The Perfume Blog & News by PAIRFUM
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Choosing Clean Home Scent Without Sacrificing Luxury
01/10/2026
A clean home scent is about more than covering up smells. It is about rooms that feel calm, safe and beautiful, where the air you breathe has been chosen as carefully as the furniture. Throw the windows open in high summer and scent drifts from room to room. What you spray, light or diffuse changes
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Enjoy discovering the many Facets of Perfumery in Our Perfume Blog & News Magazine.
Bergamot in Perfume: Unveil the Magic of the Zesty Citrus Twist
06/03/2024
Bergamot, the renowned citrus fruit, has long held a prized position within the world of perfume, its zesty and subtly sweet aroma captivating the hearts of fragrance enthusiasts for centuries. This versatile ingredient offers not only an exquisite burst of freshness but also the ability to harmonise and elevate other elements in a fragrance, creating
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Fragrant Surprises: Perfect Mother’s Day Gifts for an Aromatic Celebration
02/03/2024
Mother’s Day is a special occasion to celebrate and honour your mother. This article presents perfect mother’s day gifts with an aroma!
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Tonka Bean in Perfume: Unveiling the Warm, Sweet and Elegant World of This Fragrance Gem
26/02/2024
A prized ingredient in the world of perfume, the Tonka Bean is renowned for the warm, sweet, and undeniably elegant essence it contributes to the fragrances it graces. As a boutique perfumery house with a masterfully curated sensitivity for taste and the zeitgeist in fragrance, we value and appreciate the luxurious charm the Tonka Bean
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Neroli in Perfume: A Radiance of Aromas
19/02/2024
Neroli, a bewitching and opulent fragrance note derived from the blossoms of the orange tree, has enjoyed a storied and cherished presence in the world of perfume. As a boutique perfumery house with a deeply curated sensitivity for taste and zeitgeist in fragrance, we marvel at the breathtaking allure of Neroli, an enchanting, radiant bloom
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What Are The Different Perfume Strengths?
12/02/2024
Many of our clients ask: “can you please explain in simple terms the different perfume strengths?” When navigating the labyrinthine world of fragrances, there is an array of terms that can confound even the most seasoned connoisseur. From Eau Fraiche to Attar, each classification represents a unique concentration of pure fragrance oils, offering a distinct
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What Are Olfactive Families? Perfume Notes Or Ingredients?
05/02/2024
One of the first questions we are frequently asked here at Pairfum London are: When confronted by the shear volume of fragrances available, it can be so easy to get overwhelmed by the different varieties of scents. One way of discovering your ‘New’ favourite perfume, or a way to discover more about your go-to classic
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Aromatics and Herbs in Perfume: the Herbal Symphony of Scent
26/01/2024
The incorporation of aromatics and herbs in perfume presents a lush and sensory landscape filled with olfactory treasures—an enthralling symphony of scent that captures the essence of nature and intertwines it with the craftsmanship of our fragrant desires. As a boutique perfumery house with a refined taste for the ‘zeitgeist’ in fragrance, Pairfum London invites
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Enfleurage: Explore the Captivating Soul of Flowers in Perfumery
19/01/2024
The delicate essence of flowers has captured the hearts and imaginations of perfumers and fragrance enthusiasts for centuries. One of the most enchanting and evocative methods of capturing their ethereal beauty is through the ancient art of enfleurage, a mesmerising process that distils the very soul of flowers into a fragrant elixir. In this fascinating
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Cardamom in Perfume: Discover the Aroma of the Singing Spice in Fragrances
12/01/2024
Cardamom in perfume is one of a wonderous treasure trove of unique ingredients, each offering a distinct character and charm to fragrance compositions that you will find as you venture into the realm of artisan perfumery. An olfactory delight, cardamom, the aromatic spice revered for its invigorating and captivating essence, has captured the hearts and
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What Is A Cologne Perfume: Ingredients Or A Fragrance?
18/10/2023
This article explains the difference, the commonalities, the key ingredients and introduces iconic Eau de Colognes.
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Guide To Gourmand Perfume: Delicacies To Tempt Your Senses
16/10/2023
An inspirational guide to gourmand perfume: definition, history, ingredients, examples, trends, … and why these delicacies tempt our senses.
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Discover more about this Perfume Blog & News Magazine
– Click to Shop –About the Perfume Blog & News Magazine by PAIRFUM London
Dear Reader,
Welcome to the perfume blog by PAIRFUM London.
We were asked recently by a journalist in an interview this question:
“What is your favourite part when it comes to blogging?”
The first answer that sprang to mind was ‘perfume’. We love it, we love writing about it and we enjoy sharing our passion for it!
