The Perfume Blog & News by PAIRFUM
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Choosing Clean Home Scent Without Sacrificing Luxury
01/10/2026
A clean home scent is about more than covering up smells. It is about rooms that feel calm, safe and beautiful, where the air you breathe has been chosen as carefully as the furniture. Throw the windows open in high summer and scent drifts from room to room. What you spray, light or diffuse changes
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Enjoy discovering the many Facets of Perfumery in Our Perfume Blog & News Magazine.
Donatella Versace Quotes: Perspective on Fashion, Life & Legacy
23/05/2025
Donatella Versace quotes resonate powerfully in the fashion world. Born on 2 May 1955 in Reggio Calabria, Italy, Donatella grew up in a family deeply rooted in fashion and design. Her brother, Gianni Versace, founded the luxury fashion company Versace, and Donatella quickly became a vital part of it. She started with small roles within
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Patchouli Oil: The Allure of the Quintessential Base Note
22/05/2025
Patchouli oil has long been a cornerstone of the fragrance world, offering a distinctive earthy, musky, and slightly sweet aroma that appeals to the senses. Derived from the patchouli plant (Pogostemon cablin), this essential oil is renowned for its versatility in perfume creation, as well as its therapeutic properties in skin care and aromatherapy. Whether
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4 x Tips to Identify the Key Notes in Perfume – An Expert Guide
21/05/2025
Introduction: Perfumes are more than just a scent; they are an expression of your personality. Understanding the key notes in perfume can help you find the perfect fragrance that resonates with you. In this comprehensive guide, we will delve into the art of identifying top, middle, and base notes in perfumes. Understanding the complex blend
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Christian Louboutin Quotes: Classic & Visionary Insights
20/05/2025
Christian Louboutin quotes signify elegance, luxury, and innovation. Born on 7 January 1963 in Paris, France, Louboutin grew up with a keen interest in fashion and design. From a young age, he was fascinated by the world of high heels, something that later defined his career as a renowned shoe designer. Louboutin dropped out of
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Calvin Klein Quotes: 50 Iconic & Inspirational Lessons
19/05/2025
Calvin Klein quotes are synonymous with minimalist elegance and modern style. As an iconic fashion designer, Klein revolutionised the fashion industry with his clean lines and contemporary aesthetics. Born on 19 November 1942, in New York, Klein was raised in the Bronx and showed an early passion for fashion. He attended the High School of
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Tom Ford Quotes: His 50 Most Memorable Remarks
16/05/2025
Tom Ford quotes are synonymous with luxury and sophistication. As a renowned fashion designer and filmmaker, Ford has left an indelible mark on the worlds of fashion and fragrance. His unique vision and influential style have earned him a place among the industry’s most respected figures. Throughout his career, Tom Ford has shared his thoughts
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Travel Size Fragrances: A New Travel Companion
15/05/2025
Travel size fragrances are compact, portable items that cater to busy, on-the-go lifestyles. These mini versions allow you to carry your favourite scent wherever you go, ensuring you stay fresh throughout the day. Whether you’re travelling, working, or simply out for the day, these handy bottles fit perfectly into your bag or pocket, making them
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Should You Buy Perfume Dupes and CopyCat Fragrance?
14/05/2025
Introduction Buying perfume dupes or copycat fragrance is very tempting but should you do it? We present the positives, highlight the risks and introduce alternatives. The question of whether it is worthwhile buying a replica perfume was prompted by a BBC pod cast on ‘clone’ perfume. We found their review quite superficial and not well-informed
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The Café Core Trend & Perfumery: Where Coffee Culture Meets Home Design
13/05/2025
The Café Core trend has emerged as one of the most comforting and aesthetically-driven movements in recent years. At its heart, it’s about recreating the warmth, mood, and sensory richness of a cosy coffee shop inside your own kitchen and home. Think of that soft lighting, vintage furniture, comforting aromas of freshly brewed coffee, and
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Patchouli Fragrance: The Intriguing World of Patchouli Perfume
12/05/2025
Patchouli fragrance has captivated perfumers and fragrance lovers for centuries. Its unique, earthy scent comes from the patchouli leaf, native to the tropical regions of Asia. The scent of patchouli has evolved into a beloved fragrance note in the world of luxury perfume, offering depth, sensuality, and a grounding quality that few other ingredients can
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What Does Spicy Smell Like?
09/05/2025
What Does Spicy Smell Like? Spicy perfumes are captivating and multifaceted fragrances that bring warmth, depth, and excitement to the world of perfumery. But what does “spicy” really smell like? The spicy scent is not about the heat of chili pepper or fiery foods; rather, it’s about warmth, richness, and complex aromatic blends that enhance
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How To Use A Perfume Sampler Effectively
08/05/2025
It is important to know How To Use A Perfume Sampler effectively because they offer a fantastic way to explore a variety of fragrances without committing to a full-sized bottle. These small, sample-sized bottles allow you to try different perfumes, helping you find the one that suits you best. Whether you are new to the
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Discover more about this Perfume Blog & News Magazine
– Click to Shop –About the Perfume Blog & News Magazine by PAIRFUM London
Dear Reader,
Welcome to the perfume blog by PAIRFUM London.
