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The Importance Of Natural Perfume

Natural Perfume

The Meaning Of Natural Perfume

We have just published a new article about the importance of natural perfume:


With many synthetic products on the market, we believe it is more important than ever to educate our readers about the importance and the processes behind developing and manufacturing natural perfumes.

We hope this article provides something for the beginner perfumer as well as the seasoned enthusiast.


Natural Perfume Manufacturing

Natural Perfume For All

Natural Ingredients In Perfume

Experience Natural Perfume

The History Of Perfume

Introducing The History Of Perfume

The Curious History Of Perfume

We have just published a new article about the history of perfume


The history of perfume is as curious as it is extensive. The earliest recordings of perfume date back to ancient Egypt and ancient Greece.

This article ensures that the wonders of the history of perfume are not hidden by perfume historians and are instead shared with fellow perfume enthusiasts.

We hope you enjoy.

The Ancient History Of Perfume

The Medieval History Of Perfume

The Extensive History Of Perfume

The Modern History Of Perfume

A Perfect Women's Perfume Gift Set

The Perfect Women’s Perfume Gift Set

The Perfect Women's Perfume Gift Set

A Women’s perfume gift set is proof that great things truly do come in small packages. Many high-quality sample perfume bottles can last months or even years.

Furthermore, the humble fragrance gift comes in packages as large as shoeboxes while only being only slightly more expensive than a full-sized bottle – making them a fantastic bargain.

A women’s perfume gift set allows that special lady to test out different fragrances. Unfortunately, in the beauty industry perfume often comes at the bottom of the list. A gift set can give a woman the freedom to try something new and broaden their horizons.

Even if the recipient of the gift set already has a signature fragrance, it is likely they will want to have another addition to their collection.

There is an astoundingly wide range of signature notes that can be found in perfume. Having several at their disposal will leave your loved one prepared for almost every occasion.

Perfume Gift Set Essentials

The Essential Fragrance Categories For Any Women’s Perfume Gift Set

Woody Perfume

Earthy and mossy notes are synonymous with a woody fragrance. The typical perfume notes one ought to expect are sandalwood, cedarwood and vetiver.

Oriental Perfume

Oriental fragrances are likely to be the heaviest perfume to feature in a women’s perfume gift set. Oriental perfumes tend to be spicy, musky and sometimes sugary. Their most popular notes are vanilla and cinnamon.

Perfume Gift Sets Help Find New Signature Fragrance

Aromatic Perfume

Aromatic fragrances are known to remind people of freshly mown grass or vibrant herb garden. Sage, rosemary, lavender and basil are all staple notes of aromatic perfumes.

Citrus Perfume

Citrus fragrances are a must-have in any women’s perfume gift set and are the perfect choice for those who prefer to avoid traditional fragrances. the zesty aroma of orange and lemon notes are attractive due to being fresh but also subtle.

Woman Getting Ready By Mirror

Fruity Perfume

Fruity fragrances make the perfect gift due to the extensive ingredients at their disposal. Fruity perfumes can come from any fruit you can think of, be it peach, black current or even apple.

Floral Perfume

Last but by no means least comes the most common and feminine fragrance of all. Not only are there countless flowers to choose from (e.g. rose, daisy, magnolia etc.), there are just as many floral perfume brands to chose from.

In fact, the choice of brands can be so extensive that we recommend starting by choosing your favourite flower rather than a particular brand.

A Guide To Perfume Gift Sets

Women’s Perfume Gift Set Top Tips

1. When testing their perfume gifts, we recommend the recipient pays close attention to the base notes rather than the top notes for they will create longer-lasting aromas.

2. There are two key terms that will appear a lot when looking for a women’s perfume gift set. Eau de Parfum and Eau de Toilette. These terms can be quite confusing and therefore we recommend you read this short article by Hello! Magazine.

Does the Perfect Fragrance Gift Set Exist?

Maybe, maybe not. Regardless, there are countless gift sets on offer and you should certainly shop around. Although, we do invite you to consider our Fragrance Library | Perfume Experience Box. Not only does it include a vast array of perfumes, once the man in your life has found ‘their’ fragrance, but you can also get the cost of the experience box refunded when you buy the full-sized bottle.

Pairfum Collection Niche Perfume Experience Fragrance Library 49 Portrait

Floral men's perfume gift set

The Perfect Men’s Perfume Gift Set

Man Wearing Perfume From Gift Set

If someone is looking for the perfect men’s perfume gift set, it is safe to assume they are looking to treat a special man in their life – be it family, friend or colleague.

Fragrances continue to be a classic choice as a gift for men as it is regarded as a very thoughtful and personal gift.

However, what if the wrong fragrance is chosen and while you believe that one fragrance encapsulates your loved on, they have a completely different view of themselves altogether?

This is why men’s perfume gift sets were invented in the first place.

Benefits of a Men’s Perfume Gift Set

First of all, it empowers that special man to discover their own identity through cologne and fragrance. This is not only due to the choice of perfume available in a gift set, but also because the bottles in a gift set have larger amounts of scent liquid than a single perfume bottle.

Also, to be pragmatic, perfume sets often come with an offer when they are purchased which means you can save money to go towards another gift for that man in your life.

A Thoughtful And Personal Perfume Gift For Men

Which Fragrances Should A Men’s Perfume Gift Set Include?


Fougere fragrances are certain the most commonly attributed to masculinity with many brands describing how these colognes represent a man who is cool under pressure and handles a crisis well.

The original Fougere perfume (Fougere Royale, launched in 1882) contained notes of oakmoss, tobacco, lavender and coumarin. These notes have been considered as the building blocks of Fougere fragrances ever since.

Fun fact: Fougere, (pronounced ‘foo-jair’) comes from the French word for ‘fern’


Gourmand colognes are also definitively categorised as masculine and make the perfect addition to a men’s perfume gift set.

They have become ever more popular in recent years, most likely down to their indulgent aromas produced from notes of vanilla, chocolate and coffee. If a man reminds you of dessert, you can safely assume he is wearing a gourmand fragrance.

Such a cologne is as seductive as it is versatile, although, we recommend that they are worn in the winter – a season of true indulgence.


