The Perfume Blog & News by PAIRFUM
Shop Now
Choosing Clean Home Scent Without Sacrificing Luxury
01/10/2026
A clean home scent is about more than covering up smells. It is about rooms that feel calm, safe and beautiful, where the air you breathe has been chosen as carefully as the furniture. Throw the windows open in high summer and scent drifts from room to room. What you spray, light or diffuse changes
Read ArticleOur Most Recent Posts
Enjoy discovering the many Facets of Perfumery in Our Perfume Blog & News Magazine.
Smoky Perfumes: Ember-Warmed Scents with Noir Allure
14/04/2026
There is something about smoky perfume that is hard to pin down. Not dramatic, not fleeting either. They tend to sit somewhere in between, quietly present. On cooler spring days, when the air still carries a trace of winter, that kind of scent feels right. Most people reach for something light at this time of
Read More
Beyond Cupcakes: The Sophisticated Side of Vanilla Perfume
08/04/2026
When most people think of vanilla perfume, they picture something sugary and soft, maybe even a bit childlike. Cupcakes, milkshakes and sweet sprays from teen years come to mind. But vanilla is far from simple. When used with intention, it becomes rich, smooth and quietly elegant. In niche and natural perfumes, vanilla is rarely just
Read More
Pear Leaf in Fragrance: Crisp Green Fruity Nuance
05/04/2026
Pear leaf brings a fresh and fruity quality that is gentle but bright. It smells like a soft spring morning, somewhere between the sweetness of the pear fruit and the greenery of the tree itself. It is not sharp or sugary. Instead, there is a natural lightness that feels quietly uplifting. In fragrance, pear leaf
Read More
Bulgarian Rose In Perfumery: Lush Damask Elegance
27/03/2026
The Bulgarian rose (Rosa damascena) is a world-renowned, high-quality oil-bearing flower that has been cultivated for centuries within Bulgaria’s famous Rose Valley. Highly prized for its deep, honeyed scent, this rose variety serves as the primary source for precious rose oil (rose otto) and rose water. These natural essences are essential staples in luxury perfumery
Read More
Loganberry in Fragrance: Tart Hybrid Berry Pop
24/03/2026
The loganberry in fragrance provides a bright, juicy, and multifaceted aroma, which combines the sweet facets of raspberry with the deeper, tart, and earthy characteristics of blackberry. It is frequently utilised as a central heart note to provide a sophisticated, fruity freshness, often being paired with floral accords or woody elements to create a balanced
Read More
Star Anise Benefits in Perfumery: Liquorice-Bright Spiced Spark
22/03/2026
There is something immediately cheerful about the first whiff of star anise in a perfume. With its sparkling liquorice-like glow and soft spice, it brings warmth and lift to a fragrance at the same time. That makes it perfect for spring, when we crave something with a little freshness, but still want a trace of
Read More
Cistus Labdanum Smell In Perfumery: Smoky Rockrose Amber
20/03/2026
Cistus labdanum (rockrose) has a complex, warm, and tenacious scent profile, often described as a blend of balsamic amber, rich leather, and honey-like sweetness. Extracted from the labdanum resin of the cistus shrub, it offers woody, smoky, and slightly animalic undertones that serve as a natural fixative in fine perfumes. Cistus Labdanum carries a smoky,
Read More
Lychee Fruit in Fragrance: Rosy Juicy Tropical Lift
15/03/2026
Lychee (Litchi chinensis) is a small, tropical fruit native to Southern China, featuring a rough, reddish-pink, and easy-to-peel skin. The translucent white, juicy flesh inside offers a sweet, aromatic, and slightly tart flavour profile. As a rich source of vitamin C and phenolic compounds, this fresh fruit is commonly enjoyed during the summer months or
Read More
Macaroon in Perfumes: Sweet Coconut Gourmand Charm
11/03/2026
A macaroon is a dense, chewy cookie primarily crafted from shredded coconut, egg white, and sugar, and is often dipped in chocolate. These treats differ from the French macaron (spelt with one ‘o’), which is a delicate, meringue-based sandwich made with ground almond. While coconut macaroons are typically rustic and packed with tropical flavour, the
Read More
Toffee in Fragrance: Buttery Caramel Indulgence
08/03/2026
Toffee is a classic British sweet made by cooking sugar (or molasses) and butter until it reaches a firm, sticky, or hard texture, hitting “hard crack” temperatures (149-154°C). It is known for its intense caramel flavour and buttery profile, used in confectionery, coated in chocolate, or added to coffee. Toffee isn’t just for sweets. In
Read More
Pomelo Perfume: Bittersweet Citrus Burst
05/03/2026
Pomelo is a popular citrus note in perfumery, known for being fresher, sweeter, and less bitter than its close relative, the grapefruit. In aromatherapy and fragrance, it is often described as “cheerfulness, bottled” because of its energising and vibrant qualities. Pomelo in fragrance offers something many perfume lovers crave, a citrus note that isn’t too
Read More
Lemongrass in Perfumes: Crisp Lemony Herb Spark
01/03/2026
Lemongrass in perfume provides a fresh, bright, and zesty scent, often used as a top or heart note to create invigorating, clean, and herbaceous fragrances. Extracted via steam distillation of the leaves and stems, it blends well with citrus, floral, and green notes. It is frequently used in summer scents for its energising and uplifting,
Read More
Discover more about this Perfume Blog & News Magazine
– Click to Shop –About the Perfume Blog & News Magazine by PAIRFUM London
Dear Reader,
Welcome to the perfume blog by PAIRFUM London.
