The Perfume Blog & News by PAIRFUM
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Choosing Clean Home Scent Without Sacrificing Luxury
01/10/2026
A clean home scent is about more than covering up smells. It is about rooms that feel calm, safe and beautiful, where the air you breathe has been chosen as carefully as the furniture. Throw the windows open in high summer and scent drifts from room to room. What you spray, light or diffuse changes
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Enjoy discovering the many Facets of Perfumery in Our Perfume Blog & News Magazine.
How long do diffusers last?
11/11/2025
How long do diffusers last? Diffuser lifespans and longevity vary significantly by type, with reed diffusers lasting anywhere from a few weeks to several months and water-based diffusers typically lasting mere hours. The reed diffuser’s actual longevity is largely dependent on its specific size, where a 30ml size will last around 2-4 weeks, while larger
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Why Is The Rose Oud Perfume Accord So Famous?
10/11/2025
The Rose Oud Perfume accord is a classic signature scent, renowned for its luxurious, warm, and complex blend of deep, woody oud with sweet, floral Bulgarian or Turkish rose. This highly celebrated combination is recognised for its profound cultural significance and sophisticated, captivating aroma. This fragrance’s popularity stems from its complex, gender-neutral profile, rich Middle
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Aniseed in Perfumes: Spicy and Aromatic
07/11/2025
Aniseed is the seed of the anise plant (Pimpinella anisum), a flowering herb originally from the Mediterranean region and parts of Southwest Asia. It has a naturally sweet, liquorice-like taste and aroma and is widely used in cooking and baking, from pastries and candies to liqueurs and savoury dishes. Beyond its culinary uses, aniseed has
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A Guide to Men’s Fragrances: Choose Your Scent with Confidence
06/11/2025
For the modern man, men’s fragrances are more than just an accessory, they’re an extension of identity. The right perfume becomes a signature scent, enhancing mood, style and confidence. Whether you’re seeking something subtle for everyday wear or something bold for a special occasion, this guide explores how to select a scent that speaks to
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Liquorice: The Sweet Root That Captivates the Senses
04/11/2025
This is the unmistakable scent of liquorice. Imagine walking through a garden filled with blossoms and herbs, and catching on the breeze a fragrance that is unexpectedly warm and sweet yet faintly bitter and herbal. A single plant with extraordinary versatility, liquorice has been treasured for thousands of years. Most of us first meet it
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Red Berries in Perfumes: A Juicy Medley
03/11/2025
Red berries are among the most captivating notes in perfumery. Their juicy sweetness, rich colour and connection to nature have made them an enduring source of inspiration for fragrance makers. Each red berry carries a unique balance of freshness, tartness and sweetness that can transform a perfume. Whether it is the mouth-watering aroma of strawberry,
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Almond Scents: Sweet and Nutty Fragrances
31/10/2025
An almond is the edible seed of the almond tree (Prunus dulcis), classified as a nut with an oval form and light brown outer covering. It is commonly enjoyed as a snack or incorporated into cooking and baking, valued as a nutrient-dense “superfood” high in protein, fiber, calcium, iron, and healthy omega-3 fatty acids. Almonds
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Black Cherry: A Deep and Luscious Perfume Note
30/10/2025
Black cherry has long fascinated perfumers, botanists and those who encounter it in the wild. The fruit carries a rich, sweet yet tart quality that translates beautifully into fragrance, flavour and cultural significance. Known for its deep red to almost black fruit, the black cherry inspires associations of refinement, sensuality and depth. Whether inhaled in
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Gardenia In Perfumery: A Fragrant Floral Crown Jewel
28/10/2025
The fragrance of gardenia has been admired for centuries, captivating both gardeners and perfumers across the world. Loved for its creamy richness, intoxicating perfume, and timeless white blooms, the gardenia plant is treasured not only for use in fine fragrance but also as one of the most cherished flowering shrubs in gardens and homes. Its
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Strawberry: The Sweet Scent of Summer’s Favourite Fruit
27/10/2025
Few fruits capture the imagination in the same way as the strawberry. Its dazzling red hue, delicate seeds and unmistakable aroma have made it one of the world’s most cherished fruits for centuries. Across myth, folklore, gardens and kitchens, strawberries have symbolised love, passion and joy. Beyond flavour, they have also found a natural home
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Dried Fruit and Fragrance: A Story of Warmth and Depth
24/10/2025
Dried fruit has been valued and celebrated for thousands of years. In fragrance, dried fruit notes bring a unique richness that feels indulgent, layered, and long lasting. Unlike fresh fruit, which offers a sparkling impression but fades quickly, dried fruits unfold slowly and release depth and warmth. Whether the note comes from raisins, prunes, dried
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Rhubarb: A Tart Fragrant Twist in Perfume
23/10/2025
When people hear the word rhubarb, most don’t think of fragrance at all. What usually springs to mind first is a crumble with custard, rhubarb cake dusted with sugar, a spoon of stewed rhubarb after Sunday lunch or maybe a rhubarb fool layered with whipped cream. Rhubarb has always been part of kitchens and gardens,
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Discover more about this Perfume Blog & News Magazine
– Click to Shop –About the Perfume Blog & News Magazine by PAIRFUM London
Dear Reader,
Welcome to the perfume blog by PAIRFUM London.