We were asked recently by a journalist in an interview this question:
“What is your favourite part when it comes to blogging?”
The first answer that sprang to mind was ‘perfume’. We love it, we love writing about it and we enjoy sharing our passion for it!
Are we biased? Of course we are, … how can you be objective about perfume when it is all about passion and experiences. This is personal.
We know that people ‘love’ wearing / using perfume in their homes and they ‘love’ discovering their favourite scent, it becomes their aerial signature !
It has been proven that we create our world around us. We use our interior landscape to create the homes we wish to live in. This also includes our outside spaces, from gardens to a window box.
Within this interior/exterior world (Our World), ‘olfaction’ or as we know it ‘our sense of smell’, is the oldest sense. It keeps us safe, creates memories and makes us happy.
For us, perfume, the sense of smell and homes & interiors are intrinsically linked, like ‘Love & Marriage’ or a ‘Horse & Carriage’, … you can’t have one without the other.
So, … in a ‘nutshell’ (and that is a beautifully fragranced nutshell), what is the best part of blogging?
We love it, we love sharing, learning, listening and discussing.
Huib xx
P.S. ( God bless who ever invented ‘blogging’ )
More about the PAIRFUM Blog
This is a specialist news & perfume blog that combines and covers the following subjects:
– a home fragrance blog,
– a perfume blog,
– a bath, body and skin care blog, and
– anything about ‘making scents’ generally.
The PAIRFUM blog provides fragrance enthusiasts with a rich source of insights into the world of perfumery.
The blog is written / curated by Huib Maat, a perfumer and expert recognised as one of the world’s leading inventors in fragrance.
Perfume Blog
Everything in connection with perfume, fragrance, scent and perfumery is at the core of this fragrance blog:
– from couture perfume, especially natural fragrance and organic scents
– to eau de parfum, eau de toilette and eau de cologne
– either as a perfume spray, solid perfume or pulse roll-on parfums
– it touches on ingredients, for example spices, flowers and plants, natural and/or organic essential oils, perfumery oils and candle waxes, …
Home Fragrance Blog
This is the definitive home fragrance blog, with specialist posts about home fragrance in its many forms:
– reed diffuser and reed diffusers but also reed diffuser refill and diffuser refill oil
– luxury scented candles, scented candles in general and specifically soy wax scented candles or natural candles
– the blog also speaks about natural room spray
– long-lasting and natural wardrobe sachet
– natural botanicals for the home
Skin Care Blog
Bath, Body and Skin Care is another major subject for this blog:
– scented lotions and creams, such as body lotion, hand lotion, hand cream, body creme
– creams for the face
– fragrance washes in the form of hand wash, body wash, foam bath, foaming bath oil, shower gel
– natural soap and beauty soap, both large soap and guest soap
– skin care actives and beauty routines
Other Subjects Of Interest
Last but not least, here are additional topics that this blog covers:
– everything linked to ingredients not directly linked to but associated with our home fragrance blog, perfume blog and bath, body and skin care blog such as beeswax & bees, nature & organic, sustainability, recycling, …
– we write about your home, beautiful interior design & decor, architecture & interesting house, …
– and finally, articles about Britain, London, the Queen and Royal Family, …
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The World of Pairfum London
Find Information about the following:
● Contact
● Pairfum London
● FAQs
● My Account
● Delivery
● Terms
● Returns
● Privacy
● Wholesale
Frequently Asked Questions
Find Answers to this type of Commonly Asked Questions:
● Which Fragrances are for Women or Men?
● How Long Do They Last?
● Can Perfume Expire?
● Any Precautions?
● Differences Between Longevity Of Fragrances?
● Some Fragrances Are Darker?
● Materials Used?
● Vegan?
Rise above the Mere Functional.
Find Your Perfect Fragrance
Magazine & Blog
Read in our Blog & Magazine about:
● Anything ‘Making Scents’, e.g. perfume memories
● Home Fragrance, Couture Perfume, Skin / Bath / Body Care
● Ingredients, e.g. natural / organic essential oils, flowers, bees, waxes.
● Your Home, e.g. beautiful interior designs, architecture, decor, …
● Food, Drink, e.g. essential oils in foodd, desertd, drinks,…
● Britain, e.g. London, the Queen and Royal Family, …
The Fragrance Boutique
Enjoy shopping in our online Boutique:
Natural Perfume:
Eau de Parfum “Intense” Sprays, Eau de Toilette Sprays, Eau de Parfum Travel & Purse Sprays, The Perfume Experience Box, …
Natural Home Fragrance:
Luxury Scented Candles, Reed Diffusers and Refill Oils, Perfume Room Sprays, Sleep & Pillow Sprays, Fragrant Botanicals, Wardrobe Sachets, Drawer Liners, …
Gifts & Giftsets:
Giftboxes, Giftsets, Luxurious Gift Bags & Tissue Paper, Gifts for Men, …
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