The Perfume Blog & News by PAIRFUM
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Choosing Clean Home Scent Without Sacrificing Luxury
01/10/2026
A clean home scent is about more than covering up smells. It is about rooms that feel calm, safe and beautiful, where the air you breathe has been chosen as carefully as the furniture. Throw the windows open in high summer and scent drifts from room to room. What you spray, light or diffuse changes
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Enjoy discovering the many Facets of Perfumery in Our Perfume Blog & News Magazine.
How To Wash Your Face: In The Morning Versus The Evening
04/11/2016
Here is a link to an interesting article about how to wash your face in the morning compared with washing your face in the evening for the best results: Click to read the article
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Try And Apply Perfume In Different Areas Of Your Body
31/10/2016
Here is an interesting article with novel ideas of where you can apply perfume on your body for maximum effect and a longer lasting fragrance. After all, we all like to wear a wonderful perfume throughout the day. Click to read the article
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6 Things To Make Your Living Room Instantly Retro
27/10/2016
Home Decor – Retro Style Retro style home interior is boldly making its way back to homes around the world. With bright, funky yellow colors and gray, pink hues, retro and vintage styles will transform your living space into a charming, chic wonderland that’s full of character. Mixing old with new, designers have taken inspiration
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Green Oasis In Town
04/10/2016
Wellness Spaces & City Living Here are two examples of bringing the green outdoors into congested city living spaces by creating a ‘green oasis’ within two townhouses in Vietnam. It does not matter where we live, we all enjoy sunny green spaces to relax and unwind after the daily stresses. Click to see the green
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London Design Festival 2016 – Highlights
28/09/2016
Looking For Design Inspiration ? For anybody interested in design, the London Design Festival 2016 is a ‘must-see’ event in their London calendar. In this blog post, we have assembled some of the highlights of this year’s edition of the event. First up is a ‘preview’ of the highlights of the London Design Festival 2016 by
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7 Best Fragrances For Men – Autumn / Winter
27/09/2016
New Men’s Fragrances As the weather is becoming a bit colder and the days shorter, we are beginning to change our wardrobe. This includes our fragrance wardrobe and it time to look at inspiration for the best fragrances for men this autumn / winter. Here is a link to an interesting article about the best New Men’s
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25 Lessons From The London Fashion Week
21/09/2016
Couture Fashion Summary This year’s London Fashion Week has closed and for anybody interested in fashion it is time to sit back to take stock of what they have seen. What are the lessons from the London Fashion Week ? It was a week with a very busy schedule and around 50 shows, too much for
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9 Best Fragrances For Women – Autumn / Winter 2016
20/09/2016
Looking For Inspiration ? It is the time of year when a large variety of New Women’s Fragrances are being introduced in preparation for Christmas. It is fair to say that the fragrance of autumn is in the perfumery isles ! The weather is getting colder, the first leaves are dropping and gradually but surely
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Apartment Blends Modern And Classical
05/08/2016
Harmonious Design. This modern apartment in Kiev accentuates beautifully strong contemporary interior design against classic ornamentation. We would have liked to see more of this intriguing contrast. The apartment has some spectacular views. We find though that the grey colour pallette, with only variations of brown as an accent colour, dominates too much throughout this
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Unusual Cabin In The Woods
04/08/2016
Good Design ? Here is a link to a photo gallery for an unusual cabin in the woods in the Sugar Bowl Ski Resort of Norden, California. In our opinion, it could blend in more harmoniously with its surroundings. The concrete foundation and the angular lines are not what one would have expected of an alpine cabin.
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Multi Sensorial Sleep ?
03/08/2016
Open Air Hotel Here on pairfum.com we frequently write about about everything ‘multi-sensorial’. We believe it is one of the major trends unfolding at this moment. In this context, we read this article with great interest about an Open Air Hotel. Click to read about the Open Air Hotel We believe it offers a unique
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Pokémon Perfume
02/08/2016
Fragrance Of The Game Now you can also wear a Pokémon perfume whilst you are out and about playing the game. Or, … should you be looking for a fragrance Pikachu ? Read about the Pokemon Perfume
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Discover more about this Perfume Blog & News Magazine
– Click to Shop –About the Perfume Blog & News Magazine by PAIRFUM London
Dear Reader,
Welcome to the perfume blog by PAIRFUM London.
We were asked recently by a journalist in an interview this question:
“What is your favourite part when it comes to blogging?”
The first answer that sprang to mind was ‘perfume’. We love it, we love writing about it and we enjoy sharing our passion for it!
Are we biased? Of course we are, … how can you be objective about perfume when it is all about passion and experiences. This is personal.