Chypre perfumes are a truly timeless fragrance for men who usually revolve around labdanum, oakmoss and bergamot. In fact, it is suggested that chypres fragrances can date back to the Roman Empire and are certainly often mentioned in manuals written in the 18th century.

They are associated more with the ‘mature’ gentleman and are often worn in the autumn. However, chypres fragrances are perfect for gift box as they are incredibly versatile and suitable for a wide range of scenarios.

Fun fact: Many mistake Chypre to be a reference to the cypress tree. In truth, it comes from the French word for Cyprus.

A Perfect Men's Perfume Gift Set


Oriental perfumes are certainly considered as one of the more seductive fragrances and are distinctive through their emphasis on amber. The most common ambers notes that are used include patchouli, truffle and vanilla. Although oriental perfumes can be further categorised, for example, there are Spicy Orientals and Woody Orientals.

Nevertheless, if you have a young (or not so young) Batchelor in your life, this fragrance would be an accessory for a night on the pull.


As previously mentioned, spicy fragrances do form a large sub-category of oriental fragrances. However, we believe that no man’s mini perfume set should be without a spicy aftershave. Nevertheless, oriental and spicy fragrances do fulfil very similar needs.

Although, as well as typical oriental notes, spicy perfumes often contain notes of clove, cinnamon and nutmeg. Therefore, such fragrances are also commonly associated with sensuality and warmth – perfect for the evenings.

We would recommend a spicy cologne during the winter where notes such as cinnamon and nutmeg are certainly seasonally appropriate.


While floral ingredients are more commonly found in feminine fragrances, they are becoming ever more prevalent in men’s cologne, particularly the two cornerstone notes of jasmine and rose. The former adding refinedness and complexity and the latter builds cohesion amongst the other notes in the perfume

Floral fragrances are easily identified for they remind everyone of gardens, flowers and blossoms and are best worn during the spring and summer months to complement the blooming season.

Another added bonus with floral fragrances is that due to the heat amplifying perfume bouquets, just a couple of squirts (and perhaps a quick spritz in your hair) will achieve the desired effect.

The Perfect Men's Perfume Gift Set


Citrus colognes are a perfume gift box essential and are designed for the long summers day.

As one might expect, citrus fragrances are mostly composed of strong fruity notes such as tangerine, bergamot and grapefruit. Although, in citrusy men’s colognes, Neroli is very common.

Furthermore, due to the strength of citrus perfumes, floral and chypres ingredients are often also included in order to round off the citrus.

Fun Fact: The world’s first Eau de Cologne was a citrus accord.


If you are buying a men’s perfume gift set for a man who loves the water, well that is when aquatic fragrances are at their best. Aquatic colognes are perfect for a sunny day by the sea, although they are also among the most versatile fragrances.

Also often known as ‘Ozonic’ fragrances, Many claim their aquatic cologne reminds them of the sea air lingering on their clothes.

Unfortunately, unlike floral perfumes where essential oils are extracted, science is still unable to put the beauty of the sea breeze in a bottle.


Woody fragrances are very distinctive and are known to remind people of nature through notes such as bark, patchouli, resin, cedar and vetiver.

Similar to other fragrances ideal for a men’s perfume gift set, woody perfumes can be split into different subcategories such as woody fruity or woody leather. However, unlike other fragrances, it is very rare to find a fragrance that is simply ‘woody’.

Fortunately, due to the influence in several other fragrance families, woody colognes, while best suited for the autumn, are very flexible. Although, they do better suit the rugged man rather than the refined gentleman.


Last but by no means least comes the leather fragrances who are considered to be the most formal cologne of any perfume gift set for men. It is for this reason that we advise you should avoid informal and casual settings and instead reserve the leather cologne for those formal occasions where your man is required to take charge.

Notes of smoky birch or bitter-smelling isoquinolines are unmatched in replicating leathery aromas while enabling the wearer to exude confidence and power.

Perfume And Fragrance Designed For Men

What Men’s Perfume Gift Set Should I Buy?

There are countless gift sets on offer and you should certainly shop around. Although, we do invite you to consider our Fragrance Library | Perfume Experience Box. Not only does it include a vast array of perfumes, once the man in your life has found ‘their’ fragrance, but you can also get the cost of the experience box refunded when you buy the full-sized bottle.

Pairfum Collection Niche Perfume Experience Fragrance Library 40 Portrait

Interesting Uses For Perfume Samples UK

25+ Interesting Ways To Use Perfume Samples UK

Woman Applying Sample Perfumes UK

The Importance of Perfume Samples UK Guide

We start this perfume samples UK guide with a brief commentary on pandemic trends.

Throughout lockdown, testing beauty products such as perfume samples in shops were rendered impossible and as more and more publications become online, the regular perfume samples UK magazines would normally include are ever more elusive. Although, this may have been a blessing in disguise. While department stores were closed, you weren’t forced to decipher the different tester perfumes in the air of the shop as customer after customer samples perfume after perfume.

Nevertheless, testing perfume in the real world and taking the time to analyse how it reacts to your skin is as important as ever. Fortunately, perfume samples exist to fulfil this need.

Rather than having a small sachet or a quick spray, a small bottle of the actual perfume will contain all of the fragrance notes. This empowers an individual to truly decide if the ingredients react with your skin, but if that particular fragrance is the right one for you.

Perfume Samples UK

Personal Applications of Fragrance Samples

Simply Wear it

Of course, this is most likely why someone would have a perfume sample in the first place. We recommend having a collection of perfume samples and then test the different fragrances over a period of time.

DIY Scented Body Lotion

This suggestion is perfect if you have a date that evening. Simply add a few drops or spritzes to an unscented body lotion. The degree of concentration or strength of the fragrance is up to you.

DIY Dry Shampoo

You will need a couple of ingredients but it is certainly worth the effort. Apply some baby powder or corn starch mixed with your perfume sample to your scalp to absorb any oil. A perfect dry shampoo solution if you find yourself short on time.

Add Some Variety To Bath Time

Bath bombs can sometimes be overbearing and a tester perfume sample could be a subtle and magical alternative. Adding a sample perfume vial to your bath water should do the trick.

Upgrading Your Wardrobe With Perfume Samples

Freshen Up Your Clothes

Upgrade Your Underwear

If you have a perfume sachet, then we recommend tucking them into your underwear drawers. Otherwise, apply a quick spray of your perfume samples to a drawer liner.

