The Perfume Blog & News by PAIRFUM
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Choosing Clean Home Scent Without Sacrificing Luxury
01/10/2026
A clean home scent is about more than covering up smells. It is about rooms that feel calm, safe and beautiful, where the air you breathe has been chosen as carefully as the furniture. Throw the windows open in high summer and scent drifts from room to room. What you spray, light or diffuse changes
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Enjoy discovering the many Facets of Perfumery in Our Perfume Blog & News Magazine.
Jasmine Tea Uses In Perfumery: Airy Floral Infusion
25/02/2026
Jasmine tea is a fragrant, premium infusion (usually based on green or white tea) that is scented with jasmine flowers. This traditional scenting process allows the tea leaves to naturally absorb the floral aroma over several rounds. It is highly regarded for its delicate, sweet flavour, high catechin (antioxidant) levels, and health benefits, which include
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Fresh Lime Leaves in Fragrance: Zesty Green Brightness
20/02/2026
Fresh lime leaves, specifically the Makrut or Kaffir lime leaf, are highly aromatic, double-lobed leaves that are essential for Thai cuisine and other Southeast Asian dishes. They offer an intense, citrusy, and spicy flavour profile, often compared to a blend of lemon and lime, commonly used in curry, soups, and various marinades. These fresh leaves
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White Tea Candles and Perfume: Sheer Serenity and Silken Calm
17/02/2026
Organic white tea is a minimally processed, delicate, and high-antioxidant tea type made from the youngest, sun-dried buds and young leaves of the Camellia sinensis plant, primarily harvested in the Fujian Province of China. It offers a subtle, sweet, and fragrant flavour profile with a lower caffeine content compared to green or black teas, and
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Labdanum Scent: Resinous Leather and Amber Glow
10/02/2026
Labdanum is a rich, tenacious, and complex resin sourced from the rock rose plant, which is used extensively in perfumery for its warm, balsamic, and amber-like aroma. It functions as a key, long-lasting base note that features hints of leather, sweet honey, musk, and fruity plum. This resin is essential for creating authentic amber accords
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Benzoin in Perfumery: Vanillic Balsam and Cosy Amber
05/02/2026
Benzoin is a natural balsamic resin, sourced primarily from Styrax trees, highly valued for its sweet, vanilla-like aroma and various medicinal properties. Widely used across perfumes, incense, and modern skincare, it serves as an essential fixative in fragrances and a soothing agent for dry or cracked skin. It is also frequently utilised in medical tinctures,
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Oak in Perfumes: Sturdy Woods and Tannic Elegance
29/01/2026
Oak trees are majestic, long-lived hardwood trees belonging to the genus Quercus, celebrated for their immense strength, durability, and vital role as a keystone species within various ecosystems. Comprising over 500 different deciduous and evergreen species found across the Northern Hemisphere, these trees remain iconic for their uniquely lobed leaves, deeply furrowed bark, and acorn
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7 Vorteile natürlicher Parfums für Luxusliebhaber
28/01/2026
Entdecken Sie die 7 wichtigsten Vorteile natürlicher Parfums und erfahren Sie, wie Sie bewusster und gesünder luxuriöse Düfte genießen können.
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Cognac in Fragrance: Boozy Warmth and Fruity Depth
27/01/2026
Cognac is a prestigious and protected variety of brandy produced exclusively within the Cognac region of France under strict, centuries-old regulations. This spirit is distilled twice in traditional copper pot stills from specific white grapes, predominantly Ugni Blanc, before being aged in French oak casks for a minimum of two years. The resulting spirit offers
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Wie man Parfum auswählt: Der perfekte Duft für Ihre Haut
27/01/2026
Entdecken Sie Schritt für Schritt, wie man Parfum auswählt, um den idealen Duft zu finden, der Ihre Hautchemie betont und Ihr Lebensgefühl perfektioniert.
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Was ist Nischenparfum? Exklusivität und Individualität
27/01/2026
Was ist Nischenparfum? Erfahren Sie alles über besondere Duftkompositionen, Unterschiede zu Mainstream-Parfums und Vorteile für Luxusliebhaber.
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Frankincense In Perfumery: Sacred Smoke & Citrusy Resin
26/01/2026
Frankincense is a fragrant aromatic resin harvested from Boswellia trees. It has long been used in quality incense, perfume, and traditional medicine due to its distinctively woody and spicy scent. Today, it remains widely popular in aromatherapy and skincare. Its essential oil is highly valued for its calming and anti-inflammatory properties, which often help to
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Juniper Berry In Fragrances: Gin-Bright & Piney Fresh
22/01/2026
A Juniper berry is a small, blue-black, pine-scented seed cone from juniper shrubs and trees. They are crucial for a gin’s flavour and are also used in cooking to season game, meats, stews, and sauerkraut for their resinous, peppery taste, which is best released by crushing. Though appearing like berries, they are the fleshy cones
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Discover more about this Perfume Blog & News Magazine
– Click to Shop –About the Perfume Blog & News Magazine by PAIRFUM London
Dear Reader,
Welcome to the perfume blog by PAIRFUM London.
