The Perfume Blog & News by PAIRFUM
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Choosing Clean Home Scent Without Sacrificing Luxury
01/10/2026
A clean home scent is about more than covering up smells. It is about rooms that feel calm, safe and beautiful, where the air you breathe has been chosen as carefully as the furniture. Throw the windows open in high summer and scent drifts from room to room. What you spray, light or diffuse changes
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Enjoy discovering the many Facets of Perfumery in Our Perfume Blog & News Magazine.
Olive in Fragrance: Mediterranean Green and Savoury Nuance
08/12/2025
An olive is the small, oval fruit of the evergreen olive tree (Olea europaea), a staple of Mediterranean culture and cuisine, widely utilised for both table food and the production of valuable olive oil. The tree itself is highly drought-tolerant and grows globally, often symbolising peace, prosperity, and wealth. Beyond the fruit, the term “olive”
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Olive Leaf in Fragrances: Silvery-Green, Herbal Freshness
05/12/2025
The olive leaf comes directly from the olive tree (Olea europaea) and is widely utilised in modern supplements, teas, and concentrated extracts as a natural food additive due to its remarkably potent antioxidant properties. This efficacy is primarily attributed to its high concentration of polyphenols, notably the bioactive compound oleuropein. Traditionally recognised for its holistic
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Orange Slice in Fragrance: Zesty Citrus Spark
04/12/2025
The term ‘orange slice‘ typically refers to a wedge or segment of a fresh orange, a candied or dried citrus confection, or a specific type of ancient flint tool. Fresh orange slices are a popular, healthy fruit snack, whereas candied and dried orange slices are frequently used in baking, cooking, and as decorative garnishes for
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Dark Cassis in Perfumes: Inky Berry Bite and Green Tartness
02/12/2025
“Dark cassis” most often refers to Crème de Cassis, a rich, dark red liqueur crafted from blackcurrants, popular in cocktails or sipped on its own. The term can also describe flavoured products such as dark chocolate with cassis, as well as fragrances and scented items that feature a dark cassis aroma. Dark cassis has a
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Anjou Pear in Perfumes: Juicy, Fresh, and Elegant
01/12/2025
Anjou pear in perfume is celebrated for its naturally light, fresh, and fruity scent. It is often layered with floral, green, or woody notes to produce a fragrance that feels sheer and ethereal. This popular ingredient is widely used to create everyday, clean, and elegant fragrances, usually serving as a top note that opens a
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Black Orchid in Fragrance: Dark Floral Opulence
29/11/2025
In the world of floral opulence, the black orchid emerges as both muse and mystery. This flower, dark as midnight velvet, keeps its secrets close. Many have gazed upon the black orchid, wondering at its richness and the sense of drama it projects. In fragrance, it’s easy to spot: a single breath of black orchid
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Tree Resin in Perfumes: Balsamic Glow and Lasting Depth
28/11/2025
Tree resin is a sticky, solid or sometimes semi-solid material produced by trees, mainly to protect themselves from injury, infections, and insect attacks. For thousands of years, people have used resin in various ways, including as adhesives, sealants, incense, and in traditional medicine. Well-known examples are pine resin, frankincense, and myrrh, which can be sourced
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Animal Notes in Perfumery: Wild Warmth and Sensual Depth
27/11/2025
Animal notes in perfumery refer to scents originally obtained from animals, which contribute richness, warmth and sensuality to fragrance compositions while helping to fix the perfume for lasting wear. Although musk, civet, and castoreum were once taken directly from animal secretions, most animal notes in modern perfumery are now created from synthetic alternatives because of
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What is ‘Clean Beauty’?
25/11/2025
Clean beauty is all about cosmetic and skincare products formulated with non-toxic ingredients and typically created using ethical, sustainable, and transparent processes. The movement emphasises steering clear of potentially harmful or irritating ingredients such as parabens, sulphates, phthalates, and synthetic fragrances, instead highlighting natural and plant-derived formulations. Although the concept of clean beauty is not
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What is a Milk and Honey Fragrance?
21/11/2025
The milk and honey fragrance profile is a popular scent that evokes a feeling of warmth, comfort, and nostalgia. It is a gourmand, food‑inspired aroma that can be found in a wide variety of products, ranging from personal perfumes to luxurious home fragrance oils. Few ingredients pair together as naturally and indulgently as honey and milk. Together they create an aroma that is both
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Apple Perfume: Crisp and Fresh
14/11/2025
Apple perfume generally refers to fragrances that feature a prominent apple note, which can range from fresh and crisp green apple scents to sweet and warm spiced or candied apple aromas. Apple notes are highly versatile, blending well with a variety of florals, woods, and spices to create diverse scent profiles and fragrances. Fragrance is
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Cassis Fragrance: A Deep, Dark and Fruity Scent
12/11/2025
Cassis fragrance (cassis is affectionately known as blackcurrant) sits among perfumery’s most captivating treasures. It is a natural study in contrasts: fruity yet green, luxurious yet fresh. In fragrances, the cassis fragrance provides vibrancy and a sense of life, making it a favourite among artisans and olfactory connoisseurs. The scent of cassis is both comforting
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Discover more about this Perfume Blog & News Magazine
– Click to Shop –About the Perfume Blog & News Magazine by PAIRFUM London
Dear Reader,
Welcome to the perfume blog by PAIRFUM London.