If you are interested in creating your own perfumed drawer liners, we have written a guide which you can find here

Spruce Up Your Suitcase

Once again, a sachet perhaps may be more appropriate for this suggestion. But we recommend putting your perfume samples to the test by throwing an unopened sample into your suitcase before you leave for the airport. Depending on how long you are gone, the fragrance can last the entirety of the trip.

Store Perfume Samples In Your Shoes

Storing a sachet or giving a quick spray to your shoes will ensure you have the best-smelling feet and shoe rack around.

Tackle Musty Coat Pockets

As we approach the summer months, weather permitting, it is likely your coats will be living in a cupboard. Perfuming the pockets with a sample fragrance will keep the musty aroma at bay.

If you do find yourself in a coat during the summer, at least you will smell good doing it.

Perfume Samples Used In The Home

Spread The Fragrance Around The House

Freshen Up Your Wardrobe

Adding perfume samples to your wardrobe can ensure that your clothes remain fragrant all year round.

Scent Your Décor

Pillows, curtains, even stuffed animal, the opportunities are endless when testing your perfume samples

Spray Your Linen

If an individual tends to be an undecided perfume sample tester, we recommend they should sleep on it – literally. If you enjoy your sample at night as much as you do first thing in the morning, then it is definitely a keeper. (Of course, the opposite is also true.)

Freshen Up Your Mattress

With your linen above and your mattress below, you will struggle to find anything more enjoyable than fragrant surroundings.

DIY Carpet Refreshers

Simply add your tester perfume to some baking soda and sprinkle the mixture across the entirety of your carpet. Once you have waited for 10 minutes and completed and vacuumed the residue, the results will speak for themselves.

Convert Foul Aromas From Household Waste Into A Pleasant Fragrance

The unpleasant contents of your rubbish are often presented by the aroma that leaks out of your bins. Dip some tissue paper or cotton balls into your perfume samples and the placing them at the bottom of your bin before adding the bag.

Build A Light Bulb Diffuser

Add a few drops or a quick spray of your sample fragrance onto a cold lightbulb. Then when you turn it on, you have effectively made a DIY diffuser that will spread your fragrance across the room.

Design Your Own Air Freshener

There are actually a number of ways in which you can use perfume samples as an air freshener. You may want to spray some fake plants, perhaps simply apply your sample as a room spray. There some cases of people even using their fragrance samples in Himalayan salt diffusers.

A Pet Deodorizer

We are no advocating spraying your perfume on your pets directly, that can be very dangerous. On the other hand, mixed with some baking soda, light sprays in a litter box or couch cushions can eliminate those enduring odours.

Woman Wearing Perfume Sample On The Go

‘On The Move’ Applications For Perfume Samples

Improve the smell of inside purse

The typical purse is full of all sorts of bits and pieces and with that comes all sorts of smells. Fortunately, it isn’t something that a quick perfume sample can’t fix.

Car Seat Air Fresheners

Your typical car air freshener is dull and sometimes a bit stale. We think you would find placing a fragrance sample under your car seat to be an appealing alternative.

The Perfect ‘On The Go’ Solution

On those days where you are low on drive and energy, you will find having a handy fragrance that can give you a spring in your step rather useful.

Emergency Ampit Refreshment

While a spray would work, in this case, a paper perfume sample would work best as the paper absorbs the sweat while the perfume will add a refreshing scent.

Although this is only in emergencies – you should avoid using perfume as a replacement for deodorant.

Scented Hair Accessories

People often use body sprays and fragrance mists to help scent their hair but due to the alcohol in perfume, their hair ends up dry. This side-effect can be avoided if you spray your hair accessories instead. A spritz on a scrunchie should be plenty.

Upcycled Fragrance Samples

How To Upcycle Your Perfume Samples UK Guide

Give Them Away

Of course, the most straightforward course of action if you don’t want a perfume sample is to give it to a colleague, friend or family member. Although due to their flammable nature, you may want to give it to them in person rather than risking an accident or confiscation by a courier.

Create scented cards

If you spray your cards directly, they will probably stain. But if you test a perfume sample on a cotton ball and drop it in a plastic bag containing your cards, after a few hours your cards will be pristine and the fragrance will last much longer.

Glass Sachet

Using an almost empty sample of perfume as a glass sachet can add a pleasant fragrance to your clothes if placed at the back of your wardrobe.

Upcycle the bottle

When a perfume bottle has been emptied, it is by no means useless. DIY toiletry holders, crafts, decorative displays – the possibilities are endless.

Pairfum Collection Niche Perfume Experience Fragrance Library 91 16 9

NEXT STEPS – Perfume Samples UK Guide

Now, gather all of your samples and try out some of your favourite suggestions below.

If you are looking for a new fragrance to find your signature scent and you are not sure where to start, we recommend our Perfume Experience Box

It contains 12 distinct fragrances and when you find one you like, we will subtract the cost of the experience box from the full-size bottle if you decide to make a purchase.

If you wish to learn how to correctly test and evaluate perfume, you can read more here.

1970s Woman Holding Flower

70s Perfume – A Possible Resurgence ?

70s Perfume Trends Post Pandemic

Are 70s perfume trends now making a resurgence and does it have anything to do with the Pandemic?

As we are emerging from lockdown, we are becoming bolder and a counter-culture is on the rise. Current anti-racist and environmental activism are direct reflections of how the 1970s were also defined as a politically charged decade. Once again, this freedom and expression are extending to people’s wardrobes and fashion choices.

If you are interested in post-pandemic perfume trends more broadly, we invite you to read our recently published article on the subject.

Person Posing In 70s Fashion

A Revival of 70s Fashion

Throughout the 1970s, you would see men dressing in a more flamboyant manner with a rejuvenating sense of fun while also exaggerating their masculinity. Through web search data we can see a very similar trend emerging today.

Searches for flared jeans have increased by 45% and queries regarding psychedelics have soared.

Sales data shows that quintessential 70s items such as the jumpsuit, tank tops and denim have increased in demand over the past year.

Even the autumn and winter catwalk reflected a 1970s resurgence with representation from a range of styles from glam and rock to hippie and disco.

Bright Red 70s Mustang

1970s Style In Post Pandemic Cinema

We hypothesise that much of the web search and sales demand mentioned above are influenced by some high-profile films set in the 1970s that are scheduled to be released in the coming months.