We were asked recently by a journalist in an interview this question:
“What is your favourite part when it comes to blogging?”
The first answer that sprang to mind was ‘perfume’. We love it, we love writing about it and we enjoy sharing our passion for it!
Are we biased? Of course we are, … how can you be objective about perfume when it is all about passion and experiences. This is personal.
We know that people ‘love’ wearing / using perfume in their homes and they ‘love’ discovering their favourite scent, it becomes their aerial signature !
It has been proven that we create our world around us. We use our interior landscape to create the homes we wish to live in. This also includes our outside spaces, from gardens to a window box.
Within this interior/exterior world (Our World), ‘olfaction’ or as we know it ‘our sense of smell’, is the oldest sense. It keeps us safe, creates memories and makes us happy.
For us, perfume, the sense of smell and homes & interiors are intrinsically linked, like ‘Love & Marriage’ or a ‘Horse & Carriage’, … you can’t have one without the other.
So, … in a ‘nutshell’ (and that is a beautifully fragranced nutshell), what is the best part of blogging?
We love it, we love sharing, learning, listening and discussing.
Huib xx
P.S. ( God bless who ever invented ‘blogging’ )
More about the PAIRFUM Blog
This is a specialist news & perfume blog that combines and covers the following subjects:
– a home fragrance blog,
– a perfume blog,
– a bath, body and skin care blog, and
– anything about ‘making scents’ generally.
The PAIRFUM blog provides fragrance enthusiasts with a rich source of insights into the world of perfumery.
The blog is written / curated by Huib Maat, a perfumer and expert recognised as one of the world’s leading inventors in fragrance.
Perfume Blog
Everything in connection with perfume, fragrance, scent and perfumery is at the core of this fragrance blog:
– from couture perfume, especially natural fragrance and organic scents
– to eau de parfum, eau de toilette and eau de cologne
– either as a perfume spray, solid perfume or pulse roll-on parfums
– it touches on ingredients, for example spices, flowers and plants, natural and/or organic essential oils, perfumery oils and candle waxes, …
Home Fragrance Blog
This is the definitive home fragrance blog, with specialist posts about home fragrance in its many forms:
– reed diffuser and reed diffusers but also reed diffuser refill and diffuser refill oil
– luxury scented candles, scented candles in general and specifically soy wax scented candles or natural candles
– the blog also speaks about natural room spray
– long-lasting and natural wardrobe sachet
– natural botanicals for the home
Skin Care Blog
Bath, Body and Skin Care is another major subject for this blog:
– scented lotions and creams, such as body lotion, hand lotion, hand cream, body creme
– creams for the face
– fragrance washes in the form of hand wash, body wash, foam bath, foaming bath oil, shower gel
– natural soap and beauty soap, both large soap and guest soap
– skin care actives and beauty routines
Other Subjects Of Interest
Last but not least, here are additional topics that this blog covers:
– everything linked to ingredients not directly linked to but associated with our home fragrance blog, perfume blog and bath, body and skin care blog such as beeswax & bees, nature & organic, sustainability, recycling, …
– we write about your home, beautiful interior design & decor, architecture & interesting house, …
– and finally, articles about Britain, London, the Queen and Royal Family, …
Treasure a Pairfum
– Click to Shop –
Would you like to see your article published here ?
Submit Your Article
The World of Pairfum London
Find Information about the following:
● Contact
● Pairfum London
● FAQs
● My Account
● Delivery
● Terms
● Returns
● Privacy
● Wholesale
Frequently Asked Questions
Find Answers to this type of Commonly Asked Questions:
● Which Fragrances are for Women or Men?
● How Long Do They Last?
● Can Perfume Expire?
● Any Precautions?
● Differences Between Longevity Of Fragrances?
● Some Fragrances Are Darker?
● Materials Used?
● Vegan?
Rise above the Mere Functional.
Find Your Perfect Fragrance
Magazine & Blog
Read in our Blog & Magazine about:
● Anything ‘Making Scents’, e.g. perfume memories
● Home Fragrance, Couture Perfume, Skin / Bath / Body Care
● Ingredients, e.g. natural / organic essential oils, flowers, bees, waxes.
● Your Home, e.g. beautiful interior designs, architecture, decor, …
● Food, Drink, e.g. essential oils in foodd, desertd, drinks,…
● Britain, e.g. London, the Queen and Royal Family, …
The Fragrance Boutique
Enjoy shopping in our online Boutique:
Natural Perfume:
Eau de Parfum “Intense” Sprays, Eau de Toilette Sprays, Eau de Parfum Travel & Purse Sprays, The Perfume Experience Box, …
Natural Home Fragrance:
Luxury Scented Candles, Reed Diffusers and Refill Oils, Perfume Room Sprays, Sleep & Pillow Sprays, Fragrant Botanicals, Wardrobe Sachets, Drawer Liners, …
Gifts & Giftsets:
Giftboxes, Giftsets, Luxurious Gift Bags & Tissue Paper, Gifts for Men, …
Visit Our Boutique
