Every year, the perfume industry assembles to award the famous FIFI awards. The are like the “Oscars” but for fragrances. The first two countries have made their choices and you can read more about them here:
For us here at PAIRFUM, the stand-out fragrance in France was this year:
‘La Petite Robe Noire Couture’ (eau de parfum, Guerlain)
In the USA, our personal winner is this year: ‘Invictus’ PACO RABANNE (Puig)
What is your favourite fragrance of the year ?
06/01/2026
Melon in fragrance offers a fresh, juicy, sweet, and watery scent, most often created using synthetic materials such as calone to suggest its cooling, aquatic character. This makes it well-suited
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05/01/2026
Orris refers essentially to the dried and ground rhizomes (the underground stems) of certain iris species, most notably Iris germanica and Iris pallida. It is highly valued in the perfume
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02/01/2026
Pink peppercorns are the dried, sweet, and mildly spicy berries of the Peruvian pepper tree or Brazilian pepper tree, rather than true peppercorns. They offer a fruity, slightly citrus note
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01/01/2026
The start of a new year has a way of making people pause, even if only briefly. It is often the smaller details that come into focus first, the everyday
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31/12/2025
We would like to wish All of our customers, partners, friends and family a very Happy New Year. May we all treasure the people and times that we have in our lives. Wishing you the very best of Health, Happiness and Successes in the New Year.
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30/12/2025
Baies Rose, or pink peppercorn, is utilised as both a culinary spice with a sweet, fruity, and subtly peppery taste and a favoured note in perfumery for its vibrant, spicy,
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