Every year, the perfume industry assembles to award the famous FIFI awards. The are like the “Oscars” but for fragrances. The first two countries have made their choices and you can read more about them here:
For us here at PAIRFUM, the stand-out fragrance in France was this year:
‘La Petite Robe Noire Couture’ (eau de parfum, Guerlain)
In the USA, our personal winner is this year: ‘Invictus’ PACO RABANNE (Puig)
What is your favourite fragrance of the year ?
28/05/2025
Introduction Not many fragrance lovers or Perfumistas speak about ‘projection’ or ‘radiance’, yet everyone notices when a person’s perfume enters a room, creating a unique olfactive aura. Perfumes not only
Read More
27/05/2025
Marc Jacobs quotes position him as a highly influential figure in the fashion world. Born on 9 April 1963 in New York City, he has become known for his bold
Read More
26/05/2025
Giorgio Armani quotes are iconic in the fashion industry. Born on 11 July 1934 in Piacenza, Italy, he has become one of the most influential designers in the world. His
Read More
25/05/2025
This article explains the different levels of perfume concentration (high to low), exploring their longevity, uses and offers advice from our perfumer.
Read More
23/05/2025
Donatella Versace quotes resonate powerfully in the fashion world. Born on 2 May 1955 in Reggio Calabria, Italy, Donatella grew up in a family deeply rooted in fashion and design.
Read More
22/05/2025
Patchouli oil has long been a cornerstone of the fragrance world, offering a distinctive earthy, musky, and slightly sweet aroma that appeals to the senses. Derived from the patchouli plant
Read MoreEasily find what you are looking for with the Page Directory below
© 2026 InovAir Ltd
