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As a warm welcome, to the family & friends of Pairfum London, we will send you the novel ‘Perfume’ by Patrick Sueskind, as an e-Book.

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Liquorice: The Sweet Root That Captivates the Senses

04/11/2025

This is the unmistakable scent of liquorice. Imagine walking through a garden filled with blossoms and herbs, and catching on the breeze a fragrance that is unexpectedly warm and sweet

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Red Berries in Perfumes: A Juicy Medley

03/11/2025

Red berries are among the most captivating notes in perfumery. Their juicy sweetness, rich colour and connection to nature have made them an enduring source of inspiration for fragrance makers.

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Almond Scents: Sweet and Nutty Fragrances

31/10/2025

An almond is the edible seed of the almond tree (Prunus dulcis), classified as a nut with an oval form and light brown outer covering. It is commonly enjoyed as

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Black Cherry: A Deep and Luscious Perfume Note

30/10/2025

Black cherry has long fascinated perfumers, botanists and those who encounter it in the wild. The fruit carries a rich, sweet yet tart quality that translates beautifully into fragrance, flavour

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Gardenia In Perfumery: A Fragrant Floral Crown Jewel

28/10/2025

The fragrance of gardenia has been admired for centuries, captivating both gardeners and perfumers across the world. Loved for its creamy richness, intoxicating perfume, and timeless white blooms, the gardenia

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Strawberry: The Sweet Scent of Summer’s Favourite Fruit

27/10/2025

Few fruits capture the imagination in the same way as the strawberry. Its dazzling red hue, delicate seeds and unmistakable aroma have made it one of the world’s most cherished

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