Having a problem falling asleep or trying to get a good night’s sleep? then using a deep Sleep Spray can help you solve that problem.
One of our most popular products, that customers come back for repeatedly, is our Natural Sleep Spray, that can be used on your pillows, bed sheets, duvet covers, night clothes, or sprayed into the air.
We all know that there are a number of contributing factors for why we can’t jump into bed and sleep, ranging from the age and condition of your mattress and pillow to the temperature in your room. Not to mention noise levels and how dark and electronic free your resting place is.
Some of the causes for a disturbed nights sleep may seem very obvious, but it is surprising how many people, do not consider them a factor when trying to eliminate or alleviate the cause of a sleepless or restless night.
One of the most obvious things is that you do not go to sleep in a brightly lit room, bright light especially blue-ish light that is emitted from T.V.’s, Computer Screens, Mobile phones, all send a signal to our brains that it’s still daytime and prevents the body’s natural release of chemicals critical for sleep.
Our bodies release chemicals in a 24-hour cycle, telling us to do certain things at certain times. Each of these cycles is called a circadian rhythm, one of the most important chemicals involved in this process is melatonin, a hormone that makes us feel sleepy and the amount of melatonin in our bodies starts increasing in the evening as natural light decreases, and peaks in the middle of the night, letting us know it is time to sleep. It then decreases by morning, allowing us to wake up refreshed.
Why is it so important that we get a good nights sleep?
Studies show that four in every ten Americans don’t even get the minimum of seven hours of sleep doctors recommend, and the important word in the previous sentence is ‘MINIMUM’. This is now considered a public health emergency, as lack of sleep and fatigue leads to both short and long term mental and physical health problems.
Recent studies have shown that Americans currently average only 6.8 hours of sleep per night, down an hour from 1942, which means that they have lost ‘One Full’ hours sleep per night since then. Think of it as having to set your alarm clock an hour earlier every morning…
This is not something that effects only people living in the USA, but they have recognised the problem and are studying the causes and effects.
As I have mentioned above, study after study has shown that watching a screen before bedtime or while you are lying in bed is an absolute ‘No-no’ – if you wish to drift off to the land of nod and stay there until morning…. So whether it’s a TV screen, your laptop, tablet or phone. If you want to fall asleep ditch the pixels until morning.
The following are some simple tips that will help improve your nights sleep:
Lavender has been shown to decrease heart rate and blood pressure, potentially putting you in a more relaxed state. In one study, researchers monitored the brain waves of subjects at night and found that those who sniffed lavender before bed had a deeper nights sleep and felt more invigorated in the morning
If Lavender helps us get a better nights sleep – then “Why is that”?
Well you will be delighted to know that there is scientific proof to backup the claim..
Lavender oil is mainly composed of linalyl acetate (which is a naturally occurring phytochemical found in many flowers and spice plants, and is one of the principal components of the essential oils of Lavender and Bergamot) and linalool. Both are natural chemicals that are rapidly absorbed into the bloodstream. Studies on mice have shown that these compounds inhibit several neurotransmitters and have a sedative and pain-relieving effect. In humans, lavender has been proven to lower the heart rate and reduces anxiety, leading to a more relaxed and peaceful sleep.
Dr. Chris Winter, MD who is a renowned sleep specialist and author of ‘The Sleep Solution – Why Your Sleep Is Broken and How To Fix It’ (who has also been called “The Sleep Whisperer”) I love this name as it better to whisper, so you do not wake anyone up….Has also stated that scent plays a role in helping people drift off to sleep, with the proviso that the formula contains lavender. “There are a number of studies that indicate it might have sleep-promoting effects,” he says.
Other notes that are known to help promote relaxation and sleep are, Chamomile, Bergamot, Jasmine, Rose, Sandalwood and Valerian.
Recommendations from the Harvard Medical School suggest using dim red lights in the evenings, and to expose yourself to bright lights during the day time to help reset your sleep schedule (your internal clock).
In a recent Bedroom Poll by the National Sleep Foundation in the US, 53% of their respondents rated sleeping on sheets with a fresh scent an important contributor to their sleep experience.
If Lavender is not one of your favourite notes, other fragrances that you associate with happy events in your life are also perfect to use. For example notes or smells that evoke or awaken happy, calming memories such as walks on the beach or in the woods, a wonderful relaxing holiday, times spent with loved ones or memories of childhood when sleep came easily at the end of a day well spent.
Dr. Winter the ‘Sleep Whisperer’ – also said that “Sprays can be helpful if we pair a certain smell in our minds with the act of sleep,”. “This is particularly true with travel. If you associate a certain smell with your bedroom, spraying that in your hotel room can trick your brain into thinking you’re at home.”
This is the reason PAIRFUM London developed their ‘Voyage’ 30ml Spray, it is the perfect travelling partner to take with you on Holiday…..
We are a London based natural Perfume House, and we have been working on Sleep Aid Perfume Sprays for a number of years.
Essential Oils – we have heard about them read about them, and most lightly we have used or do use them in our day to day lives.
If you have ever had a professional therapeutic massage or a treatment at your local beautician, maybe you have even been lucky enough to visit a spa..
Then whether you realise it or not the chances are you have had essential oils, applied, massaged or mixed in with your treatment.
Since time immemorial ‘Woman & Mankind’, have been searching for the Elixir of life…..
A magic potion that would help them – Keep Young and Beautiful.
If you would like to find out which one of the Reviewed Top 10 Essential Oils – claims to have ‘Youth Renewing’ properties then read on…
A large number of our customers that run Spa’s or Treatment centres, use the PAIRFUM London Healthy Diffusers and Candles, because they are made using Essential Oils.
Essential Oils are in essence the concentrated liquid extracted from plants, which are highly aromatic and can be used for certain medicinal, pharmacological and culinary purposes.
They have been used for centuries in the creation of Perfumes, Soaps, Lotions, and when processed in a particular way, they are safe to use in cooking, much like the way you may use vanilla or almond extract.
So many articles are written about ‘Wellness’ , and finding ways to promote good health, to help you relax and de-stress after a busy day. Could using Essential Oils be the answer?
Are there any benefits to using Essential Oils, and if so what are they?
We have picked the following ‘Ten Essential Oils’, some you may be familiar with, some less so, whatever the case may be hopefully you will enjoy finding out a little more about them…….
1. Basil Oil:
Every cook knows how wonderful this herb is in cooking, it has also been claimed that use of the oil helps with or alleviates, nausea, motion sickness, indigestion, constipation, relieves cold symptoms, infections, relieves stress, improves blood circulation and helps alleviate Pain… to name but a few. So quite a wide range of uses for this wonderful little plant.