Are we biased? Of course we are, … how can you be objective about perfume when it is all about passion and experiences. This is personal.
We know that people ‘love’ wearing / using perfume in their homes and they ‘love’ discovering their favourite scent, it becomes their aerial signature !
It has been proven that we create our world around us. We use our interior landscape to create the homes we wish to live in. This also includes our outside spaces, from gardens to a window box.
Within this interior/exterior world (Our World), ‘olfaction’ or as we know it ‘our sense of smell’, is the oldest sense. It keeps us safe, creates memories and makes us happy.
For us, perfume, the sense of smell and homes & interiors are intrinsically linked, like ‘Love & Marriage’ or a ‘Horse & Carriage’, … you can’t have one without the other.
So, … in a ‘nutshell’ (and that is a beautifully fragranced nutshell), what is the best part of blogging?
We love it, we love sharing, learning, listening and discussing.
Huib xx
P.S. ( God bless who ever invented ‘blogging’ )
More about the PAIRFUM Blog
This is a specialist news & perfume blog that combines and covers the following subjects:
– a home fragrance blog,
– a perfume blog,
– a bath, body and skin care blog, and
– anything about ‘making scents’ generally.
The PAIRFUM blog provides fragrance enthusiasts with a rich source of insights into the world of perfumery.
The blog is written / curated by Huib Maat, a perfumer and expert recognised as one of the world’s leading inventors in fragrance.
Perfume Blog
Everything in connection with perfume, fragrance, scent and perfumery is at the core of this fragrance blog:
– from couture perfume, especially natural fragrance and organic scents
– to eau de parfum, eau de toilette and eau de cologne
– either as a perfume spray, solid perfume or pulse roll-on parfums
– it touches on ingredients, for example spices, flowers and plants, natural and/or organic essential oils, perfumery oils and candle waxes, …
Home Fragrance Blog
This is the definitive home fragrance blog, with specialist posts about home fragrance in its many forms:
– reed diffuser and reed diffusers but also reed diffuser refill and diffuser refill oil
– luxury scented candles, scented candles in general and specifically soy wax scented candles or natural candles
– the blog also speaks about natural room spray
– long-lasting and natural wardrobe sachet
– natural botanicals for the home
Skin Care Blog
Bath, Body and Skin Care is another major subject for this blog:
– scented lotions and creams, such as body lotion, hand lotion, hand cream, body creme
– creams for the face
– fragrance washes in the form of hand wash, body wash, foam bath, foaming bath oil, shower gel
– natural soap and beauty soap, both large soap and guest soap
– skin care actives and beauty routines
Other Subjects Of Interest
Last but not least, here are additional topics that this blog covers:
– everything linked to ingredients not directly linked to but associated with our home fragrance blog, perfume blog and bath, body and skin care blog such as beeswax & bees, nature & organic, sustainability, recycling, …
– we write about your home, beautiful interior design & decor, architecture & interesting house, …
– and finally, articles about Britain, London, the Queen and Royal Family, …
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The World of Pairfum London
Find Information about the following:
● Contact
● Pairfum London
● FAQs
● My Account
● Delivery
● Terms
● Returns
● Privacy
● Wholesale
Frequently Asked Questions
Find Answers to this type of Commonly Asked Questions:
● Which Fragrances are for Women or Men?
● How Long Do They Last?
● Can Perfume Expire?
● Any Precautions?
● Differences Between Longevity Of Fragrances?
● Some Fragrances Are Darker?
● Materials Used?
● Vegan?
Rise above the Mere Functional.
Find Your Perfect Fragrance
Magazine & Blog
Read in our Blog & Magazine about:
● Anything ‘Making Scents’, e.g. perfume memories
● Home Fragrance, Couture Perfume, Skin / Bath / Body Care
● Ingredients, e.g. natural / organic essential oils, flowers, bees, waxes.
● Your Home, e.g. beautiful interior designs, architecture, decor, …
● Food, Drink, e.g. essential oils in foodd, desertd, drinks,…
● Britain, e.g. London, the Queen and Royal Family, …
The Fragrance Boutique
Enjoy shopping in our online Boutique:
Natural Perfume:
Eau de Parfum “Intense” Sprays, Eau de Toilette Sprays, Eau de Parfum Travel & Purse Sprays, The Perfume Experience Box, …
Natural Home Fragrance:
Luxury Scented Candles, Reed Diffusers and Refill Oils, Perfume Room Sprays, Sleep & Pillow Sprays, Fragrant Botanicals, Wardrobe Sachets, Drawer Liners, …
Gifts & Giftsets:
Giftboxes, Giftsets, Luxurious Gift Bags & Tissue Paper, Gifts for Men, …
Visit Our Boutique