Filming for ‘The Tender Bar’, Ben Affleck has been photographed wearing retro bowling attire, flared jeans, clog-like loafers, a Cuban-collared jersey and a pair of aviators.

On the other hand, Lady Gaga is playing Patrizia Reggiani in a Gucci biopic set in the early 1970s and full of decadent Italian fashion.

But does this newfound enthusiasm for this classic decade transfer to the classic perfumes?

70s Floral Vehicles Presenting Perfume Trends

70s Perfume Trends

The hippie movement is a quintessential aspect of the 1970s and they certainly had their own unique scents. They were mostly either patchouli, sandalwood or tea rose attars.

In true ‘flower power’ fashion, people during the 70s would style the atmosphere of their surroundings with oil burners or incense which instantly produce an instant retro feeling.

However if one is to analyse 70s perfume trends, then it is perhaps best to start with some of the most iconic fragrances of that decade. e.g. 

  • Opium by Yves Saint Laurent: incense (myrrh), spices (pepper, cinnamon & cloves) and sandalwood
  • Anais Anais by Cacharel: white floral (lily of the valley, jasmine, honeysuckle, hyacinth lily) and green.
  • Charlie by Revlon: woody (oakmoss, sandalwood), green (hyacinth, galbanum), aromatic (vetiver)

Pairfum Eau De Parfum Gold Bottle Carton Bergamot Basil Patchouli

Have The 70s In A Bottle

If you are looking for a nostalgic fragrance or if you wish to experience a time gone by, we recommend our Bergamot, Basil & Patchouli – Eau de Parfum

Masked Globe Perfume Trends 2021

Fashion & Perfume Trends 2021 – Post Pandemic

Women Wearing Masks Demonstrating Perfume Trends 2021

Post Pandemic Trends

Are the expected Perfume Trends 2021, post-pandemic, a sign that a new ‘Roaring 20s’ is on the horizon? If the events that followed the Spanish Flu of 1918 are in any way comparable, it certainly seems likely.

The chief executive of L’Oreal, Jean-Paul Agon, certainly thinks there will be a return to the ‘Roaring 20s’ and stated the following recently:

  • “This will be the fiesta of make-up and fragrances”
  • “Putting on lipstick again will be a symbol of returning to life.”

In this article, we explore what history can tell us about what we can expect for fashion and perfume trends 2021, post-pandemic.

Here are some of the questions we intend to answer:

  • How is fashion already changing?
  • How does this translate to perfume trends in 2021?
  • What does the history of perfume tell us about what we can expect in the future?

Fashion Trends of the Past

Recovery from War & Spanish Flu (1918)

Not only has everyone struggled through a world war, but they have also just dealt with a pandemic in the guise of the 1918 Spanish Flu. Following this gloom, women were finally allowed the vote(with caveats) and more flamboyant and bolder styles were adopted as the economy started to boom.

The great style icons of the 1920s included Josephine Baker and Zelda Fitzgerald, who is attributed as the inspiration for many contemporary styles today. Perhaps the most iconic was Coco Chanel who threw caution to the wind with her designs. Mismatched prints, slouchy knits, two-toned shoes and strings of pearls are only a small selection of the ‘non-traditional, yet desirable fashion choices she was pioneering.

Amongst these rebellious trends, the 1920s wardrobe is also more typically associated with silk flat crepe dresses, custom-tailored suits, fur coats, short sport Jacquettes and woollen jumpers.

1920s Women Demonstraring Historical Trends

Fashion in the 1940s

Just as the 1920s were an era of flamboyance, the fashion in the 1940s is also characterised as very colourful and bright with a large emphasis on fur.

A particular trend that is shared with the 1920s is the prevalence of the woollen jumper or jersey. In fact, much of the younger generation adopted the bright woollen jersey and the jumper dress or the pinafore as almost a uniform and a part of their identity.

Throughout the 1940s, particularly due to the rationing of material and fabric, no opportunity for creativity is spared. Even in the late 40s, you would often see extravagant lace and almost every form of embroidery imaginable. Not even the humble belt buckle was overlooked.

Of course, for men, the suit was as popular as ever – but the bellhop and cutaway suit became rather popular amongst women in the post-war era. Although this is argued to be more of an acceptance and enhancement of their femininity rather than an attempt to appear more masculine.

1940s Woman Standing On A Train Contemplating Emerging Perfume Trends 2021

Post Pandemic Fashion Trends

In regards to fashion, the pandemic has already caused the irreversible change. For example, many High street brands are now no longer with us, or they have pivoted to being online retailer’s only. Our clothing choices have also changed with many electing for tracksuit bottoms rather than Levi jeans, not to mention many fashion labels now releasing their own face masks.

Of course, it is unlikely that we will be wearing tracksuit bottoms and facemasks forever, but consumer behaviour and preferences post-pandemic are very uncertain.

Although, we have seen an accelerated economic and social change following a major human catastrophe. Most notably, after the Spanish Flu of 1918.

The idea of complete uncertainty is also further diluted by Dr Lucy Moyse Ferreira who explains that fashion is always changing for it is always reflecting the world as it is, including the fears and hopes of society. Currently, our hope is tied to the map out of lockdown which suggests we will soon start to embrace glamour as we become more optimistic. This could already be seen in the raves that were hosted in Liverpool and the Brit Awards.

The great Dr Moyse Ferreira explains how our fashion choices during the pandemic were a form of armour to protect us emotionally as well as physically from germs and pathogens.

As the threat (hopefully) reduces, we are becoming much bolder in our fashion choices. As sales for face masks go down, there has been a surge in demand for high heels, printed trousers, tulle dresses and pearl-studded jumpers.

Even in hard times, the fashion industry can expect to prosper as brands – as shown by Coco Chanel and Jeanne Lanvin, who gained prominence during the 1920s.

Back to Work

When it comes to internet searches, the return to the workplace is also influencing key fashion trends. For example, in the USA, Microsoft has seen a drop of 26% in searches for “home-based business opportunities’ yet they have seen an increase of 28% for searches regarding ‘employment offer letters’ and 35% for ‘dress shirts’

There is certainly a demand for fashion that reflects pre-pandemic work culture.