2. Peppermint Oil
If you were asked to describe – Fresh, Green, Sparkling – then for most people peppermint would spring to mind. Used for it’s cooling effects and to help relieve sore muscles. It is well known for it’s ability to aid in digestion, and some claim that it triggers satiety. ( If so – this is one to add to the shopping list). Users also swear by it’s antimicrobial properties, which is why it can be used to fight infections and even freshen your breath. This is one of the reasons we find that little tray of mints on offer at the end of a meal in a restaurant.
3. Eucalyptus Oil
Eucalyptus actually refers to a large genus of flowering trees that has over 700 different species, most of which are located in Australia and New Zealand. The oil has historically been used for infections, upset stomach, asthma, joint pain and burns. Known as one of the more versatile essential oils, it’s often found in mouthwashes, etc.. However as with all essential oils it should not be applied directly to the skin, or ingested without first consulting a doctor or specialist.
4. Frankincense Oil
Very few of us have not heard or read about the story of ‘The Three Wise Men’ or ‘The Three Kings’, one of whom brought frankincense as a gift for Jesus of Nazareth. This essential oil is an aromatic resin used in incense and perfumes obtained from trees, sometimes referred to as Olibanum. Some of the claims made for this oil are that it can offer a variety of health benefits, including helping relieve chronic stress and anxiety, reducing pain and inflammation, and boosting immunity. Some claim that it aids concentration, and that it may help you focus on the task at hand. ( Well, with that in mind – I will also add this one to my shopping list) it’s worth a shot.
5. Juniper oil
A juniper berry is the female seed cone produced by the various species of junipers, not a true berry, but is in fact a cone that looks like a berry (glad we could clear that up for you!) The uses for this oil range from a cleansing and detoxifying agent, to a natural skin toner that reduces the appearance of skin blemishes. Which may be the reason it is found in a variety of skincare products. It may also be the reason some people have the odd restorative ‘G&T’ now and again – just saying….
6. Lavender Oil
If you have not heard of or used Lavender Oil, then the one question that we have to ask is “Where have you been?” One of the most well known aromas worldwide, and we must also mention one of the most polarising aromas (as some people have a well known ‘Marmite Moment’ when you mention it) is used to calm, relax and de-stress. One of PAIRFUM’s best selling products is the Lavender Pillow Spray – For A Deep Night’s Sleep so if you do want to drift off peacefully into the land of nod – then look no further.
7. Lemon Oil
Lemons like most citrus fruit, remind us of Sunshine, Health and Vitality, believed to boost immunity, lemon essential oil can be added to a cup of tea, a glass of water or beer – come to think of it – just about any drink that you want to add a sparkle to. It’s also commonly found in household cleaners, this may be due to the fact that the oils are easier to extract, and for that reason less expensive to produce. The aroma of Lemons is always uplifting and energising.
8. Carrot seed Oil
We have all heard that eating carrots helps maintain or improve our eyesight, well claims for this essential oil also include it’s ‘Youth’ promoting effects, as it contains antioxidant properties. (Note to self – add extra carrots to the shopping list). It is also said to help relieve joint conditions. So! to Keep Young and Beautiful….. it really can’t hurt to put carrots at the top of the shopping list for now….
9. Rose Oil
One of the most expensive ingredients in the Perfumery industry, Rose Oil is the essential oil extracted from the petals of various types of roses. It may be extracted through steam distillation, while rose absolutes are obtained through solvent extraction, the absolute being used more commonly in perfumery. Despite the high price and the advent of organic synthesis, rose oils are still perhaps the most widely used essential oil in perfumery. The Essential Oils are used in a number of applications, as it is believed to be an excellent emollient, a moisturiser for dry skin, contain anti-inflammatory properties to help treat redness and inflammation. Along with possessing antiseptic and astringent properties. Remember that what ever life brings, we should all “Take time to smell the roses”
10. Tea Tree Oil:
Has become more widely know in recent years, a native to Southeast Queensland and the Northeast coast of New South Wales, Australia. It is extracted from the leaves of the’Tea Tree’ or the Melaleuca alternifolia. It is reputed to have antibacterial properties used for scrapes and cuts. It has also been claimed to work on everything from toothaches to head lice…. but as we have mentioned before, as with all Essential Oils it comes with a word of warning – it may cause you to have a severe reactions, so never take or use any Essential Oils without first checking with your Doctor if this is suitable for you to use.
As with everything in ‘LIFE’ it is better to be ‘Safe than Sorry’….. so … A word of caution
While essential oils are generally considered safe to use, they shouldn’t be ingested in large quantities. It should also be noted that they should not be applied to the skin directly, as they may be an irritant or a sensitiser. If you’re thinking about regularly using an oil, you should always insure that you research the usage guidelines and potential risks, especially if there are children or pets in your home.
A NOTE about PREGNANCY:
As not all oils are safe for use during pregnancy. It’s probably safer to refrain from using any oils, since there is no solid evidence of their safety. Plus, pregnant women do tend to be more sensitive to smells and substances during this time. If in doubt always check with your Doctor.
If someone told you – The 70s are back , or asked you if you remember the Iconic Perfumes of the 70s?
What is the first thing that springs to mind?
Is it bell-bottoms which were a staple., or words like ‘Groovy and Flower Power’.How about T.V. programs such as Starsky and Hutch, The Dukes of Hazzard and Charlie’s Angels.
Maybe it is the Music, or World events that were happening at the time.
What ever it is that springs to mind, the 1970’s had some iconic styles, great music, wonderful Perfumes and no shortage of political scandal.So like it or not everywhere you look, style trends from the ’70s are back or making a comeback.
If you are wondering why we think the 70s are back? just look at how…
Recently style from the 1970’s has begun to resurface, open a magazine or fashion blog post, and you spot the odd fringe, frayed denim and where would we be without flares.
Do you ever wonder why certain trends come around again when they do?
Is it fashion houses simply regurgitating styles in a cyclical order?
Or! has it to do with ‘Zeitgeist’ – the defining spirit or mood, of what people feel and what is happening in the world.
The good thing is that when you look back at what defines a decade, most people remember the Fashion, Perfume, Food and Music that shaped it.If The 70s are back – then we here at PAIRFUM London want to look back at the wonderful Perfumes of the time.
It is hard to think of Fashion in the 70s without ‘Saint Laurent’ springing to mind, as Yves Saint Laurent was himself synonymous in revolutionising the landscape of 1970’s fashion.
So as an homage to this colourful, ‘Funky’ period in history, we have picked out!
Our Top Ten Iconic Perfumes of the 70s, that helped defined an era:
Charlie the legendary perfume by Revlon presented in 1973, ad campaigns for the scent featured a number of models including Naomi Sims, making Sims the first African American woman in history to be featured in a cosmetic company’s advertising.
Chanel No. 19 perfume was first marketed in 1971. The number 19 was chosen to commemorate Coco Chanel’s birthday, the 19th of August. The perfume was launched just a year before she died, and the scent was created by Henri Robert.
