The Perfume Blog & News by PAIRFUM
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Choosing Clean Home Scent Without Sacrificing Luxury
01/10/2026
A clean home scent is about more than covering up smells. It is about rooms that feel calm, safe and beautiful, where the air you breathe has been chosen as carefully as the furniture. Throw the windows open in high summer and scent drifts from room to room. What you spray, light or diffuse changes
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Enjoy discovering the many Facets of Perfumery in Our Perfume Blog & News Magazine.
Julia Roberts & Patchouli
18/11/2018
A quote about fragrance from Julia Roberts: “PATCHOULI HAS ALWAYS BEEN A PART OF MY FRAGRANCE, LIKE A LINE THROUGH MY LIFE.” Pick your favourite Patchouli Fragrance from the Pairfum Collection and infuse your home with this beautifully woody note. Then head over to our Online Boutique for your preferred products.
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A Candle for Christmas
17/11/2018
Nothing quite sets the scene more perfectly than a Perfumed Candle for Christmas. Candles being used at Christmas dates from the middle ages, where a large candle was used to represent the star of Bethlehem. Jesus is sometimes called ‘the Light of the World’ by Christians, and the start of the custom of the Advent
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Christmas Time is Coming!
16/11/2018
Christmas Time, for us is the holiday to share with Friends and Family. In other traditions their celebrations have already started, and Christmas is only a few short weeks away. So it is time for the decorations to be taken down from the attic, for the old favourites to be put in pride of place and
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SLEEP SPRAYS FOR A BETTER NIGHTS REST
15/11/2018
Sleep Sprays for a better nights rest – can they really help? Why is it that when we most need to have a Good Nights Sleep – we are wide awake? It has been scientifically proven that people who inhaled certain scents before and during sleep, experienced greater sleep efficiency, less restlessness during slumber, and
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Trade-Fair Tips for an Entrepreneur in the field of ‘Wholesale Home Decor’
14/11/2018
We were recently approached by a leading Magazine for an article about Trade-Fair Tips for an Entrepreneur in the field of “Wholesale Home Decor”. Below you can read our answers to the interviewer’s questions and we will update you with the magazine’s title when the interview has been published: “As a perfume brand, smell is obviously
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A Rose by Any Other Name
13/11/2018
What does it mean”A Rose by Any Other Name” “A rose by any other name would smell as sweet” is a popular reference to William Shakespeare’s play Romeo and Juliet, in which Juliet seems to argue that it does not matter that Romeo is from her family’s rival house of Montague. Roses are widely considered
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Does Ice Have a Smell?
12/11/2018
As Perfumers we get asked interesting and sometimes strange questions from time to time, you may think that one of them is “Does Ice Have a Smell”? Unusual it may be, but not as strange as you may first think. Why would Ice have a smell? when it is simply water frozen into a solid state…
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Glass Flowers?
11/11/2018
At Homo Faber, the artist Lilla Tabasso exhibits glass flowers of astonishing realism. The biologist turned artist, uses Murano glass to create her surprisingly realistic flowers. The milan-based biologist-turned-designer mixes perfect and imperfect in her hyper-realistic murano glass flowers. Using her knowledge of botany, her flowers show nature in all its wonderful detail and endearing
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Undersurface Flowers?
10/11/2018
The artist Azuma Makoto contrasts wild roots with perfect blossoms in his ‘Undersurface Flower’ compositions. Azuma is a Japanese flower artist who pioneered the genre of the ‘botanical sculpture’. Here at Pairfum London we like how he draws attention to ‘roots’. In perfumery, ‘roots’ are a frequently used source of natural fragrance ingredients that is
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FRAGRANCE FRIDAY #FF
09/11/2018
What would be a perfect start to the weekend, how about FRAGRANCE FRIDAY #FF So depending on how you plan to spend your free time, will it be Fruity or Fresh, Naughty but Nice. Or! will it be Relaxing, Cosy, Intimate with a twist of Spice? Whatever your plans for the weekend are, PAIRFUM London have the
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Cypress Fragrance in Greece
07/11/2018
This beautiful residence is located in the southern part of Kythera ( Greece ) in the midst of dense Mediterranean vegetation with Olive Trees and tall, old Cypresses. The home offers impressive panoramic views over the valley, a nearby Venetian castle and the sea. Looking at the images of this house in its surroundings brings
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Sauna – Feast for the Senses
06/11/2018
The golden Soria Moria sauna looks like a veritable feast for the senses. This wonderful sauna is located on ‘Bandak Lake’ in Norway, 160km southwest of Oslo, in a picturesque mountainous landscape offering breathtaking views. The shingles of the cladding shimmer like ‘gold’ in reference to a local, well-known Norwegian fairy tale about a golden palace
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Discover more about this Perfume Blog & News Magazine
– Click to Shop –About the Perfume Blog & News Magazine by PAIRFUM London
Dear Reader,
Welcome to the perfume blog by PAIRFUM London.