Six Curious Post Pandemic Fashion Trends

As people come out of their shell there are six very curious trends that stand out:

  1. The Smart Cardigan

This slow-fashion piece is now often seen sold on the High street with matching bra tops to be worn underneath.

Unlike the cardigan you would throw on the back of your chair at school, the smart cardigan is larger and chunky and wouldn’t be out of place on the shoulders of Coco Chanel with brogues and pearls.

  1. Sweatpants

The pandemic actually caused a consolidation of this slow-fashion movement as the go-to garment of the 21st century rather than a trigger for a fad.

Before the pandemic, they were already often worn with a blazer or heels. Today they are now neatly streamlined and able to hold their shape, making them a staple of any wardrobe.

  1. The Toffee-Coloured Handbag

The desire to own either the largest, glossiest and impressive handbag or the petite evening bag is notably absent. Instead, for the last couple of years and most likely going forward, the neutral coloured moderately sized ‘It-bag’ is the most sought after.

The bag combines minimalism and utility with glamour and it is just as comfortable in the office as it is on the catwalk.

  1. The 18-Hour Dress

Sometimes referred to as the ‘shirt dress’, the 18-hour dress is characterised by modesty due to the high neckline but yet also being a show-stopper when worn in all of their glory.

The sleeves are essential for comfort throughout the day whilst flexibility allows it to be worn well into the night on the dance floor. There will be enough detail for an individual to feel they are presentable and properly dressed, but yet not too fancy that they would feel getting changed into something more ‘comfortable’

The phrase ‘one size fits all’ certainly applies to the utility of the 18-Hour Dress.

  1. The Grown-Up Flat Shoe

This former fashion non-starter has now become a fashion statement. In the past, there have been many flat shoes such as fur-soles loafers and designer crocs. But in 2021, simplicity rules the day.

Classic loafers, simple shite trainers, or perhaps a ballet pump are now becoming a wardrobe staple.

  1. The Saturday-Morning Blouse

The Saturday Morning Blouse is best described as being somewhere between the simple and sensible white shirt and a bright pink puff-sleeved blouse.

An individual would have most likely brought theirs from a vintage French market and either silky and rich or sweet-natured. It has proven invaluable in capturing the ‘vibes’ of a Saturday morning.

Woman Posing In Post Pandemic Fashion

Social Justice and Sustainability Fashion Trends Post Pandemic

Although, it wasn’t just Covid-19 that we were dealing with during lockdown because 2020 was also a year characterised by activism for human right issues. Black-owned brands and brands with ethical and sustainable supply chains have become more popular than ever. Consumer trends are showing people are more likely to spend their money on brands that take a firm stance against injustices in the world such as climate change, inequality or discrimination.

We will likely see far more fashion brands adopting a circular business model that focuses on repurposing and recycling rather than discarding unwanted articles. In fact, as people started to cannibalise old clothes to create their own face masks, the consumer is also starting to adopt their own circular model of consumption by re-using existing clothes and being mindful when making new purchases.

Sustainable Fashion

Historical Perfume Trends

Perfume Trends Post Pandemic in the 1920s

Post the 1918 Spanish Flu, just like its fashion, the world was offered a wide range of different fragrances and perfume.

While Chypre perfumes do tend to be slightly more prominent, such as ‘Chypre’ by Coty (1917) or ‘Cuir de Russie’ by Chanel (1924); they certainly do paint the whole picture.

Oriental perfumes such as ‘Shalimar’ by Guerlain (1925) and Aldehydic fragrances such as ‘Arpege’ by Lanvin (1927) are also a part of such a diverse canvas.

However, it is undeniable that Chanel No5 (1921) was the most iconic perfume of the 1920s. Despite perfume still only being within the economic means of the rich, Chanel’s first fragrance was a commercial success. This iconic brand has been immortalised by both Andy Warhol and Marilyn Monroe.

Coco Chanel Posing

1940s Perfume Trends

The dark days of the war led to the desire for much fresher and lighter perfumes such as ‘Miss Dior’ by Christian Dior (1947). Once again repeating the trends of the 1920s, other chypre perfumes were also very popular throughout the 1940s, such as the spicy ‘Femme’ by Rochas (1944).

On the other hand, there is a key difference between these two decades that manifests itself through the success of post-war citrus fragrances. While citrus chypres such as ‘Moustache’ by Rouchas was popular, other citrus perfume such as the woody ‘Vert Vert’ by Pierre Balmain (1947) and ‘Acqua di Selva’ by Victor (1947) or even the minty ‘Green Water’ by Jacques Fath (1947) are just as iconic of the post-war era.

As can be seen in both decades, there was a massive explosion in perfume brands and their success almost immediately after great strife.

Woman Spraying Pandemic Perfume

Perfume Trends 2021 – Post Pandemic

Alongside most other ‘non-essential’ industries, the fragrance industry was affected by the pandemic with prestige fragrance sales dropping by 8%. As people spent more time at home and often working at home, 49 % chose to reduce their fragrance usage. Although, throughout 2020, ‘high concentration fragrances such as Eau de Parfums were trending.

Fortunately, due to the technology available in the UK, we can look at perfume trends as they emerge through phenomena such as google searches and social media conversations. Reports suggest that conversations about personal fragrances are up by 11% since lockdown which tells us that similar to the 1920s and 1940s, the perfume industry is about to experience another revival.

Furthermore, through an analysis of google searches by Pinterest, three specific search terms stand out. In 2020, year-over-year, the search volume for “floral fragrance”, “earthy fragrance” and “spicy fragrance” increased by 25%, 34% and 35% respectively.

Perfume Trends 2021 – Rose Interpretations

Rose was first identified as a dominant force back in 2021 and nearly ten years later rose is still just as iconic. This is in part due to the extensive variety of rose interpretations that are appearing in launches. Combinations such as ‘Rose Marshmallow’ and ‘Rose Eau de Toilette’ appeared as recently as late 2020. These innovations are not only created with ingredients such as rose absolute and rose centifolia, but also less traditional pairings such as red currants and magnolia.

We can certainly expect more rose interpretations in the future

Perfume Trends 2021 – Layered fragrances

Layered fragrances are not an innovation, in fact, they often come in and out of fashion. Currently, there are very much in-fashion as brands are focusing on scent collections and the offering of personalisation to create an authentic and bespoke sensory experience. To assist the consumer, many brands offer quizzes or questionnaires to help design each customer their own signature combination.