Diorella a fragrance by Christian Dior, for women brought to the market in 1972. Created to symbolises the spirit of freedom of the 1970s.
Rive Gauche a women’s perfume launched by Yves Saint Laurent in 1971, remembered by many for it’s all-aluminium silver and cobalt blue striped bottle.
Opium another of the iconic perfumes created for Yves Saint Laurent in 1977, it caused quite a stir at the time with its controversial name and ad campaigns.
White Linen was created for Estee lauder by Sophia Grojsman in 1978, and was a modern classic.
Anais Anais by Cacharel a fragrance created for women 1978, this was the first perfume created by them.
Cristalle Perfume by Chanel – a fragrance for women released in 1974, remembered by many for it’s Green Notes.Estée Lauder launched Cinnabar in in 1978, in answer to Yves Saint Laurent Opium..First by perfumer Jean-Claude Ellena for Van Cleef & Arpels, when Ellena was commissioned to create ‘First’ back in 1976 – it was literally the first ‘jewellery fragrance’ in the world.
There are so many other wonderful Perfumes from the 70s such as, Clinique Aromatics Elixir by perfumer Bernard Chant, Oscar by perfumer Christian Bastard-Lafitte for Oscar de la Renta in1977, Lauren created by perfumer Bernard Chantby for Ralph Lauren also in 1977, Ciara by Revlon in1973… but for now we will just keep it to our top ten
Now when looking back over our selection of some of the classic Perfumes of the 70s, we may be accused of being a bit top-heavy with the Female fragrances of the time.
Why have we not included any Male fragrances?
Well, you must also remember that in the 70’s Men wore ‘Aftershave’, and these great Fragrances that came to epitomise this era are so iconic, that we have decided that they deserve a separate article all to themselves.
We know what a Perfumer is! but what do we call somebody that is passionate and knowledgeable about Fragrance? PAIRFUM London are asking should it be CognoScenti, Fragrancista or Perfumista?
Perhaps before even posing this question, “Should it be CognoScenti, Fragrancista or Perfumista?” we should start by asking a very important question…
How do you describe a ‘Lover of Perfume’? What sets them apart from the crowd?
What is a ‘CognoScenti’? the dictionary defines it as ‘persons who have superior knowledge and understanding of a particular field, especially in the fine arts, literature, and the world of fashion.
In the World of PAIRFUM, a ‘CognoScenti’ is a person who ‘Loves’ perfume, a connoisseur who can distinguish between a good and a bad fragrance. Somebody who would not be able to, or even wish to create a perfume themselves.
It is the difference between a Gourmet and Chef:
Gourmet, an expert judge in matters of taste and fine dining, also sometimes described as an ‘Epicure’ a person who takes particular pleasure in fine food and drink.
Chef, a trained professional cook, proficient in all aspects of food preparation. They may focus on a particular cuisine. The term is derived from ‘chef de cuisine’.
So, what do we call somebody that appreciates ‘Fine Perfumes’, regardless of whether it is an Eau de Parfum, a Fragranced Candle or a Body Lotion?You may wonder why we include Home Fragrances and Skin Care products in this question but ask yourself the following:
Have you brought a ‘Perfumed Candle’ or a fragranced gift to a house warming party as an alternative to a bottle of wine?
Have you ever presented a set of beautiful toiletries, as a Gift?
Making a Fragrant Gift has been part of civilisation for thousands of years, perfumes and fragrances can be traced to multiple ancient cultures, Egyptians associated their perfumes with the gods, fragrances were also highly prized by ancient Iranians and Chinese cultures.
Here is an example:
In the bible, Gold, Frankincense and Myrrh were presented by the Three Wise Men to the infant Jesus.
It is still a very important part of our cultures today, and it illustrates how much a part of our psyche perfumes or fragrances have become in all their beautifully different facettes.
In this context, many of us will have heard the terms ‘Fragrancista’ and ‘Perfumista’.
Unfortunately, ”Fragrancista” does not easily roll off the tip of our tongue and “Perfumista” and “Parfumista” are registered trademarks (e.g. Puig, a fashion and fragrance business based in Barcelona), which prevents us from using them in our daily lives (the term ‘Hoover’, to mean vacuum, being an exception to this rule).
So how do we Honour, Appreciate or describe ‘Lovers of Perfumes’?
For some inspiration, let’s have a look at the many fields where society has coined phrases to affectionately identify a person with a passion or strong preference. All of these have in common that they do not describe the ‘Chef’ but the ‘Gourmet’, i.e. they don’ actually ‘cook’ or produce / perform the art but ‘eat’ or enjoy it instead :
Whiskey Connoisseur, Beer Connoisseur – need we say more?
Turophile – is a connoisseur of cheese, a cheese lover.
A Sommelier or wine steward, is a trained specialist or wine professional, normally working in fine restaurants, who specialises in all aspects of wine service as well as wine and food pairing.
Fashion Aficionado – “Dedicated follower of Fashion” – The Kinks
Devotee is an enthusiastic believer in a particular form of religion or God, but it can also be applied to a person.
Book Critic – some would say they ‘Love’ books, at other times they may just ‘Hate’ them.
Art & Antique Appraisers or Valuers – They love ‘Art & History’ and they know how much it is worth.
A Fan or Supporter – a person who is enthusiastically devoted to something or somebody, such as a singer, band, or a sports team etc.
A Movie Buff – person who loves and knows a lot about movies, movie fan, movie enthusiast, movie expert.
Geek – once an insult now a compliment, someone who engages in or discuss computer-related tasks with great attention to technical detail – one of the reasons we love this word ‘The Big Bang Theory’
A Birder – in Oxford English ‘A birdwatcher’ – Somebody that loves to study and admire birds in their natural habitat
Balletomane – an ardent admirer or lover of Ballet
Enthusiast of Music – a person who is very driven or has a huge passion for music and musical culture.
Afficionado – a person who is very knowledgeable and enthusiastic about an activity, subject, or pastime.
A Patron of the arts
Follower – throughout history a follower has always had a special meaning, and in the age of ‘Social Media’ it continues to do so.
From the list above we can see how we describe a person’s expertise or passion in their field, even if they are not the ‘chef’.
As the old joke goes: “A farmer is out-standing in his or her own Field”
There are many other terms that we use to describe a passionate follower or lover of a particular subject: adherent, supporter, upholder, defender, advocate, champion, disciple, votary, partisan, member, friend, stalwart, believer, worshipper, attender, expert, authority, specialist, pundit and last but but not least ‘dab hand'( if you are a ‘dab hand’ at something, you are very good at doing it).
Now what is very important to note is that none of these specialists, may actually know how to make, create or play the art they support and yet, they are very knowledgeable and in some cases more knowledgeable than the creators themselves.