We were asked recently by a journalist in an interview this question:
“What is your favourite part when it comes to blogging?”
The first answer that sprang to mind was ‘perfume’. We love it, we love writing about it and we enjoy sharing our passion for it!
Are we biased? Of course we are, … how can you be objective about perfume when it is all about passion and experiences. This is personal.
We know that people ‘love’ wearing / using perfume in their homes and they ‘love’ discovering their favourite scent, it becomes their aerial signature !
It has been proven that we create our world around us. We use our interior landscape to create the homes we wish to live in. This also includes our outside spaces, from gardens to a window box.
Within this interior/exterior world (Our World), ‘olfaction’ or as we know it ‘our sense of smell’, is the oldest sense. It keeps us safe, creates memories and makes us happy.
For us, perfume, the sense of smell and homes & interiors are intrinsically linked, like ‘Love & Marriage’ or a ‘Horse & Carriage’, … you can’t have one without the other.
So, … in a ‘nutshell’ (and that is a beautifully fragranced nutshell), what is the best part of blogging?
We love it, we love sharing, learning, listening and discussing.
Huib xx
P.S. ( God bless who ever invented ‘blogging’ )
More about the PAIRFUM Blog
This is a specialist news & perfume blog that combines and covers the following subjects:
– a home fragrance blog,
– a perfume blog,
– a bath, body and skin care blog, and
– anything about ‘making scents’ generally.
The PAIRFUM blog provides fragrance enthusiasts with a rich source of insights into the world of perfumery.
The blog is written / curated by Huib Maat, a perfumer and expert recognised as one of the world’s leading inventors in fragrance.
Perfume Blog
Everything in connection with perfume, fragrance, scent and perfumery is at the core of this fragrance blog:
– from couture perfume, especially natural fragrance and organic scents
– to eau de parfum, eau de toilette and eau de cologne
– either as a perfume spray, solid perfume or pulse roll-on parfums
– it touches on ingredients, for example spices, flowers and plants, natural and/or organic essential oils, perfumery oils and candle waxes, …
Home Fragrance Blog
This is the definitive home fragrance blog, with specialist posts about home fragrance in its many forms:
– reed diffuser and reed diffusers but also reed diffuser refill and diffuser refill oil
– luxury scented candles, scented candles in general and specifically soy wax scented candles or natural candles
– the blog also speaks about natural room spray
– long-lasting and natural wardrobe sachet
– natural botanicals for the home
Skin Care Blog
Bath, Body and Skin Care is another major subject for this blog:
– scented lotions and creams, such as body lotion, hand lotion, hand cream, body creme
– creams for the face
– fragrance washes in the form of hand wash, body wash, foam bath, foaming bath oil, shower gel
– natural soap and beauty soap, both large soap and guest soap
– skin care actives and beauty routines
Other Subjects Of Interest
Last but not least, here are additional topics that this blog covers:
– everything linked to ingredients not directly linked to but associated with our home fragrance blog, perfume blog and bath, body and skin care blog such as beeswax & bees, nature & organic, sustainability, recycling, …
– we write about your home, beautiful interior design & decor, architecture & interesting house, …
– and finally, articles about Britain, London, the Queen and Royal Family, …
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The World of Pairfum London
Find Information about the following:
● Contact
● Pairfum London
● FAQs
● My Account
● Delivery
● Terms
● Returns
● Privacy
● Wholesale
Frequently Asked Questions
Find Answers to this type of Commonly Asked Questions:
● Which Fragrances are for Women or Men?
● How Long Do They Last?
● Can Perfume Expire?
● Any Precautions?
● Differences Between Longevity Of Fragrances?
● Some Fragrances Are Darker?
● Materials Used?
● Vegan?
Rise above the Mere Functional.
Find Your Perfect Fragrance
Magazine & Blog
Read in our Blog & Magazine about:
● Anything ‘Making Scents’, e.g. perfume memories
● Home Fragrance, Couture Perfume, Skin / Bath / Body Care
● Ingredients, e.g. natural / organic essential oils, flowers, bees, waxes.
● Your Home, e.g. beautiful interior designs, architecture, decor, …
● Food, Drink, e.g. essential oils in foodd, desertd, drinks,…
● Britain, e.g. London, the Queen and Royal Family, …
The Fragrance Boutique
Enjoy shopping in our online Boutique:
Natural Perfume:
Eau de Parfum “Intense” Sprays, Eau de Toilette Sprays, Eau de Parfum Travel & Purse Sprays, The Perfume Experience Box, …
Natural Home Fragrance:
Luxury Scented Candles, Reed Diffusers and Refill Oils, Perfume Room Sprays, Sleep & Pillow Sprays, Fragrant Botanicals, Wardrobe Sachets, Drawer Liners, …
Gifts & Giftsets:
Giftboxes, Giftsets, Luxurious Gift Bags & Tissue Paper, Gifts for Men, …
Visit Our Boutique