Perfume Trends 2021 – A New Business Model

Due to the increase in online demand, many brands have been able to pivot from traditional sales channels and are instead adopting an e-commerce business model. The pandemic has demonstrated that the in-person experience is not essential in the sale of luxury perfume.

Although, direct t consumer models in the perfume industry have also expanded to subscription models and to experience boxes where consumers are allowed to test several fragrances and then only then pay for the fragrances they want to keep. The subscription model means the consumer is never less bored because they receive a selection of their preferred fragrances and perfumes that they haven’t tried before.

Perfume Trends 2021 – Sustainable Materials

As the consumer looks for sustainable fashion choices, similar trends of sustainable fragrances have emerged. Specifically, brands are trying to meet the demands of raw materials and packaging. Some examples of steps being taken include recyclable materials forming parts of the packaging and ingredients of natural origin being used where possible.

To further limit waste, brands are now producing minimalistic and streamline packaging with many products also including the opportunity to buy refills.

Fiesta of Fragrances

Visit our online boutique to select the perfumes for your “Fiesta of Fragrances”. What will it be:

  • Perfume
  • Home Fragrances
  • Bath & Body
What Is 'Sensehacking'

Sensehacking & How It Can Change Your Life

Psychedelic Depiction Of Sensehacking

What Is Sensehacking ?

Sensehacking is a phenomenon that is explored by Professor Charles Spence in his new book by the same name.

In a sentence, Sensehacking allows us to improve our emotional wellbeing (as well as our cognitive and social wellbeing) by stimulating our senses in different and specific ways. The professor is conducting research as to how we might develop our understanding of this phenomenon to create multisensory environments, interfaces, products and even food.

Why Is Sensehacking So Important ?

Just as an unbalanced diet can lead to poor health, an imbalance in our sensory stimulation can also cause us to experience a number of problems such as stress, anxiety and depression. Such problems can cause someone to struggle to get enough sleep, which actually increases your chance of dying from one of the leading causes of mortality.

In today’s world, this imbalance comes from too much visual and auditory stimulation through excessive screen time, ear phones etc, while on the other hand there is a lack of tactile and fragrant stimulation. All of which are our considered to be our more emotional senses. This isn’t a judgement on your personal choices, this is simply the world that we live in.

Sensehacking With A Bouquet Of Flowers

Life in Lockdown

Unfortunately, due to the pandemic, this sensory imbalance has only been exacerbated. For example, we have all heard very sad stories of care home residents being denied the most basic of pleasures of being embraced by their loved ones.

Even before Covid-19, over 90% of the lives of those living in urban environments were spent indoors, often leading to ‘light hunger’ and even Seasonal Affective Disorder. But, throughout lockdown our environmental stimulation has become even more monotonous. The lack of variety and the abundance of the mundane exposure to screens via Zoom and Netflix are not without consequence.

Fortunately, Sensehacking does bring a solution.

Sensehacking With Nature

Sensehacking In Practise

The Power Of Touch

Skin makes up just under 20% of your total body mass – making it the largest sensory organ in (or on) the human body. Wherever hair is grown (e.g. excluding palms and soles), there are receptors called ‘C-Tactile Afferents’ that elicit a pleasure response. This response is best encouraged through slow and gentle stroking (e.g. a massage).

Infact, just like a massage, if the touch is warm (in regards to temperature, although emotionally helps as well), and if there is a pleasant fragrance in the air, the wellbeing benefits are further enhanced.

However, unlike massages, research into Sensehacking concludes that multisensory stimulation of our skin is a biological necessity, not a luxury.

Woman Holding Flower Sensehacking

The Smells & Experiences Of Nature

One of the key principals of Sensehacking is the benefit that being in and amongst nature can have on our wellbeing. It is paramount that the exposure to nature has an all encompassing impact on your sensory stimulation. For example, Sensehacking explores how ‘Anthropocene Noise’ (such as the noise of traffic) can dramatically reduce the benefits of being in nature.

Ideally, as well as looking and listening to nature, you should look for a tactile experience such as feeling the ground beneath your toes or perhaps gardening and growing your own herbs. In fact, growing your own herbs will expose you to the fifth and most important sensory stimulation that nature provides – smell.

Fortunately, the efficacy of nature’s stimulation through our sense of smell is not impacted by whether or not we are actually amongst nature. While it is best to experience the smells of different grasses and wild flowers, Sensehacking shows that air fresheners or scented candles reflecting the aroma of nature can be just as effective. For example, a lavender fragrance as part of aromatherapy can be framed in terms of ‘smelling nature’ – e.g. the olfactory effect.

Furthermore, the positive impact of natural fragrances within the home becomes more pronounced in times of stress and uncertainty – which as we discussed previously, are often caused by an imbalanced sensory diet in the first place.

Sensehacking Through Gardening

Taking The First Steps

We would suggest that you might find our large bell reed diffuser to be effective in bringing the outdoors indoors.

Our natural product is perfect for your home and provides your living space with a continuous fragrance. This will allow you to take full advantage of the perks that Sensehacking has to offer.

We understand that you may prefer some fragrances over, so we invite you to have a look at our full range here to find a diffuser that suits your tastes.

If you are unsure as to which fragrance suits your style, many of our customers have found the perfume experience box to be very useful.

Pairfum Large Reed Diffuser Bell Pure Magnolias In Bloom

Luxury Candles An Essential Guide

Luxury Candles | An Essential Guide

An Essential Guide To Luxury Candles

It might be the faint fragrance of lavender or the gentle flame of a tea light, but a carefully selected luxury candle can help create the right ambiance and it adds the finishing touche to your interior decoration. The candle industry is already worth over £1.9 billion in the UK and perfumed candles are continuing to grow in popularity.

As demand rises, so does the choice on offer and choosing the ideal fragranced candle is more complicated than one might have first thought.

It is with this in mind, that we have written this essential guide to luxury scented candles. We will not only discuss what you should consider when buying your luxury candles, but also how to make the most of them.

After all, Edith Wharton said: “There are two ways of spreading light: to be the candle or mirror that reflects it.”