Here is an example (with the recent World Cup in mind):
a Footballer as a opposed to a Fan/Pundit, the former actually plays the game, whereas the latter appreciates it.
In trying to correctly define a ‘Lover of Perfume’, we came across a phrase that we believe would be perfect to describe somebody that loves perfume:
“CognoScenti” or “CognoScente”
( We could even go a step further with this version: Cog-Nose-centi )
As we mentioned earlier in the post, these are “people who have superior knowledge and understanding of a particular field”
A quote from Mirriam Webster describes “Cognoscente and Connoisseur” as more than synonyms; they’re also linguistic cousins”
How do you spot a “CognoScenti” or how do you know if you are, or fast becoming one?
Answer these questions and you might surprise yourself:
Do you enter the room with your nose first? (before you say ‘No’ – think how often you have reveled in the aroma of freshly brewed coffee, bread or a wonderful meal, before ever taking a single step into the kitchen, restaurant or bakery!!)
Do you smell wine, chocolate, cheese or other items, before you taste or try them?
Do you get excited about a new Perfume, a scented Candle, room Perfume or reed Diffuser?
Can you re-create in your mind’s eye the fragrance of Lavender, or freshly mown grass?
If you can answer ‘Yes’ to any or all of the above, then you should give yourself a pat on the back, and proudly carry the title of “CognoScenti”.
In turn, we are delighted to meet and welcome you to the World of PAIRFUM, perfume and its many glorious facettes.
Layering is a concept that has been around for a while in fashion and many of us are experts at layering and combining clothes to create our own, ‘personal look’, whereas fragrance layering is still relatively new. Regardless of whether you are speaking with catwalk designers or high street boutiques, they all talk about layering.
Playful layering is always on the style agenda, especially when navigating the changeable weather conditions of the Spring and Summer Seasons. We can indulge our creative sides by mixing different textures and fabrics with a variety of lengths and colours and then accessorising them with scarves and jewellery. Now, men’s fashion is also turning to luxury layering and it could be seen at recent catwalks in Paris.
When we are not yet entirely sure of the weather, when one week we are basking in tropical temperatures, to running for cover from a mini-monsoon the next, we have all become dab hands at the tricky art of layering our clothes to be prepared for different conditions.
Layering is not only associated with one’s outfit but can also include our perfume. The latest trend is taking the skill of layering clothes and adapting the principles to our skin, by layering our perfumes and beauty products for a more dynamic and unique scent.
The key to mastering layering is knowing which notes work well together and how they enhance each other. It is all about incorporating the right scents into your beauty routine to make your perfume work harder for you. When thinking about layering perfume it is important to remember that fragrances have top, heart and base notes.
Here are a few perfumer’s tips for fragrance layering:
• For Spring and Summer, the nicest combinations of fragrance layering is created when you combine light with heavy fragrances. For example, you can adapt your typical ‘winter’ or ‘evening wear’ fragrance for summer use by layering a fresh, light scent over the top.
• Take one of your ‘classic’ perfumes and layer something ‘trendy’ over the top.
• Start your journey towards professional fragrance layering, by using fragrances which are as close as possible to single ingredients, such as the very trendy ‘soliflorals’.
• Alternatively, use fragrances from the same fragrance family to start with, such as floral, oriental, herbacious, citrus, wood, etc. Once you are pleased with your results and become more confident, you can combine perfumes from contrasting families, such as layering citrus over oriental, floral over woody, herbacious over musky.
• Begin with the heavier of the fragrances you plan to combine and use them sparingly, as they may overpower the lighter notes you have in mind. You may have to use more of the lighter fragrance to counterbalance the impact of the heavier perfume.
• Layer by combining different applications. Fragrance oils will naturally bind with the oils in your moisturiser or body oil. This insight allows you to layer a light, fresh eau de toilette over a heavier, rich body lotion.
• You can also layer by applying fragrance to different parts of your body. For example, start with fragrance on your pulse points (wrist, elbow, neck) and finish with a different fragrance for your hair. Alternatively, a fragrance on your wrists and elbow easily combines with another fragrance for your neck or under your arms.
Be prepared to share your secret, when you receive a compliment. The compliments may come from the most surprising directions.
Fragrance Layering At Home
The concept of layering can also be adapted to fragrances in our home and the same basic rules apply.
Many real estate agents are known for warming bread in an oven for open houses or preparing fresh coffee to welcome the visitor to a viewing. Smells send out subliminal ‘welcome’ or ‘comfort’ messages when you open the front door.
This is exactly what you do when you welcome people into your home. Take this a step further by combining various fragrances in your home to provide a multitude of sensorial experiences when walking from one room to the next, as fragrance layering can really enhance the ambience of your home.
A perfumer’s approach to layering fragrances at home
One of the reason’s why we struggle to perceive the fragrance we apply to our skin during the course of the day, is that our noses get used to our own fragrances. They literally get ‘saturated’.
The mistake in layering fragrances at home is consequently to use fragrances which are ‘too similar’. Imagine you have just been in your bedroom which has a beautiful floral fragrance, and then walk into the corridor, also with a floral fragrance. It is likely that your nose will have difficulties noticing the difference.
Instead, we suggest that you distinguish between the ‘spine’ of your house and the ‘outlying’ rooms. In the spine of your home, which are corridors, hallways or any other central room in your home, you should have a distinctly different fragrance from the connecting outlying rooms, such as bedrooms, living rooms, and bathrooms. For example you could use heavier fragrances from a similar ‘olfactive range’ in the entrance hall (for example a vanilla fragrance) and then entice your visitors into your living room with a lighter floral perfume, such as a beautiful rose note. Equally, you can do the same and contrast ‘herbal’ fragrances with ‘fruity’ or ‘floral’ perfumes.
Here are a few suggestions for the ‘spine’ of your home that combine well with many different perfumes:
Innocent Vanilla: A rich white floral top note of Louisiana magnolia invites you into a soft, enveloping heart of white musk, infused with crushed vanilla pods and resting on a base of sandalwood. This is an ideal, heavier ‘base’ fragrance for your home, as it combines exceptionally well with other fragrances.
SPA: A beautiful aquatic note with a tangy, effervescent top note of bergamot, mandarin, rosemary, lavender and fresh violet leaves. Radiation from heart are sea salt and mineral notes, with aerial and translucent flowers (lily of the valley, jasmine) and accents of green tea. The fond is layered with vibrant woody (cedar, patchouli), ambery and mossy accords (oakmoss). This is a lighter, fresher ‘base’ perfume, around which you can easily layer other perfumes in your home.