We were asked recently by a journalist in an interview this question:
“What is your favourite part when it comes to blogging?”
The first answer that sprang to mind was ‘perfume’. We love it, we love writing about it and we enjoy sharing our passion for it!
Are we biased? Of course we are, … how can you be objective about perfume when it is all about passion and experiences. This is personal.
We know that people ‘love’ wearing / using perfume in their homes and they ‘love’ discovering their favourite scent, it becomes their aerial signature !
It has been proven that we create our world around us. We use our interior landscape to create the homes we wish to live in. This also includes our outside spaces, from gardens to a window box.
Within this interior/exterior world (Our World), ‘olfaction’ or as we know it ‘our sense of smell’, is the oldest sense. It keeps us safe, creates memories and makes us happy.
For us, perfume, the sense of smell and homes & interiors are intrinsically linked, like ‘Love & Marriage’ or a ‘Horse & Carriage’, … you can’t have one without the other.
So, … in a ‘nutshell’ (and that is a beautifully fragranced nutshell), what is the best part of blogging?
We love it, we love sharing, learning, listening and discussing.
Huib xx
P.S. ( God bless who ever invented ‘blogging’ )
More about the PAIRFUM Blog
This is a specialist news & perfume blog that combines and covers the following subjects:
– a home fragrance blog,
– a perfume blog,
– a bath, body and skin care blog, and
– anything about ‘making scents’ generally.
The PAIRFUM blog provides fragrance enthusiasts with a rich source of insights into the world of perfumery.
The blog is written / curated by Huib Maat, a perfumer and expert recognised as one of the world’s leading inventors in fragrance.
Perfume Blog
Everything in connection with perfume, fragrance, scent and perfumery is at the core of this fragrance blog:
– from couture perfume, especially natural fragrance and organic scents
– to eau de parfum, eau de toilette and eau de cologne
– either as a perfume spray, solid perfume or pulse roll-on parfums
– it touches on ingredients, for example spices, flowers and plants, natural and/or organic essential oils, perfumery oils and candle waxes, …
Home Fragrance Blog
This is the definitive home fragrance blog, with specialist posts about home fragrance in its many forms:
– reed diffuser and reed diffusers but also reed diffuser refill and diffuser refill oil
– luxury scented candles, scented candles in general and specifically soy wax scented candles or natural candles
– the blog also speaks about natural room spray
– long-lasting and natural wardrobe sachet
– natural botanicals for the home
Skin Care Blog
Bath, Body and Skin Care is another major subject for this blog:
– scented lotions and creams, such as body lotion, hand lotion, hand cream, body creme
– creams for the face
– fragrance washes in the form of hand wash, body wash, foam bath, foaming bath oil, shower gel
– natural soap and beauty soap, both large soap and guest soap
– skin care actives and beauty routines
Other Subjects Of Interest
Last but not least, here are additional topics that this blog covers:
– everything linked to ingredients not directly linked to but associated with our home fragrance blog, perfume blog and bath, body and skin care blog such as beeswax & bees, nature & organic, sustainability, recycling, …
– we write about your home, beautiful interior design & decor, architecture & interesting house, …
– and finally, articles about Britain, London, the Queen and Royal Family, …
Treasure a Pairfum
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The World of Pairfum London
Find Information about the following:
● Contact
● Pairfum London
● FAQs
● My Account
● Delivery
● Terms
● Returns
● Privacy
● Wholesale
Frequently Asked Questions
Find Answers to this type of Commonly Asked Questions:
● Which Fragrances are for Women or Men?
● How Long Do They Last?
● Can Perfume Expire?
● Any Precautions?
● Differences Between Longevity Of Fragrances?
● Some Fragrances Are Darker?
● Materials Used?
● Vegan?
Rise above the Mere Functional.
Find Your Perfect Fragrance
Magazine & Blog
Read in our Blog & Magazine about:
● Anything ‘Making Scents’, e.g. perfume memories
● Home Fragrance, Couture Perfume, Skin / Bath / Body Care
● Ingredients, e.g. natural / organic essential oils, flowers, bees, waxes.
● Your Home, e.g. beautiful interior designs, architecture, decor, …
● Food, Drink, e.g. essential oils in foodd, desertd, drinks,…
● Britain, e.g. London, the Queen and Royal Family, …
The Fragrance Boutique
Enjoy shopping in our online Boutique:
Natural Perfume:
Eau de Parfum “Intense” Sprays, Eau de Toilette Sprays, Eau de Parfum Travel & Purse Sprays, The Perfume Experience Box, …
Natural Home Fragrance:
Luxury Scented Candles, Reed Diffusers and Refill Oils, Perfume Room Sprays, Sleep & Pillow Sprays, Fragrant Botanicals, Wardrobe Sachets, Drawer Liners, …
Gifts & Giftsets:
Giftboxes, Giftsets, Luxurious Gift Bags & Tissue Paper, Gifts for Men, …
Visit Our Boutique