How To Choose Luxury Candles

What Type Of Luxury Candle Should You Purchase ?

Of course, everyone’s reasons and surrounding circumstances for wanting a luxury scented candle are different.

Therefore, we have created a table that can be used as a reference to better inform your decision.

Candle TypeUsage
Candles in GlassAre poured into containers, usually glass.

The most common type of perfumed candle.

The molten, hot wax releases the perfume.

Pillar CandlesAre formed into cylinders from firm wax that can burn free-standing.

Can be placed on a heat-resistant (& possibly decorative) dish.

Often used to enhance a beautiful living room mantel piece.

Taper CandlesMade from firm max shaped to be much taller and thinner.

Typically, they are found in a classic candelabra or a typical candlestick.

Commonly positioned as a centre piece upon a dinner table.

Votive CandlesTypically small, square or cylindrical.

Commonly presented in a small cup or glass jar.

Suited perfectly for bedside tables, bathroom units or bookshelves.

Tea LightsUsually are small and round.

They are recommended to be scattered across flat surfaces in the home.

Ideally placed in clusters.

Different Types of Wax In Luxury Candles

The main criteria for assessing the quality of a candle are:

  • wax: is the wax petroleum derived or from a sustainable source?
  • clean burn: does the candle soot and smoke when it is burning?
  • strong fragrance: does the fragrance fill the room? Is the odour of soot or smoke perceivable?
  • beautiful appearance: is the wax beautifully white or creamy? Is the surface smooth?
  • no drip: does the taper candle drip?
  • type of wick: is made from cotton? Does it contain a metal filament?

The type of wax that a candle is made from, is often overlooked by most of us and yet for luxury candles, the wax has a significant impact on their quality.

Paraffin Wax

Paraffin wax is the most common type of wax. It produces more smoke and soot than other waxes. Contains ‘toluen’ and ‘benzene’ which are known carcinogenes. On the other hand, it is the cheapest of all waxes, easy to dye and very suitable for making highly scented candles.

Beeswax Candles

Beeswax has a natural honey-like aroma and emits a warm glow when lit because of its colour, i.e. reduces the need to add dyes to the wax. This means they are a good choice for those with allergies or looking for a natural wax. Due to its high melting point, beeswax is also less likely to drip.

Soy Wax

Soy wax is natural and renewable. Essentially, it is the sustainable choice. The wax is made of soybean oil, which is biodegradable but also burns cleanly for extended periods of time. Any spills can be easily washed away with soap and hot water.

Other Waxes

There are many other types of wax that are very suitable for perfume candles: palm, sunflower, coconut, flower wax, avocado, stearin, …

Their popularity varies between regions, e.g. stearin is the most popular wax in Scandinavia, and candle formats, e.g. stearin is more popular for taper candles and soy wax is mainly used in container candles.

For a more in-depth overview, you may enjoy reading through our ‘Frequently Asked Questions’ about candles:

Luxury Pairfum Scented Candles

Luxury Candles & Fragrance

The Scent Thow

Is the ‘Scent-Throw’ strong enough so that the fragrance of the candle fills the room?

When it comes to the fragrance of luxury candles, there are a few things that should be considered

  • the bigger the space, the more candles are required or the larger the candles should be
  • a candle wax with higher meltpoint will result in a stronger fragrance
  • the more perfume mixed into the wax, the stronger and longer lasting the fragrance. Cheap candles frequently only scent the uppermost layer of the candle.

All luxury candle waxes have a saturation point, meaning that there is a certain limit to the amount of fragrance that can be added due to safety concerns, i.e. if the wax is oversaturated, the flame may ignite the essential oils that seep out of the wax.

The fragrance of luxury scented candles is a very personal experience and preference, which will invoke different feelings and memories in each of us. There are infinite combinations of fragrances so we invite our customers to explore the ones that appeal to them.

Wax Shrinks!

As wax cools and solidifies, it shrinks and cracks or holes appear.

A second layer of wax, i.e. like a top coat, is normally applied in order to create a smooth finish.

Some companies only scent the wick or use scented wax during the second refill, which is why you may stop smelling the candle after the top layer of the wax has burned off.

For a candle fragrance that lasts, we include the maximum amount of concentrated perfume oil that is technically possible and we fragrance the entire wax, i.e. from top to bottom and not just the ‘top coat’.

How To Maintain Luxury Candles

How To Maintain Luxury Candles

When the perfect candle has been found, only half of the work is complete. Even the best scented candle still needs some tender love and care to ensure it performs at its best.

Tip 1: The First Lighting Of The Luxury Candle

This is possibly the most important time in any candle’s life and should dedicate a little of your time to it. You need to watch until the wax starts to melt and form a ‘pool’ up to the edges of its container. You should not extinguish the candle before it has developed a full meltpool, i.e. the entire surface of the wax has turned molten.

This prevents ‘tunnelling’ or the phenomenon where the flame ‘tunnels’ down into the wax without ever forming a full meltpool. Tunneling eventually leads to a candle that extinguishes itself before the entire wax has been used up.

If possible, a luxury candle should be extinguished with a sniffer as it will help to ensure that the wick stays centred.

As a result, whenever the candle is lit again in the future, it will burn cleanly down the sides of its glass container.

Tip 2: Invest In Some Wick Trimmers

When you buy luxury candles, it is very likely that the candle maker would have trimmed the wick for the first lighting  If this is not the case, trim the wick to 4mm and again after each burn.

Trimming the wick down to 4mm will ensure that your luxury candles will last longer but there will also be less soot in the wax than if the wick was longer.

As well as avoiding soot, in order to avoid flaring, we recommend keeping the liquid wax free of wick trimmings or match ends.

Tip 3: Good Luxury Candle Burning Habits

Avoid burning the last centimetre of wax in order to protect the candle container, e.g. it might crack, and the surface that you have placed your candle on.

Wicks can become deformed and develop ‘mushrooms’, if they are burned too long. We recommend not burning a luxury candle for more than four hours at a time.

Pairfum Lifestyle Hallway Driftwood Scented Candle Cedar Noir 1 1

Pairfum London Luxury Perfume & Soy Candles

One of the advantages of our Pairfum Luxury Candles is that they have multiple wicks and they are made of cotton (or linen). High-quality luxury candles use finely woven cotton wicks, free from metal filaments to keep them upright. Metal filaments have been proven to be carcinogenic.