The following are some fragrance suggestions for the ‘outlying’ rooms of your house, as they will contrast well with the two afore mentioned perfumes:
Black Orchid: An exotic fragrance with rich top notes of Anjou pear, dark cassis and orange slice. The heart is elegantly floral with notes of black orchid, powdery violet, olive leaf, freesia and ginger flower leading to a sensual base of musk, copahu balm and vanilla pod.
Trail of White Petals: A delicate and yet sparkling white floral note infused with jasmine blossom, interlaced with lily, white rose and ylang-ylang. The top note has a hint of apple and the fond rests on a base of precious sandalwood and musk.
Pink Grapefruit: A vibrantly pink grapefruit fragrance with added complexity from mandarin, lime and bergamot. Floral notes of jasmin and lily lend a feminine touch and deep sophistication comes from a sandalwood accord in the base note.
Neroli & Olive: The distilled fragrance of the Mediterranean: a sophisticated accord built around the vibrant citrus notes of neroli, pomelo and lime and yet softened with jasmine petals. Vertiver, patchouli and leather add depth and complete the sensation of walking through an olive grove on a warm, sunny day.
Accents and Base Notes
Another form of layering fragrances at home is contrasting continuous ‘base fragrances’ with sporadic ‘accents’.
For example, imagine your bathroom with a continuous, beautifully warm vanilla fragrance but then you come home and prepare a bath and would like to add a relaxing lavender scent. Alternatively, you have a wonderfully floral fragrance in your living room but in the evening you may wish to add something ‘light & fresh’ to compliment a soft balmy evening, or ‘warm & comforting’ to keep the winter chills at bay.
Does this sound familiar?
Layering fragrances in these situations is similar to layering perfumes onto your skin: you use a base fragrance and then add an accent over the top.
The ideal product to give your rooms a base fragrance is a reed diffuser. Products that can add an accent are natural perfume candles or room perfume sprays.
Another suggestion is to use a bouquet of beautifully fragrant flowers for the base note, for examples ‘lilies’, and combine these with a luxurious fragrance candle to give your room the desired atmospheric accent when your visitors arrive.
There are many other creative ways how you can think outside of the box for a base fragrance, and an accent in each room.
A Final Note
The PAIRFUM London Collection offers you healthy and luxurious options for base and accent fragrances to suit your rooms. The PAIRFUM Collection is designed to be displayed proudly in your home and will fit perfectly into any interior style, regardless of whether this is ‘minimalist’, ‘country cottage’, ‘funky’ or ‘palatial’.
The sophisticated yet subtle blending of the perfume notes in the fragrances makes them a welcome addition to any home.
The PAIRFUM London collection is available online in our boutique.
Do you have a Perfume Personality and do you know what it is?
If you are trying to buy that ‘Perfect Perfume’ for someone special, how do you go about choosing it?
It can be a very difficult task as perfumes are very personal and different scents evoke different memories and emotions for different people. In some cases what smells wonderful on you might not suit someone else, since everyone’s individual skin pH may alter a perfume slightly. If you’re trying to express your feelings with perfume, then nothing expresses it worse than choosing a badly thought-out bottle of fragrance.
Afraid To Choose?
Maybe one of the reasons that people tend to buy the same perfume again and again, for themselves or a loved one, is not that they ‘love’ the fragrance but because they are afraid to make a mistake when choosing something so personal for someone else, or they are just unsure about trying something different, when it is easier to go to the tried and tested, safe option.
Smell works 40 times faster than the thought process in the brain. A scent can immediately take you back to a moment or emotion, and you could be creating a life-long memory for someone. So,… get it right and you have created a wonderful memory, but get it wrong and you may be creating just the opposite.
For Whom Is The Fragrance?
Luckily there are some simple guidelines that you can follow when picking out that ‘Perfect Perfume’.
Remember who you are shopping for! It may sound obvious but we can sometime forget and get carried away with testing perfumes and deciding whether ‘We’ like them or not. For example, ‘Teenagers’ tend to like fragrances that they see their favourite celebrity wearing, or that they have heard about from their friends in school or on social media. They will, like most teenagers, most likely have dropped not so subtle hints to guide you along the way. We find that ‘fruity’ or ‘gourmand’ style fragrances tend to be preferred by teenagers.
If it is for a close Friend or a Sister, then remember all the information you already know about them. You probably know what kind of fragrance the person wears now, or even the kinds of scents they are drawn to, like soft floral or fresh citrus notes. Do you remember some of the fragrances they have loved in the past? Maybe a modern interpretation has been introduced which may be ideal for them.
If its for your Mother or Mother-in-Law, then she may have some classic Perfumes she reverts to time and again, no matter what the occasion is. If this is the case, then this is the perfect opportunity to add to her fragrance wardrobe with a variation of her favourite scent.
How someone dresses can also give you a hint about their taste in perfume, is it Feminine or Fun, Ladylike or Tomboyish or a combination of all, depending on their mood. A combination of all would give you a wider choice as they will be open to trying different scents.
Fragrance & Personality
Most Perfume purists would agree that you should work out which of the three feminine fragrance families the person you are giving the Perfume to belongs to:
Floral – fragrances created around accords dominated by red Florals, white Florals and green Florals
Oriental – warm spicy notes of resin, vanilla and musk
Chypre – this is an accord with elements of moss, wood, oakmoss and other fresher elements
Citrus – lemon, lime, orange, grapefruit, … the list endless.
Fruity – red fruits, yellow fruits, tropical or exotic fruits
Woody – notes of sandalwood and patchouli dominate these feminine perfumes
A more in-depth overview of fragrance groups can be found here.
Below is perfume personality that has been associated with these olfactive classes:
Women wearing florals have been described as carefree, uncomplicated and open.
Oriental wearers are ‘Larger than Life’, extravagant personalities that love big exotic oriental perfumes bursting with life.
Chypre or Woody is usually worn by personalities that are more subtle and understated in style. Perhaps, they are classical and their taste is tailored.
Fruity notes are the domain of youth! It might be because they are still growing or full of energy that fragrances with an edible connotation are their preferred choice.
Also take into account various elements of their interior style, are they Classic, Sumptuous, Minimalist or Shabby-Chic. What are the home fragrances you come across in their house? It may not be something that springs to mind when choosing a perfume for someone, but it can be an excellent indicator of their olfactive taste, and can help you decide which ‘Perfume Personality’ they have.
Take Your Time
If you are still unsure which perfume to choose, then make sure to take your ‘Time’ and don’t buy in a rush while charging through the airport to catch your flight or drifting by the perfume counter in your favourite department store.
Invest a little time in researching and trialling what is the Perfect Perfume for that Perfect Someone.
It will be time well spent, as you are about to invest both money and a part of yourself in this gift and the olfactive memory or moment that you are about to create for your loved one.
You may have heard of the terms such as ‘Pre-biotics’ and ‘Pro-biotics’ being mentioned in association with digestive health, but what are Pre-biotics as opposed to ‘Pro-biotics’ ? While they may sound similar, they are very different and play different roles in our digestive system / gut or in the flora of our skin.
