftboxes, Giftsets, Luxurious Gift Bags & Tissue Paper, Gifts for Men, …
Visit Our Boutique