We were asked recently by a journalist in an interview this question:
“What is your favourite part when it comes to blogging?”
The first answer that sprang to mind was ‘perfume’. We love it, we love writing about it and we enjoy sharing our passion for it!
Are we biased? Of course we are, … how can you be objective about perfume when it is all about passion and experiences. This is personal.
We know that people ‘love’ wearing / using perfume in their homes and they ‘love’ discovering their favourite scent, it becomes their aerial signature !
It has been proven that we create our world around us. We use our interior landscape to create the homes we wish to live in. This also includes our outside spaces, from gardens to a window box.
Within this interior/exterior world (Our World), ‘olfaction’ or as we know it ‘our sense of smell’, is the oldest sense. It keeps us safe, creates memories and makes us happy.
For us, perfume, the sense of smell and homes & interiors are intrinsically linked, like ‘Love & Marriage’ or a ‘Horse & Carriage’, … you can’t have one without the other.
So, … in a ‘nutshell’ (and that is a beautifully fragranced nutshell), what is the best part of blogging?
We love it, we love sharing, learning, listening and discussing.
Huib xx
P.S. ( God bless who ever invented ‘blogging’ )
More about the PAIRFUM Blog
This is a specialist news & perfume blog that combines and covers the following subjects:
– a home fragrance blog,
– a perfume blog,
– a bath, body and skin care blog, and
– anything about ‘making scents’ generally.
The PAIRFUM blog provides fragrance enthusiasts with a rich source of insights into the world of perfumery.
The blog is written / curated by Huib Maat, a perfumer and expert recognised as one of the world’s leading inventors in fragrance.
Perfume Blog
Everything in connection with perfume, fragrance, scent and perfumery is at the core of this fragrance blog:
– from couture perfume, especially natural fragrance and organic scents
– to eau de parfum, eau de toilette and eau de cologne
– either as a perfume spray, solid perfume or pulse roll-on parfums
– it touches on ingredients, for example spices, flowers and plants, natural and/or organic essential oils, perfumery oils and candle waxes, …
Home Fragrance Blog
This is the definitive home fragrance blog, with specialist posts about home fragrance in its many forms:
– reed diffuser and reed diffusers but also reed diffuser refill and diffuser refill oil
– luxury scented candles, scented candles in general and specifically soy wax scented candles or natural candles
– the blog also speaks about natural room spray
– long-lasting and natural wardrobe sachet
– natural botanicals for the home
Skin Care Blog
Bath, Body and Skin Care is another major subject for this blog:
– scented lotions and creams, such as body lotion, hand lotion, hand cream, body creme
– creams for the face
– fragrance washes in the form of hand wash, body wash, foam bath, foaming bath oil, shower gel
– natural soap and beauty soap, both large soap and guest soap
– skin care actives and beauty routines
Other Subjects Of Interest
Last but not least, here are additional topics that this blog covers:
– everything linked to ingredients not directly linked to but associated with our home fragrance blog, perfume blog and bath, body and skin care blog such as beeswax & bees, nature & organic, sustainability, recycling, …
– we write about your home, beautiful interior design & decor, architecture & interesting house, …
– and finally, articles about Britain, London, the Queen and Royal Family, …
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The World of Pairfum London
Find Information about the following:
● Contact
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● FAQs
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Frequently Asked Questions
Find Answers to this type of Commonly Asked Questions:
● Which Fragrances are for Women or Men?
● How Long Do They Last?
● Can Perfume Expire?
● Any Precautions?
● Differences Between Longevity Of Fragrances?
● Some Fragrances Are Darker?
● Materials Used?
● Vegan?
Rise above the Mere Functional.
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Magazine & Blog
Read in our Blog & Magazine about:
● Anything ‘Making Scents’, e.g. perfume memories
● Home Fragrance, Couture Perfume, Skin / Bath / Body Care
● Ingredients, e.g. natural / organic essential oils, flowers, bees, waxes.
● Your Home, e.g. beautiful interior designs, architecture, decor, …
● Food, Drink, e.g. essential oils in foodd, desertd, drinks,…
● Britain, e.g. London, the Queen and Royal Family, …
The Fragrance Boutique
Enjoy shopping in our online Boutique:
Natural Perfume:
Eau de Parfum “Intense” Sprays, Eau de Toilette Sprays, Eau de Parfum Travel & Purse Sprays, The Perfume Experience Box, …
Natural Home Fragrance:
Luxury Scented Candles, Reed Diffusers and Refill Oils, Perfume Room Sprays, Sleep & Pillow Sprays, Fragrant Botanicals, Wardrobe Sachets, Drawer Liners, …
Gifts & Giftsets:
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