Pre-Biotics v Pro-Biotics
Prebiotics are classified as non-digestible food ingredients that can be utilised by Probiotics in the gut. They are soluble, fermentable fibers that we are unable to digest in our stomachs, which allows them to progress through to our intestines, where they are fermented by Probiotics and turned into short-chain fatty acids that increase healthy bacteria in the gut.
FOS and Inulin
Research has shown that FOS and Inulin are some of the most beneficial types of Prebiotics for feeding our gut bacteria. They come from the same family of fructo-polysaccharides and although they both carry out a very similar job in terms of promoting the size and diversity of our gut bacteria, some research has also indicated that FOS may wield a broader restorative benefit than Inulin. FOS is extracted from sources such as the blue Agave plant which has been found to have the highest concentrations of ‘FOS’ of all cultured plants.
Probiotics on the other hand are live beneficial bacteria, that are found in fermented food products such as yogurt, traditional buttermilk, sauerkraut, miso, tempeh, kimchi and kombucha. Many types of probiotics are similar to the bacteria naturally residing in our guts. We have 100 trillion bacteria living in our stomach and intestines, but poor diet, antibiotics, hormones, stress or too much alcohol can upset this natural balance.
It is very important to have a large number of microbes in your digestive system, but it is equally as important to have a wide diversity, which creates a more robust bacterial ecosystem where good bacteria grow and thrive. Natural sources of Probiotics have been found to have a greater variety of good bacteria.
Bacteria & Health ?
Scientists are still discovering how and why exactly gut bacteria plays such a vital role in our health. What is known, however, is that the gut’s bacterial makeup affects us far more than previously assumed. Along with improved digestion, having abundant and varied colonies of good gut bacteria has been linked to better health, such as lower cholesterol levels, improved blood sugar regulation and improved mood.
Prebiotics and Probiotics are both essential to your health, that much is clear, but how should we go about consuming both Probiotics and Prebiotics?
Probiotics and Prebiotics can both be consumed through food. Foods such as chicory root, onion, garlic, jerusalem artichokes and beans are all good sources thanks to their high soluble fiber content, as are sources of resistant starch. A fiber that gets its name because it “resists” digestion in the stomach. Resistant starch can also be found in oats, unripe or green bananas and peas.
Are Humans Bacteria?
We now understand that humans are 90% microbial but only 10% human and that the average human has over 100 trillion microbes in and on their body.
Yet we have spent the previous decades focusing on trying to kill all bacteria, e.g anti-bacterial handwash. In other words, we have spent decades and millions of pounds trying to kill or attack ‘90%’ of our own biological makeup.
The latest research is now challenging previously held beliefs about good and bad bacteria. We are now witnessing the shift away from everything being ‘ant-ibacterial’ to a new understanding of the complex bacterial system in our bodies and in the world around us.
We are a symbiotic organism that relies heavily on our relationship with bacteria both inside and out. In recent years, due to new research, we have become more aware of the importance of the microbial ecosystem or the microbiome and our wellbeing, both internal and external, e.g. our skin.
Microflora of the Skin ?
We actually have more bacteria on our skin than we do in our body.
Just like your gut, your skin has a delicate balance of bacteria called a Flora or Microbiome. The skin microbiome protects us from invasive virus-causing pathogens and maintains the pH function of the skin.
Consider this, your Skin is the human body’s largest organ. Our skin is made up of three layers:
epidermis: the outermost layer
dermis: the cells in the epidermis are continually replaced with cells produced in this inner or bottom layer. It also contains nerve endings, sweat glands, hair follicles, and blood vessels.
hypodermis: our deeper subcutaneous tissue that is made of fat and connective tissue.
Together these layers provide us with protection and are vital for our survival. The skin is a protective covering and our first barrier to fight illness and disease, whilst also protecting the body against extremes of temperature, damaging sunlight and it also manufactures vitamin D for converting calcium into healthy bones.
Considering just some of the functions that this wonderful organ does for us, and the fact that our skin works so well during most of our lifetime, we tend to take it for granted. It is only when something goes wrong that we start to sit-up and take notice.
Probiotics are already sold worldwide as a solution for gut problems, but the benefits of Prebiotics are only now starting to be recognised in the skincare industry for the health benefits they offer the skin microbiome and your overall natural wellbeing.
Educating the Immune System
The skin flora also commonly referred to as skin microbiota refers to the diverse milieu of microorganisms which reside on the skin, many of which are beneficial to their host (that means us Humans). One of the many wonderful processes preformed by the skin flora or microbiota is that it also educates the immune system, as it changes and adapts to the environment in which we find ourselves by modulating and adapting the skin flora.
To further our understanding of the health of the skin and the diverse ecosystem that our microbiota is composed of, microbiologists, immunologists and dermatologists are working alongside genomic scientists to develop a more complete picture of the skin microbiota and how it interacts with us, it’s hosts. This work has and will advance our understanding of the delicate balance between host and microorganism. To put it simply, the symbiotic relationship between us and the skin we live in.
This amazing research is completely altering how we look at beauty products, skin health and changes the focus from removing all bacteria from the skin.
For decades we have seen all bacteria as ‘bad bacteria’. This attitude to bacteria and in particular skin bacteria, is changing with better insight and understanding of our Skin Flora or Microbiome and how it works for and not against us.
Pre-Biotic or Microbiome Skin Care
For this reason, which is now over three years ago, PAIRFUM London decided to bring to the market a range of prebiotic or, as they are sometimes described, microbiome skin care products.
This skin care range uses ‘prebiotics’ to feed the skin’s Flora or Microbiome and will help to rebuild the skin barrier. They are designed to provide the perfect environment for the skin and its ‘Good Bacteria’ to re-balance and thrive.
Let’s embrace our bacteria to lead healthier lives!
In this article we address the Top 10 Misconceptions About Perfume and hopefully correct the most common held fallacies.
Fragrance is one of those subjects which is frequently misunderstood and many myths form around some of these misconceptions and mistaken beliefs held about perfume.
Does Fragrance Go Bad ?
A typical fragrance contains a large amount of alcohol, regardless of whether it is an Eau de Cologne, Eau de Toilette or an Eau de Parfum. One of the great features of alcohol is its ability to preserve fragrance ingredients and at the same time prevent any bacteria from forming over time.
However having said this, what is correct is that fragrance ingredients do breakdown overtime and the typical life expectancy of a Perfume is approximately two years. This can vary however depending on the perfume.
What better reason is there to use and wear your wonderful Perfume on any and every occasion, to prevent it from reaching it’s end of life date.
How you store your Perfume will also effect its longevity as exposure to sunlight and varying temperatures will cause the ingredients within the perfume to change.