Instead, seek out candles that use wick with either a special weave or paper filaments to keep them upright while they are burning.

Our candles tend to release a more powerful fragrance and provide a beautiful glow. The burning time of a candle depends on the quality and size of the candle. The longer burning time of our luxury candles is a sign of quality over cheaper candles.

Pairfum Large Snow Crystal Candle Pure Pink Lavender

Pairfum Large Snow Crystal Candle Noir Orangerie Blossoms

How To Make Your Own Scented Drawer Liner Title Image

How to make your own Scented Drawer Liner

How To Make Your Own Scented Drawer Liner

Why Should You Create Your Own Scented Drawer Liner ?

Creating your own scented drawer liner is the perfect remedy when you are tired of your clothes smelling the same as the drawers where they came from. Not only will it give your drawers a whole new look, but your clothes will carry the wonderful fragrance of being freshly laundered for longer.

To see more reasons why you should use drawer liners, we refer you to an excellent article written by JAM Organising which details the many benefits.

Traditional Fragrant Drawer Liners

Make Your Own Scented Drawer Liner – A Step by Step Guide

Below we have outlined the key steps to make your own scented drawer liners.

Step 1: Ensure You Have All Of The Required Materials

  • Wall Paper / Wrapping Paper / Decorative Copy Paper
  • One Small Glass Dish
  • Cotton Balls / Scent Bottle
  • Scissors
  • Ruler
  • Essential Oil (of your choice)

The fragrance you choose is completely up to you.

We do caveat this by recommending the following:

  • only buy high quality, pure and concentrated essential oils to ensure you have an enjoyable and long-lasting perfume.
  • equally, please steer away from oils that may stain your clothes. Examples of such oils are vanilla, cinnamon and other spices, all types of citrus oils (lemon, mandarine, …). Before using any oil, we advise testing whether the oil discolours using an old piece of fabric, e.g. cotton. Simply apply a little oil to the fabric and leave this sitting in the sun. Within a relatively short time you should be able to see any discolouration.
  • for the same reason, we advise not to buy mixtures of essential oils, e.g. a ‘Christmas Scent’, as these might contain ingredients that will stain without explicitly mentioning them, e.g. cinnamon oil.

Floral Drawer Liners

Step 2: Choose Your Scented Drawer Liner Paper

Choose the paper you would like to use in your dresser. The key criteria must be that the paper is absorbent or porous. This is to ensure that the fragrance you use is being absorb and then released slowly. Coated, lacquered or painted papers are typically not porous enough.

Wallpaper is normally a good starting point, as it tends to be relatively thick and very absorbent. Alternatively, a nice wrapping paper or decorative copy paper can be ideal.

Step 3: Measure The Dimensions of Your Drawers

Measure both the width and length of the inside of the drawer bottom you would like to be lined and then cut your chosen paper according to these dimensions.

Step 4: Mix Your Essential Oils

Create a mixture of essential oil and water. The ratio you should aim for is 50ml of water to every 1 – 2ml of the essential oils. 

We know this can be difficult to measure but an easy solution is to count your drops: for every 50 drops of water you add 1 or 2 drops of essential oil. Alternatively, use kitchens scales.

Stylist Chest Of Drawers

Step 5: Add Your Mixture To A Clean Spray Bottle

Pour the mixture into a clean spray bottle.

Please note: be sure that the spray bottle is clear of debris or you may spray additional and unwanted particles onto your paper.

If you don’t have a spray bottle to hand, add the mixture to a small dish. Then dip and slightly drain with a cotton ball.

Wooden Drawer

Step 6: Apply The Mixture To The Drawer Lining Paper

Spray a mist of the mixture over the paper until it is completely damp but not yet wet, i.e. not liquid or droplets sitting on the surface.

Alternatively, gently brush the cotton ball over the BACK side of the paper. The more of the paper you cover the stronger your scent will be.

Step 7: Leave your Scented Drawer Liner To Dry

Hang your paper to dry on a clothesline or drying rack. If for any reason neither are available, then place a towel on a flat surface and lay the papers on top.

Drying times vary dependent on the amount of solution that you have applied.

Scented Clothing Drawer Liner

Bonus Tips

Traditionally drawer liners are used where you store clothes: drawers, wardrobes or shelves in the bedroom. There is, however, no reason why scented drawer liners shouldn’t be added to drawers, cabinets or cupboards in the kitchen, bathroom, living room or any other suitable room.

During your research you may hear about fabric liners being an alternative to paper. The are certainly suitable true but we do caveat this recommendation by saying that is is important that you use a natural, tightly-woven and absorbent fabric, such as cotton or linen.

Other substrates such as cork and leather are also excellent alternative options, as long as they are uncoated, uncoloured and absorbent. Unpainted, unvarnished or uncoated wood is another very good solution.

We advise against the use of plastics or plastic lined fabrics due to the likely interactions between the essential oils and the synthetic plastic.

Pairfum Flacon Perfume Linen Fabric Spray Bed

Bonus Tips:

If you want to be without the hassle of making your own mixture, might we recommend spraying your drawer lining paper with our Linen Spray.  As well as lavender (featured above), we offer a wide-range of fragrances in our linen sprays such as ‘Blush Rose and Amber’ & ‘Magnolias in Bloom’.

The great advantage of using Pairfum London’s Linen Spray to freshen up your drawer lining paper is that you can refresh them at any time and you are not limited to the choice of perfume or paper that the manufacturer of the drawer liner has selected.

Alternatively,  you may wish to spray your favourite perfume on a suitable drawer lining paper. Please be careful, however, as some of the ingredients they contain might stain your clothes, e.g. vanilla, citrus, cinnamon and other spices.

Pure Eau De Parfum Bottle Pink Rose Sensuous Musk

Scented Sachets

If you are looking for an even more convenient solution, we recommend our Luxury Natural Scented Sachets. Simply hang one in a drawer, wardrobe, cabinet, cupboard or similar location and it will perfume every day for up to 9 months.

Lifestyle Armoire Scented Sachet Drawer Liner

Let’s stay in touch.

As a warm welcome to the family & friends of Pairfum London, we will send you a free gift, the e-book “Perfume” by Patrick Sueskind.

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