We know that people ‘love’ wearing / using perfume in their homes and they ‘love’ discovering their favourite scent, it becomes their aerial signature !
It has been proven that we create our world around us. We use our interior landscape to create the homes we wish to live in. This also includes our outside spaces, from gardens to a window box.
Within this interior/exterior world (Our World), ‘olfaction’ or as we know it ‘our sense of smell’, is the oldest sense. It keeps us safe, creates memories and makes us happy.
For us, perfume, the sense of smell and homes & interiors are intrinsically linked, like ‘Love & Marriage’ or a ‘Horse & Carriage’, … you can’t have one without the other.
So, … in a ‘nutshell’ (and that is a beautifully fragranced nutshell), what is the best part of blogging?
We love it, we love sharing, learning, listening and discussing.
Huib xx
P.S. ( God bless who ever invented ‘blogging’ )
More about the PAIRFUM Blog
This is a specialist news & perfume blog that combines and covers the following subjects:
– a home fragrance blog,
– a perfume blog,
– a bath, body and skin care blog, and
– anything about ‘making scents’ generally.
The PAIRFUM blog provides fragrance enthusiasts with a rich source of insights into the world of perfumery.
The blog is written / curated by Huib Maat, a perfumer and expert recognised as one of the world’s leading inventors in fragrance.
Perfume Blog
Everything in connection with perfume, fragrance, scent and perfumery is at the core of this fragrance blog:
– from couture perfume, especially natural fragrance and organic scents
– to eau de parfum, eau de toilette and eau de cologne
– either as a perfume spray, solid perfume or pulse roll-on parfums
– it touches on ingredients, for example spices, flowers and plants, natural and/or organic essential oils, perfumery oils and candle waxes, …
Home Fragrance Blog
This is the definitive home fragrance blog, with specialist posts about home fragrance in its many forms:
– reed diffuser and reed diffusers but also reed diffuser refill and diffuser refill oil
– luxury scented candles, scented candles in general and specifically soy wax scented candles or natural candles
– the blog also speaks about natural room spray
– long-lasting and natural wardrobe sachet
– natural botanicals for the home
Skin Care Blog
Bath, Body and Skin Care is another major subject for this blog:
– scented lotions and creams, such as body lotion, hand lotion, hand cream, body creme
– creams for the face
– fragrance washes in the form of hand wash, body wash, foam bath, foaming bath oil, shower gel
– natural soap and beauty soap, both large soap and guest soap
– skin care actives and beauty routines
Other Subjects Of Interest
Last but not least, here are additional topics that this blog covers:
– everything linked to ingredients not directly linked to but associated with our home fragrance blog, perfume blog and bath, body and skin care blog such as beeswax & bees, nature & organic, sustainability, recycling, …
– we write about your home, beautiful interior design & decor, architecture & interesting house, …
– and finally, articles about Britain, London, the Queen and Royal Family, …
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The World of Pairfum London
Find Information about the following:
● Contact
● Pairfum London
● FAQs
● My Account
● Delivery
● Terms
● Returns
● Privacy
● Wholesale
Frequently Asked Questions
Find Answers to this type of Commonly Asked Questions:
● Which Fragrances are for Women or Men?
● How Long Do They Last?
● Can Perfume Expire?
● Any Precautions?
● Differences Between Longevity Of Fragrances?
● Some Fragrances Are Darker?
● Materials Used?
● Vegan?
Rise above the Mere Functional.
Find Your Perfect Fragrance
Magazine & Blog
Read in our Blog & Magazine about:
● Anything ‘Making Scents’, e.g. perfume memories
● Home Fragrance, Couture Perfume, Skin / Bath / Body Care
● Ingredients, e.g. natural / organic essential oils, flowers, bees, waxes.
● Your Home, e.g. beautiful interior designs, architecture, decor, …
● Food, Drink, e.g. essential oils in foodd, desertd, drinks,…
● Britain, e.g. London, the Queen and Royal Family, …
The Fragrance Boutique
Enjoy shopping in our online Boutique:
Natural Perfume:
Eau de Parfum “Intense” Sprays, Eau de Toilette Sprays, Eau de Parfum Travel & Purse Sprays, The Perfume Experience Box, …
Natural Home Fragrance:
Luxury Scented Candles, Reed Diffusers and Refill Oils, Perfume Room Sprays, Sleep & Pillow Sprays, Fragrant Botanicals, Wardrobe Sachets, Drawer Liners, …
Gifts & Giftsets:
Giftboxes, Giftsets, Luxurious Gift Bags & Tissue Paper, Gifts for Men, …
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