Equally, exposure to heat or noticeable temperature fluctuations will change the odour profile of your fragrance.
Cologne Is Only For Men !
Some people think that an Eau de Cologne is only for men, and an Eau de Toilette is solely for women.
Instead, what is correct is that these two terms only describe the perfume oil concentration inside the bottle. An Eau de Cologne will be lighter or contain less pure oil than an Eau de Toilette.
Eau de Cologne and Eau de Toilette are gender neutral, as are Eau de Parfum, Parfum and Extrait.
A cologne might sound more masculine, but it is merely the name or word used to describe a profile of a Perfume.
Does Fragrance Have To Be Stored In The Bathroom ?
Moisture, sunlight or heat will affect how quickly essential oils break down, regardless of whether they are natural or synthetic, expensive or cheap.
The idea that your perfume can only be stored in your bathroom may not entirely be untrue, that is if your bathroom is one of the slightly cooler or darker places in your home. In this case, it would be a good place to store your fragrance.
A cool storage area or a fridge is the optimum place to store your Perfume, but do not go as far as placing your fragrance in the freezer. Another excellent place to keep your Perfumes is in a drawer, however it is such a pity to be unable to see the beautiful bottles in which they are presented. So again, unlike good wine that you wish to store in optimal conditions for a long period, we believe Perfume should be displayed in pride of place and worn on every occasion.
Perfume Smells The Same On Paper As On My Skin !
No it doesn’t and here is why:
We all enjoy passing through duty free on our way to a lovely vacation or visiting the perfumery counters of our favourite department store.
All of the beautiful perfumes are being presented to us on paper smelling strips. Hence, it is very good question: Why are they doing this ? Will it actually smell the same on my skin ?
The answer is quite simple: presenting fragrance on a paper smelling strip is a hygienic, cheap and fast way of sampling a new scent. It also allows you to take it with you and experience how it develops over time. You will find that you gradually discover base notes or other facets of the perfume which were not immediately obvious when you initially trialled the perfume. The presence of the initial alcohol also makes it a little difficult to fully appreciate an odour profile.
When you like how a fragrance develops from the smelling strip, we all like to test it further by wearing it.
This is where your personal or natural body odour profile comes into play. ‘Body odour’ may not sound very pleasant but our skin has natural oils, healthy bacteria, skin cells and many other elements on its surface. All of these have an impact on how a fragrance develops on your skin. The skin is unique to each and every one of us. We may find that a scent smells familiar on one of our friends or colleagues, but you will also notice that your favourite perfume can have a completely different character when smelled on somebody else.
Have you noticed how your fragrance smells different from one day to next? Here other factors come into play such as the last meals you consumed, the current weather or climate and your general sense of wellbeing.
Even simple things such as taking a shower will alter your perception of fragrance. Let’s say you have enjoyed a lavender scented shower gel. Do you notice how you are then suddenly much more tuned into perceiving lavender in many other products ?
Sounds confusing but actually the best advice is the following:
See whether you like a perfume on the smelling strip not just initially, but also after it has had time to develop.
If you enjoy the fragrance from the paper, then you may like to apply a little to your skin to see how it works for you.
Et Voilà – now you know that what you were doing all along was correct, and that you should keep on doing it.
(If not, then now is an excellent time to start).
Spray The Perfume In The Air And Walk Into It !
You may have heard this recommendation, and it is indeed a very nice way to apply Perfume, if a little extravagant as you will have fragranced your room along with yourself. Some may find that it is a little wasteful, but you will smell fabulous from head to toe.
So when you are just about to leave on your way to a special occasion, or an everyday occasion why not spray your Perfume in the air and immerse yourself in your World of Perfume.
Normally though, we recommend that you apply perfume to the usual favourite spots:
behind the knee
These are naturally warmer areas of your body and the aura of the scent will radiate from them throughout the day.
One piece of advise: no matter how much we adore our perfume, it is better to not over do it. With fragrance, the old wisdom of ‘less is more’ really does apply (excuse the pun).
‘Parfum’ Does Not Contain Alcohol !
When we refer to ‘Parfum’ in the title above or in this section, we are referring to the Perfume concentration within any given perfume format, visit any department store or specialist Perfumery, and you’ll find Parfum, Extrait de Parfum, Eau de Parfum, Cologne, Eau de Toilette, Aftershave, these are distinguished from each other by their Perfume Oil concentration.
When someone states that ‘Parfum’ does not contain alcohol, this is actually incorrect and leads to a broader question about fragrance oil concentration. The main difference between types of fragrance lies in the concentration of essences. The order of highest to lowest concentration is first Extrait, second Perfume, third Eau de Parfum, fourth, Eau de Toilette, and fifth, Eau de Cologne. … Perfume is very expensive because it can have up to 40% concentration of essences, however even with this high oil content, it still contains alcohol.
Here are some simple guidelines about the concentration of oils in the various grades of perfume:
Splash Cologne and After Shave: 1-3% of aromatic compounds
Eau de Cologne (EdC): about 2–6% of concentrated perfume oil
Eau de Toilette (EdT): 5-15% but typically around 10% of oil content
Eau de Parfum (EdP): 10-20% and most commonly ~15% of fragrance oils
Parfum or Extrait: 15-40% but usually 20% of aromatic oils
The remaining balance in these formulations is for the most part alcohol with a small addition of some colourants, skin emollients, solubilisers and other additives.
Would a Parfum without alcohol not be nicer? not necessarily, as the alcohol lifts and adds freshness to the olfactive profile. It would last slightly longer, but the fragrance would probably feel a little ‘dull’ or ‘flat’.
Don’t Rub Your Two Wrists Together !
We have all done it: we applied perfume to our wrists and then rubbed them together.
There is nothing wrong with this approach, as it helps to spread and work the scent into the skin.
There is only one downside with this: alcohol degreases or disolves the natural skin barrier and slightly opens the pores of your skin.
Some people with sensitive skin may find that this irritates their skin.
In this case or if you simply like to avoid this risk, we would recommend that you let the scent sit on the skin and gradually develop on its own.
The benefit of rubbing your wrists together, is that it helps the fragrance to remain longer on you skin.
All Fragrances Are Equally As Strong !
The short answer is: no this is not correct but there are a few more facettes to this statement.
We spoke earlier about the different fragrance oil concentrations and it become self-evident that a ‘Splash’ cannot be as strong as an ‘Eau de Parfum’. You don’t need to apply as much of an ‘eau de parfum’ as you would naturally use of a ‘splash’.
Sometimes the perception of ‘strength’ is a question of a distinct period of history or era. In the 80ies the fragrance Poison was very popular and nobody felt it was overtly strong. By today’s standards, it would be considered very strong.