We were asked recently by a journalist in an interview this question:
“What is your favourite part when it comes to blogging?”
The first answer that sprang to mind was ‘perfume’. We love it, we love writing about it and we enjoy sharing our passion for it!
Are we biased? Of course we are, … how can you be objective about perfume when it is all about passion and experiences. This is personal.
We know that people ‘love’ wearing / using perfume in their homes and they ‘love’ discovering their favourite scent, it becomes their aerial signature !
It has been proven that we create our world around us. We use our interior landscape to create the homes we wish to live in. This also includes our outside spaces, from gardens to a window box.
Within this interior/exterior world (Our World), ‘olfaction’ or as we know it ‘our sense of smell’, is the oldest sense. It keeps us safe, creates memories and makes us happy.
For us, perfume, the sense of smell and homes & interiors are intrinsically linked, like ‘Love & Marriage’ or a ‘Horse & Carriage’, … you can’t have one without the other.
So, … in a ‘nutshell’ (and that is a beautifully fragranced nutshell), what is the best part of blogging?
We love it, we love sharing, learning, listening and discussing.
Huib xx
P.S. ( God bless who ever invented ‘blogging’ )
More about the PAIRFUM Blog
This is a specialist news & perfume blog that combines and covers the following subjects:
– a home fragrance blog,
– a perfume blog,
– a bath, body and skin care blog, and
– anything about ‘making scents’ generally.
The PAIRFUM blog provides fragrance enthusiasts with a rich source of insights into the world of perfumery.
The blog is written / curated by Huib Maat, a perfumer and expert recognised as one of the world’s leading inventors in fragrance.
Perfume Blog
Everything in connection with perfume, fragrance, scent and perfumery is at the core of this fragrance blog:
– from couture perfume, especially natural fragrance and organic scents
– to eau de parfum, eau de toilette and eau de cologne
– either as a perfume spray, solid perfume or pulse roll-on parfums
– it touches on ingredients, for example spices, flowers and plants, natural and/or organic essential oils, perfumery oils and candle waxes, …
Home Fragrance Blog
This is the definitive home fragrance blog, with specialist posts about home fragrance in its many forms:
– reed diffuser and reed diffusers but also reed diffuser refill and diffuser refill oil
– luxury scented candles, scented candles in general and specifically soy wax scented candles or natural candles
– the blog also speaks about natural room spray
– long-lasting and natural wardrobe sachet
– natural botanicals for the home
Skin Care Blog
Bath, Body and Skin Care is another major subject for this blog:
– scented lotions and creams, such as body lotion, hand lotion, hand cream, body creme
– creams for the face
– fragrance washes in the form of hand wash, body wash, foam bath, foaming bath oil, shower gel
– natural soap and beauty soap, both large soap and guest soap
– skin care actives and beauty routines
Other Subjects Of Interest
Last but not least, here are additional topics that this blog covers:
– everything linked to ingredients not directly linked to but associated with our home fragrance blog, perfume blog and bath, body and skin care blog such as beeswax & bees, nature & organic, sustainability, recycling, …
– we write about your home, beautiful interior design & decor, architecture & interesting house, …
– and finally, articles about Britain, London, the Queen and Royal Family, …
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The World of Pairfum London
Find Information about the following:
● Contact
● Pairfum London
● FAQs
● My Account
● Delivery
● Terms
● Returns
● Privacy
● Wholesale
Frequently Asked Questions
Find Answers to this type of Commonly Asked Questions:
● Which Fragrances are for Women or Men?
● How Long Do They Last?
● Can Perfume Expire?
● Any Precautions?
● Differences Between Longevity Of Fragrances?
● Some Fragrances Are Darker?
● Materials Used?
● Vegan?
Rise above the Mere Functional.
Find Your Perfect Fragrance
Magazine & Blog
Read in our Blog & Magazine about:
● Anything ‘Making Scents’, e.g. perfume memories
● Home Fragrance, Couture Perfume, Skin / Bath / Body Care
● Ingredients, e.g. natural / organic essential oils, flowers, bees, waxes.
● Your Home, e.g. beautiful interior designs, architecture, decor, …
● Food, Drink, e.g. essential oils in foodd, desertd, drinks,…
● Britain, e.g. London, the Queen and Royal Family, …
The Fragrance Boutique
Enjoy shopping in our online Boutique:
Natural Perfume:
Eau de Parfum “Intense” Sprays, Eau de Toilette Sprays, Eau de Parfum Travel & Purse Sprays, The Perfume Experience Box, …
Natural Home Fragrance:
Luxury Scented Candles, Reed Diffusers and Refill Oils, Perfume Room Sprays, Sleep & Pillow Sprays, Fragrant Botanicals, Wardrobe Sachets, Drawer Liners, …
Gifts & Giftsets:
Giftboxes, Giftsets, Luxurious Gift Bags & Tissue Paper, Gifts for Men, …
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