Another aspect is the character of the ingredients themselves. For example, ‘lemon’ will typically seem rather strong because it has a sharp, zesty nature. Alternatively, ‘vanilla’ may come across as being weaker due to its warmer and more rounded profile.
On the other hand the ‘lemon’ scent will disappear quickly, while the vanilla note can last for days.
Based on this, which would you say is stronger?
In our opinion, strength is very much a personal assessment. If you believe that something is strong, then obviously it is, irrespective of what experts say.
A perfect example for this is musk. Some people cannot smell it. They are anosmic to musk. Others find it very strong. Who in this case is right? Actually, does it matter who is correct?
What we can state quite clearly though, is that not all fragrances are equally as strong.
A Good Perfume Is A Strong Perfume !
You saw earlier that the more expensive grades of perfume (e.g. eau de parfum, parfum, extrait), contain less alcohol and these tend to be stronger than a simple splash cologne.
But what makes a ‘good perfume’ ?
The concentration of pure perfume oil in a bottle will determine its strength and longevity when you wear it. This does not make it a better perfume.
Depending on the scent you are choosing, a greater or lesser strength might suit you better, as the amount of alcohol affects the olfactive profile.
In other word, it is not uncommon for a fragrance to smell very different when you try a different concentration, i.e. an eau de parfum versus an eau de cologne.
A perfume with a higher fragrance concentration will naturally smell more powerful and you won’t need to apply as much.
When You Can’t Smell Your Own Perfume Anymore Its Gone !
Our noses get used to our fragrance, and like background music, we switch off and tune out of own scent.
Our sense of smell was developed to warn us of imminent danger: a fire, food that has gone off, the presence of another animal, etc.
Just because we can’t smell our own fragrance any longer, it does not mean that those around us won’t notice it or that it is no longer perceivable.
Only A Cheap Perfume Changes During The Day !
This statement is simply wrong.
There are two main approaches in perfumery development:
some perfumers delight in creating fragrances that don’t change at all or only very little over time,
others master the art of a perfume that seems to be changing constantly and offers new surprises and pleasant facettes of itself as time goes on.
Both types can be of the highest quality and what matters more is whether the resulting fragrance is pleasing.
If a perfume is non-linear and changes over time, then this evolution of the scent throughout the day has to be carefully choreographed by the perfumer. If the change only occurs by chance or because cheap aroma compounds were used, then the result tends to be unpleasant like an underwhelming meal.
Only Expensive Perfumes Are Good !
Generally, as a ‘rule of thumb’ this statement holds true and yet quite a number of inexpensive perfumes may be more pleasant than the designer scent of a famous brand.
A famous saying goes ‘beauty is in the eye of beholder’.
The same applies to perfume:
if you love a scent, then it is good, irrespective of its price tag.
some of the most famous fragrances, have not necessarily been the most expensive.
Another adage also applies to perfume: ‘don’t be penny-wise and pound stupid’.
Christian Dior famously stated that “a woman’s perfume tells more about her than her handwriting”. Perfume is part of your personal signature or your wardrobe. It is a vital element of your personality.
Apply the fragrance that corresponds to your mood or feelings for the day.
This is how Paloma Picasso summarised it: “a perfume is like a piece of clothing, a message, a way of presenting oneself … a costume … that differs according to the woman who wears it.”
The best advice we can give is to try a perfume on paper and then on your skin, do this as often as you feel necessary and if you find that this fragrance is ‘you’, then don’t worry about the price tag whether it is large or small. Have the confidence to buy and enjoy how you feel when wearing it. What better way to start the day than applying a spray or two of happiness.
Perfume becomes so much a part of our memories, not just our own but also our partner’s, children’s and friend’s.
Like perfume it is much nicer to have good memories than bad ones.
Just one word of caution, If something seems too good to be true, then it normally isn’t.
We close this article with the hope that we have answered one of your questions amongst the ‘Top 10 Misconceptions About Perfume’and that you feel more confident when buying your next fragrance, regardless of whether this is a Home Fragrance or an Eau de Parfum.
“Perfumery is an art and when you choose to buy a painting it is wise to choose a ‘Good Artist”‘.
What are the trending alternatives in response to Consumer Concern Over Parabens ?
On the basis of recent Industry Analytics, this article explains the concerns over parabens and highlights the trends in the search for paraben alternatives in personal care formulations.
What are Parabens?
Parabens are an antiseptic, antioxidant preservative used in the cosmetics and food industry to keep moulds, bacteria and other microorganisms out of food and personal-care products. They also help extend a products’ shelf-lives. Commonly used parabens include methylparaben, propylparaben, butylparaben, and ethylparaben.
Experts estimate that 85 percent of all personal care products contain parabens.
Personal care products that contain parabens are absorbed through the skin, such as shampoos, makeup, shaving gels and more. Even though the human body can process and expel parabens, constant exposure maintains small levels of parabens in our bodies.
According to the Centre for Disease Control, methylparaben and propylparaben are present in the bodies of in most Americans, with women showing higher concentrations than men.
Parabens have also infiltrated our water systems and a study from 2015 shows for the first time that these anti-microbials are also present in the tissues of some marine mammals, such as dolphins, sea otters and polar bears.
Scientists are still trying to figure out whether that presence is conclusively harmful:
How do parabens work?
Why may this be harmful?
Parabens operate as endocrine disrupters, and mimic how estrogen works in the body, though at weaker levels than the real hormone (See references 1 & 2 below for further information).
In an influential 2004 study, researchers found that parabens could accumulate in breast tissue and specifically in breast cancer tumors. The study didn’t compare paraben levels to those in healthy breast tissue or conclude that the parabens caused the cancer. However, the much-cited study set off a wave of consumer concern about paraben use and unanswered questions about their effect on the body.
That concern remains strong today. As more studies examine links between endocrine disrupters and a range of disorders, “paraben-free” has become a common selling point for products marketed to health conscious consumers looking for healthy and natural alternatives.
Consumer advocacy groups caution personal-care product users, especially women, to limit their paraben exposure. The European Union has banned some parabens in cosmetics and tightly regulated their use in other products.
The global concern over paraben use is leading brands and product formulators to find acceptable alternatives to preserve and protect their products.
In addition to the ever-popular preservatives alcohol and glycerin, other paraben alternatives have been rising in search popularity: phenoxyethanol, sodium sulfate, salicylic acid, sodium benzoate and sodium gluconate have all shown growth in demand.
Currently, there is no scientific evidence or conclusive proof that links parabens with cancer but there is a sufficient body of research which justifies consumer concern over parabens.
If you are weary about taking a chance using products that contain these chemicals, then you do have an alternative option. Do your research and choose products that do not contain these potentially hazardous materials.
Why not choose the “safe” rather than “sorry” route for you and your Family?
Explore Pairfum’s Collection of paraben free (and organic) skin care produts: